Papers on "Marketing Strategy at Procter and Gamble" and similar term paper topics

Paper #070003 :: Marketing Strategy at Procter and Gamble
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A summary of marketing tactics and research for Procter and Gamble's Crest Whitestrips product.

Written in 2003; 920 words; 1 source; APA; $ 31.95

Paper Summary:

This paper studies Procter and Gamble's marketing strategy, focusing on a case study of one of the company's products: Crest Whistestrips. The paper, which includes a copy of an article detailing market research for Whitestrips, summarizes the effect that the market research had on Procter & Gamble's marketing strategy and tactics for that product.

Tags: marketing, market research, marketing strategy, marketing tactics, procter & gamble, Crest, Crest Whitestrips

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