Papers on "Wal-Mart" and similar term paper topics

Paper #095654 :: Wal-Mart
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A SWOT (strengths, weaknesses, opportunities, threats) analysis of Wal-Mart with recommendations for the future.

Written in 2007; 5,183 words; 13 sources; MLA; $ 129.95

Paper Summary:

This report analyzes Wal-Mart's strengths and weaknesses as a company, as well as opportunities and threats (a SWOT analysis) it faces. It specifically focuses on analyzing the markets in which Wal-Mart operates. The paper then uses the information and produces meaningful recommendations and steps that Wal-Mart can take to continue to grow and to improve its brand and image.

Table of Contents:
Executive Summary
Introduction
Environmental Analysis (SWOT)
Porter's Five Forces of Competition
Business-Level Strategies
International Strategies
Corporate Governance
Corporate Culture
Corporate Structure
Recommendations
Short-term goals (0-12 months)
Long-term goals (13-60 months)
Specific Steps
Short term
Long-term
Conclusions

From the Paper:

"Wal-Mart needs to take control of the debate over whether it treats its employees well before the issue negatively impacts sales. Wal-Mart should launch a multi-media advertising campaign with real employees talking about what they love about Wal-Mart and working at Wal-Mart. Wal-Mart also should consider national public relations opportunities, such as a national employee of the month, which would come with a nationwide commercial and a large cash award. Wal-Mart also could provide some sort of nationwide college scholarship contest for its employees, which would be awarded during a major event, such as the Super Bowl. Wal-Mart needs to aggressively show the public that it cares for its employees."

Tags: market retail benefits

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