Papers on "Advertising" and similar term paper topics

Paper #010592 :: Advertising
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Discusses purpose of ads as paid communication. Analysis of a TV commercial & an Internet ad. Compares characteristics.

Written in 2001; 900 words; 1 source; $ 31.95

From the Paper:

"Advertising is any form of paid communication with the purpose of motivating a consumer to purchase a product or service; it can also be designed to influence public opinion, to win political support, to sell an idea or a cause, or to cause people to act or think and perhaps influence others in the manner desired by the client. The main goal of advertising is to motivate or persuade people to do what the client wants, usually to buy a particular product or service; among the media used to accomplish this are radio, television, newspapers, magazines, direct mail, billboards, posters, catalogs, and brochures. Accomplishing this task requires the ability to communicate, but this communication often takes the form of manipulation of images and of language. The first task of the advertiser is to get the consumer's attention, which is often..."

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