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Mercedes-Benz: A Case Study, 2007.
A case study of Mercedes-Benz United States International, Inc. (MBUSI) relevant to its M-class operations begun in 1993.
1,050 words (approx. 4.2 pages), 1 source, MLA, AU$ 52.95
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Abstract
This paper describes MBUSI's start-up and operational period through to 1999, with an emphasis on MBUSI's unique organizational structures. The paper explains that MBUSI was very successful based on the selection of an appropriate product that proved very successful. The paper discusses the lessons the Mercedes-Benz organization can learn and best practices they can implement for all their operations.
Outline:
Abstract
MBUSI Success
Lessons Learned
Transferable Lessons
Best Practices
From the Paper
"While the organization and structure at Mercedes-Benz United States International, Inc. (MBUSI) was certainly novel and even, to a degree, revolutionary for Mercedes-Benz, success or failure in almost any industry begins with the product. MBUSI had the foresight to develop an SUB platform that had relevant market appeal in the United States (US) without losing its distinct German feel and brand identity: "We wanted to avoid the American style, because I think that customers expect that a Mercedes-Benz is not American. They want to have the European origin and I think that would disturb them a little...if it looks very American" (Mercedes-Benz, 1999, p.5). Without a suitable product that remained true to the Mercedes-Benz ethos and European heritage, the M-class SUV would have been merely just another SUV in a market replete with myriad SUVs that all functioned and looked the same."
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Mercedes-Benz, 2002.
A history of the development of Mercedes-Benz in light of the German economy.
876 words (approx. 3.5 pages), 6 sources, MLA, AU$ 45.95
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Abstract
This paper examines the history of the Mercedes-Benz automobile company which was formed through the merger and cooperation of what started out as two separate car companies founded by two different men, Gottlieb Daimler and Carl Benz who were born and grew up in Germany. It discusses the development of the companies during and after the two World Wars and their survival during the periods of economic unrest and the state of the automobile industry in Germany today.
From the Paper
"German car companies are globalizing to get closer to customers and suppliers. Currently, many German producers, including Mercedes-Benz, are in the process of establishing plants in other countries, partly because it became clear that productivity could only be possible by doing so. It is felt that while overseas investment might have a short run cost in jobs, it may be the best way for German industry to survive and compete, creating new markets. "
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Re-Engineering Mercedes Benz, 2002.
The paper looks at the automobile company Mercedes Benz and the ways in which it has had to change its marketing strategy in order to survive after the 1980s.
1,369 words (approx. 5.5 pages), 8 sources, MLA, AU$ 65.95
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Abstract
In the 1980s the company Mercedes Benz was able to market its luxury cars to the public. However, the paper points out the difficulties the company faced later trying to sell a product with such a narrow client-base. The writer gives the background of the struggles of this company and the new marketing strategy that has begun to take shape.
From the Paper
"Every year, Mercedes Benz spends millions of dollars sponsoring sporting events and advertising to sports fans. They use a service provided by ESPN that makes sports market research information accessible over the Internet to help determine target market segments and adapt sports sponsorship strategy to the changing marketplace ensuring high-impact sports marketing programs. ESPN/Chilton provides a data warehousing product, Sports Poll Interactive, to give highly detailed answers to the most pressing market demographic questions. An example would be the ability to use this secondary data to explore the market of young, outdoor enthusiasts who participate in different types of sports than those currently sponsored, in conjunction with marketing the new M-class sport utility vehicles and 4-wheel drive options on sedans."
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The Chrysler-Mercedes Benz Merger, 2002.
This paper examines some of the details of the Chrysler-Mercedes Benz merger, often referred to as the "Deal of the Century."
1,410 words (approx. 5.6 pages), 5 sources, MLA, AU$ 67.95
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Abstract
This paper studies the ways in which the Daimler Chrysler merger makes both economic and business sense inasmuch as both companies have a history of being internally flexible and willing to try any sort of technique to make a product or an idea work. The writer gives examples of the positive results of the merger and also raises some of the potential pitfalls, such as clashing company cultures.
From the Paper
"However, as Sorge and Phelan observe, the two companies, although in the same industry have fundamental differences apart from the obvious differences in business culture. "Chrysler has creative styling and low development costs. Daimler is an engineering company with high development costs" (Sorge & Phelan, 1998, 46). Even with this disparate core, the merger is an operating merger rather than a financial one. The difference is essentially one of content. Both companies were profitable and could have survived without the deal. However, since this is an operating merger, the combined companies will attempt to operate co-mutually, an attempt that can be hindered by the fact that the corporation will have two headquarters and two CEOs for the first 18 months of operation. The combined company comprises about 180 manufacturing facilities. Fifty of those are located in Germany, 40 are in America and the rest are in Argentina, Brazil, Canada, Indonesia, Mexico, South Africa, Spain, and Turkey."
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A Comparison of The 2001 Bmw M3 Vs. the 2002 Mercedes-Benz C32 Amg, 2001.
This paper examines the engineering, design, and performance of two cars
1,730 words (approx. 6.9 pages), 7 sources, AU$ 80.95
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Abstract
The enclosed report titled A Comparison of the 2001 BMW M3 Versus the 2002 Mercedes-Benz C32 AMG: Their engineering, design, and performance, is submitted in accordance with the request for an analytical report regarding the two vehicles. This report provides a detailed evaluation and comparison of the two vehicles based solely on their general data about the chassis and body, as well as engine design and engineering, and suspension and handling. Your request to disregard all costs related to the vehicles as a comparison issue is duly noted. Special attention is focused on the performance of both vehicles, to provide a recommendation for the superior of the two as you have asked for.
From the Paper
Your request to disregard all costs related to the vehicles as a comparison issue is duly noted. Special attention is focused on the performance of both vehicles, to provide a recommendation for the superior of the two as you have asked for.
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Mercedes-Benz, 1994.
An analysis of the marketing and promotion possibilities for a proposed sports utility vehicle in 1997.
2,025 words (approx. 8.1 pages), 5 sources, AU$ 103.95
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From the Paper
"Introduction
Mercedes-Benz, the well-known luxury car manufacturer that is part of the Daimler-Benz company, has built its reputation in the United States on a foundation of quality and exclusivity. The company's marketing program has been instrumental in cultivating this reputation, and the company has successfully targeted the upper middle class and upper class as its target market. Recent years, however, have seen an increase in the number and type of cars that have entered Mercedes-Benz's traditional niche, with the result that the company now competes against its European rivals BMW and Jaguar, as well as against new upscale models of Nissan and Toyota (Lexus and Infinity brands). This research examines a hypothetical promotional plan for a new Mercedes-Benz model by considering the company's current marketing strategy..."
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Systems Development Case Study: the Case of PepsiCo, 2005.
A case study looking at PepsiCo's implementation of a new procurement tracking and data-keeping system.
900 words (approx. 3.6 pages), 1 source, AU$ 51.95
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Abstract
The paper looks at PepsiCo's recent decision to implement a new procurement tracking and data-keeping system for its international operations. It paper examines the objective that drove the change, the factors at play which made it desirable, the main participants in the new design, and the systems development cycle approach which would have worked best had it been implemented at the start of the entire process.
Finally, the paper looks at the problems and opportunities that would have been considered by the student if he had been in charge of the design and implementation of the new procurement system.
From the Paper
"The following paper will briefly review five questions which invariably arise when assessing why a particular systems arrangement is adopted by an organization. Specifically, the paper will look at PepsiCo's objectives for any Purchase to Pay system modification it undertakes, what factors were present to motivate the company to implement the project, who were the main participants PepsiCo had to involve so as to develop the corporation's revamped Purchase to Pay system, which systems development cycle approach would have been best for the PepsiCo project and, not least of all, what problems and opportunities should have been considered in conducting the initial systems investigation? This is a fairly complex topic, but the underlying truth it reveals are not especially complex at all; to wit, the case study of PepsiCo underscores how important it is to examine every option and scenario before making detailed changes.."
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Four Marketing Cases, 2008.
This paper discuses four marketing case studies: The cases of BMW Films, Prozac/Paxil, Sony's EyeToy and Tivo.
1,880 words (approx. 7.5 pages), 4 sources, APA, AU$ 87.95
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Abstract
This paper relates that marketing is a vital part of the successful cases of BMW Films, Prozac/Paxil, Sony's EyeToy and Tivo. The author points out that, because BMW's customers are technologically oriented, BMW Films must consider marketing collateral based on pod-casts, blogs and an RSS news/advertisement campaign distributed via the Internet. The paper relates that the strategy of marketing pharmaceutical product for diseases, like "social phobia", whose discovery were at least partially funded by the major pharmaceuticals themselves, is highly effective and creates a market where previously none existed. The author underscores that the strategy of bundling the EyeToy product with Sony's existing computer game stations eliminates the consumer perception that EyeToy is a low cost device. The paper realizes that Tivo's marketing department is limited by the confines of its retail distribution and manufacturing agreements.
Table of Contents:
Abstract
Case Analysis
BMW Films
Marketing Antidepressants Case Study
Sony EyeToy Case
Tivo Case Study
From the Paper
"BMW's target market differs somewhat with each of its product lines although in all cases its overall target market is considered affluent to some degree. For the 3 series product line, BMW's target market is described as the upwardly mobile, young professional who declaring him or herself to be on the way up the ladder of success. For the 5 series product line, BMW's target market is largely a repeat customer who has reached a degree of established success and can afford the added accoutrement of the mid-range BMW luxury product."
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Steelworkers' Trilogy Cases, 2006.
A discussion of the steelworkers' trilogy cases of 1960 and the way that they impacted arbitration and labor law in America.
3,081 words (approx. 12.3 pages), 11 sources, MLA, AU$ 130.95
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Abstract
The steelworkers' trilogy cases greatly changed the way that arbitration is dealt with in America. In light of this, the paper discusses and analyzes these three cases and determines what arbitration was like before and after the cases took place. This study looks at arbitration in various cases (most notably the steelworkers' trilogy) based on unfair labor practices. There is significance to this based on the fact that the way that arbitration is conducted was changed based on these cases and they made a significant difference in the way that the laws regarding arbitration were handled. Looked at here are the steelworkers' trilogy cases, the history of arbitration both before and after the cases, and the impact that these cases had on arbitration in this country.
Outline
Abstract
Introduction
Arbitration Before the Steelworkers' Trilogy Cases
The Steelworker Trilogy Cases
Case #1 - United Steelworkers of America v. American Manufacturing Co.
Case #2 - United Steelworkers of America v. Enterprise Wheel & Car Corp.
Case #3 - United Steelworkers of America v. Warrior & Gulf Navigation Co.
Conclusion
From the Paper
"The steelworkers trilogy cases of 1960 gained much attention at the time and remained famous for years afterward as being the most significant cases where the arbitration of grievances were concerned. In these cases, the United States Supreme Court was aware of the necessity of strict rules to keep arbitration honest and fair for all of the parties that are involved with it. One of the laws under which arbitration awards may be forced or vacated is Section 301 of the Labor Management Relations Act, which has been used for some time in various cases. The Federal Arbitration Act also created guidelines to ensure that arbitration is fair, and there are only four circumstances under Federal law where an arbitration award may be changed or vacated under this Act."
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Communication Case Logs, 2008.
An analysis of three short case studies dealing with communication issues in organizations.
1,852 words (approx. 7.4 pages), 12 sources, MLA, AU$ 86.95
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Abstract
This paper looks at the fact that many organizations effectively differentiate between its leadership structure and its organizational culture. It presents three different case studies, dealing with leadership and diversity in relation to how communications are carried out.
Outline:
Case Summary One
The Response to Case Summary One
Case Summary Two
The Response to Case Summary Two
Case Summary Three
The Response to Case Summary Three
From the Paper
"Organizational culture is a critical issue in contemporary organizations because it is increasingly the only method in which many competitors can differentiate themselves from their competition. According to Keyton, organizational culture can be defined in many different ways but the recurring theme among these many definitions is the assertion that organizational culture are a series of shared values and meanings regarding the common work experiences of employees (21). While Keyton and other researchers have reached some consensus on organizational culture, there is often a divergence of opinion regarding the nature of leadership within the organization and how leadership is or should be manifested within the context of organizational culture."
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The Supreme Court Case of Brewer v. Williams, 2007.
This paper offers a case commentary, in response to the United States Supreme Court case of Brewer v. Williams.
1,550 words (approx. 6.2 pages), 4 sources, APA, AU$ 73.95
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Abstract
This paper is written in response to the important decisions which were handed down by the Supreme Court in Brewer v. Williams, regarding the disappearance of ten year old Pamela Powers in Des Moines, Iowa. It presents an overview of the case, including the question which the Court was prompted to answer, the facts of the case and the rational the Court used in deciding the way in which it did. The paper looks at prior cases involving the right to counsel, as well as cases following the Brewer decision, and an argument as to why this case is of a significant benefit to American Law.
From the Paper
"In order to understand how the Court reached its ruling, it's important to understand some of the significant cases prior to Williams. In Massiah v. United States 377 U.S. 201 (1964) the Supreme Court ruled that once a suspect has been indicted and retains a lawyer, the police cannot (through any means) try to illicit incriminating statements from the suspect, in order to use at trial; thus, it was a direct violation of Massiah's Right to Counsel. In Miranda v. Arizona 384 U.S. 436 (1966) the Court held that if there is a determination that a suspect is deprived of movement in a significant way, and is also being interrogated, he must be informed of his rights prior to questioning."
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The Scott Peterson Case, 2005.
A look at how media coverage of the Scott Peterson case has less to do with the legal facts and issues and more to do with the drama and sensation of the case.
1,533 words (approx. 6.1 pages), 15 sources, MLA, AU$ 73.95
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Abstract
This paper describes the media coverage of the Scott Peterson case. The case involves the murder of Scott Peterson's pregnant wife and unborn son, and this paper focuses on CNN's coverage, in particular, of the crime and how that coverage has become more like a narrative crime drama than a real look at the legal and ethical issues of the case.
From the Paper
"Instead, even CNN has resorted to creating a narrative crime drama of the Peterson case. For instance, in recounting the reactions of different members of Laci Peterson?s family, the media outlet quoted one family member that; ?Scott Peterson had seemed the perfect gentleman to his mother-in-law.? So, the article continues, ?she [the mother-in-law] said she grew worried when he began behaving strangely the moment? he first reported his wife, Laci, had vanished. Thus, with dramatic foreshadowing after the fact, it is reported uncritically, long after Scott Peterson has been accused that Laci's mother had concerns about accused son-in-law ?and worries only grew after daughter's disappearance,? the article continues. (June 8, 2004) "
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The Steven Truscott Case: Justice, Culture and Social Order, 2008.
An analysis of the Steven Truscott case and its impact on the criminal justice system in Canada.
2,150 words (approx. 8.6 pages), 3 sources, MLA, AU$ 97.95
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Abstract
This paper examines the legal issues emerging from the Steven Truscott case of the late 1950s, a case that broke new ground in shaping and shaking popular understandings of the Canadian criminal justice system. Particular attention is focused on social and cultural factors - especially attitudes towards sexuality and media pressure contributing to a rush to convict - as contributing elements to this case. Comparisons are drawn to a similar case in the United States at this time - the Sam Sheppard trial - to illustrate how this situation is not limited to Canadian law but, in fact, reflects wider social and cultural realities. Increasing anti-institutional sentiments in both Canada and the United States have contributed to a revisiting of both cases, sentiments that both cases also played a role in shaping.
Table of Contents:
Introduction
Culture and Sexuality
Tunnel Vision and the Issue of Disclosure
The Sheppard Case, Media and Authority
Conclusion
From the Paper
"One of the major legal problems to emerge from the Truscott trial was one of disclosure or discovery. As the Daum story reveals, the culture of the 1950s - which placed much more faith in the honesty and integrity of law enforcement officials than today -allowed law enforcement officials to effectively bury evidence that may have been of assistance to the Truscott defense. Indeed, it may be argued that cases such as Truscott contributed to an evolution in criminal law in such matters: "Rules of evidence today oblige the Crown and the police to disclose all the relevant information they turn up in the course of their investigations" (Sher 299)."
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Case Management and the Elderly, 2006.
An analysis of case management for the elderly using a specific case of an elderly man with diabetes.
2,025 words (approx. 8.1 pages), 9 sources, AU$ 115.95
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Abstract
This is a paper examines a health assessment of an elderly individual, including the choice of assessment tools, and the outcome and case presentation. Here, a 78 year old male with type two diabetes, high blood pressure, obesity and high cholesterol presented for a wound that did not heal properly. The assessment and decision for case management and the presentation on case management was based on the Neumann Systems Model which is a holistically based model calling for an interdisciplinary team.
From the Paper
"Case Management and the Elderly: Case management is rapidly becoming a requirement for the growing population of elderly individuals who experience a chronic or debilitating health issue. This paper presents a comprehensive assessment of a 78 year old male diabetic patient who presented to a community clinic setting for problems related to a wound that was not healing properly and discusses the various assessments used and the role of case management. The case presentation will incorporate the comprehensive nature of health assessment requirements for the elderly consistent with the holistic nature of the Neumann Systems Model. Based on the case presentation, the need for a case manager and the development of a multi-disciplinary team of healthcare professionals in the community health setting are required. Plans for follow-up and continuity of care are provided as are schedules and type of monitoring and future evaluations."
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The Ninth Schedule in the Light of the I.R.Coelho Case, 2007.
An analysis of the Ninth Schedule of the Indian Constitution and the consequences of the recent judgment in the I.R.Coelho case.
4,290 words (approx. 17.2 pages), 8 sources, APA, AU$ 164.95
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Abstract
This paper discusses the history of the Ninth Schedule of the Indian Constitution. It describes the factors leading to the creation of the Ninth Schedule and subsequent developments to it. The paper particularly attempts to cover the journey of the Ninth Schedule and the impact the judgment in the I.R.Coelho case had on it and continues to have on it.
Table of Contents:
Introduction
A Foreword to the Ninth Schedule
Factors that Led to the Creation of Ninth Schedule
Subsequent Developments in the Ninth Schedule
History of Ninth Schedule till 1973
Post 1973 Position of the Ninth Schedule
The I.R.Coelho Case
Facts of the Case
Broad Question Before the Court
Decision Given by the Supreme Court
The I.R.Coelho Judgment from Various Perspectives
Supporting the Judgment in I.R. Coelho Case
Against the Judgment of I.R.Coelho Case
Conclusion
From the Paper
"The relationship between Judiciary and Executive/Legislature in a country like India has always been contentious. The 57 years of the working of the Indian Constitution has more than once seen a supremacy tussle between the Judiciary and Executive on one hand and the Legislature on the other. One of the most inextricable reason of such a tussle has always been the Ninth Schedule which has more or less met its fate with the I.R.Coelho judgment. However, for a deeper and an unbiased understanding, it would be better to start from the history of the Ninth Schedule."
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Student Search and Seizure Case, 2007.
A case study of a hypothetical situation in which a student was searched and arrested at school for possession of cocaine and a comparison with real life cases of the same nature.
1,074 words (approx. 4.3 pages), 3 sources, MLA, AU$ 54.95
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Abstract
This three page paper analyzes the constitutionality of searches and seizures in schools. The writer explores a hypothetical case in which a student was searched and arrested when a cocaine pipe was found in her coat pocket. It then applies real life cases to the argument that the search of the hypothetical student at school, was illegal.
From the Paper
"In the TLO case the court ruled that the authorities had no reasonable suspicion that there were cigarettes in the student's purse. In our case, the officer had no reasonable suspicion that the student's coat pocket would contain drugs therefore he had no right to perform the search of her person."
"The weakest argument we have is the argument that the school did not have the right to search because it has no claim as the parent substitute. Several courts have upheld school searches with the ruling that the school operates as the parent during school hours, therefore the student has no right to privacy from school authorities.
However in the case of New Jersey v. T.L.O. the courts found that schools do not in fact act as parents."
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