Papers on "Sportsline.com" and similar term paper topics

Paper #008523 :: Sportsline.com
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An examination of this successful website-business and its marketing secrets.

Written in 2002; 900 words; 5 sources; MLA; $ 31.95

Paper Summary:

Sportsline.com is the leading website in Sports media and e-commerce related to sporting goods products. This paper looks at its successful business and marketing plans and examines why the site is so popular. It also looks at the companies sales figures as an indication of its success.

From the Paper:

"Much of the company?s success is due to the integration of data warehousing and database marketing into its? e-business solution. The company uses this technology to achieve the following; manage enormous amounts of data, refine their systems to keep up with the rapidly emerging Internet, incorporate data from various sources and analyze incoming data in real time. (Matrix) This allows Sportsline.com to store important data such as customer names, demographics, and purchasing tendencies, which provides the company with the information that they need to market effectively."

Tags: sports internet company computer e-commerce data users database

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