Papers on "The Dynamics of Marketing Management" and similar term paper topics

Paper #093016 :: The Dynamics of Marketing Management
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A look at marketing management in a changing business environment.

Written in 2006; 1,656 words; 4 sources; APA; $ 53.95

Paper Summary:

This paper discusses how, saturated by products, today's marketplace suffers from a shortage of customers. The paper reports that this is why marketing management plays an essential role in obtaining a competitive advantage, leading to commercial success. The paper therefore refers to marketing as the company's customer- manufacturing department.

From the Paper:

"Today's over communicated society has forced the individual's mind to turn to simplification as a defense mechanism. Hence the difficulty and the complexity of nowadays marketing. The companies have to focus their resources on studying the consumers' needs and desires in order to satisfy them more efficiently than the competition, but they have to do this in a way that protects both the consumer and the environment. They practically have to create the need, or to reposition desires. The pillars of modern marketing are profit, public interest and satisfaction of consumer needs.
Environment analysis must be the starting point of any marketing management strategy due to the fact that environment changes (both internal and external) can affect a company's ability to create and maintain pleased, and thus profitable clients. In a changing business environment, marketing management makes the difference between a top company and an insignificant one."

Tags: organizational goal concept process client-centered

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