| Papers [1-3] of 3 | Search results on "HOOTERS": |
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Hooters Air, 2003.
Presents a case study of the marketing of Hooters Air.
3,400 words (approx. 13.6 pages), 13 sources, MLA, AU$ 140.95
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Abstract
On December 26, 2002, Robert H. Brooks, chairman of the Atlanta-based Hooters restaurant chain, announced the acquisition of the North Carolina-based Pace Airlines from Piedmont-Hawthorne. The airline industry has suffered dramatically since the terrorist attacks against the United States on September 11, 2001, yet this new start-up company is seen as the next possible savior for the industry. This paper examines the marketing of Hooters Air prior to their inception. It deals with the history, creation, marketing strategy strategy and product mix.
Table of Contents:
Introduction
Hooter's History
Pace Airlines' History
Creating Hooter's Air
The Airline Environment
Analyzing the Situation
Economic Environment
Social Environment
Legal/Political Environment
Cooperative Environment
Competitive Environment
The Marketing Strategy
Mission Statement
Competencies
Objectives
Differentiation
The Marketing Mix
Product Mix
Promotion and Place Mix
Summary
References
From the Paper
"Will Hooters Air bring about the return of the golden age of commercial aviation and flight attendants that turn the head? It is not likely to become aviation's savior, but it will bring headlines and publicity to the ailing aviation industry in general. If anything, it will certainly be fun to watch as the political and social arenas unravel. Hooters Air is a complicated study and has no real concrete marketing solutions yet, but it will have several alternatives for its marketing strategy when the time comes. The most logical strategy will be to follow the practices of what they do best: marketing its own restaurants. If nothing else, the new airline will bring more market exposure to the company in general."
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"Hooters", 1999.
Analyzes legal, social and economic issues of this chain's efforts to open restaurant's in Santa Monica, California and St. Louis.
2,250 words (approx. 9.0 pages), 6 sources, AU$ 115.95
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Abstract
Examines definition, purposes, goals, ASEAN model, economic theory, problems and recommendations.
From the Paper
"Examines definition, purposes, goals, ASEAN model, economic theory, problems and recommendations. We are not the first city to face this particular matter, and the experience in St. Louis is especially cogent to our current situation, for that city undertook a lengthy and costly legal battle against the Hooters chain and found it nearly impossible to stop the opening of the restaurant. At the same time, community concerns were evident throughout, though there were odd political alliances for and against the restaurant. We should expect the same sort of problems here."
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Business Plan for a New Restaurant, 2004.
Outline of a business plan for a themed restaurant to be called "Fatbacks".
1,615 words (approx. 6.5 pages), 8 sources, MLA, AU$ 76.95
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Abstract
This paper introduces the idea of a new restaurant, called "Fatbacks", which is supposed to be similar in style to the Hooter's restaurant. The paper outlines a business plan, which highlights the products and services the restaurant will provide, presents a market analysis and a marketing plan, and provides financial data and a look at management and personnel organization.
From the Paper
"Fatbacks is a themed ?neighborhood place? restaurant in he manner of Hooters. Like Hooters, it will capitalize on the charms of waitresses dressed in beach attire. Rather than featuring tight t-shirts with plunging necklines, however, the uniform will include ultra-short mini-shorts, emblazoned with the Fatbacks logo on the derriere. It is planned as an initial location; franchising is envisioned as the brand name takes hold."
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