| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "IMPORTANCE SEGMENTATION IDENTIFICATION TARGET MARKET": |
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Importance of Segmentation and Identification of Target Market, 2002.
A discussion on home-based networking, security and automation systems.
2,125 words (approx. 8.5 pages), 15 sources, MLA, AU$ 96.95
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Abstract
The following paper examines how home based automation systems have become a necessity for people. The writer discusses studies that show that burglars will commit crimes somewhere else when confronted with a monitored security system. This paper focuses on the marketing strategies of home based automation systems that can cater to the needs of different customers through proper segmentation. The writer asserts that understanding the preferences, shopping attitudes and price expectations of the different consumer segments is essential for marketers to succeed in the largest consumer market in the world.
From the Paper
"The Five Faces of Chinese Consumers"
"It is hard to ascertain a category for this product. In the current setting everyone needs some security, no exceptions. Market will be segmented on the basis of income and household type. We can also segment our market on the basis of Metropolitan Statistical Areas (MSAs). This will help us in identifying how many people, in a particular area are in need of an automation system that is cost- effective as well as efficient. Our products are also meant for middle-class and low-income families. There may be nothing more frightening and unnerving than coming home to find that your home has been ransacked. While no area is immune from criminal activity and every dwelling is a likely target, there are certain things that you can do to make your home a safer, more secure place.
? Advertising professionals realize that the heart of any campaign is the product and the position it holds in people's minds. Products and their brand names are newsmakers themselves. Wendy's hamburgers, Apple computers, and California raisins (particularly when they sing and dance) are objects of our attention and interest."?
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Target Marketing in Foreign Countries, 2005.
This paper discusses ethical and cultural factors for target marketing in foreign countries.
10,355 words (approx. 41.4 pages), 40 sources, APA, AU$ 302.95
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Abstract
This paper explains that, while the techniques involved in segmenting foreign marketplaces do not differ dramatically from their domestic counterparts, there are certain cultural, religious, ethnic, age and gender-related issues, which may confound even the most carefully crafted marketing campaign. The author points out that consumer-based studies attempt to determine specific characteristics of consumers in foreign or domestic markets, which differentiate them from other consumers; such target marketing initiatives usually focus on traditional demographic (age, income, education) and psychographic (attitudes, values) segmentation variables. The paper identifies several criteria, which companies can use to evaluate the efficacy of expanding their operations into any given foreign marketplace: (1) Product transportable and cost, (2) transferability of competitive advantage, (3) inter-firm transferability of resources and (4) need to adapt to local market conditions. Includes the proposal for the project. Table and graph.
Table of Contents
Introduction
Review and Discussion
Background and Overview
Target Marketing for Global Penetration
Conducting Strategic Market Research
Ethical and Cultural Considerations in Target Marketing
Discussion
Conclusion
From the Paper
"The first two steps concern consumer research or the identification of exactly who shops and buys in the store, where they live, what and when they buy, how frequently they shop, how much they spend, and how they use the product purchased. The third step is concerned with product or actual in-store opinion tabulations using focus groups or informal meetings with customer, and the penultimate step is concerned with market analysis. White notes that the final step involves a comprehensive assessment of the competitive situation within the marketplace for the industry involved. This can be accomplished using any of the standard market analysis techniques such as a SWOT, a Porter's five forces model or a PESTLE."
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Customer Targeted Marketing, 2002.
A paper which explores how a company strategically changes from a traditional marketing approach to customer targeted marketing.
2,495 words (approx. 10.0 pages), 10 sources, APA, AU$ 110.95
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Abstract
In today?s society it is critical that every business possesses a strong marketing plan that incorporates the best interests of the firm in order to promote profitability. This paper shows that in the wake of the volatile economic conditions that the United States is currently experiencing, it is increasingly important to concentrate marketing efforts towards the customer rather than the traditional brand-focused arrangement. This paper provides insight into the traditional and customer targeted marketing plans and how they work in organizational efforts to increase profitability. Furthermore, an analysis of the need for customer-focused marketing is established. Finally, a viable transition plan is determined and evaluated for its feasibility in the achievement of growth and the sustainability of a firm.
From the Paper
"In many firms, it is often believed that the primary key to success in the marketing area is to establish a strong recognizable brand or series of brands that promote customer interest in the product because a strong brand image denotes quality and longevity. For example, the Martha Stewart brand of home d?cor products has been very successful since its inception and promotion at Kmart stores throughout the United States. However, it is only natural that this brand interest will eventually wane with the onset of new products and unique marketing efforts raised by other firms. Much of this activity can be attributed to the relative ease of starting new businesses for new entrepreneurs and the amount of capital available for promoting growth and sustainability. As a result, it has been determined that the Martha Stewart brand requires a boost in order to sustain its image and profits. The brand is already recognized and is synonymous with the Martha Stewart television show and magazine. However, in order to enhance customer relationships, new strategies must be developed that will deliver value to the franchise and optimize and leverage the customer base while simultaneously extending the brand image (Davis 10). These activities will provide a new direction for the firm to promote its quality and attractiveness to a new and existing customer base."
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Targeting Minority Markets, 2000.
An examination of the spending traits of Black, Hispanic and Asian consumers and ways for marketers to appeal to those traits.
1,575 words (approx. 6.3 pages), 9 sources, AU$ 80.95
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Abstract
Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
From the Paper
"Targeting the African-American, Hispanic-American and the Asian-American Consumer Markets
Until the last few years, most marketing texts in the United States were directed toward the concept of a mass market that was predominantly white. When ethnic groups were considered at all, they were referred to as minorities, and not considered essential to target marketing segments. Since the beginning of the 1990s, this concept has changed as more and more research suggests that there are vital target markets that are becoming identified.
Three in particular will be dealt with in this paper:
* The African American consumer market
* The. Hispanic American Consumer Market
* The Asian Consumer Market "
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Market Segmentation, 2003.
A look at the use of market segmentation in direct and conventional marketing.
1,150 words (approx. 4.6 pages), 5 sources, MLA, AU$ 57.95
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Abstract
This paper defines market segmentation and compares and contrasts how market segmentation is used in both direct and conventional marketing. It looks at market segmentation as an integral part of marketing\ and the importance of demographics in marketing a product.
From the Paper
" Market segmentation is an integral part of marketing and nearly all marketers engage in segmentation even though they may not be aware they are doing so. Market segmentation makes its ..."
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Men as Marketing Targets, 1991.
This paper examines the marketing character and status of the male as the "new" consumer: Changing market and socio-cultural conditions.
3,375 words (approx. 13.5 pages), 12 sources, AU$ 174.95
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From the Paper
"The purpose of this research is to examine the marketing character and status of the male as the "new" consumer. The plan of the research will be to set forth the scope and limit of the so-called neo-male as an important segment of the buying public, and then to discuss the details of market, society, and culture that have contributed to the shifts in perception of the male as contemporary buyer of consumer goods.
The term neo-male has, as at early 1991, reached common usage in the popular literary culture. This is the name given to the prototypical adult male buyer of consumer goods who also has been assigned certain sociopsychological and sociocultural characteristics that differentiate him from the male typical of earlier periods. ... discusses this in terms of popular-culture male role models of postwar decades, particularly male"
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"Racism, Sexism and Resistance in Segmented Labour Markets", 2002.
Analyzes the central arguments in Calliste's chapter "Racism, Sexism, and Resistance in Segmented Labour Markets".
1,900 words (approx. 7.6 pages), 5 sources, AU$ 103.95
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Abstract
This eight-page undergraduate paper identifies the central arguments in Calliste's chapter "Racism, Sexism and Resistance in Segmented Labour Markets", and offers a discussion and analysis of those arguments.
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Product Marketing and Marketing Research, 2005.
Cites an article that discusses the relationship between marketing research and marketing strategy.
690 words (approx. 2.8 pages), 2 sources, APA, AU$ 34.95
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Abstract
This essay cites an article that discusses the relationship between marketing research and marketing strategy and tactics. It describes the purpose of the marketing research and assessing the importance of this research in relation to the organization's marketing strategy and tactics.
From the Paper
"According to an essay published by the U S Small Business Administration online entitled Marketing Basics to be successful senior management must know its markets its competitors strengths and weaknesses ..."
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Marketing and Market Penetration, 2007.
This paper looks at the issue of market penetration and discusses marketing strategy.
1,636 words (approx. 6.5 pages), 15 sources, APA, AU$ 78.95
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Abstract
In this article, the writer notes that market penetration is both a growth strategy and a pricing strategy. Before seeking to implement a market penetration strategy a company must perform accurate market research to determine whether or not penetration pricing will optimize growth. Marketing managers must first rule out other strategies such as product development, market development and diversification. The writer discusses that market penetration falls under a cost leadership strategy in that it focuses on providing existing customs with existing products at a lower price than competitors. The writer also notes that some critical contingencies that must be considered prior to implementation are operating capital, engineering capabilities as well as manufacturing and distribution costs. The writer then points out that it is simply not feasible for a company to offer penetration pricing when production costs do not warrant it.
Outline:
Introduction
Market Penetration as a Growth and Pricing Strategy
Market Penetration and the Marketing Plan
Market Penetration in a Global Economy
From the Paper
"In a global economy market penetration goes far beyond selecting a growth strategy with an underlying pricing model. As the bricks and mortar companies of yesterday are transformed into electronic commerce entities there are other factors that must be considered for successful market penetration. Penetration of a foreign market requires extensive knowledge of that market. While technology is forging more efficient paths for market penetration, companies cannot afford to recklessly enter markets without performing their due diligence. The results of rushing to a market unprepared cannot only be disastrous for the company but for the industry and even the entire country where the company is domiciled.
"When executed properly a market penetration strategy can gain and sustain competitive advantage for a firm. A firm that meets the conditions necessary to implement penetration pricing can exploit its strategic advantages and help achieve its overall goals."
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Stock Market And The Bond Market, 2002.
Compares and contrasts both markets in the U.S. from the investor's perspective.
1,350 words (approx. 5.4 pages), 6 sources, AU$ 69.95
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Abstract
Compares and contrasts both markets in the U.S. from the investor perspective. Advantages and disadvantages of each class of securities. Dow Jones Industrial Average as a measurement. Volatility of the markets, and risks for the investor. How the two investment vehicles differ. Three factors that determine price of a bond. Four Exhibits.
From the Paper
"COMPARING AND CONTRASTING THE STOCK MARKET AND THE BOND MARKET IN THE UNITED STATES
This research compares and contrasts the stock market and the bond market in the United States from the perspective of the investor. The assessment discusses advantages and disadvantages of each class of securities.
There are several barometers used to describe stock market activity in the United States. The most widely known of these barometers is the Dow Jones Industrial Average of 30 stocks. There are other Dow Jones index averages, utilities and transportation as examples, and there are other indexes, such as such as the Standard and Poors 500, the Wilshire 5000, the NASDAQ, and others. The Dow Jones Industrial Average is easily the most recognizable stock market measure to most people."
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Marketing of Gillette's 5 Blade Razor, 2008.
An analysis of the target market and market penetration for Gillette's new 5 blade razor, the Buzz Razor.
2,237 words (approx. 8.9 pages), 9 sources, APA, AU$ 101.95
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Abstract
This paper discusses a new product release by Gillette which is really a product extension of an existing product line: a razor. The paper discusses the product, named Buzz Razor, and its target market, as well as the demographic of the target market and the geographical area in which it will initially be targeted. Finally, the paper discusses the success of Gillette's market penetration.
Table of Contents:
Abstract
Industry Analysis
Target Market-Customer
Product
Control Section
Unit Sales/3 Month Period
Dollar Sales Range/3 Month Period
Market Share
Market Penetration
From the Paper
"The razorblade market has been dominated by multi-bladed products for the past decade since Gillette first introduced its Mach3 product which was, as the name implies, a 3 bladed razor. The Mach3 razor was the first of its kind in which a personal care products company extended the number of blades beyond the traditional 2 bladed format in a market where many companies were still marketing single-bladed razors. The Mach3 product line has since been expanded by several product extensions such as the Mach3Turbo System and a 4 bladed product which Gillette's competitors have all copied (Gillette, 2005). The current product proposal is a revolutionary shaving system to be developed by Gillette known as the Buzz Razor and it is specifically developed and designed for the adult male shaver. While other personal care products companies have come to market with new products related to shaving as well as their own product line extensions of existing razor products, such as battery powered shavers, none has ventured into the 5 blade format for shavers."
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Marketing Today, 2005.
This paper discusses demographic and life cycle variables in target marketing, including how market research helps increase sales.
675 words (approx. 2.7 pages), 1 source, AU$ 38.95
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Abstract
The paper answers the questions about demographic and life cycle variables in target marketing. The paper explains the roles of market research, packaging, intensity levels for distribution, building brand loyalty and life cycle product stages involved in marketing. The paper also discusses these elements in relation to several products on the market today and how the market research for these products aids in their sales.
From the Paper
"The automobile industry increasingly targets demographic and family lifestyle variables in their marketing practices. In Texas, for example, both Dodge and Ford use demographic segmentation when they advertise to Texas truck buyers. A popular vehicle for this southern state, commercial television advertising, newspaper ads, and radio announcements project the value of this product to this demographic population. Dodge ads claim, "Better in Texas, better in a Dodge", while Ford ads claim, "Built Texas tough." Furthermore, Dodge, Chevrolet and Ford annually present new advertising campaigns that are directed to consumers that raise families. Consequently, family life cycle changes are an important consideration when these automobile companies market their popular mini vans. Ads often revolve around parents who carpool their children to many activities and who are helpful to other parents who are without this sought after vehicle."
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Segmentation and Positioning Analysis, 2004.
A market segmentation analysis of the purchase of reclining seats for home theaters.
1,025 words (approx. 4.1 pages), 3 sources, MLA, AU$ 53.95
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Abstract
This paper briefly examines the different segment of the market on which the producers of reclining seats should focus. It discusses the trend of home theater and why this is increasing the sale of recliner seats, but also discusses other economic factors, which may decrease this trend.
From the Paper
"Although research indicates that consumers are excited about recliner seats for home theatres, not all are excited, and not all who are excited about them can afford a $4,000 model. So there is a reason to devise a segmentation strategy that will allow the makers of home theatre recliners to reach the bulk of the market, which is divided not only by price, but by desires that may differ among different populations, or even needs based on gender and physical size."
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Segmentation and Positioning Analysis, 2003.
Defines a segmentation strategy for www.OneBlueWorld.com (OBW) in the emerging Application Service Provider (ASP) industry.
720 words (approx. 2.9 pages), 4 sources, MLA, AU$ 37.95
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Abstract
This paper presents a segmentation strategy for www.OneBlueWorld.com, choosing as a target market the applications aggregator market within the ASP industry. In particular, the paper talks about OBW?s marketing of services and products to the consumer ASP market. The paper begins by describing the background and development of the ASP Industry in general and OBW specifically. It then discusses the target demographic and psychographic markets that OBW should focus on in its entrepreneurial endeavors. The paper concludes by mapping out textually the direction that OBW should take in order to position itself optimally in the ASP industry.
From the Paper
"As an ?aggregator?, OBW acquires and aggregates software licenses from leading software developers to provide a comprehensive array of Web-based, self-provisioning applications and related services for its members. OBW then incorporates the latest software versions right onto its site. Thus, consumers no longer have to worry about complicated and costly upgrades. OBW also uses state-of-the-art security systems and hosts? consumer data on centrally secured servers. This alleviates consumers from having to worry about receiving or sending computer viruses."
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Changing Marketing Strategy, 2000.
An examination of the ways a company can change from traditional to customer-targeted marketing including quality, feedback, guarantees and questionnaires.
1,125 words (approx. 4.5 pages), 5 sources, AU$ 57.95
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Abstract
How does a company strategically change from a traditional marketing approach to customer targeted marketing
From the Paper
"Marketing
How does a company strategically change from a traditional marketing approach to customer targeted marketing?
Customer Targeted Marketing
Customer targeted marketing requires that the company refocus itself so that the customer becomes the center of the company's activities rather than the product. Inherent in this approach is a commitment to quality and a commitment to listening to the customer to determine what the market needs are and how the company can meet those needs.
Defining Quality
According to the transcendent approach, quality can be associated with innate excellence. It is both absolute and universally recognizable, a mark of uncompromising standards and high achievement. Under the..."
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Youth Marketing, 2007.
This paper discusses how and why businesses marketers have targeted the youth market.
1,101 words (approx. 4.4 pages), 3 sources, MLA, AU$ 56.95
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Abstract
The paper offers four reasons why advertisers have increased their focus on younger age brackets over the past century. The paper discusses how advertisers have started to speak directly to young people, in their vernacular and on their level, in order to capture this valuable demographic. The paper demonstrates how young people, in the marketer's eye, symbolize a lifetime of consumer spending and consumer spending habits.
From the Paper
"Demographic changes often if not always result in shifts in marketing practices. The size and composition of a particular social segment will impact product placement, pricing, and production decisions. Population increases or decreases within certain age groups also have a strong impact in marketing strategies. Especially since the Baby Boom, marketers have understood how to capitalize on population explosions and shifts in demographic markets. The Baby Boom also taught marketing researchers to examine the potential value of the youth market. A booming childbirth rate in the post-war years had many marketers salivating."
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