| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "IMC INTEGRATED MARKETING COMMUNICATIONS": |
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Integrated Marketing Communications, 2005.
This paper describes the marketing mix for an integrated marketing communications (IMC)
1,800 words (approx. 7.2 pages), 5 sources, APA, AU$ 92.95
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Abstract
This paper defines integrated marketing communications. The author describes the marketing mix for an integrated marketing communications effort for a virtual private network VPN . The paper details how each component of the IMC would be designed.
From the Paper
"For the marketing of our VPN, we will employ an integrated marketing communications IMC approach to deliver a clear and consistent message to our target market. According to P. Griffith Lindell in "Lining up Your Marketing Ducks", Integrated Marketing Communications IMC starts by understanding the customer's dilemma. Then you can integrate all the marketing communications elements into a unified well-orchestrated campaign by developing a relevant umbrella theme that can accommodate all the various marketing communications tactics. Consistent with this philosophy, we have identified a working description of the ..."
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Integrated Marketing Communications, 2004.
This paper examines marketing communications global use of Integrated Marketing Communications IMC.
675 words (approx. 2.7 pages), 1 source, APA, AU$ 34.95
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Abstract
This paper defines integrated marketing communications (IMC). The author points out the use of integrated marketing communications to help coordinate and add collaboration to marketing communications international marketing. The paper states that the overall purpose to increase revenues.
From the Paper
"Nabisco, Inc. is an international manufacturer of biscuits, snacks and other premium food products with global revenues of ... billion. With three subsidiaries and employees in ... countries, integrated marketing communications IMC has become increasingly important for Nabisco to enhance its long-term relationships with customers instead of focusing on one-time transactions, As the Director of Sales Systems at Nabisco, Inc., Ray Paul maintains, "Using current messaging and collaboration technologies to ensure efficient customer and distributor-driven communication is an integral ingredient in ensuring we meet our customers needs.""
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Strategic Integrated Marketing Communication, 2005.
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment.
4,500 words (approx. 18.0 pages), 23 sources, MLA, AU$ 232.95
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Abstract
This paper examines the use of integrated marketing communications (IMC) in today's marketing environment. The writer looks at the whole concept of marketing. The writer discusses how marketing has changed over the past 100 years. This article contrasts IMC with the marketing mix. In this paper, the writer examines the use of IMC at three different companies.
From the Paper
"Marketing communications is not a new concept and indeed has even been cited as being most effective when it encompasses both internal and external communications. However, attention has been increasingly focused on the concept of integrated marketing communications (IMC). IMC is based on the principle that marketing communications encompasses far more than just advertising and promotions. IMC includes traditional communications with customers, vendors and other stakeholders in an organization and should include a component for measuring the effectiveness of marketing in ... "
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Integrated Marketing Communications, 2005.
This paper discusses the Integrated Marketing Communications (IMC) at the Ford Motor Company.
1,035 words (approx. 4.1 pages), 6 sources, MLA, AU$ 53.95
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Abstract
This paper explains that Integrated Marketing Communication (IMC) is a present day marketing concept, which is devised to integrate all aspects of marketing communication, such as advertisement, sales promotion, public relations, internet and direct marketing, instead of developing and executing each area in isolation. The author points out that a fully IMC campaign was unveiled by Ford during the launching of 'Mercury', a North American brand of the company with the slogan "New Doors Opened", which featured the liveliness of the Mercury brand in the routine discoveries of modern life. The paper relates that Ford is delivering marketing communications to the Internet customers through Ford.com, the web portal of Ford Motors, (1) to buyers facilitating the consumers to buy and configure their vehicles, (2) to dealers by assisting in the growth of relationship between the customer and local dealers and (3) to Ford owners connection as a method of cultivating customer relationship.
From the Paper
"Ford Motor Company with global sales exceeding $170 billion is steadfastly positioned as one of the biggest makers of cars and trucks, with a sale of nearly 7 million vehicles across the world. The intricacies of running businesses spanning across continents, in multiple languages and across several time-zones make crucial challenges for Ford. The entire workforce of the company is geared towards the upkeep of high-profile brands who take part in the routine business of designing new products, providing a solution to the distribution issues and coordinating the marketing exercises and advertisement programs. Being a company of international stature focused on providing superior values to its customer, the Ford management team is all the time determined to improve the manner in which it designs and delivers products to its global customer base."
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Integrated Marketing Communications, 2006.
A study of literature related to integrated marketing communications.
2,154 words (approx. 8.6 pages), 4 sources, MLA, AU$ 98.95
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Abstract
The paper is three fold in its mission. Firstly it examines the writings of Ben Wightman's "Integrated Communications: Organization and Education" and his views of the state of the art of integrated communications (IC). Secondly, three other works are examined, by other distinguished authors in the field, to determine the amount of overlap, agreement, or disagreement they have with Wightman. Finally the paper examines, in short, the United States Department of State's latest "Domestic Intelligence Estimate, Indonesia." This determines whether or not the principles of integrated communications organizations can or should be integrated into their emerging, vast and varied economy.
Thesis Statement
"Integrated communications (IC): Organization and education" By, MR. Ben Wightman
The Public Relations Based Approach
Thomas Hunter's Five Step Model
Additional IMC Article Comparisons
Integrated Marketing Communications and Indonesia
Bibliography
From the Paper
"Furthermore, Wightman makes the strong point that not many scholars have offered suggestions despite the conviction that organizational structure is one of the strongest hindrances to the successful implementation of IC within a corporation. He also states, admonishes is actually a better word, that students coming out of our colleges and universities are ill equipped to deal with these problems. These despite many having degrees, higher degrees, but have had little exposure to the situation in their respective schools."
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International Marketing Campaigns (IMC), 2005.
This paper discusses the ethical challenges in international marketing campaigns (IMC).
860 words (approx. 3.4 pages), 3 sources, APA, AU$ 44.95
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Abstract
This paper explains that, when developing an international marketing campaign (IMC) in a global and diverse competitive environment, one of the first challenges is that different nations across the world embrace different standards of ethical advocacy and regulate marketing and advertising in different ways. The author points out that taking advantage of a country's greater overall naivete or less stringent government regulations regarding the divulging of information, such as cigarette warning labels, might be effective marketing but hardly ethical. The paper relates that a country, which is tolerant of its own national corporations' foibles, might be less tolerant of a United States company engaged in similar practices.
From the Paper
"The increased scrutiny to such 'word of mouth' campaigns in the American media made such an ethical manifesto a necessity for companies to embrace, rather than a free ethical choice. In other European nations, such as Canada and the United Kingdom, cynicism about marketing practices runs equally high. A 2003 Daily Telegraph newspaper poll in the UK found "on a net trust rating (calculated by subtracting the negative percentage score from the positive) ministers in government came out with a lamentable score of minus 49 per cent and directors who run large companies fared even worse, being right at the bottom with minus 56 per cent." But what should one do in the case of marketing to a nation where a technique of water cooler buzz by paid advocates in ordinary offices is not so scrutinized, and ethical standards by marketing executives are notably, and acceptably more lax?"
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Marketing Communications, 2005.
This paper discusses Countrywide Home Loans' marketing communications.
2,920 words (approx. 11.7 pages), 14 sources, MLA, AU$ 126.95
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Abstract
This paper explains that Integrated Marketing Concepts (IMC), which Countrywide Home Loans uses in its e-marketing strategy, encompasses the use of tools like advertising, public relations and direct marketing in different types of media. The author points out that, because the business of financing a home and other property is greatly service oriented, it is of utmost importance that the Countrywide name symbolize integrity. This paper concludes that Countrywide's use of marketing is a means of customer manipulation but this manipulation is well presented in the company's marketing communications, which illustrate the company's best attributes.
Table of Contents
Introduction
Marketing
Marketing Approach
Strategy
Brand Identity
Leadership Placement
Understanding the Customer and Loyalty
Conclusion
From the Paper
"With powerful leadership in place as a foundation, an organization can move forward with its strategies for market share and competitive uniqueness. Part of this starts with knowing the customer and their needs. As discussed earlier on, this marketing technique can sometimes be overstressed causing a strategy to lose its purpose. However, I believe that for a company like Countrywide to move forward with momentum, the company must go straight to the source of their livelihood. In this way, management can be begun to formulate understanding what aspects of the existing strategy do not add value for the customer's experience."
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Marketing Communication, 2007.
A review of an article called, "Forecasting and Evaluating the Impact of Marketing Communication", by Angela Sinickas, which discusses concepts of marketing communication.
763 words (approx. 3.1 pages), 0 sources, AU$ 40.95
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Abstract
This paper reviews an article called "Forecasting and Evaluating the Impact of Marketing Communication" by Angela Sinickas, which summarizes the book "IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication", written by Don and Heidi Schultz. The paper describes the book as one of the new books in integrated marketing communication concepts and methodologies. The paper describes how the article underlines the authors' change of focus from the traditional 4Ps to the more complex, more adapted to the modern economic environment framework of the 5 Rs of customers.
From the Paper
"On the other hand, we first need to consider several particular elements when relating to forecasting. First of all, we need to pick the right metrics, the metrics that are likely to best reflect the activity of the company. A wrong pick of metrics will give way to wrong interpretations and useless forecasting. Second of all, forecasting and the resulting metrics will need to be interpreted. There is no point having a scientific interpretation that no one discerns and understands, it is important to have an interpretation that can be explained to the employees, measures and tactics decided upon it and swiftly implemented."
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Countrywide Home Loans.
This paper discusses Countrywide Home Loans' use of integrated marketing communication (IMC ) in its e-marketing strategy.
1,030 words (approx. 4.1 pages), 4 sources, MLA, AU$ 53.95
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Abstract
This paper explains that integrated marketing communication (IMC ) as a concept encompasses the use of tools such as advertising, public relations, and direct marketing in different types of media. The author points out that, in 1996, Countrywide introduced the concept of e-marketing as part of its IMC strategic plan; its use of technology and implementation of innovative practices brings e-marketing into the forefront of its IMC. The paper relates that Countrywide has benefited from its use of IMC because it has allowed the company to grow its customer base, thereby increasing its profitability.
From the Paper
"Founded in 1969 as Countrywide Credit Industries, the company "provides consumer and business to business financial services in domestic and international markets" The company is headquartered in Calabasas, California and has more than 40,000 employees in over 500 offices many in California, Texas, Arizona, Nevada, Virginia and New York. Countrywide Financial as it is now called, boasts a wide diverse portfolio of products that acts as an umbrella for the Countrywide Family. The company has seen the need to keep every aspect of mortgage banking under one roof to better serve its customer base."
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Integrated Marketing Communications, 2008.
This paper describes and explains integrated marketing communications and looks into its purpose and importance.
843 words (approx. 3.4 pages), 2 sources, MLA, AU$ 44.95
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Abstract
In this article, the writer notes that competitiveness in business the world over is so acute that survival is possible for only those organizations that are ready to employ every possible means to increase profit by reducing cost in production, while remaining uncompromising in quality and aggressive in marketing. The writer notes that the role of marketing communication in modern business practices has been identified as a key factor in survival in modern day business. The writer defines the integrated marketing communication approach and discusses its purpose. Further, the writer discusses the importance of integrated marketing communications and looks at obstacles to effective marketing communications.
Outline:
Introduction
Many Dimensions of Integrated Marketing Communication
The Importance of Integrated Marketing Communication
Marketing communication-Barriers and Gateways
Conclusion
From the Paper
"The purpose of marketing communication is to influence the thinking process of the recipient the communication about a brand, a project, a service etc. This called the conceptualization ion of the idea. The next step is the relationship building. The recipient of the communication and the brand should establish emotional connection. This activity takes place in the subliminal level. Marketing communication should establish a relationship of trust with the entire clientele, which is comprised of the every day functional user of a product in the wider society as well as the user of a product in a chosen niche of the community. This trust of the recipient would be expressed in sales enquiry or attempt switch to the new brand. This is the activation of behavioral change in visible forms. Once the activation is discernable, it is to be supported by immediate help by the quick operation of the service sector of the brand in the form of further information by some form of contact. This is followed by a product experience, which makes the initial trust with the communicator and the recipient of communication a concrete reality. All the above dimensions have to be performed in a coordinated manner."
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Integrated Teaching, 2006.
This paper discusses the integrated method of teaching.
1,420 words (approx. 5.7 pages), 5 sources, APA, AU$ 69.95
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Abstract
This paper explains that the integrative model of instruction is an alternative to the teaching approach, which involves lectures and tests with the teacher the source of knowledge and the students as relatively passive recipients of that knowledge. The author points out that the two inter-related goals of the integrative model of instruction are to present organized bodies of knowledge in an in-depth way and to develop critical thinking skills regarding this material so that an environment is set up where the students will think about the subject matter in a natural way, both with the teacher and with other students. The paper stresses that integrated instruction can be used only with material, which can be organized and which thoughtful people can detect relationships between the facts within the material.
Table of Contents:
Introduction
The Phases of Integrated Learning
Covering the Content
From the Paper
"In Phase I, learners gather data and place it within the matrice, which is nothing more than a simple data base. They describe their observations and begin to look for patterns. While the work is guided by the teacher, the students do the thinking, which is honored by being noted in a written record, for instance on the board or an overhead. Students may be lead to note similarities and differences or to begin to consider why certain patterns are emerging. As the teacher draws generalizations out from the learners, the learners have opportunities to apply critical thinking to the facts presented rather than just learning the facts themselves."
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Integrated Transport in the U.K., 2004.
Critically analyzes the integrated transport system in the United Kingdom.
2,780 words (approx. 11.1 pages), 8 sources, APA, AU$ 120.95
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Abstract
A white paper on the future mass conveyance system, named ?A New Deal for Transport: Better for Everyone?, was brought out by the U.K government in 1998. The philosophy of the "Integrated Transport White Paper" was that of an effective transport system based on integration, and it contained various suggestions to resolve a wide range of issues relating to the environment and congestion. This paper provides a discussion on the policy being implemented so far and presents a critical review of the integrated system that exists in the country.
From the Paper
"The whole gamut of the policy of future transport was outlined in the White Paper. Apart from giving guidelines on framing new policies to improve air quality, the White Paper also gives suggestions to improve upon the present policies, including the taxation policy designed to achieve environmental targets."
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Integrated Marketing, 2005.
This paper explores the concept of integrated marketing as applied to business.
675 words (approx. 2.7 pages), 6 sources, AU$ 38.95
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Abstract
This paper defines integrated marketing and its usefulness in companies and their marketing campaigns. The author points out its use in measuring the success and structure of marketing campaigns as they lead to customer awareness. The paper includes several brief synopses of specific internet articles with integrated marketing as the main topics.
From the Paper
"ROI in marketing was developed as a method of measurement and, if used correctly, could enable a company, department or executive to prove his usefulness and importance within an organization. This concept takes what used to be a difficult process and migrated it into the form of statistical analysis as well as the translation into dollars. This can be done by tracking sales or counting certain hits on a website directly related to a recent marketing campaign. Unfortunately, marketing in business has often been viewed as a "necessary evil" or something that cannot be quantified. As stated in the article listed above, "marketing people" allow themselves to feel threatened over the issue that they often cannot justify their existence within a company. They are the ones who help generate sales but it is usually indirectly linked to their positions."
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Integrated Public Transport Network, 2005.
An exploration on the problem of an integrated transport system in the Republic of South Africa.
6,900 words (approx. 27.6 pages), 20 sources, MLA, AU$ 197.95
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Abstract
This paper explores the problem and recommends strategies for the development of an integrated, inter modal public transport network for Gauteng Province, Republic of South Africa. It discusses why the problems associated with public transport planning and development in South Africa are especially challenging since the federal constitution assigns responsibility for public transport to systems focusing on the national level. The author formulates a plan for the development of an integrated public transport network.
From the Paper
"Transport planners confront major challenges in the planning and development of transport systems to the expectations and objectives of multiple stakeholder ..."
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Integrated Delivery Systems (IDS) for Healthcare, 2004.
This paper discusses an organizational model for reducing the cost of healthcare delivery: Integrated Delivery Systems (IDS).
2,035 words (approx. 8.1 pages), 6 sources, APA, AU$ 94.95
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Abstract
This paper explains that three factors led to the development of the Integrated Delivery Systems (IDS) model: A greater interplay between all the players in health care delivery, increased influence of business health groups, and the movement away from "bean counting" to risk management, early detection, and demand prevention. The author points out that Integrated Delivery Systems, no matter their specifics, are primarily for one purpose: To connect users to the information they need to do their job in the health care delivery system as quickly as possible. The paper stresses that the IDS is the best model for leaping the chasm between the ideal medical world of the clinical sector of health care and the ideal financial world of the administrative and operational sector of health care.
Table of Contents
Background
Development
Qualitative Impact of IDS
Economic Impact of IDS
The Future
From the Paper
"Shortly after these changes began, ?inclusive? delivery models got underway, with early ones being physician-hospital organizations (PHOs) and integrated delivery networks (IDNs); arguably the coexistence of these led to the development of IDSs capable of operating within the four structures another researcher had identified, by 1996, as the evolving types of IDSs. These four models were HMOs, joint ventures such as Columbia/HCA, federations of community hospitals and a ?hub and spoke? arrangement bring large medical centers and nearby community hospitals into sync."
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Integrated Computer Systems in Law Enforcement, 2002.
An overview of integrated criminal justice systems and how they work.
900 words (approx. 3.6 pages), 4 sources, AU$ 51.95
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Abstract
This paper will discuss integrated computer systems within the law enforcement of the Hampton Road region of Virginia. By explaining the Templar Corps' CRIMES integration software, we can see how different counties can share resources in locating criminals.
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