| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "HOTEL INDUSTRY": |
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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, AU$ 82.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Hotel Industry in Dubai, 2006.
A discussion regarding the changes within Dubai's hotel industry over the past 10 years.
1,573 words (approx. 6.3 pages), 6 sources, MLA, AU$ 75.95
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Abstract
This paper presents an exploration of the hotel industry in Dubai. The paper examines the industry as a whole, the changes that have taken place over the past decade and the effect of globalization on the hotel trade.
Outline:
Overview:
Introduction
Culture
Conclusion
From the Paper
"Social custom dictates that handshakes are an important part of greeting someone. In addition the Arab custom believes that one should not address a woman unless one has been properly introduced to that woman. The hotel industry has worked to accommodate both the Arab culture and the western culture within their guests. Offering alcohol to an Arab is considered offensive if one is not positive that the Arab drinks, however, in western civilization offering a drink is considered a mark of politeness. The Dubai hotel industry has had to incorporate ways to offer drinks without offending any guests.
Ramadan is the most revered holiday among Muslims and it is considered extremely offensive to eat, drink or smoke in front a Muslim from sunup to sun down during that time frame. The Dubai hotel industry has devised methods to allow non Muslim guests to partake in food and beverage without offending the Muslim locals and guests. "
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Southern California Hotel Industry, 2002.
Examines the perplexing state of the hotel industry in Southern California: 1960 - 2003.
1,400 words (approx. 5.6 pages), 4 sources, AU$ 77.95
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Abstract
This paper explores the nature of the hotel industry in the five- county area of Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties as compared to its regional and national significance as an economic venture.
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Technology in the Hotel Industry, 2002.
A look at the concept of the online 'virtual tour' of the premises in the hotel industry.
2,900 words (approx. 11.6 pages), 7 sources, AU$ 155.95
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Abstract
This paper details new technology that is helping businesses expand profits and sales. Electronic commerce has become an essential reality for all industries, including travel and hotel industries. The latest trend must be followed-it is that of the virtual tour of the hotel premises. This aspect of technology is expected to boost sales by increasing the customer base of hotels, and making it easy to market hotel facilities.
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Hotel Industry & Yield Management, 1996.
Examines theory & practice of maximizing revenue in all time periods, despite changing demand, applied to hotel industry. Pricing, location, competition, computers, marketing, more.
2,925 words (approx. 11.7 pages), 15 sources, AU$ 150.95
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From the Paper
"Yield management is the balance of selling limited and perishable inventories at the right price to the right customers. This means that a single commercial airplane flight can have many different prices based on the needs of the travelers involved and when they purchased their ticket. Hotels can have guests paying different rates for essentially the same room, and even hospitals are competing in ways that not only boost their occupancy rates, but their overall yield results.
Initially begun in the hospitality industry, yield management can be incorporated into other related industries where the conditions are right. However, there is the potential for problems if managers focus exclusively on yield management instead of building into their overall strategic plan."
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Hotel and Motel Industry in British Columbia, 1995.
This paper analyzes the hotel and motel industry in British Columbia: Industry conditions, concepts and practices, economics, competition, consumers, management strategy, retail mix and future.
2,475 words (approx. 9.9 pages), 19 sources, AU$ 127.95
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From the Paper
"The accommodations industry in British Columbia as a whole is experiencing a problem with over capacity. The excess of rooms derived from a continuation of new construction in the provincial industry all through the period of the economic recession in the early-1990s. The problem of over capacity in the accommodations industry on a provincial-wide basis should end by late-1996.
Over capacity has not been a problem for the industry in Northern British Columbia. In fact, occupancy rates in excess of 90 percent have not been uncommon in the northeastern part of the province. Over capacity problems have been most serious in the Okanagon ... "
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Brand Management in the Japanese Hotel Industry, 2003.
A brief examination of 10 articles and their impact on the subject.
920 words (approx. 3.7 pages), 10 sources, APA, AU$ 46.95
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Abstract
This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.
From the Paper
"Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."
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Yield Management in the Hotel Industry, 1993.
Describes concept and procedure to increase revenues and profits and applies them to lodging and related industries.
1,800 words (approx. 7.2 pages), 12 sources, AU$ 92.95
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From the Paper
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY
Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.
The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."
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The Hospitality Industry, 2002.
Using the Ritz Carlton Hotel as an example, this paper provides an assessment of how external customers? and suppliers? requirements are met in the hotel industry.
1,074 words (approx. 4.3 pages), 7 sources, APA, AU$ 54.95
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Abstract
Discount prices and distinctive products are no longer a complete solution for success in the hospitality industry. The paper shows that high-end hotel chains, for example, simply do not have the luxury of reducing the prices. This assessment focuses on research of the Ritz-Carlton Hotels, LLC. The objective of assessing how the various departments in the hospitality industry meet external customers? and suppliers? requirements was the main objective. The Ritz-Carlton is world famous for paying special attention to the customer and the organization?s suppliers.
From the Paper
"Suppliers obviously play a major roll in the continued success of the Ritz-Carlton hotels. The Ritz-Carlton hotels recently began offering high-speed Internet access throughout their resorts. STSN, a leading provider of high-speed Internet technology and services, is the supplier for the hotel chain. The Ritz-Carlton has reported that frequent guests of competitors are beginning to change their loyalties because of the Ritz-Carlton?s affiliation to the new high-speed Internet provider."
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Employee Turnover Rates of Hotels and Restaurants, 2002.
A paper which studies the reasons behind the steadily rising employee turnover rate in the American hotel and restaurant industry.
1,227 words (approx. 4.9 pages), 6 sources, APA, AU$ 60.95
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Abstract
This paper examines the hotel and restaurant industry in the United States and provides several reasons for the rise in employee turnover rates in previous years. The paper shows that it might be the case that management is more at fault for this trend than the employees themselves.
Table of Contents
A Tight Job Market
Turnover Statistics
Salaried Versus Hourly
Part-time Employee Rates
The Hotel Industry
Layoffs Provide Potential Employees
Terrorism and the Economy
Attracting Employees
Surfing the Web
Luring Back Employees
Creating a New Image
Training the Future
Conclusion
From the Paper
"Most people believe those in the hospitality industry work long hours, earn a low income and have very little chance for advancement in their career. The industry actually offers a wide selection of jobs with flexible hours. Hotels and restaurants are attempting to change their image by showing prospective employees the many benefits now being offered, which include training programs and the chance for advancement within the company."
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Strategic Hotel Management, 2006.
This paper focuses on targeting the aging population demographic in the hotel industry as well as increasing nationalism and tourism.
2,735 words (approx. 10.9 pages), 5 sources, APA, AU$ 118.95
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Abstract
This paper explores the strategies and methods used in the hotel industry when targeting a more mature demographic as well as the importance of increasing nationalism despite the political situation around the world. There are several important factors to recognize in the aging population and its travel activities such as price, convenience and location. The writer of this paper details the key priorities for strategic hotel management including the importance in satisfying the customer regardless of age or nationality. The writer also considers the scope of the mature traveler's impact on strategic hotel management and marketing.
Topics covered in this paper include:
Introduction and Overview
The Effects of the Aging Population on Tourism and the Hotel Industry
Growing Nationalism
Conclusion
Bibliography
From the Paper
"For the aging population, a reduction in room charges may also be a means of getting more business from elderly travelers. It is important that, when reservations are made, that the reservations clerk confirm if a Senior Discount applies. There are, of course, many travel professionals who specialize in creating tours for senior citizens, and these bookings would normally inform the hotel about such discounts."
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| Essay # 62044 |
temporarily unavailable
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A Business Proposal for a 30-acre Hotel in St. Kitts, 2006.
A review of a business proposal in the hotel industry.
2,925 words (approx. 11.7 pages), 15 sources, AU$ 168.95
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Abstract
This paper discusses how few industries are as rabidly competitive as the hotel industry. With this in mind, the following paper offers a business proposal for a 30 acre hotel to be constructed in St. Kitts of the West Indies. Beyond its role as a resting place for weary travelers the hotel will also serve as a hospitality and tourism college for those interested in making their way in this sector.
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Hotel and Motel Management and Operations, 2005.
A look at how technological advances have affected and benefited the hotel management industry.
2,610 words (approx. 10.4 pages), 4 sources, APA, AU$ 114.95
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Abstract
This paper focuses primarily on current issues in hotel and motel management and operations, as well as the travel and tourism industry in general. More specifically, the paper discusses the utilization of technology as an asset in hotel and motel management and operations.
From the Paper
"For hotel and motel management and operations to be comprehensively understood, they must be considered within the context of the hospitality industry as a whole. Within this framework the management and operations of hotel and motel?s is best understood and analyzed (Gray & Liguori, 1993). The hotel industry has existed since the dawn of time. At one time or another all men traveled, and in the course of travel needed to find adequate lodging of some sort. Traditionally this lodging came in the form of a room or bed in the home of a stranger. The travel and tourism industry in fact emerged from the need of man to travel (Gray & Liguori, 1993). From the earliest times there is evidence that man sought out refuge from people and hospitality; as early as in Biblical times and in ancient Greece and Rome in fact there is evidence that people offered hospitality to traveling strangers (Gray & Liguori, 1993)."
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Hotel Benefits Programs, 2008.
A review of the benefit programs offered by the hotel industry with specific reference to the major hotel chains.
4,020 words (approx. 16.1 pages), 11 sources, APA, AU$ 158.95
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Abstract
The paper discusses the incentive programs to customers offered by various leading hotel groups and highlights the positives and negatives resulting from these offers. The paper quotes comments by leading publications on the benefits of these programs, and states that true loyalty - benefit programs trust the customer rather than insisting on the customers' trust of the hotel. The paper further comments on the fact that a true loyalty program creates an asset by making the customer more attached to the brand over time.
Outline:
Introduction
Literature Review
Summary
From the Paper
"Shugan writes that the typical balance sheet of any firm might well embrace its customer base, buildings, cash, and other "tangible assets" - along with employee resources. And as to marketing activities, for the successful business (in this case, hotels) those activities should be well more expansive than just creating "short-term sales." Instead, marketing activities should work towards the creation of "enduring, if not permanent assets." Those assets (customers) become the Holy Grail that Shugan alluded to earlier, and they return far more value to the hotel than awareness advertising, that only offers temporary customer brand awareness, Shugan continues in his editorial in Marketing Science."
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The Hospitality Industry, 2004.
An analysis of a management contract to hotel owners and management contract firms in the hospitality industry today.
3,943 words (approx. 15.8 pages), 17 sources, MLA, AU$ 156.95
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Abstract
This paper provides an overview of the hospitality industry and professional hotel management companies and a discussion of the advantages and disadvantages of such contractual arrangements, followed by an assessment of what steps a hotel management company can take to ensure its success. A summary of the research is provided in the conclusion.
Outline
Introduction
Review and Discussion
Background and Overview
Hotel Management Companies
Advantages of Hotel Management Companies
Disadvantages of Hotel Management Companies
Steps to Hotel Management Company Success
Conclusion
From the Paper
"Competitive advantage generally refers to one or more aspects of an enterprise that provide it with an edge over its competition in some fashion. Based on Prahalad and Hamel's assessment, Susan Jurow offers three tests to identify a company's core competencies to help it achieve such an advantage: 1) it provides long-term strategic advantage; 2) it contributes to customer benefit; 3) and it is difficult for others to imitate (Jurow 1996, p. 300). Applying this analysis to the hospitality industry shows that while most industries are expected to recover from the shock of September 11, the tourism industry could suffer the most permanent job losses and identifying such core competencies is therefore imperative. "
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