Papers on "Carnival Cruise Lines" and similar term paper topics
Paper #099244 ::
Carnival Cruise Lines
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A marketing audit of the Carnival Cruise Lines company.
Written in 2007; 3,636 words; 12 sources; MLA;
$ 101.95
Paper Summary:
This paper provides a marketing audit of Carnival Cruise's current sales and marketing operations. The paper describes the company and offers its recommendation that Carnival Cruise should develop an advertising platform that transfers across markets and media regardless of target market and segment. The paper discusses the evaluation and control of this proposed strategy.
Outline:
Executive Summary
Company Description
Marketing Communications Analysis
Recommendations
Implementation Plan
Evaluation and Control
From the Paper:
"Ted Arison began Carnival Cruise Lines' operations, the parent corporation of Carnival Cruise Lines, in 1972. His son, Micky Arison, is the current Chairman of the board and CEO. Carnival Corporation operates 12 cruise lines and 75 ships which cover four North American markets as well as Europe of which 20 belong to Carnival Cruise Lines. The parent company, Carnival Corporation, owns numerous cruise lines, which are all branded separately. For fiscal year 2005 Carnival Corporation, the parent corporation of Carnival Cruise reported $11,087m in total revenues and almost 7m passengers carried."
Tags:
implementation evaluation control communication brands strategies customers
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