Papers on "Infomercials" and similar term paper topics

Paper #014008 :: Infomercials
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Examines formats, use of celebrities, products, advantages, effectiveness, consumer appeal and costs.

Written in 1999; 1,575 words; 10 sources; $ 55.95

From the Paper:

"Infomercials are a powerful form of advertising. Not only do they educate the public about new products, they entertain. Once the domain of low-cost advertisers, the informercial format is now used by such retail giants as Panasonic, Apple Computer, and Sears.
Infomercials are long-form, or program-length, commercials. They generally last for 30 minutes, in contrast to short-form commercials which average 30 seconds. Infomercials address a need in the marketplace because some products cannot be sold properly using the short-form commercial format. Infomercials give the marketer the chance to discuss the merits of a product at length.

Most infomercials use formats that simulate regular programs such as talk shows or newscasts. One or two personalities..."

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