Papers on "Public Relations in Action: Effective Public Relations" and similar term paper topics

Paper #046336 :: Public Relations in Action: Effective Public Relations
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A discussion of the effective public relations plans of Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal.

Written in 2004; 2,663 words; 1 source; MLA; $ 80.95

Paper Summary:

This paper examines how effective public relations is the key to many issues that arise in a corporation, government, or other entity, and how, without a good public relations stance and department, an entity can find itself in situations it is not prepared to handle. Through three different real world examples, Johnson and Johnson, ValuJet Airlines, and the President Clinton-Monica Lewinsky scandal, it demonstrates how not all situations are easy to handle and not all organizations or individuals are equipped to handle tough situations. It looks at how it is essential to consider all views and to launch a clear and effective public relations campaign as quickly as possible.

From the Paper:

"As the crisis continued to unfold and the media began to spin the situation out of control, Lewis Jordan felt he was best equipped to handle the press and the investigation that was already underway. He flew directly to the site the day after the incident and fielded questions from the site no matter how tough the questions were. However, he continued to make it clear through his public relations message that his first priority was to the families of the ones who perished in the crash. He also felt his expertise in the airline industry was another reason for him to run the public relations message and to help the company recover from this tragic event. Jordan and ValuJet faced a media onslaught and faced speculation from the media that the cause was everything from old aircraft to the engines in the plane being substandard without any evidence as to the cause of the crash."

Tags: campaign media government press corporation

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