Papers on "Pharmaceutical Marketing" and similar term paper topics

Paper #060070 :: Pharmaceutical Marketing
Buy and instantly download this paper now

This paper discusses the problem created by advertising pharmaceutical products directly to consumers.

Written in 0; 1,565 words; 5 sources; APA; $ 51.95

Paper Summary:

This paper explains that American consumers are impressionable and pharmaceutical ads can be some of the most compelling in the marketplace tending to downplay the risks associated with specific drugs or list the risks in a "laundry list" at the end of a commercial or print ad. The author points out that doctors listen to their patients who clamor for a specific treatment or drugs because they have seen it advertised and feel it applies directly to their treatment or illness: Many physicians recognize the danger it implies to the medical community and their patients. The paper suggests that patients are prescribing their own medications because of increased awareness due to advertising and, as the medical community continues to sanction this behavior, it seems clear that more problems and health related troubles will occur.

From the Paper:

"Pharmaceutical companies have always marketed their products, but until the late 1980s, companies geared their marketing only to physicians and healthcare professionals. In 1990, two prestigious medical groups, the American Medical Association (AMA), and the Pharmaceutical Manufacturers Association (PMA), created specific ethical guidelines that strongly recommended physicians should not accept marketing gifts and consideration from pharmaceutical companies because of the ethical nature of accepting these gifts. Then, in 1997, the US Food and Drug Administration (FDA) issued guidelines that allowed drug makers to specify uses for their drugs in their advertising. Again in 2003 some of these marketing issues were addressed when the "U.S. Office of the Inspector General released guidelines for companies' interaction with health care professionals in connection with federal health care programs." Thus, marketing strategies for drug companies changed. Where they once had wooed physicians with free meals, gifts, and cash incentives to prescribe their medicines, increasingly, pharmaceutical companies turned toward marketing to the consumer, rather than the healthcare professional."

Tags: downplay danger ama pma prescribing

More papers on "Pharmaceutical Marketing"

1. Paper #040916 :: Pharmaceutical Marketing ( 1,900 words; 8 sources; )
2. Paper #099941 :: Pfizer Marketing ( 2,714 words; 14 sources; APA )
3. Paper #104133 :: Pfizer's Marketing Strategy ( 3,261 words; 10 sources; APA )
4. Paper #049682 :: Pfizer Pharmaceutical Company ( 1,938 words; 6 sources; MLA )
5. Paper #073987 :: Pfizer's Marketing Strategy ( 1,130 words; 3 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Pharmaceutical Marketing

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Pharmaceutical Marketing", Essays on "Pharmaceutical Marketing", Research papers on "Pharmaceutical Marketing", Student papers on "Pharmaceutical Marketing", Book reports on "Pharmaceutical Marketing", Dissertation on "Pharmaceutical Marketing", Thesis on "Pharmaceutical Marketing", Summary of paper on "Pharmaceutical Marketing", Articles written on "Pharmaceutical Marketing".