| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "TWEENS MARKET INFLUENCES": |
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Tweens Market Influences, 2007.
An analysis of the expanding tween (tween is a word which describes an age group of pre teens aged 8-12) market and its influences on restaurants and retailers.
1,060 words (approx. 4.2 pages), 4 sources, APA, AU$ 59.95
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Abstract
This paper examines a new business plan for the small but rapidly expanding Australian fast food chain restaurant. The writer discusses the ethical and legal issues when marketing to tweens and when acquiring finance for marketing, as well as the correct way to market to tweens without upsetting laws and still remaining ethical in the process. The paper further explains how branding and image marketing is an excellent opportunity to capture a larger chunk of the tween industry.
Table of Contents:
Introduction
Strategies to Market to Tweens
Ethical/Legal and Business Issues when Marketing to Tweens
Communications
Branding, Image Marketing
Finance
Expectation of Sales
Conclusion/Recommendations
From the Paper
"The Tween market is an ever growing market which has grown from 15% in February 2002 - 40% in December 2004 (Marek 2006, p. 1) and has seen marketers take advantage of Pre teens aged 8-12 in an effort to capitalise on this enormously expanding market. Recent increases in sales in the market segment have seen the small but rapidly expanding Australia fast food chain restaurant want to increase its market share by increasing revenue through intelligent marketing. Tween have influences of parent and their decision making when purchasing products. This report will outline strategies used to market to tweens and the ethical issues involved in the process."
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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, AU$ 37.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Marketing and Market Penetration, 2007.
This paper looks at the issue of market penetration and discusses marketing strategy.
1,636 words (approx. 6.5 pages), 15 sources, APA, AU$ 85.95
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Abstract
In this article, the writer notes that market penetration is both a growth strategy and a pricing strategy. Before seeking to implement a market penetration strategy a company must perform accurate market research to determine whether or not penetration pricing will optimize growth. Marketing managers must first rule out other strategies such as product development, market development and diversification. The writer discusses that market penetration falls under a cost leadership strategy in that it focuses on providing existing customs with existing products at a lower price than competitors. The writer also notes that some critical contingencies that must be considered prior to implementation are operating capital, engineering capabilities as well as manufacturing and distribution costs. The writer then points out that it is simply not feasible for a company to offer penetration pricing when production costs do not warrant it.
Outline:
Introduction
Market Penetration as a Growth and Pricing Strategy
Market Penetration and the Marketing Plan
Market Penetration in a Global Economy
From the Paper
"In a global economy market penetration goes far beyond selecting a growth strategy with an underlying pricing model. As the bricks and mortar companies of yesterday are transformed into electronic commerce entities there are other factors that must be considered for successful market penetration. Penetration of a foreign market requires extensive knowledge of that market. While technology is forging more efficient paths for market penetration, companies cannot afford to recklessly enter markets without performing their due diligence. The results of rushing to a market unprepared cannot only be disastrous for the company but for the industry and even the entire country where the company is domiciled.
"When executed properly a market penetration strategy can gain and sustain competitive advantage for a firm. A firm that meets the conditions necessary to implement penetration pricing can exploit its strategic advantages and help achieve its overall goals."
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Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, AU$ 75.95
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Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
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Contemporary Marketing Problems and Capability-Based Marketing, 2002.
Examines the need for contemporary marketing policies to change to those based on capabilities, due to globalization.
2,316 words (approx. 9.3 pages), 13 sources, MLA, AU$ 113.95
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Abstract
The nature of marketing has changed in the wake of globalization. The marketing organization that both survives and thrives in this evolving environment will be the one that hones its capabilities, builds upon these capabilities and applies these capabilities in the satisfaction of customers. This research examines contemporary marketing problems within the context of capability-based marketing. Essentially, capability-based marketing holds that a firm should concentrate on its most problem-causing customers and attempt to satisfy them. The paper shows that through learning to deal with such problem customers, the capability-based marketing approach holds that marketing companies will develop expertise that will enhance their capabilities to serve all customers.
From the Paper
"The concept of mass production is based on assumptions of stability in both product and process change. Within the framework of such assumptions, both "product specifications and demand are relatively stable and predictable" (Boynton, Victor, & Pine, 1993, p. 43). Such stability facilitates the standardization of products, the centralization of decision-making, the routinization of work and rewards, the development and enforcement of standardized rules and procedures, and the allocation of work on a dedicated basis to specialized tasks. Such conditions, thus, lead naturally to the development of the mechanistic organization (Davidson & Davis, 1990)."
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Marketing Management and Online Marketing, 2008.
An analysis of the strategies of offline and online marketing procedures in today's business world.
2,093 words (approx. 8.4 pages), 12 sources, MLA, AU$ 104.95
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Abstract
This paper discusses two major modifications that the business sector has been marked by, both resulting from different approaches to corporate resources and the outside environment. It specifically analyzes offline and online marketing procedures. The paper discusses the strategies that each marketing procedure must implement and their importance in today's world.
Table of Contents:
Abstract
Marketing Management
Online Marketing
Congruence of Online and Offline Marketing
From the Paper
"A specific particularity of online and offline marketing strategies is their one-way dependency. In this order of ideas, the online marketing is dependent and cannot be implemented without offline marketing. On the other hand however, offline marketing can easily be implemented without the support of online marketing. This is generally due to the traditional and largely established characteristics of offline marketing. To better explain, offline marketing revolves around market studies of numerous elements and sits at the basis of the decision making process. The traditional collection and processing of information requires no assistance from the internet. The online marketing is on the other hand directly linked to the offline marketing as it basically does the same things, only via the internet. For instance, it advertises products and services based on the same principles as offline marketing; but does this online. Then, it promotes and sells the product and also offers customer service, just like traditional marketing; but it again does this online."
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Marketing Products in the European Markets, 2006.
A discussion regarding the marketing of products in Europe.
2,925 words (approx. 11.7 pages), 5 sources, AU$ 184.95
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Abstract
This paper addresses the characteristics and requirements for marketing products in the European markets. Because there are many local differences in Europe, a single unitary approach is difficult to fashion. The paper further discusses how by gathering data and applying it globally with emerging patterns of target publics, global themes can be developed and applied in marketing campaigns.
From the Paper
"In the competitive economic environment evident in European markets, the importance of marketing cannot be overemphasized. Just as in the United States, the developed markets and sophisticated consumers in the countries of Europe necessitate effective marketing strategies for products to be successful. A mediocre product can gain market prominence with a strong marketing campaign; however, even the best product can languish if effective marketing strategies are not used to make consumers aware of the product and convince them to consider its purchase. This paper will consider the environment and policies that drive the development of product marketing in European markets."
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Financial and Management Analysis of the Egyptian Stock Market, 2004.
Examines the development and performance of the Egyptian stock market, drawing comparisons with the operation of stock markets in First-World markets
15,643 words (approx. 62.6 pages), 36 sources, MLA, AU$ 396.95
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Abstract
The thesis of this paper examines the present state of securities markets in Egypt in light of the country's needs for economic growth and analyzes their problems with the institutional measures currently existing. Following an introductory chapter on the importance of capital markets development for Egypt, especially with regard to the privatization policy currently adopted by the government, the thesis addresses the capital markets in Egypt under several points. It emphasizes the existing securities market and the securities stock exchange, with the available operations of the stock exchanges and the supply and demand of securities and the institutional investor interest in securities; determines the role of existing financial (non-banking) intermediaries as a source of capita for both the private and public sector that can be used to activate the capital market; discusses the role of the National Investment Bank (NIB) with its role as an intermediate chain between the various saving sources and the government commands, in addition to the rest of its roles; and analyzes the crucial role of the Capital Market Authority as the key organization and influence for capital markets development in Egypt. The paper also deals with the legal and tax framework, which serves as the background in which the capital market operates. Under this section, a study of the general laws that facilitate formations, operations, and issuance of securities by corporations is presented, as well as a study of the tax incentives and the financial accounting and auditing standards. In addition. the paper discusses the new capital market law.
From the Paper
"In studying the failure of the Egyptian Stock Market to live up to expectations or, at the minimum, stabilize and expand to emerge as a coherent and viable economic entity, one can identify a number of causal factors, ranging from a general lack of awareness of the potentials of the stock market as an investment arena, to government interferences. While each of the many causal factors plays a significant role in explaining the stated failure, all pale in comparison to the politico-legal factors underlying that failure. Briefly and simply stated, the Egyptian stock market is subject to seemingly arbitrary investment laws which encourage neither stabilization nor investments. Over and above, the laws are constantly changed, or undergoing endless reform processes which communicate to potential investors that the market has yet to develop a tight and stable framework as would motivate investment."
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Marketing Management, 2004.
Looks at the concept of marketing and the different types of marketing strategies.
3,550 words (approx. 14.2 pages), 5 sources, MLA, AU$ 158.95
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Abstract
This paper looks at how critical successful marketing is to the survival of a company and that company's product and then describes different marketing concepts and strategies. The paper also looks at the company called eBay and cites it as an example of a business with a successful marketing strategy. Finally, this paper looks at the ways in which marketing strategies have changed over time.
Concepts of Marketing
Segmentation in Marketing
The Development of Marketing Strategy
Marketing Mix Decision Making
A Great Marketing Company of Today
From the Paper
"In the highly competitive world of today, all organizations understand the implications of using the concept of marketing to improve the situation for their products or services in the market. In the classical definitions of management where it is viewed as a system, the function of marketing is the one that brings back resources to the organization from the society in which the organization functions. Production is the function which converts the resources for products or services and in a way this completes the cycle for the organization and thus earns the organization its profits. Next is the question of concepts of marketing. It is said that some organizations give a lot of emphasis and importance to the function of marketing and these organizations are said to be progressive and marketing oriented as opposed to others which are said to be production oriented."
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Marketing Issues for Multinational Corporations, 4.
Market evaluation for software companies wishing to market their products in the global market.
18,000 words (approx. 72.0 pages), 97 sources, APA, AU$ 396.95
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Abstract
This paper presents a macro level analysis of the global market for software companies. The paper evaluates the software industry and the different products sold by manufacturers worldwide, the unique features and the common features that exist in the market, potential profits and returns that software companies can hope to get from this market, and segmentation of the market and the local culture and environment that exists. In addition, this paper evaluates new product development and new applications for existing products, as well as an analysis of the communication and infrastructure requirements and the organizational structure for each market.
Holistic Analysis of the Software Industry's Market
Review of Companies Selected for this Study and Their Market Segments
SWOT Analysis for the Six Companies Discussed in this Report
Microsoft Corporation
Oracle
Symantec
Infosys Technology
Wipro
AutoDesk
PESTLE Analysis of the Markets of the U.S., U.K. & India
Political Analysis
Economic Analysis
Social Analysis of the U.S., U.K. and India
Technology Analysis of the Three Countries
Legal environment
Environmental Analysis
Analyzing the Software Industry Using Porter's Five-Force Model
Internal Rivalry as it Exists in the Software Industry
Barriers to Entry
Substitutes and Complements
Buyer Power in the Different Markets of the U.S., U.K. and India
Bargaining Power of Suppliers
Microanalysis of the Three Markets and the Six Companies in these
Markets
Strategies of the Organizations in the Markets
Structure of the Organizations in the Industry
Systems in the Organizations and the Markets
Styles of Management
Staff Requirements in the Industry
Skill Requirements for Success
Shared Values of the Organizations within the Market
From the Paper
"Globalization, free market ideology and advancements in communication and technology have changed the way companies and organizations now conduct business. Research and development of new products and new uses of existing products are the core issues tackled by organizations. Marketing plays a very important role in success of an organization and the profits that can be obtained over time. No matter how good or useful the product, if the consumer is not aware of the product or does not know applications of the product, it is inadequate."
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Global Marketing, 2007.
An in-depth examination of the future of global marketing.
3,710 words (approx. 14.8 pages), 11 sources, MLA, AU$ 163.95
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Abstract
The paper explores the differences between the North American market and the Asian market. The paper discusses where the next major market will be and the causes of a market shift. The paper relates that considering the weakness of the North American market and lesser prospects for growth, the next major market is predicted to be in Asia. The paper looks at the strengths and weaknesses of doing business in the Asian market. The paper concludes with recommendations on how to perform global marketing in the future.
Outline:
Global Marketing
Differences Between the North America Market and the Asia Market
Where Would Be the Next Major Market Be and What Causes the Market Shift?
The Strong and Weak Part of Doing Business in Asia Market
How To Do Global Marketing in Future?
From the Paper
"Enhancement of the concept of 'Global Marketing' is being extensively fostered in both the fields of professional as well as domestic societies. The domestic markets cannot single-handedly generate the income as well as the growth potentialities needed by several business enterprises. Several business enterprises are desirous of marketing in global markets; however they are faced with the deficiencies of the expertise as well as financial resources to market abroad in an efficient manner. (Stephens 25) Global marketing points towards comprehension along with explanation of the countrywide variations in detecting similarities relating to transnational issues."
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The Stock and Bond Markets, 2002.
Compares and contrasts the stock market and the bond market in the United States.
1,250 words (approx. 5.0 pages), 6 sources, MLA, AU$ 67.95
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Abstract
Both stock prices and bond prices in the securities markets in the United States tend to be volatile. The volatility of these markets creates risk for the investor. Further, the stock market and the bond market frequently respond differently to financial, economic, and political stimuli. This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities. The paper includes graphs and tables.
From the Paper
"Thus, while bond price volatility is in part a function of market interest rates, bond price behavior is also a function of coupon interest rates and term-to-maturity periods as functions affecting bond yield. Two approaches to yield determination for bonds predominate?current yield and promised yield. A bond?s current yield is the amount of current income that a bond provides (annual interest) relative to its prevailing market price. Promised yield, by contrast, includes both interest income, price appreciation or depreciation, and total cash flow received over the life of the instrument in the bond valuation process. The promised yield is a function of the present value concept. Thus, the promise yield of a bond, in effect, is the internal rate of return of the bond (Gitman, Joehnk, & Pinches, 1995)."
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Marketing of Gillette's 5 Blade Razor, 2008.
An analysis of the target market and market penetration for Gillette's new 5 blade razor, the Buzz Razor.
2,237 words (approx. 8.9 pages), 9 sources, APA, AU$ 110.95
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Abstract
This paper discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The paper discusses the product, named Buzz Razor, and its target market, as well as the demographic of the target market and the geographical area in which it will initially be targeted. Finally, the paper discusses the success of Gillette's market penetration.
Table of Contents:
Abstract
Industry Analysis
Target Market-Customer
Product
Control Section
Unit Sales/3 Month Period
Dollar Sales Range/3 Month Period
Market Share
Market Penetration
From the Paper
"The razorblade market has been dominated by multi-bladed products for the past decade since Gillette first introduced its Mach3 product which was, as the name implies, a 3 bladed razor. The Mach3 razor was the first of its kind in which a personal care products company extended the number of blades beyond the traditional 2 bladed format in a market where many companies were still marketing single-bladed razors. The Mach3 product line has since been expanded by several product extensions such as the Mach3Turbo System and a 4 bladed product which Gillette's competitors have all copied (Gillette, 2005). The current product proposal is a revolutionary shaving system to be developed by Gillette known as the Buzz Razor and it is specifically developed and designed for the adult male shaver. While other personal care products companies have come to market with new products related to shaving as well as their own product line extensions of existing razor products, such as battery powered shavers, none has ventured into the 5 blade format for shavers."
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Marketing Today, 2005.
This paper discusses demographic and life cycle variables in target marketing, including how market research helps increase sales.
675 words (approx. 2.7 pages), 1 source, AU$ 42.95
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Abstract
The paper answers the questions about demographic and life cycle variables in target marketing. The paper explains the roles of market research, packaging, intensity levels for distribution, building brand loyalty and life cycle product stages involved in marketing. The paper also discusses these elements in relation to several products on the market today and how the market research for these products aids in their sales.
From the Paper
"The automobile industry increasingly targets demographic and family lifestyle variables in their marketing practices. In Texas, for example, both Dodge and Ford use demographic segmentation when they advertise to Texas truck buyers. A popular vehicle for this southern state, commercial television advertising, newspaper ads, and radio announcements project the value of this product to this demographic population. Dodge ads claim, "Better in Texas, better in a Dodge", while Ford ads claim, "Built Texas tough." Furthermore, Dodge, Chevrolet and Ford annually present new advertising campaigns that are directed to consumers that raise families. Consequently, family life cycle changes are an important consideration when these automobile companies market their popular mini vans. Ads often revolve around parents who carpool their children to many activities and who are helpful to other parents who are without this sought after vehicle."
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Marketing Research and Strategy, 2004.
An analysis of the relationship between marketing research and marketing strategy and tactics.
1,058 words (approx. 4.2 pages), 1 source, MLA, AU$ 59.95
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Abstract
This paper discusses the relationship between marketing research and marketing strategy and tactics, according to Pravat Choudhury and Geng Cui's article, "Consumer Interests and the Ethical Implications of Marketing: A Contingency Framework," as it appears in the "Journal of Consumer Affairs". The paper includes a brief summary of the article, describing the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics. A summary of the research is presented in the conclusion.
From the Paper
"While some studies have examined the ethics of market segmentation and selection, the authors point out that there has not been any effort to date to synthesize these various issues to provide a comprehensive understanding of the ethical implications of the marketing exchange. In this article, the point is made that multinational corporations have frequently experienced difficulties with their marketing strategies in other countries in past years, but these difficulties have almost always been at the expense of the consumers such as the notorious Nestle's baby formula scandal. In past decades, though, the most a multinational could reasonably expect in terms of negative consequences for such marketing practices would be a minimal lawsuit compared to the profits generated and some passing bad publicity that would invariably evaporate over time."
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