Papers on "Total Quality Management (TQM)" and similar term paper topics

Paper #099203 :: Total Quality Management (TQM)
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This paper examines total quality management (TQM) at Ford and Starbucks.

Written in 2007; 1,200 words; 6 sources; APA; $ 41.95

Paper Summary:

This paper explains that the integrated relationship of quality, customer satisfaction and leadership within a progressive organization leads to a more definitive conceptual paradigm called total quality management (TQM). The author points out that Ford, which faces recent market difficulties often beyond its control, realizes that TQM should be a total corporate strategy rather than only be an imperative on the manufacturing floor. The paper relates that Starbucks has established itself as the TQM benchmark for integration and standardization of service not only within its own coffee/cafe industry but across other industries because of its expansion into music and retail products.

Table of Contents
Introduction
Manufacturing and Ford
Service and Starbucks
Conclusion

From the Paper:

"Starbucks' music initiative is especially noteworthy since Starbucks created an entire division, Starbucks Entertainment, to handle this and other entertainment related products and initiatives that are a result of customer demand. Thus, for its customers, its value and quality quotient has extended beyond the mere quantitative and penetrated into a lifestyle experience. For Starbucks, its leadership daily acquiesce control of the company, in a sense, to its customers. The Starbucks customer profile is a consumer that is intent on more than a cup of coffee but is in search of an experience."

Tags: deming integrated customers communication premium

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