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Papers on "Burger King" and similar term paper topics

Paper #090491 :: Burger King
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This paper presents a strategic marketing plan for Burger King, the fast food chain.

Written in 2006; 2,250 words; 0 source; $ 89.95

Paper Summary:

The paper discusses how the restaurant industry is currently comprised of three general segments: fast food, sit-down and the quick-casual format which is the most recent innovation. Burger King (BK) is the world's second largest fast food chain with over 11,000 unique locations in over 65 countries across the globe with more than 7,500 being located in North America. BK was founded in 1954 and is headquartered in Miami, Florida and currently operates over 1,200 company owned locations with the remainder being franchisee owned.

Tags: strategic marketing burgerking

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