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McDonaldization, 2002.
An examination of the nature of social power in corporate America through an analysis of the affects of "McDonaldization".
16,716 words (approx. 66.9 pages), 35 sources, MLA, AU$ 360.95
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Abstract
This paper looks at how the process by which the principles of the fast-food industry are coming to dominate more and more sectors of American society, as well as the rest of the world, is viewed as a social threat by some sociologists today. It also discusses how critics of this view maintain that this same process has created hundreds of thousands of jobs for those who might not otherwise have a job opportunity at all and that working even at minimum wage job provides people with valuable job skills and a solid work ethic. It examines how understanding the ?McDonaldization? process, if it indeed exists, requires an examination of any benefits and disadvantages that have been identified as resulting from this phenomenon. It proposes a study to measure the effect, if one exists, of working a minimum wage job early in life on developing transferable job skills and a good work ethic in later years. The study uses a survey approach to measure the responses of 20 participants as to their perception of the McDonalidization process based on past job experiences. A discussion of the findings is followed by a summary of the research in the conclusion.
Outline
Chapter One
Introduction
Problem Statement
Overview of the Study
Rationale of the Study
Definition of Terms
Chapter Two
Review of the Relevant Literature
What Is McDonaldization Anyway?
Overview of McDonald?s
What the Critics Say
What the Supporters Say
What is Automation
Feedback Principle
Automation and the Computer Marketplace
Computer Automation in Industrial and Service Environments
Cultural Aspects of Automation
Conforming to Quality Standards
Conforming to Group Standards
The Corporate Learning Culture
?Adapt or Die?
Chapter Three
Research Methodology
The Approach
Advantages of Survey Approach
Survey Design
Quantitative Research
Qualitative Research
Limitations of the Study
Validity and Uniqueness (Originality) of the Data
Data Gathering Method
Chapter Four
Results
Section I. Yes/No Questions
Section II. Scaled Questions
Section III. Open-Ended Questions
Chapter Five
Discussion
Section One
Section Two
Chapter 6
Conclusions
References
From the Paper
"One of the sternest critics of McDonald?s, George Ritzer, says in his book, McDonaldization of America, that he defines McDonalization as ?the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world? (1993, p. 1). Richard and Maurice McDonald opened the first McDonald's in 1948 in Southern California. Ray Kroc, founder of McDonald's Corporation, opened his first McDonald's in 1955 in Des Plaines, Illinois (originally scheduled to be torn down, this store was saved as a result of public demand and is now a well-maintained and popular museum). By the 1950's, the technological advances in preserving and storing food combined with the growing ownership of automobiles and the development of vast new suburbs transformed both shopping and eating habits. As a result, American shopping plaza supermarkets quickly overwhelmed many smaller, independent grocers. It was at this time in American history that fast food was introduced in an effort to entice families out of the home by providing a meal at a price that everyone could afford. From the critics? perspective, the reasons for going out to use one of the new businesses no longer relied on the quality of the service that was given, but the qualities that McDonaldization emphasized."
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The McDonaldization Thesis, 2005.
A discussion of the inevitability of the "McDonaldization" of society.
900 words (approx. 3.6 pages), 2 sources, AU$ 51.95
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Abstract
The following assignment is for a third year sociology course, examining the "McDonaldization" thesis. The essay examines the "McDonaldization" process. The paper examines the following issues, the nature of "McDonaldization", the 5 dimensions, and whether this process is inevitable.
From the Paper
"Sometimes new paradigms develop that ultimately dominate a given society. One of these paradigms is McDonalization. Although the founder of McDonald's did not set out to fundamentally alter society the model they developed has changed the very face of almost every modern society. According to Ritzer, McDonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society, as well as of the rest of the world (Ritzer 292). What McDonaldization refers to is the creation of a new format of doing things."
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McDonaldization, 2001.
This paper discusses George Ritzer's theory of McDonaldization - how fast food chains are spreading.
1,450 words (approx. 5.8 pages), 5 sources, AU$ 70.95
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Abstract
This paper takes a look at George Ritzer's theory of McDonaldization to describe a sociological incident that is occurring in our culture. McDonaldization, according to Ritzer, is, "The process by which the principles of the fast food business are coming to dominate more and more sectors of American society as well as the rest of the world."
From the paper:
"Ritzer has broken down this phenomenon into four characteristics that include:
1. Efficiency - The optimum method of completing a task. The rational determination of the best mode of production. Individuality is not allowed.
2. Calculability - Assessment of outcomes based on quantifiable rather than subjective criteria. Easily said as quantity over quality.
3. Predictability - The production process is organized to guarantee uniformity of product and standardized outcomes.
4. Control - The substitution of more predictable non-human labor for human labor through automation or the deskilling of the work force."
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The McDonaldization of the World, 2008.
This paper explores the process of McDonaldization in our current global society.
2,115 words (approx. 8.5 pages), 5 sources, MLA, AU$ 96.95
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Abstract
This paper explains McDonaldization to be the introduction of a new mass culture that includes the four key components of efficiency, calculability, predictability and control. The paper then looks at the advantages and disadvantages of the McDonald system and concludes that, although this concept seems to bring more disadvantages than advantages, many companies have become successful by implementing this system in our globalized world today.
From the Paper
"Fast food restaurants are among the most traditionally successful and stable businesses that exist in modern society. Everybody needs food, and in today's burgeoning and quick-moving society, every second counts, and fast food restaurants are very effective at getting the food to their customers as fast and as accurately as they can. The domination of fast food restaurants has introduced the ideology of McDonaldization. Nowadays, companies of all sorts are using the concept of McDonaldization to achieve success in the business world. By implementing this concept, the world has changed as we see today."
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McDonaldization in Russia, 2002.
Uses theories by Weber and Ritzer to explore the entry of McDonald's into the Russian market and its influence on the country.
2,650 words (approx. 10.6 pages), 8 sources, AU$ 141.95
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Abstract
This paper examines the expansion of McDonald's into Russia. Ritzer's theory of McDonaldization as an extension of Weber's theory of the 'iron cage' of bureaucracy is applied to the situation. It is concluded that McDonald's is McDonaldizing Russia economically and culturally.
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McDonaldization, 2005.
This paper discusses the McDonaldization of society.
900 words (approx. 3.6 pages), 3 sources, AU$ 51.95
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Abstract
This paper critiques of an article and a chapter of the book entitled "The McDonaldization of Society" by George Ritzer. The author points out that this chapter deals with our pursuit of efficiency, even when it's dehumanizing and even when it leads to subsequent inefficiencies. The paper relates that the article talks about convergence of different economies and cultures despite social and cultural differences.
From the Paper
"There is much food for thought regarding how work and economics - and consequently society itself - are structured in both Rutherford's article and Ritzer's chapter on Efficiency, and upon reading both we can see how the widely applicable and readily observable tendencies outlined by Ritzer fill in much of the background that is lacking from Rutherford's analysis."
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McDonaldization, 2001.
An analysis of the book "The McDonaldization of Society: An Investigation Into the Changing Character of Contemporary Social Life" by George Ritzer.
3,100 words (approx. 12.4 pages), 1 source, MLA, AU$ 130.95
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Abstract
This paper looks at this extraordinary book and attempts to understand the message the author is trying to send to modern society. It explains the new coined concept of "McDonaldization" and sees why this concept epitomizes the state of contemporary society.
From the Paper
"In Mankind's attempt to unify the world under binding peace and lasting prosperity, we may homogenize ourselves to the point that we lose creativity, individuality, and certain inalienable freedoms. That's the subtle message and warning from George Ritzer, a Professor of Sociology at the University of Maryland and author of the stunning, eye-opening book The McDonaldization of Society - An Investigation Into the Changing Character of Contemporary Social Life. The book is not designed to attack the fast-food restaurant giant or its ilk: it is designed to address a system that has been incorporated into American society and commerce that increases aspects productivity while binding certain freedoms. This system has not only spread throughout this country but is slowly infecting the world: people see this American system or model - first created by Henry Ford but honed and enhanced by Ray Kroc of McDonalds in the 1950's - as pro-active/can't lose money generating proposition. But this McDonald's Model, as Ritzer points out in his book, comes with a price tag: it simply affects various aspects of our society, its people and the laws, that - while producing some benefits (building commerce, creating jobs, improving productivity) - are harmful overall to the whole community and of who we are as Americans, or as a people."
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McDonaldization and the Global Image of the U.S., 2007.
This paper discusses McDonaldization and its impact on the image of the United States worldwide.
1,293 words (approx. 5.2 pages), 3 sources, MLA, AU$ 62.95
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Abstract
This paper examines how McDonald's has implemented globalization as a corporate policy. Additionally, the paper looks at how this approach affects the US image abroad. The author cites the company's overall globalization strategy that focuses on keeping the same products and menus available throughout the world. The author concludes by acknowledging that McDonald's is the most notorious and recognized symbol of globalization.
From the Paper
"What is McDonaldization? It is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. There are four elements to the heart of the success of McDonaldization they are; efficiency, calculability, predictability and control . Efficiency being the optimum method for getting from one point to another; the process to reach a specific end rapidly, with the least amount of cost and effort. Calculabilty is the emphasis on the quantitative aspects of products sold (portion side cost) and services offered. Predictability is the consistency of products or service regardless of the location. Control applies to the strict rules and procedures forcing employees to do task without thinking or questions. Thinking in terms of the four elements many goods and services industries in America and abroad have applied this theory for their own success as did McDonald's. McDonald's has long been recognized as a leader in technological innovation in the fast-food industry. Indeed, the company gained rapid market share in the United States by pioneering the concept of fast-food."
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"The McDonaldization of Society", 2006.
An examination of ''The McDonaldization of Society'' by George Ritzer.
1,425 words (approx. 5.7 pages), 4 sources, MLA, AU$ 68.95
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Abstract
This paper examines the book by Ritzer which criticizes American culture for being too commericalized. The book focuses on the four foundations of McDonaldization: Efficiency, calculability, predictability and control as the focus for a rationalized corporation. Individuality, unpredictability, and attention to quality have no place in these dehumanized systems. The paper looks at how these foundations are transferred on to human society.
From the Paper
"It is necessary to examine this system to understand how it applies to child care in contemporary American society. The concept is derived from the work of the German sociologist, Max Weber, on the rationalization of the West. The first emphasis, efficiency, is about finding the best means to whatever end we choose or have selected for us. Secondly, calculability involves an emphasis on things that can be quantified, often at the expense of the quality of production and product. Third, a McDonaldized world is one which is predictable, where products and services are the same from one time or place to another. Lastly, control, especially over people (workers and customers), through the substitution of non-human for human technology."
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McDonald's, 2005.
A look at McDonald's tarnished public image, what contributed to this image, and how McDonald's is attempting to deal with it.
1,626 words (approx. 6.5 pages), 14 sources, APA, AU$ 77.95
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Abstract
This paper explores the different aspects of a legal case brought against McDonald's, dubbed the ?McLibel? case, examines the ?Super-Size-Me? issue made controversial by the movie entitled just that, ?Super-Size-Me," and examines the issues that Australia is presently handling in the educational system in relation to the McDonald?s Corporation. Finally, the paper compares and contrasts all of these cases and their various attributes.
From the Paper
"According to a report from ABC Newsnet Online, one-thirds of Australians are either overweight or obese. The plan for a ban on advertising of junk food during children television hours is expected from the Government as a strategic effort in reducing childhood obesity. According to the report at least one out of five people in Australia are overweight. Dr. David Kemp, Prime Minister of Education met with McDonald?s Corporation concerning an issue of training at McDonald?s as being integrated as school curriculum and points being given the students in this Mcplan of curricular oddity."
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McDonald's Franchising Strategy, 2007.
An analysis of the critical success factors for McDonald's franchising strategy.
15,872 words (approx. 63.5 pages), 82 sources, MLA, AU$ 360.95
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Abstract
This research essay examines McDonald's franchising strategy, to determine the relationship between franchising advantages and business strategy, as well as the perception of McDonald's franchising program, in relation to their competitors. The paper discusses what McDonald's critical success factors are for their franchising program. It also looks at what McDonald's strategic and future direction through franchising is.
Table of Contents:
Introduction
Background
McDonald's Corporation Overview
Research Objective
Research Questions
Fast Food Industry Background
Rationale for the Chosen Topic
Theoretical Contributions
Practical Applications for McDonald's and Other Fast Food Restaurants
Research Boundaries
Organization of the Dissertation
Summary of the Chapter
Review of Literature
Franchising Systems
Entrepreneurial Competence as a Factor to Franchise Success
Managerial Competence as a Factor to Franchise Success
Venture-Related Determinants of Performance
Environmental Determinants of Performance
International Franchising in Emerging Markets
Diversification in a Hyper-Competitive Industry and Meeting the Changing Needs of Consumers
Summary of the Chapter
Methodology
Method
Procedure
Sample
Research Hypotheses
Limitation of Research
Summary of the Chapter
Results and Analysis
Results
Analysis of Meta-Synthesis
Summary of Chapter
Conclusions
Tables
From the Paper
"Hoffman and Preble's (2003), Alon and McKee's (1999), Connell's (1999), Doherty and Quinn's (1999), Welsh, Alon, and Falbe's (2006), Breuhaus' (1998) and Hadjimarcou and Barnes' (1998) research concur that franchises have entered emerging markets via master franchising and corporate franchise agreements, as well as joint ventures and conversion franchising. This has primarily occurred over the last decade and a half. Researchers agree that these emerging markets not only account for a majority of the world's population but also for a majority of the world's natural resources. For this reason, emerging markets offer a significant opportunity for growth to franchisors. McDonald's has recognized this opportunity and targeted these markets, developing their international franchising system. Despite high risks in untried markets, the potential rewards are an attractive opportunity for many franchisees."
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The History of McDonald's, 2006.
A discussion regarding the history of the McDonald's empire.
850 words (approx. 3.4 pages), 2 sources, MLA, AU$ 44.95
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Abstract
This paper takes a look at the McDonald's empire, reviewing it's history and discussing the factors that turned it into the success it is today. According to the paper, McDonald's was started in 1940 by two brothers, Dick and Mac McDonald. Today, McDonald's owns or franchises approximately 30,000 restaurants that serve nearly 50 million people each and every day, all from the humble beginnings of two brothers and one restaurant in San Bernadino, California.
From the Paper
"The McDonald's brothers had already experimented with limited localized franchising, however Kroc approaches the brothers to open new restaurants as the company's first real franchisee. One year later, in 1955, Kroc opened the Des Plaines, Illinois location, in suburban Chicago. Kroc founds McDonald's Systems, Inc. this same year, which is often referred to as the beginning of the company, despite the fact that the McDonald's brothers had founded the business 15 years earlier. Five years later, McDonald's Systems, Inc. was renamed McDonald's Corporation ("McDonald's", n.d.).
In 1961, Kroc purchases the business rights from the McDonald brothers, for $2.7 million. The brothers are allowed to keep their original restaurant, in the deal, but do not retain the name. The brothers are forced to rename their restaurant "The Big M" until Kroc opens a McDonald's unit just one block north and drives the original restaurant out of business ("McDonald's", n.d.). Although the McDonald's chain was successful, it would be when they changed their marketing direction that the company would really begin to take off."
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McDonald's, 2002.
An overview of the McDonalds corporation and its dominant market position
2,650 words (approx. 10.6 pages), 5 sources, AU$ 141.95
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Abstract
This paper will look at the development of the McDonalds corporation and the obstacles that it has overcome. It will be argued that McDonalds has set several industry standards which have, in no small way, bolstered its dominant market position. It will also look at the McDonalds corporation in relation to its major competitors. It will analyze how the company has responded to its external environment, and in closing, will look at the prospects for McDonalds future. At the close of the paper it will be clear that McDonalds will be able to maintain its dominant market position. It will continue to be a model that serves as a benchmark for others in the industry.
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McDonald's Franchising In U.S.and Europe, 1994.
This paper discusses McDonald's franchising In U.S.and Europe: Relations with parent company, economics and a case study of McDonald's in South-Central L.A..
1,125 words (approx. 4.5 pages), 4 sources, AU$ 57.95
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From the Paper
"Virtually every type of business operated today is available as a franchise. This includes fast-food operations, real estate agencies, quick-copy shops, pet sitting services, and retail establishments.
In a franchise arrangement, the parent company provides the franchise buyer with a well-known business name, training, an operating plan, and marketing and advertising support. In a smaller franchise, most of the initial start-up work is done by the buyer. Then, as the business grows, hiring a staff may be economically feasible. The franchisors usually provide hiring and management support. Some franchisors also provide financing or help in obtaining venture capital.
In exchange for these services, the buyer pays a one-time fee for the right to do business under the franchisor's name, ... "
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"McDonald's in Hong Kong", 2008.
A critical analysis of "McDonald's in Hong Kong" by James L. Watson.
752 words (approx. 3.0 pages), 4 sources, MLA, AU$ 38.95
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Abstract
The paper examines "McDonald's in Hong Kong" where James L. Watson explores whether Hong Kong's acceptance of McDonald's is evidence that Hong Kong's culture is under siege by the global culture. The paper looks at Watson's belief that the citizens of Hong Kong are not passive victims of McDonaldization but are actively exporting their own contributions to global culture. The paper is of the opinion that this work is worth reading for its insights into Hong Kong culture, but asserts that its conclusions do not seem to be warranted by the evidence presented.
From the Paper
"Watson concedes that McDonald's has enjoyed "roaring success" in Hong Kong, despite the fact that it offers traditional McDonald fare in a city where the residents have long enjoyed very different staple foods (Watson 125). However, he contends that the people have managed to do this without becoming any "less 'Chinese' than their grandfather" (Watson 125). (And presumably they are also just as Chinese as their grandmothers.) Indeed, he asserts that the question itself needs to be reframed in a way that takes cognisance of consumers' views. Using eye witness accounts of evolutions that McDonald's has undergone since it opened in Hong Kong in 1975, Watson shows how the locals have subtly changed the way that McDonald's is run, in such a way as to be more consistent with the way they perceive the world."
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A Look at McDonald's, 1999.
A discussion on whether McDonald's is an American ritual or just fast food.
1,786 words (approx. 7.1 pages), 3 sources, AU$ 83.95
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Abstract
From the paper:
Somewhere in the world, each day, a new McDonald?s fast-food restaurant opens up. The total number of McDonald?s today far surpasses the total number of all fast-food restaurants in the U.S. in 1945. McDonald?s has gone from a single hamburger stand in San Bernadino, California to an international web of thousands of outlets. Factors less obvious to Americans than relatively low cost, fast service, and good taste have no doubt contributed to its success. Americans devotion to this fast-food chain rests in part to uniformities associated with its outlets: food, architecture, environment, and utterances. Their method of advertising even plays up its ritual-like features. To a certain extent, in consuming the products and propaganda of McDonald?s, Americans are not just eating but experiencing something comparable to participation in a religious ritual.
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