| Papers [1-15] of 15 | Search results on "KELLOGG COMPANY": |
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The Kellogg Company, 2002.
An insight into the history, management, and marketing of the Kellogg Company.
4,173 words (approx. 16.7 pages), 15 sources, MLA, AU$ 180.95
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Abstract
This paper analyzes the Kellogg Company and the manner in which Kellogg runs and operates its business at various locations. It looks at how the company has annual sales of more than $9 billion all around the world, has manufacturing plants in the U.S. and in 16 other countries, and how it markets its products in approximately 160 countries around the world. It discusses some of the strategies, organizational structures, marketing techniques, size, and technology used by the Kellogg Company to sell and maintain its market share, as well as some of the factors that affect the operations of the organization and are generally interdependent on both the internal and external environments affecting the company.
From the Paper
"During the depression in the late 1931, Kellogg was one of the few companies that shortened hours to save jobs and retain their employees. Kellogg believed in the skill set of its employees, morale and employee innovation rate and believed that their employees were their best customers. For over 50 years, Kellogg offered a 30-hour workweek option. When this 30-hour option was introduced in the 1930?s employees were paid for 35 hours although they worked only 30 hours. After the depression employees were offered a 30/40-workweek option. This decision was however, eventually reversed. Kellogg went to a normal 40-hour workweek."
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The Halliburton Oil Company, 2004.
This paper discusses the Halliburton Oil Company and its involvement in Iraq.
1,815 words (approx. 7.3 pages), 10 sources, MLA, AU$ 94.95
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Abstract
This paper explains that Halliburton, its subsidiaries, and subcontractors play a prominent role in Iraq by providing a wide range of services, including fighting oil fires, pumping oil, supplying soldiers with hot meals, shelters and beds, and transporting materials across dangerous stretches of road. The author points out that, while the company offers incentives for employees to work in Iraq, it is experiencing a high rate of employment turnover due to the dangers many employees face on a daily basis. The paper relates that, although the company has come under scrutiny in recent years due to its involvement with Vice-President Cheney and its accounting practices, it has still managed to win billion-dollar military contracts due to its expertise in the oil service industry.
Table of Contents
Introduction
Halliburton Oil
Providing Services
Kellogg, Brown, and Root
Private Over Military
Fighting Fires
Improving Oil Production
A Year of Hard Work
The Price of Danger
The Most Dangerous Job
High Turnover
Code of Business Conduct
Chow Billing
Overcharging for Oil
War for Profit?
Conclusion
From the Paper
"Halliburton Oil is a "service firm for the oil and gas industry that currently has more than 24,000 employees and subcontractors in Iraq." The company, which was established in 1919, is based in Houston, Texas and "describes itself as one of the world's largest providers of products and services to the petroleum and energy industries."
The company was "headed by Vice President Richard Cheney before he accepted Bush's invitation to be his running mate in the 2000 presidential election. Cheney is credited with dramatically expanding Halliburton's operations by bringing in billions of dollars in new contracts, but has repeatedly denied any role in company operations after his departure."
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Kellogg and Porter's Five Forces, 2005.
This paper discusses strategies regarding market share and competition using a case study of the Kellog Company.
1,575 words (approx. 6.3 pages), 3 sources, AU$ 100.95
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Abstract
This paper is based on a case study of the Kellogg Company in terms of market share. The writer discusses that Porter's five forces are used to explain the strengths, weaknesses, opportunities and threats. The paper also examines the threat of new market entrants, industry rivalry, threat of substitutes and bargaining power of customers and suppliers. The writer notes that the Company is one of the big four cereal makers.
From the Paper
"There are a number of variables that determine the nature of competition including new market entrants, bargaining power of suppliers and customers, industry economics, and threat of a substitute of a product and/or service. For a corporation to be successful it should create a strategic plan of action in an effort to become the industry leader. The plan should address the corporation's positioning in an effort to combat competitive forces, anticipated shifts in variables in the factors underlying competitive forces, and influence the balance of forces through strategic action."
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General Mills and Kellogg's, 2007.
A financial analysis and overview of General Mills and Kellogg's.
2,881 words (approx. 11.5 pages), 10 sources, MLA, AU$ 138.95
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Abstract
This paper provides a financial analysis of both General Mills and Kellogg's. It provides an overview of each company and then discusses their financial ratios. It looks at their corporate valuations and their capital management strategies. The paper finally analyzes their dividend policies and how these affect the company as a whole. The paper concludes by briefly comparing the companies' success.
Table of Contents:
Overview
Financial Ratios
Profitability
Return on Assets
Capitalization/Leverage
Market Valuation Ratio
Corporate Valuations
Capital Management Strategies
Dividend Policies
Conclusion
From the Paper
"The markets in the most developed nations have been shifting to a more health conscious diet and both General Mills and Kellogg have responded to this shift by introducing more healthy products. For example Kellogg has introduced an entire product line, the Start Smart Healthy Heart, that addresses this growing market demand for healthier food products ("Boyle"). Additionally, both companies have benefited from emerging and expanding markets in China and India where the demand for their products is expected to someday rival the demand in their home market. Kellogg has an edge over General Mills in terms of brand awareness and identity but unless Kellogg can gain control of its debt profile General Mills may be able to out spend Kellogg into the number one position."
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Kellogg Co. Marketing Analysis, 2007.
A critical analysis of the marketing strategy of the Kellogg Company.
3,214 words (approx. 12.9 pages), 14 sources, MLA, AU$ 149.95
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Abstract
This paper discusses the history of the Kellogg Company, with particular attention to its current marketing strategies. The paper examines the four Ps of its marketing strategy (price, promotion, product and placement). The paper concludes by analyzing how Kellogg's products are being managed from a marketing point of view and how this can be improved in the future.
Table of Contents:
Section 1: Description Of The Marketing Environment
Section 2: Description Of The Marketing Mix
Section 3: Critique Of How The Kellogg's Brand Is Being Managed From A Marketing Perspective
From the Paper
"On the other hand, though, the company's sluggish performance in the European and Asian markets suggests that the company's marketers are overlooking some important cultural issues that are related to either the brands themselves or another component of the marketing mix that has not been identified yet. The company is well situated, though, to take advantage of these burgeoning markets. For example, a leading food industry expert maintains that cereal is a food that can be easily translated to international markets (Bredahl 75). This author reports that the company believes its consumers' needs concerning nutrition, taste, and convenience are the driving forces for the increased acceptance of its products and that these are worldwide directions of change in terms of consumers' wants and needs (Bredahl 75)."
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Kellogg-Briand Pact, 2006.
A look at the history, origins and failure of the Kellogg-Briand Pact.
675 words (approx. 2.7 pages), 2 sources, AU$ 42.95
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Abstract
This essay discusses the Kellogg-Briand Pact, which was a pact France proposed to the United States ten years after World war I to prevent armed conflict between countries from taking place again. Although it was meant to outlaw war it failed because there were no repercussions built into the pact to prevent countries from breaking it.
From the Paper
"The Kellogg-Briand Pact, also known as the Pact of Paris, was a treaty that attempted to outlaw war. The treaty was drafted by France and the United States, and on August 27, 1928, was signed by fifteen nations" (West's). In the next five years the treaty gained even more support from countries around the world and in 1933 sixty-five nations had agreed to the terms of the pact. Therefore, this pact which France initiated for its own protection and to prevent occurrences such as World War I did gain the support of a large number of nations who did agree to not use war as a means of settling disputes when they subsequently arise. The Kellogg-Briand Pact was initiated by French foreign minister Aristide Briand thus it bares his name along with the name of Frank B. Kellogg who was the United States' Secretary of State."
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Oliver Kellogg, 2001.
This paper provides a biography of Oliver Kellogg, and his book, "Foundations of Potential Theory".
1,235 words (approx. 4.9 pages), 4 sources, MLA, AU$ 68.95
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Abstract
This paper looks at the life of Oliver Dimon Kellogg, who spent much of his time researching and advancing potential theory in the world of mathematics. The author discusses his contributions to math and physics, still used today.
From the Paper
"When the country no longer required his services, Kellogg was sent to Harvard University. Here he explored a few new mathematical venues before returning to his groundbreaking work in Potential theory. The 1920s were in many ways a decade of inspiration for artists, writers, mathematicians, scientists, and other thinkers across the globe. The war had dampened many spirits, but others saw its finale as a chance for new hope -- for a future without war. Others saw it as a future that was considerably grimmer, yet still full of the possibilities that only the realization of one?s own finite nature can bring."
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Advertising: A Case Study, 2005.
An examination of Kellogg's 'Special K' Red Berries TV advertisement.
1,058 words (approx. 4.2 pages), 1 source, MLA, AU$ 60.95
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Abstract
This paper examines a straightforward advertisement for Kellogg's 'Special K' Red Berries cereal. The paper identifies what makes the advertisement unique and more truthful than most advertisements.
From the Paper
"This ad fulfills several of Fowles' fifteen basic appeals of advertising. One is the need for affiliation. The ad is presenting a woman whom many in the audience identify with, telling women shaped like the one in the ad that it's ok to be like her and, essentially, to be friends with her, you should eat their cereal. It also fulfills the need for guidance, although this doesn't come until the tagline at the end."
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Apple Jacks, 1989.
Discusses marketing plan for Kellogg's breakfast cereal. Examines marketing theory, market & economic environments, competition, target market and strategies.
2,925 words (approx. 11.7 pages), 4 sources, AU$ 167.95
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From the Paper
" This research developed a marketing plan for the "Apple Jacks" breakfast cereal product produced by the Kellogg Company. "Apple Jacks" is an apple.flavored cereal grain product, which is presugared. In fact, "Apple Jacks" has one of the highest concentrations of sugar of any breakfast cereal product marketed in the United States.
The differential advantages of the product are relative. First, the product has a fruit flavor . apple. For the consumer desiring a fruit flavor without actual fruit, this advantage is real. Second, the product has a high sugar content coating. Presugared cereal products are no longer unique; however, the level of sugar in the coating of this product is higher than that for almost any cereal. This differential advantage can also be a (...)"
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The European Cereal Market, 2006.
An analysis of three cereal types (staple, healthy, and children's) with regard to the European consumer.
4,423 words (approx. 17.7 pages), 5 sources, MLA, AU$ 188.95
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Abstract
This paper analyzes the cereal industry especially with regards to the "euro-consumer" and makes recommendations for the future of the industry. The paper specifically considers the three major cereal types (staple, healthy, children's) and focuses on the top two cereal producers, Kellogg and Cereal Partners, the latter being a strategic alliance between General Mills and Nestle.
Table of Contents:
Abstract
Market Background
The Euro-consumer
Market Shares and the Joint Venture in European Breakfast Cereals: Barriers & Solutions
General Strategies
Staple Products
Analysis
Recommendations
Children's Market
Analysis
Recommendations
Healthy Products
Analysis
Recommendations
From the Paper
"Since it is a children's market, it may be viable to explore more creative product concepts that would capture the taste of Euro-consumers. Probably researching and developing new flavours, coming from delectable fruits will do. Also, it should be leaning towards a healthier packaging to be able to provide better nutrition to the market. After all, it is still the parents who get a say in buying or not buying the product, and health issues are always a concern for them. This means that the products should have more vitamins and minerals as compared before. Such tactic is viable in that breakfast cereals have become a staple meal for many children and thus it requires all the needed nutrients for growth and development. For those who are lactose intolerant, it might be better for the companies to innovate breakfast cereals in such as way that the taste and nutritional content will not alter. An example of which is cereal cookies or cereal chocolate bars. In this case, we can also capture the market of those who might not be able to consume the typical cold milk and cereals. That is, one must assume that there is a perceived and potential market for such a product."
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Business Leadership, 2005.
This paper explores leadership styles of the CEO of Johnson & Johnson, William C. Weldon.
900 words (approx. 3.6 pages), 3 sources, APA, AU$ 51.95
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Abstract
This paper discusses the leadership style of William C. Weldon as presented in an address to the Kellogg MBA graduates. The author points out the way his style has influenced the organization.
From the Paper
"According to an article published in the "Kellogg World Alumni Magazine", when William C Weldon, CEO of Johnson and Johnson, addressed the graduating class at the Kellogg School of Business MBA program, he offered a number of comments about leadership in American business. His key message was that American corporations need more leaders with the skills to meet today's challenges. According to Weldon, the best leaders place great importance on customers and market dynamics but also value innovation, personnel development and collaboration within their organizations. Mr. Weldon told graduates not ..."
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Paulina Wright Davis, 2006.
A look at the life and career of women's rights advocate, Paulina Wright Davis.
1,243 words (approx. 5.0 pages), 4 sources, MLA, AU$ 68.95
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Abstract
This paper describes the life, career and accomplishments of Paulina Kellogg Wright Davis, a women's rights advocate, social reformer, educator and author. The paper describes her support and active involvement in temperance, abolition, women's rights and other reform movements and the reforms she was able to help advance as a result her involvement in these movements.
From the Paper
"Paulina Kellog was born August 7, 1816 in Bloomfield, New York, on the very day that Captain Hall "delivered up the fort at Detroit" (Paulina1 pp). Her father was a volunteer in the army and her grandfather, Saxton, was a colonel in the Revolution and belonged to Lafayette's staff (Paulina1 pp). Paulina was orphaned at the age of seven and adopted and raised by her strict and religious aunt and moved to LeRoy, New York (Paulina pp)."
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The American Cereal Industry, 2005.
A comprehensive overview of the development and structure of the U.S. cereal industry.
2,823 words (approx. 11.3 pages), 4 sources, MLA, AU$ 136.95
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Abstract
This paper examines how the branded ready-to-eat (RTE) cereal industry in the United States is an oligopoly dominated by four firms: Kellogg's, General Mills, Post and Quaker Oats and how these firms hold a large, though declining, share of the market. Due to low costs of inputs, product differentiation and price discrimination, cereal producers can charge prices well above costs, earning substantial profits. It also discusses how increasing pressure from producers of cheap private label cereals has recently led the big four to break from tradition, slashing prices one by one.
Outline
Abstract
A Short History of Cereal
Structure of the Branded Cereal Industry
Barriers to Entry
Competition in the Cereal Industry
Theoretical Models of the Industry
Price Discrimination
From the Paper
"Market share in the cereal industry has been declining slightly in the past few years for all four firms. Kellogg's, for instance, held an impressive 41.39% of the market in 1988; only four years later, this number dropped to 34%. One reason is the decline of cereal's popularity as a breakfast food due to the emergence of new, portable options more suited to today's busy lifestyle. More and more consumers now rely on pop tarts, breakfast bars, or a cup of coffee to start of their day. Besides substitute products, the big four's main competition is private label products, also known as store brand cereal. Lacking brand recognition, this cereal is considerably cheaper than any of the brands marketed by the big four."
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Communities in the Supply Chain, 2006.
This paper discusses supply chain operations and examines the issue of reverse logistics.
2,700 words (approx. 10.8 pages), 10 sources, AU$ 172.95
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Abstract
This document discusses the overall supply chain and logistics operations and moves into addressing a particular issue within this sphere of business operations: reverse logistics. The writer points out that reverse logistics is extremely important as it effectively closes the loop of an enterprise's supply chain and allows for much more efficient and effective operations. Further, the writer notes that reverse logistics impact all business in all industries through customer return handling, lost revenue recovery, and reduced load within the system. These aspects are discussed further in regard to a review of Apple Computer's, CVS's and Kellogg's supply chain operations.
From the Paper
"A supply chain can be defined as the sum of all retailers, distributors, transportation methods, storage locations and facilities, as well as supplier networks that contribute to an enterprise's sale, delivery, and/or production of its product or service. It is integrally involved with a company's logistics and overall operations in that operations management oversees the smooth functioning of the organization's supply chain. A supply chain that has bottlenecks, excess inventory, or difficulties sourcing products or services inevitably results in a loss in revenue, poor product/service quality metrics, and a loss of customers, be they internal or external."
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Breakfast Battles, 2005.
A discussion on American breakfast cereals.
2,596 words (approx. 10.4 pages), 7 sources, MLA, AU$ 126.95
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Abstract
This paper begins with the history of the the ready to eat (RTE) breakfast cereal in America. It continues to highlight the marketing strategies of the three leading companies in this arena, namely, Kellogg's, Post and General Mills. The author concludes with an objective critique on the marketing of Cheerios.
Table of Contents:
The Marketing Environment of the American Breakfast
The Marketing Mix Evolves and a Trendsetter Emerges
An Objective Critique of Cheerios Marketing
Works Cited and Reviewed
From the Paper
"In 1941, General Mills created the first oat-based RTE cereal, creating an interesting new alternative to traditional corn, wheat or barley cereals. From the beginning, not only was the product different, but the marketing was different as well. In an effort to create a unique brand identity for this new food, that was similar yet different than its predecessors, General Mills named its new creation CheeriOats, and a cute mascot, Cheeri O'Leary, was introduced in 1942. This mascot was not given a warm reception by the buying public, however. During World War II, Cheerios were successfully marketed with the tagline "CheeriOats: For Fighters on the Homefront". The product also gained wide acceptance during this time because many mothers had to enter the workforce and RTE cereal was an easy way to feed children well within a busy schedule and the absence of the father of the family. "
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