Papers on "International Marketing" and similar term paper topics

Paper #091919 :: International Marketing
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This paper presents an international marketing strategy for drink production.

Written in 2007; 2,163 words; 15 sources; MLA; $ 67.95

Paper Summary:

The paper explains that for any company wishing to operate successfully in the long term, it is important to enter international markets and this will allow the company to become more competitive in their internal markets too. The subject research is targeted at estimating possible possibilities for a high fiber health drink to be marketed in the Ukraine. The research evaluates the internal and external market conditions and, based on the results, the paper offers the right marketing mix, states the financial objectives for the company wishing to enter this market and offers a step-by-step activity plan for the management with possible market capacity estimation.

From the Paper:

"The company X produces non-alcoholic beverages targeted at middle income purchasers operating in Sweden, Denmark, Germany and some other European countries where it possesses more than 40% of the market share for non-alcoholic drinks and 60% of the market share for non-sweetened non-alcoholic drinks. As in the recent past the company started experiencing problems with retaining this great market share due to entrance to the market of some cheaper aggressive brands offering thus better deals to the company, it has decided to look for outside opportunities for the products which have proven to be very attractive for numerous years for the sophisticated European clients."

Tags: clients brands competition external internal

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