Papers on "Quick Gourmet Meals: A Marketing Plan" and similar term paper topics
Paper #099913 ::
Quick Gourmet Meals: A Marketing Plan
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This paper presents the marketing plan for McCain's Quick Gourmet product line's introduction into the Hungarian market.
Written in 2007; 1,727 words; 6 sources; MLA;
$ 55.95
Paper Summary:
The paper outlines McCain's intention to enter Hungary's market with a new food product. The paper describes the Quick Gourmet product line that consists of a series of traditional Hungarian meals that require no formal preparation. The paper provides a SWOT analysis and a preliminary marketing plan.
Outline:
Situational Overview
SWOT Analysis
Preliminary Marketing Plan
From the Paper:
"McCain intends to enter the Hungary market with a new food product. Hungary is a promising market because of its long history of Western preferences that often led it into direct and indirect conflict with its socialist rulers prior to the fall of the Soviet Union (Kornai). The product, "Gyr s Gourmet" (Quick Gourmet), consists of a series of traditional Hungarian meals that require no formal preparation. That is, they are ready to eat. Quick Gourmet meals fulfil a market need in Hungary for fast food. Although Quick Gourmet is not frozen it competes within the frozen fast preparation food segment. The Quick Gourmet product line is packaged within a Tetra Recart packaging technology which requires no refrigeration, preservatives or other typical fast food type of artificial preservation."
Tags:
strengths weaknesses opportunities threats strategies objectives distribution
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