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Information Systems in the Tourism Industry, 2000.
This paper examines how the tourism industry is turning to technology to build relationships and loyalty with their customers. This paper focuses on three areas: 1) database marketing 2) use of internet and email and 3) emerging trends.
1,043 words (approx. 4.2 pages), 12 sources, MLA, AU$ 58.95
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Abstract
The report focuses on three items and their impact on the tourism industry. First, how database and loyalty marketing has helped relationship marketing. Second, how Internet and email has affected how customers search for information and purchase. Third, best practices and trends used by companies to gain a competitive advantage in their industry.
From the Paper
"Information systems are helping businesses better target their marketing efforts by storing information from customers received from surveys, invoice information, forms and contest giveaways. This allows Managers to execute complex communications programs that reinforce their name and build brand loyalty. Business owners know that to stay in business, some customers have to become repeat and loyal customers. According to an article in Ecom World (Shelton, 1999), customer loyalty is critical for three reasons:
1. Loyal, repeat customers cost less in marketing, support and advertising
2. Positive word-of-mouth from loyal customers brings new customers
3. Customers that have a poor experience will tell others."
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Internet Marketing and the Tourism Industry, 2000.
The following paper discusses how Internet Marketing has changed the Tourism Industry in the last ten years and what the future holds.
1,780 words (approx. 7.1 pages), 7 sources, MLA, AU$ 92.95
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Abstract
The following essay looks at the methodology, literature and analysis of the trends within the tourism industry and how the digital age and Internet marketing has changed this industry dramatically.
Table of contents
Introduction
Trends within the Tourism Industry
Methodology
Results and Analysis
Future challenges for the Tourism and Travel industry in the Digital Age
From the Paper
The growth of the WWW on the Internet has created many opportunities as well as challenges for commercial businesses and industries. One of the challenges for a small- or medium-sized business is how to be found by the potential customer. This is underlined in a recent article about international marketing in Sloan Management Review (Quelch and Klein, 1996). The authors state that "the potential for 'information overload' is enormous" (p. 66). Even though the lack of rules on the net is critical to electronic commerce (Spar and Bussgang, 1996), this is not so critical for Internet as an information source.
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The Tourism Industry, 2005.
This paper discusses the tourism industry and analyzes theories of satisfaction.
7,395 words (approx. 29.6 pages), 50 sources, APA, AU$ 262.95
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Abstract
This paper explains that the travel and tourism industry, one of the largest global industries, has experienced continuing growth in spite of terrorism which has hammered the aviation industry but not the travel and tourism industry. The author points out that that the factors associated with the emergence and promotion of travel and tourism are based on increased productivity, the psychological mobility typically associated with broadened horizons, and improvements in transportation and communications facilities. The paper stresses that the gap theories, such as dissonance and importance-performance that seek to explain how tourists first experience certain expectations concerning their travels and then relate these expectations to the reality of their experiences, may provide researchers with the most valuable insights into how and why people will seek out a destination in the first place and why they will either return there or not.
Table of Contents
Introduction
Review and Analysis
Background and Overview
Expectancy Disconfirmation Paradigm (EDP)
Comparison Theory
Value-Precept Theory
Importance-Performance
Equity Theory
The Dissonance Theory
Contrast Theory
Conclusion
From the Paper
"The reasons people travel are as limitless as the number of people involved, but there is a sufficient amount of commonality in their behaviors and rationale to develop some generalities concerning recreation behaviors. The explosive growth of tourism after World War II has clearly been dramatic; this growth has been largely the result of higher discretionary incomes, smaller family size, changing demographics, lower transportation costs, improved public health standards, infrastructure development, and until recently, more hospitable environments for tourists in many destinations, especially long-distance travel and tourism. There is also a clear "build it and they will come" quality to travel and tourism; before the advent of modern transportation systems, only the truly hearty and fearless might seek to explore new horizons in foreign countries. Today, though, things are much different, of course, and virtually any destination in the world in only a few hours away by air."
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The Tunisian Tourism Industry, 2002.
A look at the impact of the tourism industry on the economy and social system of Tunisia.
1,650 words (approx. 6.6 pages), 3 sources, AU$ 99.95
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Abstract
This essay will discuss the impact of the tourism industry upon the economy and social system of one country of the region, Tunisia. It will be argued that the possibilities and the problems of this nation's industry mirror, in many respects, that of the region as a whole. However, Tunisia's exceptionally well-regulated tourism industry can also serve as an example to other nations of the regions of how to successfully develop and manage a sensitive industry in a region marked by social and political turmoil.
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Best Practices in the Tourism Industry, 2000.
A discussion of best practices in the tourism industry focusing on the Cruise Line industry, specifically Carnival Cruises.
1,582 words (approx. 6.3 pages), 15 sources, MLA, AU$ 82.95
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Abstract
This paper provides a a step by step account of how Carnival Cruise Lines has earned the dominant position they have today in the tourism industry through strategic alliances, marketing and how they have used technology to leverage their competitive advantage. It focuses on their efforts in four areas: being family orientated; being environmentally friendly; convenience and customer service; and their affiliations and strategic initiatives and shows how through these efforts customers stay loyal and come back in the future on one of their other cruises.
From the Paper
"Carnival Cruise management have a strong ability to recognize social trends such as the need for short 3-5 day vacations (mini-vacations) and have invested in travel and tourism related companies to help them offer the best vacation in that short time period. For example, Carnival purchased Cunard Line Limted And Airtows PLC to help compliment their cruises with land activities. This is given Carnival the ability to fully control and create packages for three different adventure categories that are truly unique to Carnival such as Dog Sledding in Alaska. Management has also been able to align itself with companies such as Universal Studio?s."
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The Hospitality and Tourism Industry, 2004.
This paper discusses operations management in the hospitality and tourism industry.
1,710 words (approx. 6.8 pages), 16 sources, APA, AU$ 89.95
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Abstract
This paper defines operations management as the design, operation, and improvement of the systems that create and deliver the firm's primary products and services; the tourism or hospitality industry utilizes operations management techniques to increase efficiency. The author points out that operations management has become important in the hospitality industry because organizations in this sector are largely dependent on per-unit cost incurred and the resultant profit margins. The paper states that operations strategies may include reengineering processes, integration of better equipments, installation of electronic means of operations, enterprise resource plans, or simply revising the organizational operations strategy, such as supply chain management.
From the Paper
"A survey of the work environment at the different hotels indicate that operations constitute of management of occupancy; assessment of profitability based on current client traffic as well as from future traffic; it is about the management of the inventory through controlled monitoring; but most importantly it is about the management of the staffs who make the whole service process possible. Thus operations management in the hospitality industry put more emphasis on the relationship of the staff with the management and the clients. The correlation between is high as they are the variable that ultimately lead them to the achievement of organizational objectives."
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Relationship Marketing and the Tourism Industry, 2002.
This paper discusses the principles, techniques, benefits and limiting factors associated with relationship marketing (RM) as applied to the tourism industry.
2,215 words (approx. 8.9 pages), 13 sources, APA, AU$ 110.95
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Abstract
This paper defines relationship marketing (RM) as a way of doing business transactions with a customer focus to gain a competitive advantage through differentiation in a crowded market place. The author evaluates RM by using PO Cruises, Malaysia Airlines and the role of Frequent Flyer Programs within airlines as examples. The paper concludes that the success of RM within the tourism industry is an effective strategy and should be part of a firm?s long-range planning.
From the Paper
"RM is an efficient, effective and cheaper way to generate repeat business. Despite the fact that ?the cost of gaining a new customer is falling through the use of the internet, global players and large market shares? (Middleton 2002: 167) some organizations within the tourism industry still fail to recognize it?s potential. Club 18-30 can be put into this category when their Resort Representative selling techniques are assessed. The welcome meeting on any Club 18-30 holiday takes place in a contained area and Reps somewhat pressure holiday makers into purchasing the ?trips? on offer (at a mere ?150 for 2 weeks) by suggesting that they will not have any fun without them. Many young tourists buy into this, which in turn influences others. With a pressurized environment, pushy selling techniques and a sense of consumer obligation, the company makes a substantial profit and the reps a small commission. This experience overall makes the consumer feel like a transaction rather than a valued customer."
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The Sex Tourism Industry, 2002.
An exploration of the present sex tourism industry.
1,690 words (approx. 6.8 pages), 10 sources, MLA, AU$ 87.95
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Abstract
The writer explores the industry, looking at both its positive and negative aspects and then makes conclusions about whether the legalization of sex tourism is a good or bad idea.
From the Paper
"The sex tourism industry is a multi billion-dollar venture that takes paid customers around the world and sets them up with sex companions. The sex industry has been around for several decades and it is a booming business. The tourists who pay for the packages get transportation, a companion when they arrive at the destination and a vacation in another nation. The industry itself has a shady reputation and in many nations, especially the nations that receive the tourists and provide the companions there are movements to shut the industry down. "
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Toronto?s Tourism Industry: Recovery from Crises, 2004.
An analysis of Toronto's 2003 crises and methods of recovery to reaffirm the city as a top tourism destination.
1,105 words (approx. 4.4 pages), 11 sources, APA, AU$ 62.95
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Abstract
This paper examines how during 2003, Toronto?s tourism and hospitality industry was significantly hampered by four major crises: An outbreak of SARS, West Nile Virus, Mad Cow disease and an electrical blackout. It discusses how although every individual within the Greater Toronto area (GTA) was affected in some manner, the tourism industry was the most radically influenced and how the cumulative onslaught of the aforementioned events drastically reduced the number of visitors to the once thriving metropolis and threatened the livelihood of the city. It details the issues encountered by Toronto?s tourism industry during 2003 and the recovery methods that were instituted in order to endorse the city as an attractive tourism destination.
From the Paper
"In order to regain the trust of travellers, positive advertising campaigns were initiated through mass mediums to the general public to highlight the positive elements that Toronto had to offer. The majority of the campaigns launched throughout the city were aimed at promoting Toronto through two key marketing concepts. These included (1) product bundling - offering a complete package to consumers at a reduced rate, and (2) reduced pricing - discounts placed upon specific offerings of the tourism sector. These concepts were based upon a loss-leader marketing strategy, whereby a very low price is charged for a product or service to entice customers into subsequently purchasing higher cost items. Mirvish Productions initiated one of the first examples of product bundling."
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The Tourism Industry, 2005.
This paper discusses the current global trends in the external environment that are likely to pose a significant threat to the development of tourism.
2,625 words (approx. 10.5 pages), 10 sources, APA, AU$ 127.95
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Abstract
This paper explains that the monopoly of the top five tourism destinations of France, Spain, the United States, Italy and China is being challenged by over thirty other countries located in Asia such as Malaysia, Africa such as Mauritius, the Middle East such as the United Arab Emirates, South America such as Cuba and the newly independent countries in Europe such as Azerbaijan, Croatia, and Uzbekistan. The author points out that the most significant macro-economic trend, which began in the 1990s, is globalization. The paper stresses that rapid and unplanned tourism development is resulting in destroying the beauty and ecological balance of many a natural habitat, which means that the tourism industry is rather irresponsibly destroying one of its own key capital assets.
Table of Contents
Competitive Trends
Macroeconomic Trends
Environmental Issues
Leveraging Strengths to Overcome Key Threats to Global Tourism
From the Paper
"The World Tourism Organization estimates that there were 694 million international tourist arrivals in 2003, and that international tourism receipts totaled $514 billion in 2003. These figures indicate the importance of tourism to the global economy and more important, the efforts that are being made to encourage its growth. In fact, the investment of money, time, and effort in tourism is not surprising considering that tourism represents approximately 7 percent of worldwide exports of goods and services, occupying the fourth position after exports of chemicals, automotive products and fuels."
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Management in the Tourism and Hospitality Industries, 2002.
Analyzes the use of operations management in the hospitality and tourism industries.
1,686 words (approx. 6.7 pages), 15 sources, APA, AU$ 87.95
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Abstract
This paper defines the term "operations management" and explains how this type of management came about. It talks about how operations management, at one time applied only to products, now applies to services as well. This change has allowed the tourism and hospitality industries to rely on operations management, even though its original concept of derived from production environments. The paper goes on to discuss the way operations management is utilized in the tourism and hospitality industries and why it is so important to these industries. The case of Marriott International is used to illustrate the points made by the paper.
From the Paper
"During the 20th century, management was considered to be the domain of those at the top of the company making decisions and strategizing for the short and long term. With the emergence of the scientific management school of Frederick Taylor and Henry Ford, a new breed of managers became dominant in organizations. Over the years, the trend changed to give rise to a new school of management that would allow the top management to oversee the staffs while they are working as well as resolve problems and issues on the spot. The basic premise had been to allow decision makers to interact with staffs in their day to day activity and be able to fully realize the implication of their decisions."
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Women and the Information Technology Industry, 2004.
This paper is a research proposal to study the under-representation of women in the information technology industry.
3,780 words (approx. 15.1 pages), 12 sources, APA, AU$ 167.95
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Abstract
This paper explains that the research examines the reasons behind the lack of women pursuing computer-related career paths and provides recommendations for attracting and keeping more women in the field. The author points out that, despite the great increase in the number of high-level positions now open to women in IT, few women seek the jobs. The paper reports that data gathering methods will be face-to-face interviews with written or taped notes and survey questionnaires.
Table of Contents
Introduction
Statement of the Problem
Hypothesis
Delimitation
Definition of Terms
Assumptions
Importance of Study
Literature Review
Research Design
Data Needed and Data Gathering Method
Research Methodology
Outline of Proposed Study
From the Paper
"Statistics show that the approach to technology education may be to blame. What seemed like an attractive career option in the 1980s is no longer an attractive option for young women. ?In the early 1980s, women were turned on by technical careers because they were new and challenging,? explained Susan Metz, executive director of the Lore-El Center for Women and Engineering and Science at Stevens Institute of Technology in Hoboken, NJ. However, since then, the number of women earning computer science degrees has declined steadily, according to the Women?s Commission on the Advancement of Women and Minorities in Science, Engineering, and Technology Development. Studies suggest women are losing interest because of how colleges approach technology education. According to a recently completed four-year study of 100 Carnegie Mellon students pursuing computer science degrees, there is a major gender gap in teaching technology these days.
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Information Systems Consulting Industry, 2002.
Recommends a getting-back-to-basics approach for the industry based on how it finds, sells & executes its business.
6,750 words (approx. 27.0 pages), 21 sources, AU$ 217.95
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Abstract
Recommends a getting-back-to-basics approach for the industry based on how it finds, sells & executies its business. Describes redesigning the way services companies sell and manage. Problems of the big 5 consulting firms. Historical background of the industry. Approaches to information technology projects. Why projects fail. Table of Contents. Sample brochure.
From the Paper
"The information systems consulting industry has fallen on hard times. People inside of this industry say that it is because of the economy and the meltdown of the dot-com companies. The reality is that these same people brought much of this problem on themselves through their own self-defeating behavior, and refusal to practice some business basics.
Instead of simply building web-sites and solving the immediate problems identified by their clients, they instead built ?end-to-end solutions? that were intended to save the client from getting..."
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Conference Tourism: The Future of Tourism Greece., 2002.
A look at the link between conference tourism and tourism in Greece.
5,400 words (approx. 21.6 pages), 4 sources, AU$ 315.95
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Abstract
This paper discusses the subject of Conference Tourism both as it relates to Greece and also as it relates to the tourism industry as a whole. Discussed will be the base definitions and methodology of conference tourism as well as the impact on the tourism industry and the economy as a whole. Examples will be given and a conclusion reached.
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Tourism Management in the Gulf States, 2005.
This paper discusses the development of the tourism industry in the Gulf States including the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Yemen, Oman and Kuwait.
10,500 words (approx. 42.0 pages), 27 sources, MLA, AU$ 336.95
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Abstract
This paper explains that the Gulf States countries realize that they can not continue to sustain their economies based on crude oil; therefore, they have identified the tourism industry as a viable option for the economy of the region. The author points out that the success of the tourism industry is dependent on regional stability, which is a problem in the Arabian Peninsula. The paper relates that tourism industry is labor-intensive; however, in the Persian Gulf region, the native population density is low, and skilled and trained workforces are generally imported from around the world. Maps.
Table of Content
Introduction
Introduction and Overview
Problem Statement
Importance of this Study
Definition of Terms
Limitations
Overview of this Study
Literature Review on Tourism Management
Overview of the Tourism Industry
Needs of the Tourism Industry
Identifying Strengths, Weaknesses, Opportunities and Threats
Political map
The United Arab Emirates
Saudi Arabia
Qatar
Bahrain
Yemen
Oman
Kuwait
Need for Sustainable Development
Different Types of Tourism
Marketing the Region to the Rest of the World
Supporting Tourism
The External Factors in the Persian Gulf affecting the Tourism Industry
Political Analysis of the Persian Gulf Region
Economic Analysis
Social Analysis
Technological Analysis
Legal Environment
Environmental Analysis
Competitive Analysis of the Market
Internal Rivalry
Barriers to Entry
Substitutes and Compliments
Buyer Power
Bargaining Powers of Suppliers
Discussion
Conclusion
Recommendations
Summary
From the Paper
"In 2002, WTTC organized the World Summit on Sustainable Development (WSSD) in Johannesburg, South Africa to identify the important factors and constraints that are facing the travel and tourism industry. (WTTC) Tremendous amounts of resources and investments are made by the private sector in the travel and tourism industry. The private sector is always driven by the need to generate profits and revenue for the organization making the investments at the same time these entities are expected to practice responsible behavior and observe the laws and regulation of the region within which they conduct business and behave ethically and morally in the region. Long term planning and resource development is also essential. It does not make financial sense for a corporation to build a multibillion dollar resort only to have to abandon it ten years down the road if the corporation has not been able to maintain the integrity and environment in which the resort operates. "
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Hospitality Industry in Vancouver, 2007.
An analysis of the history and growth of the hospitality and tourism industry in Vancouver.
17,447 words (approx. 69.8 pages), 5 sources, MLA, AU$ 400.95
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Abstract
This paper presents the factors affecting consumers' intent to repurchase the Vancouver area's travel and hospitality offerings. The paper describes the history and growth of the tourism and hospitality industry of the City of Vancouver and why it has been so successful. It then describes the amenities and services available and discusses what it needs in order to continue growing in the future.
Table of Contents:
Introduction
Part I.
The Background To Tourism
Part II.
Amenities And Services
Methods
Introduction To Methodology
Research Question
Objectives
Definition Of Terms
Survey Instruments
Survey Population
Results
Discussion
Conclusion
From the Paper
"Success in the hospitality industry increasingly demands an understanding of many other aspects of popular culture and trends. The term "lifestyle hotel" that has now been adopted by a certain kind of brand name accommodation says it all. Meant as a take off on the "boutique hotel" it carries even further the idea that hospitality is about how people live, and what they want out of life. The personal touches of the lifestyle and boutique hotels, lodges, resorts, and other accommodations speak to the almost hyper-individuality of today's traveler - whether businessperson or tourist. This hyper-individualism is a feature of much of contemporary culture. The hospitality industry must permit itself to be directed by the same powerful forces that have shaped - and dramatically transformed - modern society. The old communal world that existed prior to the social and cultural revolutions of the 1960s has produced a new ethos, one that seemingly shares little with the community-based standards of an earlier day."
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