Papers on "Marketing Snack Foods Internationally" and similar term paper topics

Paper #093249 :: Marketing Snack Foods Internationally
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Considers the elements taken into account when marketing a snack product to Spain.

Written in 2007; 800 words; 2 sources; APA; $ 28.95

Paper Summary:

The AIU company is considering expansion. After previously operating only within the U.S., it now prospects other markets to enter with a new line of packaged food products. The paper shows that the products would have to be customized to the local demand, in all marketing aspects (including, packaging, promotion or placement). In order to assure success of the launch, the company has thoroughly analyzed the international opportunities. The final choice is Spain, due to its rich, but not strict culinary tradition.

Outline:
Introduction
Country Background
Cultural Insights
Product Line
Target and Messages
Expansion Plan
References

From the Paper:

"The new product line will be developed in the packaged foods sector. More specifically, considering market opportunities, it should be a line of a special kind of snacks, in the shape of appetizers, packed in a cardboard, plateau-like box. The flavors should be adapted to local preferences, such as jamon serrano or Mediterranean condiments. In this way people would not reject the products as being foreign or awkward, accepting it much easier. Glocalization is a marketing trend of the last decade, stating the necessity to adapt each global brand to the specifics of a certain market."

Tags: mediterranean customization glocalization tapas jamon serrano

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