| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "HOTEL INDUSTRY YIELD MANAGEMENT": |
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Hotel Industry & Yield Management, 1996.
Examines theory & practice of maximizing revenue in all time periods, despite changing demand, applied to hotel industry. Pricing, location, competition, computers, marketing, more.
2,925 words (approx. 11.7 pages), 15 sources, AU$ 150.95
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From the Paper
"Yield management is the balance of selling limited and perishable inventories at the right price to the right customers. This means that a single commercial airplane flight can have many different prices based on the needs of the travelers involved and when they purchased their ticket. Hotels can have guests paying different rates for essentially the same room, and even hospitals are competing in ways that not only boost their occupancy rates, but their overall yield results.
Initially begun in the hospitality industry, yield management can be incorporated into other related industries where the conditions are right. However, there is the potential for problems if managers focus exclusively on yield management instead of building into their overall strategic plan."
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Yield Management in the Hotel Industry, 1993.
Describes concept and procedure to increase revenues and profits and applies them to lodging and related industries.
1,800 words (approx. 7.2 pages), 12 sources, AU$ 92.95
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From the Paper
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY
Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.
The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."
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Revenue vs. Yield Management, 2006.
A definition of and discussion regarding the history, applications, benefits, disadvantages and differences between revenue management and yield management.
4,775 words (approx. 19.1 pages), 26 sources, APA, AU$ 178.95
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Abstract
This paper defines both revenue management and yield management, and then goes on to discuss the differences between the two. The paper further reviews the history of each and how each has been implemented in certain situations. The paper also reviews the issues surrounding each management method.
Contents:
Definition
History
Methods
Yield Management Outcomes
From the Paper
"The majority of privately operated hotel chains have decided to follow more efficient yield management root and have variable pricing and are able to forecast visits, they are namely Marriott, Sheraton, Holiday Inn and others. They have more sophisticated forecasting system which attempts to predict not only nights to be spent by customers, but also "forecasting arrivals by length of stay and/or room rate" . When developing forecasting software most suitable for such hotels as Holiday Inn, Hilton, Sheraton, Hyatt, they targeted mainly such variables as length of stay and based on this room rate . Forecasting should consider the main economic factors influencing the demand for the hotel industry services, such as overall economic development internationally if the hotel is targeted at international visitors, local economic and social trends, expected events, attractions, holidays in the area likely to draw in visitors, competitive positions and competitiveness of other players in the industry, their long term and short term strategies and so on. "
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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, AU$ 82.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Hotel Industry in Dubai, 2006.
A discussion regarding the changes within Dubai's hotel industry over the past 10 years.
1,573 words (approx. 6.3 pages), 6 sources, MLA, AU$ 75.95
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Abstract
This paper presents an exploration of the hotel industry in Dubai. The paper examines the industry as a whole, the changes that have taken place over the past decade and the effect of globalization on the hotel trade.
Outline:
Overview:
Introduction
Culture
Conclusion
From the Paper
"Social custom dictates that handshakes are an important part of greeting someone. In addition the Arab custom believes that one should not address a woman unless one has been properly introduced to that woman. The hotel industry has worked to accommodate both the Arab culture and the western culture within their guests. Offering alcohol to an Arab is considered offensive if one is not positive that the Arab drinks, however, in western civilization offering a drink is considered a mark of politeness. The Dubai hotel industry has had to incorporate ways to offer drinks without offending any guests.
Ramadan is the most revered holiday among Muslims and it is considered extremely offensive to eat, drink or smoke in front a Muslim from sunup to sun down during that time frame. The Dubai hotel industry has devised methods to allow non Muslim guests to partake in food and beverage without offending the Muslim locals and guests. "
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Technology in the Hotel Industry, 2002.
A look at the concept of the online 'virtual tour' of the premises in the hotel industry.
2,900 words (approx. 11.6 pages), 7 sources, AU$ 155.95
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Abstract
This paper details new technology that is helping businesses expand profits and sales. Electronic commerce has become an essential reality for all industries, including travel and hotel industries. The latest trend must be followed-it is that of the virtual tour of the hotel premises. This aspect of technology is expected to boost sales by increasing the customer base of hotels, and making it easy to market hotel facilities.
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The Hotel Industry, 2005.
A thorough overview of the hotel industry, focusing on the Hyatt chain.
3,874 words (approx. 15.5 pages), 12 sources, MLA, AU$ 153.95
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Abstract
This paper reviews the hotel industry, looking at the major players in the market. It provides statistics about numbers of rooms in the leading chains and where the most popular locations are. The paper then moves its focus to the Hyatt Hotels chain and examines how this fits into the global market.
From the Paper
"The industry?s market segments are upper-scale, upscale, mid-scale with food and beverage service, mid-scale without food and beverage service, and economy. Those in the upper segments, often large and located in major cities or resorts, serve business and convention travelers and middle-to-high-income tourists who are more particular with service quality than price (Working for America Institute 2004). Those in the lower segments are mostly smaller, located in major areas and more particular about price than quality of service."
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Southern California Hotel Industry, 2002.
Examines the perplexing state of the hotel industry in Southern California: 1960 - 2003.
1,400 words (approx. 5.6 pages), 4 sources, AU$ 77.95
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Abstract
This paper explores the nature of the hotel industry in the five- county area of Los Angeles, Orange, Riverside, San Bernardino and Ventura Counties as compared to its regional and national significance as an economic venture.
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Hotel and Motel Industry in British Columbia, 1995.
This paper analyzes the hotel and motel industry in British Columbia: Industry conditions, concepts and practices, economics, competition, consumers, management strategy, retail mix and future.
2,475 words (approx. 9.9 pages), 19 sources, AU$ 127.95
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From the Paper
"The accommodations industry in British Columbia as a whole is experiencing a problem with over capacity. The excess of rooms derived from a continuation of new construction in the provincial industry all through the period of the economic recession in the early-1990s. The problem of over capacity in the accommodations industry on a provincial-wide basis should end by late-1996.
Over capacity has not been a problem for the industry in Northern British Columbia. In fact, occupancy rates in excess of 90 percent have not been uncommon in the northeastern part of the province. Over capacity problems have been most serious in the Okanagon ... "
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Brand Management in the Japanese Hotel Industry, 2003.
A brief examination of 10 articles and their impact on the subject.
920 words (approx. 3.7 pages), 10 sources, APA, AU$ 46.95
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Abstract
This paper examines ten articles on the subject of brand management in the Japanese hotel industry. It looks at brand management as an important part of most marketing activities and its importance to the hospitality industry. The paper also looks at the importance of building brand awareness, image and loyalty.
From the Paper
"Brand management is an important part of most marketing activities and can be particularly important in the hospitality industry. This research examines ten articles and their ..."
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Training In Hotel Industry, 1999.
Examines personnel training in operations and hospitality, management, immigrant and young workers, as well as recruitment.
1,800 words (approx. 7.2 pages), 20 sources, AU$ 92.95
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Abstract
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
From the Paper
"TRAINING IN THE HOTEL INDUSTRY: OPERATIONS/HOSPITALITY
Introduction
The purpose of this research is to review training in the operations/hospitality area of the hotel industry. In addition to training, issues related to recruiting, advancement, and length of the work week are discussed.
Issues Related to Personnel Training and Related Aspect of Operations/Hospitality in the Hotel Industry
The significance of the appropriate and high quality training in the hotel industry cannot be overstated. Personnel turnover is an exceptionally troublesome phenomenon confronting hospitality firms in the 1990s. Personnel turnover as opposed to being a basic issue, however, is a manifestation of underlying problems. The surface problem that is the leading cause ..."
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Customer Safety in the Hotel Industry, 2004.
This paper examines the issue of hotel security from a few different perspectives.
2,712 words (approx. 10.8 pages), 7 sources, MLA, AU$ 139.95
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Abstract
The paper treats the issue of hotel security from the standpoint of the hotel, management and the guest. The paper includes the importance and the advantages/disadvantages of providing safety in hotels.
From the Paper
"Casual travelers do not necessarily give much thought to their personal safety when they are traveling domestically. However their sense of safety can decline significantly when they travel abroad, particularly given recent kidnappings and attacks on guests in hotels. In Europe and the Middle East, hotels also recognize that they can be targets not of guest-specific acts of violence but of attacks that target the hotel as a whole."
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The Hotel Industry and Total Quality Management, 1994.
The principles, practices and goals of TQM and its implementation in employee training, supply, organization, types (product, user), planning and the Deming cycle.
4,500 words (approx. 18.0 pages), 15 sources, AU$ 197.95
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From the Paper
"Can the principles of total quality management (TQM) be applied to service industries? Originally developed for manufacturers, quality management has received much attention in recent years as a way for business to improve its productivity and profitability (Dobyns & Crawford-Mason, 1991, p. 4). This research examines TQM with an emphasis on its applicability to a service-oriented business segment, the hotel industry.
At the heart of successful TQM programs is the requirement that all employees at all levels of the organization be committed to the TQM process. In small organizations, getting all employees to be involved in the process can be accomplished through internal communications and training programs. The process is essentially the same in larger organizations, but because large organizations are more complex and pose more..."
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Entrepreneurial Management in the Hospitality Industry, 2006.
An analysis of entrepreneurialism within rooms division management.
2,180 words (approx. 8.7 pages), 9 sources, MLA, AU$ 98.95
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Abstract
This paper studies the role of entrepreneurialism within the hospitality industry, particularly the rooms division management. The paper argues that despite the current success of the industry, entrepreneurialism and initiative are essential to its continued growth. The paper begins with an overview of the field of rooms division management, which includes responsibilities over revenue management, profitability, front office operations and the lodging and guest cycle. The paper then defines entrepreneurial management as building sustainable business through a continuous process. Included in this, according to the paper, is a reliance on management teams. The paper demonstrates how these operations require an entrepreneurial mindset based on the ability to "think outside the box". Examples focus on traditional financial management and yield management.
Introduction
Entrepreneurial Thinking
Leadership vs. Management
Traditional Financial Management
Yield Management
Conclusion
From the Paper
"Entrepreneurial thinking offers ways of looking for different and new solutions. For Rooms Divisions Managers, this means looking past the traditional needs for hospitality-related services and finding proactive ways to secure higher revenues both now and in the future. People in management positions must think entrepreneurially in order to improve profitability, enhance guest relations, and strengthen the establishment's position in the community (Carwright, 2002).
It takes entrepreneurial thinking to overcome obstacles before they become problems. The Rooms Divisions Manager must have superior business as well as personal strengths such as good communication skills, the ability to promote teamwork and a sense of confidence and authority (Carwright, 2002)."
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Accommodation Management, 2004.
An analysis of the application of yield management strategies to the hotel industry.
1,760 words (approx. 7.0 pages), 3 sources, MLA, AU$ 82.95
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Abstract
This paper discusses how yield management strategies, also known as revenue management systems, are used to assist in maximizing revenues in many industries. In particular, it looks at how the basic goal of yield management is to increase the revenue and the contribution by charging a higher price from certain market segments, distribution channels, purchase patterns like length of advance booking, etc., and how hotel chains are now practicing this concept very widely for marketing their hotel room inventories.
From the Paper
"The hotel industry is greatly affected by the current market situation which can at best be described as being in a painfully slow economic recovery following an economic downturn, worsened by travel safety and security issues. A survey last fall commissioned by the Travel Industry Association of the USA showed that the majority of the guests who stay away from hotels don?t travel because of the state of the economy. Therefore before a hotel can consider implementing yield management techniques, there needs to be a clear understanding of the changes that have taken place in market conditions. If this isn?t a prerequisite, wrong tactics and strategies may be implemented that can worsen conditions rather than boost profits."
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Hospitality Management, 2002.
An introduction and summary of hospitality management.
13,100 words (approx. 52.4 pages), 0 sources, MLA, AU$ 361.95
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Abstract
This paper examines the hospitality industry, one of the largest industries in both global and national contexts. It looks at how the industry is composed of fifteen segments including lodging (hotels), commercial food service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, event services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism and transportation services related to the other segments of the industry. It show how this complex industry accounts for more jobs, sales and tax revenues than any other single industry in most countries and how the segments of the hospitality industry are interdependent and rely on one another for overall success.
Outline
Introduction
Defining Hospitality
Importance of Industry
Structure of Text
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Tourism, Travel and the Hospitality Industry
Status of the Industry
Importance to Hospitality
Agency Relations
Trends
Property Development
Development
Design
Acquisition and Financing
Creating Value
Brand Management
Franchising
International Operations
Strategic Management
Industry Relationships
External Environment
Importance of Change
Planning
Finance Management
Revenue Control
Yield Management
Cost Control
Financial Statement Analysis
Balance Sheet
Income Statement
Cash Flow Statement
Legal Issues
Contract Law
Liability Exposure
Diversity Issues
Discrimination Law
Employment Law
Information Management
Computer Systems
Data Management
Data Analysis and Application
Operational Technology
Check-In and Check-Out
Security Technology
Guest-Oriented Technology
Guest Room
Technology
Special Facilities
Operations Management
Security and Loss Prevention
Sanitation Issues
Maintenance Management
Energy Management
Organizational Management
Organizational Structure
Organizational Behavior
Organizational Communication
Organization of Work
Human Resource Management
Functions
Recruitment and Retention
Compensation Management
Marketing Management
Planning
Strategy Development
Promotion
Sales Management
Developing Customer Value
Lodging Management
Food and Beverage Management
Casino Management
Event Management
Conventions
Conferences
Resort Management
Professional Standards
Codes of Conduct
Best Practices
Benchmarking
From the Paper
"In 1988, tourism once again began a rise. This time, however, the crisis in the Middle East that eventually erupted into the Gulf War brought tourism to a screeching halt. When the Gulf War ended, tourism was once again expected to begin a growth phase. By that time, however, the United States had entered into another economic recession, and economic activity in most of the other industrial nations had begun to slow. At that time, recovery in the travel industry was not expected to occur until the mid-1990s."
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