Papers on "Creativity and the Marketing Plan" and similar term paper topics

Paper #057045 :: Creativity and the Marketing Plan
Buy and instantly download this paper now

This paper discusses that innovative, creative methods of thinking and planning can result in well-formulated, profitable marketing plans.

Written in 2004; 3,810 words; 20 sources; MLA; $ 104.95

Paper Summary:

This paper explains that, in the creation of a marketing plan, Paul Sloane?s concept of lateral thinking may be used to better the plan; in lateral thinking, the problem is tackled from many sides instead of handling it head-on. The author points out that another innovative way of thinking and planning is critical thinking, also known as informal logic, or the identification and the assessment of all the evidence needed in order to make a proper decision. The paper relates another alternative method is counterfactuals thinking, which involves offering alternatives to something that has already had a particular outcome.

From the Paper:

"The first step to be taken when sitting down to write a business plan is to conduct a thorough analysis and examination of the intended or the target market, that in other words defines the people who the company wants to sell the products and services to. Not all the people in the particular city or area would be interested in buying the particular product being offered by the company and this is why the specific customer would have to be analyzed and the plan be molded according to this customer. In addition, the number of such customers has to be researched, and a projection has to be made about the numbers, while keeping in mind the fact that these numbers may change due to various reasons like market trends and marketing policies."

Tags: brainstorming lateral critical informal counterfactuals

More papers on "Creativity and the Marketing Plan"

1. Paper #096312 :: Urban Marketing & Event Planning ( 2,546 words; 1 source; MLA )
2. Paper #016218 :: Creativity ( 1,617 words; )
3. Paper #058643 :: Marketing Guinness ( 3,089 words; 5 sources; MLA )
4. Paper #091790 :: Young Persons Railcard (YPRC) ( 6,010 words; 2 sources; APA )
5. Paper #053588 :: The Importance of Creativity in Business ( 4,373 words; 17 sources; APA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Creativity and the Marketing Plan

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Creativity and the Marketing Plan", Essays on "Creativity and the Marketing Plan", Research papers on "Creativity and the Marketing Plan", Student papers on "Creativity and the Marketing Plan", Book reports on "Creativity and the Marketing Plan", Dissertation on "Creativity and the Marketing Plan", Thesis on "Creativity and the Marketing Plan", Summary of paper on "Creativity and the Marketing Plan", Articles written on "Creativity and the Marketing Plan".