Papers on "Automobile Marketing" and similar term paper topics

Paper #008954 :: Automobile Marketing
Buy and instantly download this paper now

This paper compares and contrasts the marketing strategies for promoting fleets versus individual vehicles.

Written in 2002; 1,650 words; 6 sources; MLA; $ 53.95

Paper Summary:

An examination of how advertising campaigns change their focus when promoting individual vehicles over fleets of cars. It shows how individual vehicles are pushed to be seen as status symbols and how one's peers will be envious, while buyers of fleets are looking for mechanical reliability and technical quality.

From the Paper:

"In marketing for individual consumers as opposed to business consumers for fleet sales. It is important that the marketer focuses on several key points. First, marketers must look at the desirability factor. Consumers more often than not, look view automobiles as a status symbol. They want a vehicle that will help them reach a certain status or raise their image in the face of their peers. Traditionally, marketers focus in on how an automobile will help raise the status quo and how others will envy the consumer who decides to buy a particular model. Images of the automobile are sleek, stunning, sexy, fast, and lavish. Even so-called family vehicles are made over to look hip in the automobile industry. The highly demanded sports utility vehicle, which was not intended as a family vehicle at all, has taken the position that the old station wagon held. In fact, in order to keep up with the trend of reaching younger wealthier consumers who are willing to shell out more money for vehicles than some older consumers, automobile makers are creating several new models that will appeal to the younger buyer who would prefer luxury vehicles (Halliday). Consumers are buying lower-end vehicles, but marketers would rather focus on the small segment of consumers with rather expensive taste. This is of the utmost of importance in a tight economy."

Tags: car advertising promotion client focus economy consumer mechanical status

More papers on "Automobile Marketing"

1. Paper #089771 :: The North American Automobile Market ( 1,575 words; 4 sources; )
2. Paper #010637 :: General Motors Entry into Japanese Automobile Market ( 900 words; 13 sources; )
3. Paper #061586 :: Marketing Strategy: Automobile Association (AA-U.K.) ( 3,905 words; 9 sources; APA )
4. Paper #091644 :: Foreign Automobile Purchases in U.S. Market ( 4,903 words; 21 sources; APA )
5. Paper #061831 :: The Automobile Industry ( 2,019 words; 10 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Automobile Marketing

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Automobile Marketing", Essays on "Automobile Marketing", Research papers on "Automobile Marketing", Student papers on "Automobile Marketing", Book reports on "Automobile Marketing", Dissertation on "Automobile Marketing", Thesis on "Automobile Marketing", Summary of paper on "Automobile Marketing", Articles written on "Automobile Marketing".