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Microsoft In China, 1997.
Examines some of the economic variables confronting Microsoft in exporting software to China. Variables discussed include growth rate of China, stability of global economy, growth in the computer industry and the cost of piracy and tariffs.
1,125 words (approx. 4.5 pages), 4 sources, AU$ 57.95
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From the Paper
"ECONOMIC VARIABLES
There are a number of economic variables Microsoft must consider in assessing the viability of importing software into China. These variables include the growth rate of the Chinese economy, the stability of the world economy, growth in the computer industry specifically, and the cost of such problems as piracy and tariffs.
ECONOMIC FORECAST
The year 1996 in China was the "Year of the Rat," a particularly auspicious sign in traditional Chinese culture. It was also the year when China launched its next Five Year Plan aimed at modernizing the infrastructure. American companies are involved in this process in the construction of power plants ..."
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China and Microsoft, 2002.
This paper describes the development of China as a potential manufacturing giant and its possible impact on Microsoft.
720 words (approx. 2.9 pages), 1 source, AU$ 37.95
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Abstract
The paper discusses that China is becoming more important as a producer of goods than as a market, and many overseas companies are using China as a manufacturing base. The paper outlines the impact on Microsoft: Creates new threats in the form of competing companies, provides a new opportunity for Microsoft to manufacture in China and the ability to manufacture cheaper hardware widens the market for Microsoft software.
From the Paper
"The major point of the article is that China is utilizing its cheap labor well to become a popular manufacturing base. Many companies are creating factories in China to take advantage of the benefits. This gives these companies major cost advantage benefits. For a company like Microsoft, this trend is not a major concern since Microsoft is not a manufacturing based company. Microsoft derives its worth from its technology and its product development. Developing the software is the costly part, not manufacturing it. Microsoft also derives its worth from its specialist people. This means that cheap labor is not especially significant to Microsoft."
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Microsoft In The People's Republic Of China, 1995.
Analyzes the prospects for business success in the People's Republic of China by Microsoft. Focuses on the difficult issues of standardization in the PRC.
1,350 words (approx. 5.4 pages), 2 sources, AU$ 68.95
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From the Paper
"Microsoft in the People's Republic of China
Introduction: Making a Buck in the PRC
The PRC is in the throes of making the transition from a command economy to an economy more driven by consumer needs. In the meantime the tendency for government ministries to make managerial and marketing decisions rather than letting private industry make these decisions continues (Khannna, 1995, 3.4).
In order for Microsoft to make a profit in this situation, they must strip their marketing and service aspects to the bare bones. Within Porter's Five Forces Model the entry point for a competitive market is the perceived customer base, followed closely by the suppliers. In the PRC there is a continued tendency for governmental bodies, like the Ministry of Machines and Electronics ..."
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Microsoft Office, 2004.
An examination of project management evolution for Microsoft Office at Microsoft Corporation.
2,375 words (approx. 9.5 pages), 4 sources, MLA, AU$ 104.95
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Abstract
This paper provides a critical analysis of Alan MacCormack and Kerry Herman?s ?Microsoft Office 2000? (June 20, 2000), to profile the differences in project management in the different permutations of Microsoft Office, followed by a summary of the research in the conclusion. Several graphics are also included.
From the Paper
"In July 1975, Bill Gates and Paul Allen started a company, originally known as Micro-Soft (the hyphen was removed later). At this time, the market for personal computers was in its infancy; however, Gates and Allen believed personal computers would play a key role in the future (Rosenbaum 1998). This ability to forecast the future has been a continuing theme in Microsoft's growth into the 21st century. Today, Microsoft is a leading developer of personal-computer software systems and applications. Microsoft also publishes books and multimedia titles and offers electronic mail services. The company has sales offices throughout the world but does virtually all of its research and development at its corporate headquarters in Redmond, Washington (Lazich 2000). Microsoft developed the operating system for the PC, the first personal computer sold by International Business Machines Corporation (IBM). Millions of copies of the Microsoft Disk Operating System (MS-DOS) were sold for use with IBM and IBM-compatible personal computers and the vast majority of PCs use Windows today. Since it is hard to argue with success, understanding how Microsoft has managed its product development can provide some useful insights and background for how and why the company continues to dominate the marketplace today. To this end, this paper will provide a critical analysis of Alan MacCormack and Kerry Herman?s ?Microsoft Office 2000? (June 20, 2000), to profile the differences in project management in the different permutations of Microsoft Office, followed by a summary of the research in the conclusion."
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Assessing Microsoft's Future, 2008.
This paper provides an assessment of Microsoft's future, looking at its strengths and weaknesses.
881 words (approx. 3.5 pages), 3 sources, APA, AU$ 45.95
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Abstract
In this article, the writer notes that Microsoft today is more challenged than ever before in several major areas of its business. The most significant risk is in its server and enterprise divisions due to the widespread adoption of open source operating systems throughout enterprise accounts, which is the main source of revenue for Microsoft in their operating systems business. The writer also points out that the several threats that Google poses to Microsoft are just as significant yet have implications for the company's search, advertising revenue and increasingly, office productivity products including Microsoft Office. In addition, the writer discusses that Microsoft's lack of ability to deliver products on schedule and the scrapping of the early edition of the Windows Vista operating system in 2005 only to completely re-write and release it by 2007 illustrates the company's difficulty in synchronizing the efforts of thousands of developers. The writer maintains that Microsoft is clearly at a crossroads in its future direction based on the escalating competitive threats externally and the apparent lack of synchronization internally. All of these factors contribute to an uncertain future for Microsoft today. This paper includes PDF links to references.
Outline:
Still Strong in Core Businesses
Microsoft's Weaknesses
Microsoft's Critical Decisions
Summary
From the Paper
"First and foremost the lack of adoption for the Microsoft Windows Vista operating system, and the lack of consistent adoption across all customer segments, is a major concern within the company today. Microsoft has not successfully positioned Windows Vista as fulfilling the integration and interoperability needs of enterprises; yet it has successfully communicated security features as part of the unique value proposition of the Vista operating system. Second, both the Xbox 360 and Windows Vista product development cycles were each delayed, eroding consumer confidence in the gaming system and leading to longer evaluation cycles for the operating system in enterprise accounts globally. Third, the company's struggles in the areas ensuring its pricing models are specifically how difficult they are to implement in enterprise accounts is an area that needs to be addressed. Finally both the geo-political stance of the European Union and the U.S. Department of Justice have created difficult competitive dynamics for Microsoft, as have what appears to be organizational entropy, or the lack of being able to stay as agile as the company once was, according to Credit Suisse."
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Microsoft's Anti-Trust Case, 2005.
This paper discusses Microsoft's company history and the history of Microsoft's anti-trust case.
1,975 words (approx. 7.9 pages), 9 sources, MLA, AU$ 90.95
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Abstract
This paper explains that, in 1993, the Justice Department (DOJ) began an investigation into the allegations that (1) Microsoft used predatory pricing tactics to destroy competitors and eliminate competition in the marketplace and (2) erected technical barriers within their operating systems to make it difficult or impossible for non-Microsoft software to run on Windows; on July 15, 1994, in a consent decree, Microsoft agreed that it would not tie other Microsoft products into its Windows operating system. The author points out that this dominance was due to Microsoft's (1) development of a common user interface, which allows users to use similar commands in each of the individual application products, (2) concept of backward compatibility so that the older versions of applications work with newer versions of the operating system and (3) integration of its individual applications allowed users to create and use data between applications such as a spreadsheet created in Excel could be imported into a PowerPoint presentation. The paper continues to describe several other anti-trust cases such as the 2004 agreement with the Computer and Communications Industry Association (CCIA) and Novell.
From the Paper
"In order to understand the environment in which the Microsoft anti-trust actions occurred, it is necessary to examine the beginnings of Microsoft. After an early career as a hacker, Bill Gates and Paul Allen founded Traf-O-Data in Seattle, Washington, a company started to develop and market a machine to generate traffic flow statistics. This machine was not the success that Gates and Allen hoped for, however. It may have been the youthfulness of the owners (Gates was 16), or it may have been that the state of Washington began to offer the same services for free."
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The Microsoft Case, 2006.
An economic analysis of the United States vs. Microsoft Corporation, complaint 98-1232.
5,119 words (approx. 20.5 pages), 22 sources, MLA, AU$ 185.95
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Abstract
Since its formation in 1975, Microsoft has grown rapidly to become one of the largest and most successful companies in the world. However, since 1990, it has been plagued by a series of investigations by the US Fair Trade Commission (FTC) and the U.S. Department of Justice (DOJ) on various antitrust allegations. This culminated in a major antitrust lawsuit filed against the company 18 May 1998. This paper provides an analysis of the above case, including the findings of facts, conclusions of law, the remedies proposed, the outcome of appeals filed as well as the proposed settlement reached in November 2001. The paper first, presents some background information on Microsoft and its major products. This is followed by a review of its conduct which resulted in the above-mentioned lawsuit filed against it. Next, the paper outlines the allegations made by the plaintiffs against Microsoft as well as the position taken by the company. This is followed by an account of the findings of fact, which found Microsoft guilty of almost all the allegations against it, conclusions of law, proposed remedies, outcome of appeals filed and settlement pact.
Paper Outline:
Introduction
What is Microsoft all About?
Microsoft Responds to the Internet Revolution
The Plaintiff's Attack
Microsoft Defends Itself
The Judge Releases his Findings of Fact
Assessment of Findings of Fact
Aftermath of Findings of Fact
Conclusion
References
From the Paper
"To do so, it began by investing US$100 million a year in Internet research and development and developed its own browser, the Internet Explorer (IE). It then carried out a slew of measures to promote IE as the browser of choice among Internet users. These included the free distribution of the browser software; bundling its browser with the Windows operating system when selling it to PC manufacturers and refusing to offer them the option of purchasing the operating system without the browser; and preventing PC makers from removing IE from the operating system, including the visible means of user access to the IE software, such as the IE icon on the Windows desktop or the IE entry in the "Start" menu."
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Working for Microsoft, 2007.
This paper evaluates the Microsoft company as a potential employer.
2,251 words (approx. 9.0 pages), 3 sources, MLA, AU$ 100.95
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Abstract
This paper presents an overview of the reasons for Microsoft's success, followed by a review of its corporate culture. The paper then assesses the types of employees the company is looking for and evaluates the ownership structure of the company. In addition, the paper provides a review of strategies for gaining employment with the company. Itr concludes with a strengths, weaknesses, opportunities and threats (SWOT) analysis of Microsoft and recommendations for its future direction.
Outline:
Microsoft Overview
Microsoft's Corporate Culture
Types of Employees the Company Is Looking For
Microsoft's Approach to Ownership
Strategies for Gaining Employment
Microsoft SWOT Analysis and Future Strategy Recommendations
Conclusions and Recommendations
From the Paper
"The ability to quickly respond to market conditions from a pricing, product, distribution, and especially from a marketing and promotional standpoint has transformed Microsoft into the world's largest and most successful software company. The company's successes have come from an ability to quickly determine unmet customer needs in a variety of segments including small and medium businesses, enterprises that require complex servers to run their businesses, consumers, state and local governments, and educational institutions."
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'Marketing Myopia' and Microsoft, 2007.
A look at the article 'Marketing Myopia' by Dr. Theodore Levitt, comparing the issues discussed in this article to that of the Microsoft Corporation.
1,343 words (approx. 5.4 pages), 2 sources, MLA, AU$ 65.95
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Abstract
This paper takes the issues discussed in Dr. Theodore Levitt's article, 'Marketing Myopia' and applies his theory to the Microsoft Corporation. This paper defines how the Microsoft culture had become so myopically focused on their own technologies and the processes used to create them. The paper also looks at the reversal that happened after their dominance of the PC Desktop came under serious risk. The paper goes on to say that Microsoft's epiphany regarding their myopic view of themselves is perfectly defined in Dr. Levitt's classic article.
Outline:
Curing Myopia
Improving Microsoft
Microsoft Nearly Misses the Internet due to Myopia
Microsoft's Marketing Euphony
Battling For the Desktop
Markets and Competitors
From the Paper
"Based on the strategies of gaining greater voice-of-the-customer data, committing to only build applications after customers had provided feedback and quantification of market demand, instituting customer satisfaction ratings for the first time, and requiring every product have integration to the Internet in its first release, Microsoft had to also completely re-align its organizational strategy not around technologies, but markets. In response to the threat of losing the Desktop, Microsoft created divisions specifically aligned to customer needs. Just as Marketing Myopia, 1975 points out, for companies to survive they must become owners of markets and not technologies, Microsoft took this path with the result being the creation of entirely new types of operating systems including Windows XP Professional, Windows XP Home, Office 11, and widespread adoption of the XML protocol which is highly efficient integration approach customers have en masse adopted in their own companies as well. "
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Microsoft India, 2005.
This paper discusses how the Microsoft company has launched a Microsoft India in order to make the most of the market potential in this area.
2,700 words (approx. 10.8 pages), 0 sources, AU$ 154.95
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Abstract
This paper discusses the business climate and other elements affecting the operations of Microsoft in India. The writer notes that Microsoft has seen the potential in this region of the world and has opened a Microsoft India to develop and utilize the Indian workforce and to take advantage of less expensive labor while also attacking the huge market that can be developed in that country.
From the Paper
"Microsoft is the world's leading provider of computer operating systems. The company has been successful in the U.S. market and used this to move into the world market, achieving great growth through the dissemination of its MS-Dos and Windows operating systems in the last three decades. India is a country that has adapted slowly but surely to the computer revolution, to the point that today, many companies outsource various processes and functions to workers in India. India is a very populous but not very wealthy country, and the computer industry might be a key to increasing the GDP to a more acceptable level. Microsoft has seen the potential in this region of the world and has opened a Microsoft India to develop and utilize the Indian workforce and to take advantage of less expensive labor while also attacking the huge market that can be developed in that country."
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Case Study: Microsoft Zune, 2008.
This paper is a marketing analysis of Microsoft's Zune, its answer to Apple's iPod.
1,465 words (approx. 5.9 pages), 4 sources, APA, AU$ 70.95
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Abstract
This paper explains that Microsoft is a competitive corporation, which is always searching for new talents and new ideas to keep their monopolistic products on line before another company can destroy its image and overrun its productive inventory. The author points out that, nonetheless, after Apple's iPod came out, Microsoft expanded its product line into the music entertainment industry by presenting the old iPod with the new Zune. The paper presents Microsoft's promotional mixes, target audience, positioning strategy and overall IMC coordination to evaluate if Zune will make a breakthrough from Apple's iPod. The author states that she would have not brought the product to market with out having tested it thoroughly to insure that all the logistic requirements were correct. The paper recommends that the target market be expanded beyond the present younger generation.
Table of Contents:
Introduction
Microsoft's Promotional Mix
Target Markets to Target Audiences of Microsoft's Promotional Mix
Microsoft's Positioning Strategy
Microsoft's IMC Effort
How to Improve the IMC
From the Paper
"Microsoft's attempt to reach out to the younger generation by claiming its product is revolved around the social network failed to mention that the sharing feature only allows shared music to be played three times before expiring. Basically, this feature annoys the target audience it is trying to reach. Microsoft is trying to control every aspect of the music industry by trying to gain revenue on every purchased song, by limiting Zune owners to the Zune's marketplace."
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Microsoft Access?, 2002.
A basic overview of Microsoft's standard database package Microsoft Access?.
1,547 words (approx. 6.2 pages), 0 sources, AU$ 73.95
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Abstract
This paper gives a brief insight into Microsoft Access??, the database program included in the Microsoft Office? pack, an easy way to manage or share data. It examines the concept of its design so that the entire database works together as a database application and how it intimately relational with the rest of the Office package. It describes how tables, relationships, forms, queries and macros may be created with ease and gives basic examples of how to build them.
From the Paper
"There are three different ways to create tables in Access?. Tables can be created in design view, by using the wizard or by simply entering data. In design view, there are three columns to be filled in. They are field name, data type and description. The field name is simply the name of a field within that particular table. In the categories tables, a field name was also called categories. Its description could be simply categories of various products. Field names can be up to 64 characters long but the default is set at 50."
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Microsoft?s Monopoly, 2002.
A consideration of the market in which Microsoft competes, the type of competition within that market and the microeconomic effects of breaking up Microsoft.
1,991 words (approx. 8.0 pages), 8 sources, MLA, AU$ 91.95
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Abstract
This paper discusses the concepts of monopolies in the modern industrial age and how monopolies and trusts have long come under fire from government regulators. In particular it examines how and why Microsoft is one of the latest companies to struggle against possible government intervention. It also analyzes whether Microsoft should be considered a monopoly or an oligopoly.
Outline
Analysis
Pricing Strategy
Problems with Oligopolies
Effects of the Breakup
Conclusion
From the Paper
"The Justice Department argued that Microsoft is a monopoly in part because of the company's pricing strategy, particularly as this strategy applied to the company's Internet browser. In that market, Microsoft competed with Netscape, which was the dominant browser at the time that Microsoft came into the market. Microsoft started "bundling" its browser with its operating system (Windows) which essentially reduced the price of the browser to zero--customers received the browser when they purchased Windows regardless of whether they wanted the browser or not. According to Netscape, there was now no reason for anyone to purchase Netscape's browser, which certainly fit the concept of predatory pricing."
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Breakup Of Microsoft, 2002.
Discusses the microeconomic effects of the breaking up of Microsoft.
1,800 words (approx. 7.2 pages), 8 sources, AU$ 91.95
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Abstract
Discusses microeconomic effects of breaking up Microsoft. Microsoft as a monopolistic company. Its oligopoly market structure. Expansion of Microsoft. Analysis of the market in which Microsoft competes. Competition within that market.; Netscape. Pricing strategy. Justice Department ruling. Dividing Microsoft into two different companies (operating systems and applications software).
From the Paper
"Introduction
The modern industrial age has given rise to companies which span international borders and which can employ hundreds of thousands of individuals. There are considerable profits to be made in this global environment, and companies often seek to become as large as possible in order to realize economies of scale as well as pose significant competition to others. Monopolies and trusts have long come under fire from government regulators, and Microsoft is only the latest company to struggle against possible government intervention. But it is not always clear what the long-term ramifications of breaking up large monopolies will be. For example, the breakup of Standard Oil resulted in several large oil companies, including Exxon and Mobil, which are now considering mergers with other oil companies. This research ..."
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Human Resource Management (HRM) at Microsoft, 2002.
A study of Microsoft's successful human resource management.
2,690 words (approx. 10.8 pages), 10 sources, MLA, AU$ 116.95
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Abstract
This paper focuses on Microsoft?s employee management methods including how they recruit and retain their staff. It presents information on the human resource practices at Microsoft by describing why they are effective. The author states that Microsoft?s success is based on the effectiveness of their employees and is an example of excellent human resource management. Microsoft offers two advancement path, allowing those with technical skills to advance as technical experts, just as those with conceptual skills advance as managers. The paper examines the reward system at Microsoft, which is a prime example of the focus on a partnership by rewarding valued employees with shares of the company.
Table of Contents
Human Resource Management at Microsoft
Recruitment And Selection - In The Beginning
Recruitment And Selection - Later Stages
Employee Satisfaction And Loyalty
Employee Rewards
Analysis Of Human Resource Management at Microsoft
Recruitment And Selection
Employee Motivation
Employee Loyalty And Satisfaction
Employee Rewards
Bibliography
From the Paper
"Microsoft is one of the wealthiest and most successful companies in the world. Even more important, from a human resource perspective, is the fact that Microsoft is an employee-driven organization. While other organizations base their success on better manufacturing techniques, or better technology, Microsoft?s success is based on the effectiveness of their employees. Essentially, Microsoft value their staff and realize the importance of their staff. This focus on employees may, in the future, expand to all organizations. Microsoft then, is worth studying as an example of best practice in human resource management."
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Microsoft Anti-Trust Lawsuit, 2005.
Explores the anti-trust claims brought against computer giant, Microsoft.
1,760 words (approx. 7.0 pages), 4 sources, MLA, AU$ 81.95
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Abstract
The anti-trust lawsuit brought against Microsoft Corporation is based on a variety of Microsoft strategies that are claimed to affect the browser industry at large. This paper analyzes the claims brought against Microsoft, as stated in the anti-trust lawsuit and the defense of Microsoft's business practices, as conveyed by news reports and press releases from the offices of Microsoft executives. These points of view, taken together, are an attempt to determine whether or not Microsoft's business strategies in the browser market have been an illegal method of obtaining a true monopoly of the industry, one which genuinely prohibits alternative browser development by non-Microsoft sources.
From the Paper
"AOL executive John Rose explained to the court that Compaq, one of the industry's leading manufacturers of personal computers, pre-installs both Microsoft and Netscape browsing software on all of its machines. [22] Thus, consumers are free to change their browsers at will, as often as they like. This testimony is a level blow to the idea that consumers are forced to use one type of browser over another. Yet it does not address the fact that when Internet Explorer comes pre-installed on any other type of PC, the end-user will still have easier access to the Internet via IE, if only because it saves the consumer the hassle of having to manually install a separate browser."
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