Papers on "CIMA" and similar term paper topics

Paper #095655 :: CIMA
Buy and instantly download this paper now

This paper presents a business analysis for CIMA, a manufacturer of premium hiking boots.

Written in 2007; 1,474 words; 1 source; MLA; $ 48.95

Paper Summary:

In this article, the writer explains that CIMA, a manufacturer of premium hiking boots targeting the mountaineer and serious hiker market segments, is concerned that future growth prospects for its current products are limited. The writer notes that an influx of foreign competitors has been able to offer good quality boots at lower prices, under-cutting CIMA in the market. The writer discusses that executives are not sure whether to target the lower-end weekender market, or simply offer some less expensive brands in the core mountaineer and serious hiker market. Further, the writer points out that the company is considering expanding distribution, and is looking at the mail-order catalogue channel, which CIMA has historically shunned. The writer concludes that CIMA may face the same competitive threats in other US and Canadian markets that it is facing in the West, but by expanding distribution CIMA gets to grow sales while buying time and getting a free look at whether the weekender market, for example, will retain its strong growth pattern.


Outline:
Problem Statement
Situation Analysis
Major Strategic Alternatives
Decision Criteria
Analysis of Alternatives
Recommended Solution
Bibliography

From the Paper:

"Despite growth in its sales and profitability, CIMA executives are concerned that future growth prospects for existing product lines are limited. CIMA has experienced growing competition from foreign competitors who are offering good products at lower prices. CIMA's management's concerns are not entirely speculative - the company recently lost approximately $130,000 in sales from two retailers who decided to stock a cheaper competitor."
"Quite simply, CIMA needs new avenues of growth but management can not seem to agree on what those avenues should be. Company president Margaret Simon is concerned that CIMA is not targeting segments of the market that have the strongest growth potential, such as the weekender segment, which prefers a lower cost boot for less rigorous hiking than that which is undertaken by mountaineers or serious hikers. The weekender market has heavier competition and has been entered by major shoe retailers such as Nike and Reebok."

Tags: weekender shoe market retailers

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports at AcaDemon

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "CIMA", Essays on "CIMA", Research papers on "CIMA", Student papers on "CIMA", Book reports on "CIMA", Dissertation on "CIMA", Thesis on "CIMA", Summary of paper on "CIMA", Articles written on "CIMA".