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Paper #011329 :: Whirlpool
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Reviews the history of appliance manufacturer Whirlpool. Focuses on recent attempts to globalize its home appliance business.

Written in 1996; 1,350 words; 4 sources; $ 47.95

From the Paper:

"The Whirlpool Corporation was by 1995 the world's leading producer and marketer of major home appliances. The company boasts manufacturing plants in 12 countries and marketed products in over 120 companies under a variety of brand names, including Whirlpool, Kitchen-Aid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp, Consul, and Semer. Whirlpool was the principal supplier to Sears. Whirlpool had started in 1988 on a strategy to globalize its home appliance business and to lead the transformation of the industry from a collection of national markets and national competitors to a global market with global competitors.

At the time, Whirlpool made an assessment of its own position and of the nature of the world market in order to see how and where it would fit into the overall mix. It was decided that..."

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