| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "IBM VERSUS MICROSOFT": |
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IBM versus Microsoft, 2004.
A comparison between the IBM Corporation and the Microsoft Corporation.
1,218 words (approx. 4.9 pages), 3 sources, APA, AU$ 60.95
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Abstract
This paper explains the differences in strengths, financial structure, organization, and investor public relations between IBM and Microsoft. The paper shows how Microsoft's emphasis on software affects its accounting practices and financial reports differently than the way IBM's focus on hardware affects its accounting practices and financial reports.
From the Paper
"The Microsoft Corporation is currently the more successful and the younger of the two companies. Microsoft currently, in contrast to IBM, is primarily known for its software capacities, rather than IBM?s stress upon selling hardware. According to MSN Money, Microsoft ?develops, manufactures, licenses and supports a wide range of software products for various computing devices.? (MSN, 2004) The hardware/software emphasis of a company is important when understanding its financial base, as software is more dependant upon selling wide amounts of the service to a variety of sources, encouraging long-standing service use as well as simple purchasing of its products. This ensures that, regardless of hardware depreciation, different users may be ?locked into? Microsoft?s proprietary software networks. Thus, Microsoft places a great financial emphasis on education, not only out of generosity, but also encourage to company profits. Rather than in terms of selling the maximum amount of general, tangible goods possible, the more people know how to use Microsoft, the better the service will perform financially, as more people will wish to utilize the software and update the software sold."
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Mac versus PC, 2007.
A comparison of the success of advertising campaigns for Apple Inc. versus Microsoft.
3,962 words (approx. 15.8 pages), 8 sources, MLA, AU$ 156.95
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Abstract
This paper compares Steve Jobs and his company, Apple Inc. with Bill Gates and his company, Microsoft. It provides an overview of Steve Jobs and his company and then analyzes of the company's current "Mac versus PC" campaign. It discusses Microsoft versus Apple's advertisements for products and services and analyzes why Apple's strategy is so successful.
Table of Contents:
Introduction
Review and Discussion
Company Overview
Evolution of the Apple Product
Current Marketing Initiatives at Apple
Rationale
Conclusion
From the Paper
"Today, Apple designs, manufactures, and markets personal computers and related software and peripherals, as well as a wide range of personal computing and communicating solutions. From the company's humble beginnings in the garage of one of its founders, Apple has taken on all comers and has emerged a winner in the highly competitive personal computer market because it has not been afraid of innovation and providing many consumers with what they really want: a computer that makes their lives easier and more fun. Because the newest incarnations of the Mac are able to run the Windows office suites, it is reasonable to assume that many former PC loyalists will be thinking twice about their next computer choice."
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Microsoft Corporation, 2003.
An analysis of the case DOJ versus Microsoft Corporation.
5,060 words (approx. 20.2 pages), 17 sources, MLA, AU$ 197.95
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Abstract
This paper analyzes the DOJ antitrust case brought against Microsoft Corporation for anticompetitive and monopolistic practices. The analysis uses economic theory and provides a review of the case in order to determine the validity of the charges against the high-tech giant.
From the Paper
"Microsoft Corporation represents a behemoth company that leads the world's technological industry. With more than a billion in cash reserves and another billion in investments the company is poised ..."
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President Versus Parliament, Proportional versus Pluralistic, 2000.
A discussion on how to elect leaders.
2,010 words (approx. 8.0 pages), 5 sources, AU$ 92.95
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Abstract
This paper discusses the two most common debates on how governments should be elected. Eastern Europe has been and continues to go through major, turbulent changes on its way to democracy. It became clear very early on that ?simply? sitting down and thinking of a new way to govern was going to take a very long time. One of the earliest problems that needed to be solved, besides how to govern, was how to elect the new government. The two most common debates, then, were ?President vs. Parliament? and ?Proportional Representation vs. Majoritarian (or Pluralistic) Representation?. This piece explores the merits and pitfalls on each side of both coins.
From the Paper
"Both supporters of a presidential system and supporters of a parliamentary system agree on several elements of the governing systems. First, the more centralized the system, the quicker things get accomplished. It takes a lot more time for a verbal argument to be presented and debated in an assembly than for one man?s synapses to fire in the decision making process. Behind the flagship democratic movement, Solidarity, was a single man, Lech Wal_sa, pushing decisions through. It is argued that this non-democratic form of decision making was necessary to achieve the desired result - that the end justified the means. Regardless, decisions were made quickly in response to the daily problems of mass strikes and city hall demonstrations. As for parliamentary systems, most scholars agree that strong, well-defined political parties are needed (Zielonka, 97). The world of parliamentary decision making is one of compromise and coalition. Without effective parties that reduce the number of shouting voices from hundreds to several, sessions of parliament can easily turn into personal ?slugfests?. Parties are just beginning to truly define themselves in Eastern Europe, emerging from the obsolete umbrellas that united them against a common enemy, and have not had the time to fully develop."
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Apple Macintosh and IBM, 2007.
This paper traces the evolution of the Apple Macintosh versus IBM-compatible PCs and Microsoft Windows.
1,469 words (approx. 5.9 pages), 4 sources, MLA, AU$ 70.95
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Abstract
The paper describes the origination of the Apple Macintosh versus the first IBM Personal Computer and explains that they couldn't be more divergent from each other. The paper compares their designs and their differing approaches to persuading software companies to write applications. The paper looks at Microsoft's success but shows how Apple's market share has stabilized and stayed constant near 10% of the total PC market. The paper concludes that while Apple's success today is in large part due to their iPod and iTunes product and service offerings, Apple continues to be a brand that signifies the brand image and identity this company has become known for.
Outline:
Summary
Product Specifications Quickly Fade as Differentiators
Design as a Differentiator
What Matters Most: The Operating Systems
Software Rules
Summary
From the Paper
"The first Apple Macintosh was by today's standards not that much more powerful than standard calculators. Based on the Motorola 68000 processor with a system bus speed of 8 MHz system bus speed, with 128K Standard RAM, an additional 128K Motherboard RAM, 3.5" diskette drive, and a 9" monochrome screen all packaged in a beige case the first Apple Macintosh looked revolutionary. Selling for $2,500 however the Mac quickly began to gain interest from software programmers interested in the new computer's approach to graphics. The Motorola 68000 processor was specifically chosen for its ability to be programmed at the Assembler level for greater control of graphics."
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Microsoft Office, 2004.
An examination of project management evolution for Microsoft Office at Microsoft Corporation.
2,375 words (approx. 9.5 pages), 4 sources, MLA, AU$ 105.95
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Abstract
This paper provides a critical analysis of Alan MacCormack and Kerry Herman?s ?Microsoft Office 2000? (June 20, 2000), to profile the differences in project management in the different permutations of Microsoft Office, followed by a summary of the research in the conclusion. Several graphics are also included.
From the Paper
"In July 1975, Bill Gates and Paul Allen started a company, originally known as Micro-Soft (the hyphen was removed later). At this time, the market for personal computers was in its infancy; however, Gates and Allen believed personal computers would play a key role in the future (Rosenbaum 1998). This ability to forecast the future has been a continuing theme in Microsoft's growth into the 21st century. Today, Microsoft is a leading developer of personal-computer software systems and applications. Microsoft also publishes books and multimedia titles and offers electronic mail services. The company has sales offices throughout the world but does virtually all of its research and development at its corporate headquarters in Redmond, Washington (Lazich 2000). Microsoft developed the operating system for the PC, the first personal computer sold by International Business Machines Corporation (IBM). Millions of copies of the Microsoft Disk Operating System (MS-DOS) were sold for use with IBM and IBM-compatible personal computers and the vast majority of PCs use Windows today. Since it is hard to argue with success, understanding how Microsoft has managed its product development can provide some useful insights and background for how and why the company continues to dominate the marketplace today. To this end, this paper will provide a critical analysis of Alan MacCormack and Kerry Herman?s ?Microsoft Office 2000? (June 20, 2000), to profile the differences in project management in the different permutations of Microsoft Office, followed by a summary of the research in the conclusion."
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Good versus Evil in the Bible, 2005.
An examination of the theme of good versus evil in the Bible, focusing on the battles of Horus versus Seth and God versus Lucifer.
1,466 words (approx. 5.9 pages), 5 sources, MLA, AU$ 70.95
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Abstract
This paper follows the course of a legendary myth: "The Feud Between Horus and Seth". The writer examines this myth and finds the parallels to Christianity. It points out that even those who do not practice as Christians are well aware of the Bible's teaching of Lucifer, commonly known as the Devil, and God, a perfect example of good versus evil. The paper begins by reliving the myth of Horus and Seth, followed by the Biblical tale of the fall of Lucifer and the casting to Hell. It then looks at the aspects of these stories and explores commonalities that have transcended time and place to depict this constant struggle for one's very soul.
From the Paper
"There is no rebuke that religion has played at the forefront of the Earth's Religions over time. These Religions or belief systems have ranged in iconology and practice but common threads are clear and concise. Most notably is the idea of "Dualism". Merriam Webster defines Dualism as a "doctrine that the universe is under the dominion of two opposing principles one of which is good and the other evil." With this definition we can further elaborate of the meaning of the concept as an intricate balance, here of good vs. evil. This theme may be as widespread as civilizations needed to classify their residents and at the same time teach them the difference between good and evil. Egyptians used Mythology to educate their society on behavior and religion. Myths are based on rivalry or struggle of the Myths characters."
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Assessing Microsoft's Future, 2008.
This paper provides an assessment of Microsoft's future, looking at its strengths and weaknesses.
881 words (approx. 3.5 pages), 3 sources, APA, AU$ 46.95
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Abstract
In this article, the writer notes that Microsoft today is more challenged than ever before in several major areas of its business. The most significant risk is in its server and enterprise divisions due to the widespread adoption of open source operating systems throughout enterprise accounts, which is the main source of revenue for Microsoft in their operating systems business. The writer also points out that the several threats that Google poses to Microsoft are just as significant yet have implications for the company's search, advertising revenue and increasingly, office productivity products including Microsoft Office. In addition, the writer discusses that Microsoft's lack of ability to deliver products on schedule and the scrapping of the early edition of the Windows Vista operating system in 2005 only to completely re-write and release it by 2007 illustrates the company's difficulty in synchronizing the efforts of thousands of developers. The writer maintains that Microsoft is clearly at a crossroads in its future direction based on the escalating competitive threats externally and the apparent lack of synchronization internally. All of these factors contribute to an uncertain future for Microsoft today. This paper includes PDF links to references.
Outline:
Still Strong in Core Businesses
Microsoft's Weaknesses
Microsoft's Critical Decisions
Summary
From the Paper
"First and foremost the lack of adoption for the Microsoft Windows Vista operating system, and the lack of consistent adoption across all customer segments, is a major concern within the company today. Microsoft has not successfully positioned Windows Vista as fulfilling the integration and interoperability needs of enterprises; yet it has successfully communicated security features as part of the unique value proposition of the Vista operating system. Second, both the Xbox 360 and Windows Vista product development cycles were each delayed, eroding consumer confidence in the gaming system and leading to longer evaluation cycles for the operating system in enterprise accounts globally. Third, the company's struggles in the areas ensuring its pricing models are specifically how difficult they are to implement in enterprise accounts is an area that needs to be addressed. Finally both the geo-political stance of the European Union and the U.S. Department of Justice have created difficult competitive dynamics for Microsoft, as have what appears to be organizational entropy, or the lack of being able to stay as agile as the company once was, according to Credit Suisse."
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IBM, 2005.
This paper reviews and analyzes the leadership styles of the various leaders and CEOs of the IBM Company from Thomas J. Watson Sr. in 1914 and up to its current CEO Samuel J. Palmisano.
1,758 words (approx. 7.0 pages), 6 sources, MLA, AU$ 82.95
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Abstract
This paper details and examines the leadership, history, vision, values and general business practices of the IBM Company. This paper traces the origins of the IBM Company back to 1880s and not 1911 as is commonly thought. This paper provides a comprehensive profile of IBM's present CEO Samuel J. Palmisano while focusing on his leadership style and numerous accomplishments throughout his career. This paper discusses the previous leaders at IBM's helm while also listing their contributions to the company including those of Thomas J. Watson Sr., Thomas J. Watson Jr. and Frank T. Cary amongst others. This paper explores how IBM's corporate success led to the publication of Stephen F. Covey's "The Seven Habits of Highly Successful People" and its impact on the business community. This paper also examines the IBM Company as a business leader which has always been interested and involved in the welfare of its more than 30,000 employees worldwide. This paper discusses the company's concern for the global environment as well as its world renowned reputation for high ethical standards and corporate responsibility.
Table of Contents:
Abstract
IBM - The Company
IBM's Current Leadership
Conclusion
References
From the Paper
"The company has always been extremely interested in its employees, its corporate vision and values, and the global environment, and the many programs and corporate sponsorships the company has created illustrate this. The company has always been known for its high ethical standards and corporate responsibility. During World War II, when the company created many items for national defense, including bombsites, the company only took a 1 percent profit on these items, and turned the money into a fund to help widows and children of IBM workers killed in the war. They have long contributed to educational funds, and they were one of the first corporations to offer "employee group life insurance, survivor benefits, and paid vacations" ("About IBM"). IBM is an innovator in technology, but also in the internal corporate environment, and that is another reason they are a successful 21st century corporation. They have high standards for themselves and their employees, and it shows in how they do business and their corporate responsibility."
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Microsoft's Anti-Trust Case, 2005.
This paper discusses Microsoft's company history and the history of Microsoft's anti-trust case.
1,975 words (approx. 7.9 pages), 9 sources, MLA, AU$ 91.95
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Abstract
This paper explains that, in 1993, the Justice Department (DOJ) began an investigation into the allegations that (1) Microsoft used predatory pricing tactics to destroy competitors and eliminate competition in the marketplace and (2) erected technical barriers within their operating systems to make it difficult or impossible for non-Microsoft software to run on Windows; on July 15, 1994, in a consent decree, Microsoft agreed that it would not tie other Microsoft products into its Windows operating system. The author points out that this dominance was due to Microsoft's (1) development of a common user interface, which allows users to use similar commands in each of the individual application products, (2) concept of backward compatibility so that the older versions of applications work with newer versions of the operating system and (3) integration of its individual applications allowed users to create and use data between applications such as a spreadsheet created in Excel could be imported into a PowerPoint presentation. The paper continues to describe several other anti-trust cases such as the 2004 agreement with the Computer and Communications Industry Association (CCIA) and Novell.
From the Paper
"In order to understand the environment in which the Microsoft anti-trust actions occurred, it is necessary to examine the beginnings of Microsoft. After an early career as a hacker, Bill Gates and Paul Allen founded Traf-O-Data in Seattle, Washington, a company started to develop and market a machine to generate traffic flow statistics. This machine was not the success that Gates and Allen hoped for, however. It may have been the youthfulness of the owners (Gates was 16), or it may have been that the state of Washington began to offer the same services for free."
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IBM, 2007.
A discussion of the history and business model of IBM.
2,376 words (approx. 9.5 pages), 7 sources, APA, AU$ 105.95
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Abstract
This paper discusses IBM's innovative business strategy and its ability to reinvent and renew itself. A brief history of the company is presented, as well as its current position in the global computer market. The author also describes the strategies used by IBM to achieve this position and its focus on diverse activities. The future activities for IBM are discussed, including the major goals of its business model. The author concludes that IBM has set an example of development by reinventing itself in the 1990s, and changing its direction from hardware to software and consulting.
Outline:
Introduction
Brief history of IBM
Strategy IBM used to Build the Company
IBM Diverse Holdings
Future Outlook for IBM
Conclusions
From the Paper
"IBM's rebirth produced between 1990-1999, when the company's traditional mainframe business went through a series of major changes, as customers increased the focus on departmental and desktop computing (Wikipedia, 2007). As a consequence, in 1992 IBM launched the first Thinkpad laptop computer. However, the 1992 financial year ended with important losses for IBM. Given these losses, IBM strategists came up with a series of changes in its business activities. This is the time when IBM shifted its attention away from computers and hardware and towards software and services, by acquiring Lotus Development Corporation and creating the Software Group and expanding it to five brands: DB2, Lotus, WebSphere, Tivoli and Rational. "
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The Microsoft Case, 2006.
An economic analysis of the United States vs. Microsoft Corporation, complaint 98-1232.
5,119 words (approx. 20.5 pages), 22 sources, MLA, AU$ 187.95
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Abstract
Since its formation in 1975, Microsoft has grown rapidly to become one of the largest and most successful companies in the world. However, since 1990, it has been plagued by a series of investigations by the US Fair Trade Commission (FTC) and the U.S. Department of Justice (DOJ) on various antitrust allegations. This culminated in a major antitrust lawsuit filed against the company 18 May 1998. This paper provides an analysis of the above case, including the findings of facts, conclusions of law, the remedies proposed, the outcome of appeals filed as well as the proposed settlement reached in November 2001. The paper first, presents some background information on Microsoft and its major products. This is followed by a review of its conduct which resulted in the above-mentioned lawsuit filed against it. Next, the paper outlines the allegations made by the plaintiffs against Microsoft as well as the position taken by the company. This is followed by an account of the findings of fact, which found Microsoft guilty of almost all the allegations against it, conclusions of law, proposed remedies, outcome of appeals filed and settlement pact.
Paper Outline:
Introduction
What is Microsoft all About?
Microsoft Responds to the Internet Revolution
The Plaintiff's Attack
Microsoft Defends Itself
The Judge Releases his Findings of Fact
Assessment of Findings of Fact
Aftermath of Findings of Fact
Conclusion
References
From the Paper
"To do so, it began by investing US$100 million a year in Internet research and development and developed its own browser, the Internet Explorer (IE). It then carried out a slew of measures to promote IE as the browser of choice among Internet users. These included the free distribution of the browser software; bundling its browser with the Windows operating system when selling it to PC manufacturers and refusing to offer them the option of purchasing the operating system without the browser; and preventing PC makers from removing IE from the operating system, including the visible means of user access to the IE software, such as the IE icon on the Windows desktop or the IE entry in the "Start" menu."
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'Marketing Myopia' and Microsoft, 2007.
A look at the article 'Marketing Myopia' by Dr. Theodore Levitt, comparing the issues discussed in this article to that of the Microsoft Corporation.
1,343 words (approx. 5.4 pages), 2 sources, MLA, AU$ 66.95
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Abstract
This paper takes the issues discussed in Dr. Theodore Levitt's article, 'Marketing Myopia' and applies his theory to the Microsoft Corporation. This paper defines how the Microsoft culture had become so myopically focused on their own technologies and the processes used to create them. The paper also looks at the reversal that happened after their dominance of the PC Desktop came under serious risk. The paper goes on to say that Microsoft's epiphany regarding their myopic view of themselves is perfectly defined in Dr. Levitt's classic article.
Outline:
Curing Myopia
Improving Microsoft
Microsoft Nearly Misses the Internet due to Myopia
Microsoft's Marketing Euphony
Battling For the Desktop
Markets and Competitors
From the Paper
"Based on the strategies of gaining greater voice-of-the-customer data, committing to only build applications after customers had provided feedback and quantification of market demand, instituting customer satisfaction ratings for the first time, and requiring every product have integration to the Internet in its first release, Microsoft had to also completely re-align its organizational strategy not around technologies, but markets. In response to the threat of losing the Desktop, Microsoft created divisions specifically aligned to customer needs. Just as Marketing Myopia, 1975 points out, for companies to survive they must become owners of markets and not technologies, Microsoft took this path with the result being the creation of entirely new types of operating systems including Windows XP Professional, Windows XP Home, Office 11, and widespread adoption of the XML protocol which is highly efficient integration approach customers have en masse adopted in their own companies as well. "
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Working for Microsoft, 2007.
This paper evaluates the Microsoft company as a potential employer.
2,251 words (approx. 9.0 pages), 3 sources, MLA, AU$ 101.95
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Abstract
This paper presents an overview of the reasons for Microsoft's success, followed by a review of its corporate culture. The paper then assesses the types of employees the company is looking for and evaluates the ownership structure of the company. In addition, the paper provides a review of strategies for gaining employment with the company. Itr concludes with a strengths, weaknesses, opportunities and threats (SWOT) analysis of Microsoft and recommendations for its future direction.
Outline:
Microsoft Overview
Microsoft's Corporate Culture
Types of Employees the Company Is Looking For
Microsoft's Approach to Ownership
Strategies for Gaining Employment
Microsoft SWOT Analysis and Future Strategy Recommendations
Conclusions and Recommendations
From the Paper
"The ability to quickly respond to market conditions from a pricing, product, distribution, and especially from a marketing and promotional standpoint has transformed Microsoft into the world's largest and most successful software company. The company's successes have come from an ability to quickly determine unmet customer needs in a variety of segments including small and medium businesses, enterprises that require complex servers to run their businesses, consumers, state and local governments, and educational institutions."
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Microsoft India, 2005.
This paper discusses how the Microsoft company has launched a Microsoft India in order to make the most of the market potential in this area.
2,700 words (approx. 10.8 pages), 0 sources, AU$ 155.95
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Abstract
This paper discusses the business climate and other elements affecting the operations of Microsoft in India. The writer notes that Microsoft has seen the potential in this region of the world and has opened a Microsoft India to develop and utilize the Indian workforce and to take advantage of less expensive labor while also attacking the huge market that can be developed in that country.
From the Paper
"Microsoft is the world's leading provider of computer operating systems. The company has been successful in the U.S. market and used this to move into the world market, achieving great growth through the dissemination of its MS-Dos and Windows operating systems in the last three decades. India is a country that has adapted slowly but surely to the computer revolution, to the point that today, many companies outsource various processes and functions to workers in India. India is a very populous but not very wealthy country, and the computer industry might be a key to increasing the GDP to a more acceptable level. Microsoft has seen the potential in this region of the world and has opened a Microsoft India to develop and utilize the Indian workforce and to take advantage of less expensive labor while also attacking the huge market that can be developed in that country."
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Microsoft Access?, 2002.
A basic overview of Microsoft's standard database package Microsoft Access?.
1,547 words (approx. 6.2 pages), 0 sources, AU$ 73.95
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Abstract
This paper gives a brief insight into Microsoft Access??, the database program included in the Microsoft Office? pack, an easy way to manage or share data. It examines the concept of its design so that the entire database works together as a database application and how it intimately relational with the rest of the Office package. It describes how tables, relationships, forms, queries and macros may be created with ease and gives basic examples of how to build them.
From the Paper
"There are three different ways to create tables in Access?. Tables can be created in design view, by using the wizard or by simply entering data. In design view, there are three columns to be filled in. They are field name, data type and description. The field name is simply the name of a field within that particular table. In the categories tables, a field name was also called categories. Its description could be simply categories of various products. Field names can be up to 64 characters long but the default is set at 50."
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