| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "INTERNATIONAL MARKETING TRENDS": |
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International Marketing Trends, 2004.
This paper examines the financial services and import/export markets in China, India and South Korea.
3,390 words (approx. 13.6 pages), 10 sources, MLA, AU$ 191.95
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Abstract
This paper looks at the financial services and import/export markets in China, India and South Korea.
From the Paper
"The pressures of growth and advantageous strategic marketing facing Multinational Corporations (MNCs) are multifaceted and unprecedented. Capital markets boards of directors and shareholders all demand that senior executives formulate powerful corporate strategies that will procure long-term profit centers within the global economy. As a rule of thumb, a firm becomes a MNC if its foreign sales, not including assets, are ?or more of total sales."
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International Marketing Planning, 2005.
This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.
3,045 words (approx. 12.2 pages), 4 sources, APA, AU$ 143.95
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Abstract
This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.
Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion
From the Paper
"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."
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International Marketing to Argentina, 2005.
This paper is a country and industry market analysis representing a marketing consultant's view for advising Polaris Bottling Co. (PBC) of Indianapolis, which bottles 'non-carbonated', 'all natural' drinks, on the potential of selling them in Argentina.
1,765 words (approx. 7.1 pages), 4 sources, APA, AU$ 90.95
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Abstract
This paper explains that Argentinean market is very compatibility with the United States, highly literate with a high level of individual purchasing power; information from consumer surveys, free giveaways and documented consumption rates can be obtained through local supermarkets and discount stores similar to the United States' 7-11 stores. The author points out that the marketing approach in Argentina will require an ethnic conscious approach because the main nationality is Argentinean, mixed with white and mainly Spanish, Italian, mestizo, Amerindian and a very large German population. The official language is Spanish but there is also a great deal of English, Italian, German and some French spoken throughout the country. The paper recommends that Polaris Bottling Co. seek a joint venture or acquisition strategy because the disparate languages and dialects of the Spanish language and the personalized consumption in urban and rural areas may be too much for a new product with an organic growth approach.
Table of Contents
Introduction
Current market Size, Segmentation and Trends
Competitive Environment
Consumer Behavior/Trends
Promotion Options
Joint Venture Partnership Options
Conclusion
Appendix: Charts, Tables and Graphs
From the Paper
"Placement will be a detailed and targeted approach. Placement will affect pricing but gaining market share in the urban areas first and then advertising that success into the rural markets has been a very successful strategy in South American markets. By implementing this plan of action, the country can be saturated through a duel marketing approach of word of mouth from urban dwellers out to suburban and rural markets. Tie that into a well funded mass media approach and the products should do well."
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International Stock Markets and Electronic Trading Systems, 2001.
In this paper the author develops a conceptual scheme by extending on Castells, Giddens and other IT literature to investigate the dangers of using ICT.
12,500 words (approx. 50.0 pages), 50 sources, AU$ 384.95
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Abstract
This study considers the changes in the functioning and roles of international stock markets. It reviews the history of the London and New York Stock exchanges. A greater number of Asian exchanges are included in this research, because of the significant growth in stock market activity in that region over the past decade. The functioning of stock markets is considered in terms of both structure and technological innovation. The current scenario and emerging trends within stock markets is also reviewed along with an investigation into current electronic trading systems. Intermediaries of electronic trading systems such as day trading are also considered. The argument then focuses on financial networks and the use of complex technology within the financial sphere along with the dangers of ICT. Recent cases of hoaxes, system failures and rogue trading are then analyzed while considering the role of ICT either as a catalyst or a direct cause of such crashes and losses. Furthermore, the case analysis used concludes that further research is required to substantiate this argument and makes some practical recommendations that stock exchanges and other electronic trading systems that can be considered while implementing ICT.
From the Paper
"The integration of stock exchanges and ICT has played a key role in the development of global financial networks. But the link between stock market crashes, insider trading, hoaxes, fraudulent practices and the role of ICT as the cause of such activity is poorly understood."
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Disintermediation as a Marketing Trend, 2004.
Examines how proponents of such a virtual transcendence tend to exhibit a form of cyberspace ethnocentrism, which has been termed "cybercentrism."
1,185 words (approx. 4.7 pages), 5 sources, MLA, AU$ 65.95
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Abstract
Today, a new "virtual culture" is emerging that transcends local and regional cultural boundaries. This virtual culture is both being generated and sustained through the application of new technologies. Proponents of such a virtual transcendence tend to exhibit a form of cyberspace ethnocentrism, which has been termed "cybercentrism". While the advocates of such a virtual culture emphasize its advantages for the typical consumer, critics point to the negative consequences this process is having on the digital have-nots. This paper provides an overview and analysis of the trends in marketing that are making important changes in the way products and services are researched, developed, designed, manufactured, packaged, advertised and ultimately brought to market and sold, followed by a summary of the research in the conclusion.
From the Paper
"Prior to the introduction of e-commerce, consumers were largely restricted in their shopping options to brick-and-mortar establishments, catalog sales, farmers markets and traveling salesmen. However, even small business can now effectively compete with the larger corporations on almost every level. The advantages provided by e-commerce mean that it may be possible to offer products and services at lower prices, or to offer products and services that could not be offered before because of the change in cost dynamics. Taylor notes that these processes are not being applied to automobile manufacturing as well. Citing J.D. Power III (founder of the consulting company that bears his name): "Car dealers may go the way of other local retailers in groceries, home appliances, travel, and a host of other businesses." "
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| Essay # 91884 |
temporarily unavailable
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Emerging Trends in Market-Oriented Government, 2002.
This paper examines three examples of governments that have developed successful market-oriented programs in which the services are paid for not by tax dollars but by the market.
1,480 words (approx. 5.9 pages), 11 sources, AU$ 78.95
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Abstract
This paper discusses three cases: The funding of infrastructure improvements without creating unfair taxation in a city government, the returning of delinquent and abandoned properties to the tax rolls in a county government and the application of user fees to resolve a regional pollution problem. The author believes that even the schools can be more market oriented.
Table of Contents
Introduction
Tallahassee Florida: Market Orientation on a City Level
Cuyahoga County, Ohio: Market Orientation at a County Level
SCAQMD: Market Orientation on a Regional Level
User Fees
From the Paper
"In doing this, Tallahassee was following the example of the Federal Government?s user fees, which, according to a report to Congress generated more than $196.4 billion in revenues during FY 96. The fees were agricultural commodity grading fees, trademark registration fees, and park entrance fees- [and amounted to] 12 percent of all federal revenues collected...and was more than twice the amount collected from excise taxes, estate and gift taxes and customs duties combined. User fee collections have grown steadily since the early 1980s and have played several roles in the federal budget."
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International Business Organizational Trends, 2007.
A review of international business organizational trends and the most effective management strategies for globalization.
2,595 words (approx. 10.4 pages), 5 sources, MLA, AU$ 126.95
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Abstract
This paper researches the impact that globalization has had upon international business organizational trends and attempts to determine the strategy of management found to be most effective for globalization.
Outline:
Objective
Introduction
Globalization
Characteristics of the Global Corporation
Sustainable Business Development (Rainey, 2007)
Sustainable Business Management Outcomes
Summary and Conclusion
From the Paper
"The really attractive outcome of SBD is the comprehensive perspective that this method of management view of the corporation as well as its business environment. The business environment includes the "direct relationships with suppliers, distributors, customers, partners, employees, and shareholders and direct linkages with stakeholders, competitors, related industries and the natural environment (the eco-systems)." (Rainey, 2007) Sustainable Business Development is stated of Rainey of the nature that may be perceived: "...as a subset of the broader concepts of sustainability and sustainable development as defined by the international community of nations and the United Nations. SBD is a "holistic management construct that includes the entire value system from the origins of the raw materials to production processes and customer applications to end-of-life (EoL) solution." Encompassed is the complete spectrum of existing relationships with "supply networks, customers and stakeholders, and support service providers for providing business solutions and also handling wastes, residuals, and impacts." (Rainey, 2007) Accomplishing this is assured through the management concepts of enterprise management and 'life cycle thinking' (LCT)" which not only serves to build the awareness of the organization but as well builds the strategic management concept to include the mindfulness beyond the companies direct actions only."
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International Business Organizational Trends, 2006.
A discussion regarding the impact and strategy of management for globalization.
2,605 words (approx. 10.4 pages), 5 sources, MLA, AU$ 126.95
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Abstract
This paper researches the impact that globalization has had upon international business organizational trends and the strategy of management found to be most effective for globalization. The paper also reviews the various related articles.
Outline:
Objective
Introduction
Globalization
Characteristics of the Global Corporation
Environmental Business Factors Identified Conklin (2003)
Sustainable Business Development (Rainey, 2007)
Sustainable Business Management Outcomes
Summary and Conclusion
From the Paper
"From the foregoing definitions, it is garnered that a global corporation holds a position in all markets of a significant nature and has an information system that is able to balance the global supply to the global demand. A global corporation is one that is not identified on the basis of the country of its origin. The global corporation is participative in all geographic markets, designs both local and global products and locates it value chain globally although selectively. The global corporation is one that has marketing programs both locally and globally. The global corporation's organizational structure, its management process, and as well the organization's people and culture enables the corporation in global integration and coordination achievement. The global corporation has the power to command resources of astronomical proportions worldwide while it designs and delivers products and services tailored to the consumer's specific needs. The global corporation brings to markets resources that are world-class although the markets might not be otherwise able to justify these resources. The following chart labeled Figure 1 lists the 'Taxonomy of International Organization Models and Related Characteristics and Capabilities'. "
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International Operations and Internalization, 2005.
Considers how international operations affects a company's marketing function.
1,800 words (approx. 7.2 pages), 13 sources, MLA, AU$ 102.95
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Abstract
This paper considers how international operations affects a company's marketing function, including all four components of the marketing mix. It looks at Porter's model of international strategy and stages of internationalization. The paper provides examples.
From the Paper
"In today's economy companies can no longer be satisfied with serving a single geographic market. This strategy is still effective for some businesses but many companies-including small and medium-sized organizations-have recognized the benefits of expanding their operations to the global market. With the advent of the Internet and the ability to transfer funds across borders seamlessly and with low transaction costs the move toward globalization is no longer limited to only large companies ..."
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Macroeconomic Trends in the US, 2008.
The paper examines aspects of the US economy, including the general trends of the goods market, money market and international market.
2,039 words (approx. 8.2 pages), 4 sources, MLA, AU$ 103.95
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Abstract
The paper discusses the change in real GDP, drop in imports and increase in exports in the US economy. The paper looks at the government's budget for fiscal year 2008 and includes a projection/forecast for specific sectors, so that there can be a general understanding of the facets of the general equilibrium model and the expected future changes in the model. The paper discusses the current outlook for the US as one plagued with low growth levels and high inflation.
Outline:
Introduction
Understanding Output in the United States: A Short-Run Forecast
Understanding Inflation & Unemployment in the United States: A Short-Run Forecast
International Economics: The US Economy Trade Outlook
The IS/LM/BP Model: A Comprehensive Look at the Macro-economy of the United States
Conclusion
From the Paper
"Real Gross Domestic Product (GDP) increased by 2.5 percent over the last quarter of 2006 and by 2.0 percent in the third quarter of 2006("GDP News Release" para 7). GDP is the measure total output in the society, with real GDP being the purchasing power of that output. An increase in real GDP therefore implies that there was economic growth. The increase was primarily driven by increases in consumption, government spending and a decrease in imports.
"When real GDP increases, the society is on a higher production possibility curve, and can produce more of all goods, which is where the concept of economic growth is highlighted."
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Global Marketing Management, 2006.
This paper examines marketing management in the international market place.
2,700 words (approx. 10.8 pages), 2 sources, AU$ 171.95
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Abstract
This document discusses the four managerial orientations employed by corporations relative to their foreign operations. The broader thematic forces related to globalization are discussed followed by a review of international marketing trends. Finally, the similarities and differences of the various trade bodies and relationships utilized among countries are examined.
From the Paper
"Management orientations largely define the corporate culture of a given organization. In the highly inter-connected global marketplace, appropriating the most complementary management orientation for a given enterprise is important. The character of the management orientation of an enterprise tends to define corporate decisions related to marketing, human resources, and operations and is usually affected by a series of factors that can be clustered around individual factors, organizational factors, and contextual factors. In other words, the operating environment of a given market influences the type and degree of a particular organization's managerial orientation. The four primary managerial orientations are: ethnocentric, poly-centric, region-centric, and geocentric ."
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Global Marketing, 2007.
A discussion of the article "International Marketing As A Field Of Study: A Critical Assessment Of Earlier Development And A Look Forward" by T. Cavusgil, S. Deligonul and A. Yaprak.
721 words (approx. 2.9 pages), 1 source, MLA, AU$ 41.95
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Abstract
The paper reviews the article by Cavusgil, Deligonul and Yaprak, "International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward". The paper discusses how the article assesses the field of international marketing from its development to current trends, utilizing Coca-Cola as a periodic example. The paper explains the concept of the global brand that is becoming popular today and is credited with generating massive revenues.
From the Paper
"Researchers such as Cavusgil, Deligonul, and Yaprak, in their article, International Marketing As A Field Of Study: A Critical Assessment Of Earlier Development And A Look Forward, have noted that the global brand first owes its existence to the development of the global consumer (2005, p.3). This emergence of the global consumer who typically manifests buying power in far-flung markets, led to the systematic development of global branding and the emergence of global brands themselves. While the concept of the global brand was once the holy grail of every corporation and one in which only a few, Coca-Cola for example, have been successful at creating, the reality of global branding has been a difficult proposition. Although there are certainly a few strong examples of global brands that have developed a universal product format that scales across the globe, such as Coca Cola and McDonalds, for the most part, the global brand has proven elusive and entirely problematic as a business objective."
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Global Marketing Article Review, 2006.
This paper analyzes an article "International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward' by Cavusgil, Deligonul and Yaprak.
1,350 words (approx. 5.4 pages), 5 sources, AU$ 85.95
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Abstract
This article discusses and reviews an article by Cavusgil, Deligonul and Yaprak, "International Marketing as a Field of Study: A Critical Assessment of Earlier Development and a Look Forward', that assesses the field of international or global marketing from its earliest development to the current prevalent trends. The discussion of this article is extended into the concept of the global brand and how to develop it in the context of new and emerging media and new and emerging markets.
From the Paper
"These authors examine the field of global marketing as a legitimate area of both academic and business research within the context of the global economy itself. They examine first the concept of the global consumer followed by the development of global brands and globally oriented marketing operations. Secondary Issues: Of secondary importance to these authors and within the context of this review are issues related to methodology vis-?-vis actual market research techniques."
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E-commerce and Marketing, 2006.
An analysis of e-commerce marketing strategies and trends.
1,440 words (approx. 5.8 pages), 5 sources, MLA, AU$ 76.95
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Abstract
This paper analyzes and discusses various marketing strategies of e-commerce or online business. The paper reviews the techniques and strategies used to date. The paper also gives suggestions on how to improve online marketing and e-commerce, and further discusses recent e-commerce marketing trends.
Outline:
Difference in Marketing Approach Between a Business-to-Business (B2B) and Business- to-Consumers (B2C) Site.
Real-world B2C Website.
Wholesale-Suppliers B2B Website.
Improvement to Site's Marketing Tools.
Recent Trends in B2C and B2B Marketing.
From the Paper
"One of the essentials of present day E-Com marketing is maintaining constant dialogue with the target customers. Marketing a B2B and B2C website needs performance evaluation, a thorough grasp of the business that is marketed, identifying the marketing base, inclusion of relevant content alongwith the keywords included rightly, regular content updation, setting up a foundation of confidence with the customers, and an understanding of the different channels of marketing. To set up the category of presence, a business might need some intense research into the category of products its sells or what services are being provided and comprehending and identifying key words or key phrases that are at present being made use of so that it is found on the search engines. "
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A New Restaurant Marketing Strategy, 2002.
An analysis of the restaurant market and trends that are conducive to opening a new restaurant.
3,261 words (approx. 13.0 pages), 1 source, MLA, AU$ 150.95
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Abstract
This paper determines a number of basic concepts concerning the restaurant market in the United States with the prime purpose of gathering information in order to open a new restaurant. It examines how in its current state the market is highly volatile, but is consistently experiencing increased growth due to the availability of disposable income. It evaluates how the restaurant business is centered around consumers and their varied tastes and consequently, many restaurant types, including fast-food, full-service, buffet and higher-priced fare exist to accommodate the needs and wants of a diverse culture.
Table of Contents
Introduction
Industry Data and Trends
Detailed description of Business
Proposed Marketing Strategy
International Considerations
Conclusion
From the Paper
"Since pasta is a relatively inexpensive food in today?s society, the majority of food expenses would lie in the associated meats, dairy products, and fresh vegetables that would be required for food preparation. However, successful negotiation with regional suppliers would result in affordable prices for these food items. Additional fixed costs would include the costs of labor, and it is estimated that a combination of approximately 25-30 full time and part time employees per store would be sufficient for startup until success is established."
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