Papers on "O2 Strategy" and similar term paper topics

Paper #093578 :: O2 Strategy
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An analysis of O2's market strategy and the effects of switching mobile communication carriers.

Written in 2007; 4,530 words; 6 sources; MLA; $ 118.95

Paper Summary:

This paper aims at spotting general trends in the marketplace, in relation to O2 and the new products and services that it plans to offer in the future. It explores the effects of indirect costs associated with switching mobile communication carriers for both residential and business customers. It supports the hypothesis that indirect costs will play a more important role in the decision to switch services than direct costs associated with switching carriers.

Table of Contents:
Introduction
Company Overview
Background and History
Structure
Size
Concept and Objectives
Partners
Network
Product Offerings
Competition Analysis
Major Competitors
Market Segmentation
O2 Business Strategy
Research Questions
Literature Review
Methodology

From the Paper:

"O2s main competitive advantage over larger competitors such as T-Mobile and Vodafone is that it has established an economy of scale. However, it has chosen not to compete with lower priced packages offered to the general market. O2 differentiates as product from its competitors by catering to a specific sector of the target market. It concentrates on keeping its business clients happy and offerings the latest technology, especially tailored to their needs. O2 concentrates on offering service quality based on coverage and quality of reception in almost anywhere that their client wishes to go. O2 also concentrates on speech quality, time for operators to answer, and the average time that their handsets last before they need repaired (Competition Commission, p. 122)."

Tags: network surcharge competition

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