Papers on "Customer Satisfaction" and similar term paper topics

Paper #098684 :: Customer Satisfaction
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A study exploring customer satisfaction levels at Marina Shopping Mall.

Written in 2007; 10,215 words; 25 sources; MLA; $ 205.95

Paper Summary:

This paper presents a study relating to customer satisfaction levels at Marina Mall. The paper conducts the study through the instrument of a questionnaire which asks 300 respondents questions relating to different aspects of the mall in the areas of selection, atmosphere, convenience/location, salespeople, food and beverage, promotional activities, and parking and time preferences for visiting the mall. The paper provides a conclusion and recommendations for further research.

Outline:
Abstract
Chapter 1: Introduction
Chapter 2: Literature Review
Chapter 3: Methodology
Chapter 4: Data Analysis, Findings and Conclusion
Chapter 5: Conclusion and Recommendations

From the Paper:

"The objective of this work is to research and examine customer satisfaction levels at Marina Shopping Mall. This study will further investigate whether sources of satisfaction differ in importance with respect to gender and age, which generally are two important variables for retail segmentation. Studies state findings that there are six (6) underlying factors of varying characteristic which are important to customer satisfaction: (1) selection; (2) atmosphere; (3) convenience/location; (4) sales people; (5) food and beverage; and (6) promotional/entertainment activities. The scope of this work will review a variety of choices or selection and flexibility, atmosphere of the Marina Mall both in terms of the physical and social environment; the convenience or location and ease of access, parking food and beverage; and the promotional activity or the entertainment activities."

Tags: consumers perceptions expectations preferences opinions

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