Papers on "E-Commerce Planning" and similar term paper topics

Paper #100280 :: E-Commerce Planning
Buy and instantly download this paper now

This paper presents the e-commerce model for a fictitious company.

Written in 2007; 4,889 words; 18 sources; APA; $ 124.95

Paper Summary:

In this article, the writer explains that e-commerce involves trade of goods and services that takes place electronically such as over the Internet. The writer notes that GUILD is a fictitious company dealing with artifacts, jewelry, books, paintings and other artwork, which has made a strong Internet presence. This assignment explores e-retailing business in general and e-retailing business of GUILD in particular. The writer concentrates on the retail-marketing sector and chooses a company that operates in this sector. An attempt is made to assess how this company has implemented e commerce in its day-to-day operations and how it has benefited by implementing e-commerce model in its operations. An overview of e-commerce is provided. A detailed strategic and marketing plan is drawn using various tools such as Porter five force, PESTLE, SWOT and key success factors.

Outline:
Introduction
E-Commerce an Overview:
Retail Sector Overview
Porter Five Forces
PESTEL Analysis
Social/Cultural
Economic
Legal/Political
Technological Issues
Company Profile
Mission Statement
History
The Team
Company Products
Web Presence
Benefits of e Commerce to GUILD
Current Status of E-business in Retail Marketing
Current Players and Competition
Critical Factors for E-Commerce
Elements of E-Commerce
E-Business Transaction & Security
Limitations of E-Business
Technical Limitations
Non-technical Limitations
E-Business Models for GUILD
SWOT Analysis of GUILD
E-business applications for GUILD
Products Offerings
Promotional Strategy
Customer Relationship Management
Returns Policy
Customer Service
Outsourced Delivery
Price
Technology
Mix Text-Based User-Friendly Interface Design
Website Design Technology
Security
Key Success Factors
Conclusions

From the Paper:

"Culture trends present both threats and opportunities for a firm. The retail industry is a customer. The industry must understand that the buying power of baby boomers and teenagers has grown. Parents are busy and are entrusting their children with more money to use and buy what is needed. There are also a number of cultural trends that must be followed. Cocooning refers to customers who retreat into their safe, cozy "homelike" environment. This boosts sales in the catalogue and on-line shopping areas. Another trend is called Down-aging. In this situation, customers search out precuts that are symbols of youth, renewal and rejuvenation to offset the routine and intensity of their adult lives. Both these trends provide ample opportunities for the retail industry."

Tags: retail business SWOT PESTLE Porter's Five forces.

More papers on "E-Commerce Planning"

1. Paper #089315 :: E-Commerce and E-Business in the 21st Century ( 3,375 words; 3 sources; )
2. Paper #053293 :: E-Commerce and E-Business ( 1,507 words; 3 sources; MLA )
3. Paper #066348 :: The Internet's Innovation: E-commerce ( 2,798 words; 10 sources; MLA )
4. Paper #089067 :: The e-Commerce Environment ( 675 words; 3 sources; )
5. Paper #050401 :: Communication Technologies in E-Commerce and E-Business ( 1,362 words; 2 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on E-Commerce Planning

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "E-Commerce Planning", Essays on "E-Commerce Planning", Research papers on "E-Commerce Planning", Student papers on "E-Commerce Planning", Book reports on "E-Commerce Planning", Dissertation on "E-Commerce Planning", Thesis on "E-Commerce Planning", Summary of paper on "E-Commerce Planning", Articles written on "E-Commerce Planning".