Papers on "Relationship Marketing and the Tourism Industry" and similar term paper topics

Paper #026210 :: Relationship Marketing and the Tourism Industry
Buy and instantly download this paper now

This paper discusses the principles, techniques, benefits and limiting factors associated with relationship marketing (RM) as applied to the tourism industry.

Written in 2002; 2,215 words; 13 sources; APA; $ 68.95

Paper Summary:

This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm?s long-range planning.

From the Paper:

"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that ?the cost of gaining a new customer is falling through the use of the internet, global players and large market shares? (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it?s potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the ?trips? on offer (at a mere ?150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."

Tags: airlines flyer research cruises customers

More papers on "Relationship Marketing and the Tourism Industry"

1. Paper #004691 :: Internet Marketing and the Tourism Industry ( 1,780 words; 7 sources; MLA )
2. Paper #025305 :: Information Systems in the Tourism Industry ( 1,043 words; 12 sources; MLA )
3. Paper #062082 :: The Tourism Industry ( 7,395 words; 50 sources; APA )
4. Paper #034261 :: The Tunisian Tourism Industry ( 1,650 words; 3 sources; )
5. Paper #017069 :: Best Practices in the Tourism Industry ( 1,582 words; 15 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Relationship Marketing and the Tourism Industry

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Relationship Marketing and the Tourism Industry", Essays on "Relationship Marketing and the Tourism Industry", Research papers on "Relationship Marketing and the Tourism Industry", Student papers on "Relationship Marketing and the Tourism Industry", Book reports on "Relationship Marketing and the Tourism Industry", Dissertation on "Relationship Marketing and the Tourism Industry", Thesis on "Relationship Marketing and the Tourism Industry", Summary of paper on "Relationship Marketing and the Tourism Industry", Articles written on "Relationship Marketing and the Tourism Industry".