Papers on "Importance of Segmentation and Identification of Target Market" and similar term paper topics

Paper #009279 :: Importance of Segmentation and Identification of Target Market
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A discussion on home-based networking, security and automation systems.

Written in 2002; 2,125 words; 15 sources; MLA; $ 66.95

Paper Summary:

The following paper examines how home based automation systems have become a necessity for people. The writer discusses studies that show that burglars will commit crimes somewhere else when confronted with a monitored security system. This paper focuses on the marketing strategies of home based automation systems that can cater to the needs of different customers through proper segmentation. The writer asserts that understanding the preferences, shopping attitudes and price expectations of the different consumer segments is essential for marketers to succeed in the largest consumer market in the world.

From the Paper:

"The Five Faces of Chinese Consumers"
"It is hard to ascertain a category for this product. In the current setting everyone needs some security, no exceptions. Market will be segmented on the basis of income and household type. We can also segment our market on the basis of Metropolitan Statistical Areas (MSAs). This will help us in identifying how many people, in a particular area are in need of an automation system that is cost- effective as well as efficient. Our products are also meant for middle-class and low-income families. There may be nothing more frightening and unnerving than coming home to find that your home has been ransacked. While no area is immune from criminal activity and every dwelling is a likely target, there are certain things that you can do to make your home a safer, more secure place.

? Advertising professionals realize that the heart of any campaign is the product and the position it holds in people's minds. Products and their brand names are newsmakers themselves. Wendy's hamburgers, Apple computers, and California raisins (particularly when they sing and dance) are objects of our attention and interest."?

Tags: marketing plan contact legitimacy press materials customer referral systems

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