Papers on "Soft Drinks Market" and similar term paper topics
Paper #015952 ::
Soft Drinks Market
Buy and instantly download this paper now
Marketing proposal for sports soft drink company Gatorade?s expansion into international markets.
Written in 2002; 1,845 words; 17 sources; MLA;
$ 59.95
Paper Summary:
An analysis and marketing recommendations on Gatorade?s Strategy for International Markets. The analysis and recommendations have been developed based on recent market trends. The writer explains that given Gatorade?s undisputed success in the U.S. sports drink market; there is a strong case to invest in expanding its consumer franchise in international markets. The papers shows that such expansion will allow Gatorade to build on its already existing status as the world leader in sports drink, reduce dependence on the U.S. market and lead to strong revenue and profitability increases.
From the Paper:
"Gatorade?s sales, which was acquired by Quaker Oats in 1983, has grown from $100 million in 1984 to over $2 billion worldwide in 2001. The brand commands 85% share of the sports drink category in the U.S.,1 contributing 33% of total sales and growing at an annual double-digit rate, outpacing the ambling general foods industry. Realizing that 80% of its customers were in the U.S. and Canada, Gatorade turned its attention to potentially large and important global markets such as Latin America, Europe and China. 2 Gatorade was launched in Australia, Brazil, Singapore and Mexico in 1994; China, Indonesia, Columbia and the Philippines in 1995; and the Middle East and South Africa in 1996.3 However, given Quaker?s relative lack of global resources, Gatorade faces many challenges in international markets.
Objective: The objective of this paper is to evaluate the opportunities and challenges for Gatorade in key international markets and to recommend marketing solutions."
Tags:
market sales industry food customer consumer objective analysis distribution product
More papers on "Soft Drinks Market"
-
Paper #055000 :: The Soft Drink Market (
2,950 words; 11 sources; MLA )
-
Paper #074007 :: Soft Drink Marketing Study Proposal (
1,800 words; 2 sources; MLA )
-
Paper #060228 :: The Carbonated Soft Drink Market (
5,080 words; 14 sources; APA )
-
Paper #027414 :: Snapple vs. Soft Drinks Companies (
7,894 words; 60 sources; MLA )
-
Paper #049757 :: Soft Drinks vs. the Beer Industry (
5,380 words; 25 sources; APA )
About AcaDemon
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.
 Look for more research papers, essays and book reports on
Soft Drinks Market
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
