Papers on "Yankee Candle's Website" and similar term paper topics
Paper #093422 ::
Yankee Candle's Website
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This paper analyzes the successful website of the Yankee Candle company.
Written in 2007; 977 words; 3 sources; MLA;
$ 34.95
Paper Summary:
The paper discusses that the success of many companies' websites varies markedly, showing that products and the reputation of the bricks-and-mortar store are not sufficient to inspire success via website sales. The paper discusses the website of Yankee Candle, the industry leader in premium scented candles. The paper discusses how their website exploits all the advantages of online shopping and therefore enjoys high customer satisfaction. The paper concludes that their website successfully incorporates the advantages of bricks-and-mortar stores while still creating a pleasurable and simple online search for products.
From the Paper:
"Many companies' websites sell similar, if not equivalent, products to similar demographics in close geographic regions. Despite this, the success of many companies' websites varies markedly, giving credence to the theory that products and the reputation of the bricks-and-mortar store aren't sufficient to inspire success via website sales (Totty 2001). Successful websites can expand and build on the reputation and name recognition of a bricks and mortar store; however, they can also become entities unto themselves and offer options not available in a physical store, like 24-hour ordering and customer service, faster location of a product, and side-by-side comparisons of specific features and options."
Tags:
online search reputation sales products
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