Papers on "Product Development Strategies" and similar term paper topics
Paper #095678 ::
Product Development Strategies
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This paper looks at the product development strategies at various companies.
Written in 2007; 1,044 words; 5 sources; MLA;
$ 36.95
Paper Summary:
The paper discusses how the more competitive the industry, the more critical it is for companies to turn new product development and introduction (NPDI) and the entire product lifecycle management (PLM) series of processes into a competitive strength. The paper compares the different processes of AMD, Intel, Microsoft and Salesforce.com. The paper shows how listening to customers, listening to market experts and trying to find unmet needs in the context of a target audience or segment is critical.
Outline:
Approaches Companies Take To New Product Development
New Products: Blue Ocean or Red Ocean Strategy?
Managing Product Lifecycles
Bringing Innovation into Products
From the Paper:
"The dichotomy of how AMD and Intel develop new products is symptomatic of how many market leaders in other industries develop new products. AMD's focus on organic growth and low-cost production through process specialization of their most popular microprocessors delivers higher ROI on new product development efforts, yet cannot move nearly as quickly as the aggressive M&A strategies of Intel."
Tags:
processes customers blue ocean
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