Papers on "Dell in China" and similar term paper topics

Paper #095128 :: Dell in China
Buy and instantly download this paper now

This paper discusses Dell's entry into the Chinese computer market.

Written in 2007; 1,152 words; 1 source; APA; $ 39.95

Paper Summary:

This paper discusses the strategies Dell computers has used in its entry into the Chinese marketplace. The paper gives a brief overview of the changing Chinese economy and the potential difficulties faced when entering this market. Next, the paper discusses the Chinese consumer's computer needs and preferences, including Dell's competition in China. Finally, the writer examines why Dell has been successful in China. Many of these strategies are consistent with Dell's marketing worldwide, which include excellent products and technical service, which result in customer loyalty.

From the Paper:

"Dell's competitors in the PC market in China are Legend, IBM, Hewlett-Packard, Founder, Compaq, Tongfang, Great Wall, Toshiba, NEC Japan and Acer (Muthukumar and Manda, 2004). Of these competitors, Legend, Founder and Tongfang pose the greatest threats because they are local companies who know the lay of the land. But despite the advantage of the "local boys", Dell' strength can be measured in terms of the change in strategy they underwent. Instead of continually servicing the entry-level PC market, Dell refocused its strategy on "the high-end segment and focus on servers, printers and data storage gear (Muthukumar and Manda, 2004)." The convergence to the corporate market enabled Dell to capture the third place in the market."

Tags: Dell China personal computers customer service customer loyalty Asia

More papers on "Dell in China"

1. Paper #030807 :: "Direct from Dell" ( 1,150 words; 1 source; )
2. Paper #108180 :: Dell's Global Positioning and the Chinese Market ( 1,049 words; 2 sources; APA )
3. Paper #095395 :: Dell ( 2,872 words; 7 sources; MLA )
4. Paper #025308 :: The Dell Computer Corporation ( 5,545 words; 12 sources; MLA )
5. Paper #095574 :: Development Strategy For Dell ( 805 words; 3 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Dell in China

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Dell in China", Essays on "Dell in China", Research papers on "Dell in China", Student papers on "Dell in China", Book reports on "Dell in China", Dissertation on "Dell in China", Thesis on "Dell in China", Summary of paper on "Dell in China", Articles written on "Dell in China".