Papers on "Netflix's Entry into India" and similar term paper topics
Paper #099951 ::
Netflix's Entry into India
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This paper evaluates Netflix's international marketing strategy.
Written in 2007; 3,022 words; 20 sources; APA;
$ 88.95
Paper Summary:
The paper assesses Netflix's expansion into the Indian market. The paper examines the market potential and then the strengths, weaknesses, opportunities and threats associated with Netflix's operational character. The paper provides a competitive analysis of the market and of some of Netflix's competitors in its home market. Finally, the paper reviews the issues of market segmentation and channel analysis and develops a market entry and exit strategy.
Outline:
Executive Summary
Overview
SWOT Analysis
Competitive Analysis
Market Segmentation
Channel Analysis
Market Entry Strategy
Conclusion
Recommendations
From the Paper:
"Netflix is a movie distribution and rental company with a unique business model. Netflix operates exclusively in an online, web-based environment in tandem with the U.S. Postal Service (USPS). Movie renters go online to the Netflix web-space, enter their accounts and select movies to rent. Once selected in their online queue, the movies are shipped via USPS to the customers' mailing address on account. When the movies have been viewed, the customers merely slip them back into the provided postage paid envelope and mail them back (How, 2004). The system is efficient, convenient and popular. Netflix has been a competitive nightmare for Blockbuster Video for years and Blockbuster has been forced to develop its on online/postal video rental platform just to remain competitive in that market. However, analysts and researchers alike have long questioned whether Netflix could successfully export its business model into overseas markets."
Tags:
strengths weaknesses opportunities threats market segmentation channel analysis entry exit strategy
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