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Hooters Air, 2003.
Presents a case study of the marketing of Hooters Air.
3,400 words (approx. 13.6 pages), 13 sources, MLA, AU$ 140.95
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Abstract
On December 26, 2002, Robert H. Brooks, chairman of the Atlanta-based Hooters restaurant chain, announced the acquisition of the North Carolina-based Pace Airlines from Piedmont-Hawthorne. The airline industry has suffered dramatically since the terrorist attacks against the United States on September 11, 2001, yet this new start-up company is seen as the next possible savior for the industry. This paper examines the marketing of Hooters Air prior to their inception. It deals with the history, creation, marketing strategy strategy and product mix.
Table of Contents:
Introduction
Hooter's History
Pace Airlines' History
Creating Hooter's Air
The Airline Environment
Analyzing the Situation
Economic Environment
Social Environment
Legal/Political Environment
Cooperative Environment
Competitive Environment
The Marketing Strategy
Mission Statement
Competencies
Objectives
Differentiation
The Marketing Mix
Product Mix
Promotion and Place Mix
Summary
References
From the Paper
"Will Hooters Air bring about the return of the golden age of commercial aviation and flight attendants that turn the head? It is not likely to become aviation's savior, but it will bring headlines and publicity to the ailing aviation industry in general. If anything, it will certainly be fun to watch as the political and social arenas unravel. Hooters Air is a complicated study and has no real concrete marketing solutions yet, but it will have several alternatives for its marketing strategy when the time comes. The most logical strategy will be to follow the practices of what they do best: marketing its own restaurants. If nothing else, the new airline will bring more market exposure to the company in general."
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Air Pollution In Buenos Aires, 2006.
This brief, yet concise, paper examines the lack of regulations and enforcement capabilities in Buenos Aires which are the main contributing factors in the high levels of air pollution in the city.
720 words (approx. 2.9 pages), 3 sources, APA, AU$ 37.95
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Abstract
The writer of this paper describes the escalating air pollution problem in Buenos Aires, mostly due to the increase in poorly maintained automobiles that are permitted to operate. This paper examines the increase in mortality rates due to respiratory and circulatory diseases which are a direct result of declining air quality. This paper also discusses the various strategies that the government and environmental groups are considering instituting in the Argentinean capital, which include spot controlling of diesel vehicles as well as a training and awareness campaign.
Table of Contents:
Sources of Air Pollution In Buenos Aires
Emissions of Pollutants in Buenos Aires
Air Quality Monitoring in Buenos Aires
Conclusions
References
From the Paper
"In 1988 estimated emissions of particulates were 68,000 tons per annum, stationary sources being responsible for 96% of emissions in the early eighties. These sources were given 5 years to comply with strict guidelines aimed at reducing emissions. The imposed reductions have been met by industry, however the particulate problem remains. Probably caused by the fleet of poorly maintained diesels. To resolve this problem several measures have been introduced including Spot control of diesel vehicles, certification of distributed diesel oils and a training and awareness campaign especially for truck, taxi and bus owners."
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"Hooters", 1999.
Analyzes legal, social and economic issues of this chain's efforts to open restaurant's in Santa Monica, California and St. Louis.
2,250 words (approx. 9.0 pages), 6 sources, AU$ 115.95
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Abstract
Examines definition, purposes, goals, ASEAN model, economic theory, problems and recommendations.
From the Paper
"Examines definition, purposes, goals, ASEAN model, economic theory, problems and recommendations. We are not the first city to face this particular matter, and the experience in St. Louis is especially cogent to our current situation, for that city undertook a lengthy and costly legal battle against the Hooters chain and found it nearly impossible to stop the opening of the restaurant. At the same time, community concerns were evident throughout, though there were odd political alliances for and against the restaurant. We should expect the same sort of problems here."
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Air Pollution, 1993.
Discusses the nature of air pollution and of clean air, reviewing the major types and sources of air pollution.
1,125 words (approx. 4.5 pages), 5 sources, AU$ 57.95
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From the Paper
"AIR POLLUTION
The question of what constitutes air pollution should begin with a definition of what constitutes clean air. Even clean air contains many substances other than oxygen and nitrogen, its major constituents, including rare gases such as argon, neon, and helium, as well as ozone, carbon dioxide, radioactive materials from the earth, and various nitrogen and sulfur compounds. The air would also contain variable amounts of water vapor and many suspended solid particles and liquid substances. Suspended materials known as aerosols are defined as dust particles and condensation nuclei, the latter consisting of chloride salts, sulfuric and nitrous acids, phosphorous compounds, and many other chemical substances. These nuclei have an affinity for water and ..."
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Air Rage, 2001.
The paper discusses air rage to determine the causes and possible solutions to the problem. It also discusses the recent World Trade Center and Pentagon bombings and determines how that may affect air rage.
1,890 words (approx. 7.6 pages), 10 sources, AU$ 88.95
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Abstract
Air rage is a major safety problem today. The author looks at the primary causes of air rage. These include: alcohol consumption, hypoxia, long-haul flights and cramped seating. The the author looks at the possible cures and consequences for air rage. Lastly, the author examines the World Trade Center and Pentagon disasters to show how air rage solutions could have helped prevent them.
From the Paper
"Air rage can best be defined as an action by anyone who fails to respect the rules and conduct onboard an aircraft, and includes that of any passenger who refuses to comply with the safety instructions while onboard the aircraft (Huang 2001). Air rage is more than a safety concern for the passenger, but also a significant safety concern for the airlines and the crew. In-flight incidents caused by enraged passengers involve various types of offenses including assault on crew members or other passengers, fights among intoxicated passengers, child molestation, sexual harassment, illegal consumption of drugs, refusal to stop smoking or consuming alcohol, and vandalizing seats or the cabin."
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New Delhi's Air Pollution, 2006.
This paper examines the cause and effects of the air pollution problem in New Delhi as well as steps taken by the government to improve the city's air quality.
812 words (approx. 3.2 pages), 4 sources, APA, AU$ 41.95
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Abstract
This paper focuses on the poor air quality in India's capital city New Delhi as well as the effects on its residents. Industry is by far the greatest contributor to New Delhi's poor air quality due to the emissions of suspended particulate matter, hydrocarbons, sulphur dioxide, oxides of nitrogen and carbon monoxide. Another major contribution to the air quality was the population explosion which resulted in a dramatic increase in automobiles. The writer of this paper details the changes implemented by the government to improve New Delhi's air quality which include requiring catalytic converters on all vehicles as well as the banning of all leaded gasoline. Another positive change involved the conversion of the gas and diesel fueled city buses to compressed natural gas.
From the Paper
"As it is, the air quality in New Delhi has already had serious consequences for the city's population. "A World Bank study on the health effects of air pollution in Delhi revealed that [suspended particulate matter] in Delhi alone led to premature [the] death[s] of 7491 persons in 1991-1992." In fact, the problem is so widespread that India's privately-run Chittaranjan National Cancer Institute reports that "two of every five residents [of New Delhi] suffer from lung, liver, or genetic disorders due to highly-polluted air." Furthermore, children living in the city are up to three times more likely to suffer from respiratory disorders than children in other parts of India. However, those who are most at risk are people who work in close proximity to automobiles such as taxi drivers and blue-collar workers."
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Air Pollution, 2006.
An overview of the definition and effect of air pollution and what can be done to prevent it.
1,484 words (approx. 5.9 pages), 5 sources, MLA, AU$ 72.95
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Abstract
This paper looks at how the major sources of air pollution are transportation engines, power and heat generation, industrial processes, and the burning of solid waste. It discusses how it has been been a growing problem since the advent of the Industrial Revolution and how the health problems from particulates and other pollutants in the air can be severe. In particular, it looks at how, since the passage of the Clean Air Act in 1970, the United States has made significant strides in the control of air pollution.
Outline:
What Is Air Pollution?
History of Air Pollution
What Substances Pollute Our Air?
Health Problems
Status of Air Pollution in the U. S. Today
Future Directions
Conclusion
From the Paper
"By many accounts, ozone presents the most serious air quality problem in the United States. Ozone is not a particulate. However, particulates released into the atmosphere help create excess ozone. Ozone is formed by the interaction of ultraviolet rays of the sun and nitrogen oxides and volatile organic compounds (VOCs), sometimes called hydrocarbons. This reaction is called "phytochemical" and cannot occur without polluting emissions from power plants, industrial plants, and internal combustion engines from cars, trucks, and construction machinery (Whitman, 2005). Other sources include commonly used chemical compounds such as those used in paint or in dry cleaning plants (Whitman, 2005). These problems are often aggravated by summer's heat, and contribute to thousands of deaths every year in the United States (Whitman, 2005). "
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Air Pollution Control in Ann Arbor, 2006.
A look at regulatory efforts for fighting air pollution in the Ann Arbor region of Michigan and the implications of these regulations for fighting air pollution throughout the country.
3,825 words (approx. 15.3 pages), 5 sources, AU$ 220.95
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Abstract
This paper discusses the regulatory environment for air pollution and its control in the Ann Arbor region, noting that Ann Arbor is key to the fight against air pollution through the actions of the National Vehicle and Fuel Emissions Laboratory in the city. The organization provides a technical review of the issue and of the technical and regulatory issues involved in controlling emissions to reduce air pollution.
From the Paper
"Air pollution affects the Ann Arbor region as it does other major cities, and Ann Arbor is also key to the fight against air pollution through the actions of the National Vehicle and Fuel Emissions Laboratory in the city. The organization provides a technical review of the issue and of the technical and regulatory issues involved in controlling emissions to reduce air pollution. This organization and researchers at the University of Michigan provide recommendations, expertise, and analysis for various governmental organizations at different levels across the country to address the regulatory issues raised by air pollution and the need to reduce it and its effects."
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Air Traffic Control 'Free Flight' System, 2004.
Compares the current air traffic control system with the newer air traffic control 'free flight' system.
1,217 words (approx. 4.9 pages), 6 sources, MLA, AU$ 60.95
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Abstract
This paper provides a brief overview of the ?free flight? system of air traffic control and compares it with the present air traffic control system. The paper also describes the limitations of the current air traffic system and then goes on to explain how the 'free flight' system promises efficiency and profitability for the airline industry.
From the Paper
"With more than 50,000 flights taking to the skies everyday the present US air traffic control system places increasing strain on the control room staff who have the responsibility of tracking, guiding and directing the pilots. Under the current system, the air traffic controllers resolve conflicts in airspace using radar signals and regulating traffic by means of adjusting the altitude and speed limit of the different flights. As James Coyne, president of the National Air Transportation Association, says, ?All of the information that flows to and from a pilot today in virtually all aircraft is done on a strictly single-voice channel, back and forth, with human beings actually saying all the words live. As anyone can imagine, that is an extremely inefficient way to convey data." [Jacques Leslie] Pilots are dependent upon the instructions from the control room to avoid conflicts and disaster in airspace. Once the aircraft is cleared by the departure controller and left the TRACON (terminal radar control) airspace, it is monitored enroute by the personnel in the ARTCC (Air Route Traffic Control Center) who continue to provide the pilots with the traffic, altitude and speed instructions. [Craig C. Freudenrich Ph.D] For most airways however, the stipulated altitude, route and speed restrictions do not contribute to optimal efficiency."
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Air Pollution, 2002.
A discussion of individual action as a solution to preventing air pollution.
922 words (approx. 3.7 pages), 1 source, MLA, AU$ 47.95
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Abstract
This paper attempts to prove that contrary to what most people think, air pollution is not a complex problem that requires complex solutions, air pollution can actually be resolved through preventive measures and individual actions of the people in the society. It outlines what air pollution is and the several causes of why air pollution has developed and has increasingly worsened over the years. It evaluates the need for coordination of individual action due to the large amount of pollutants in the air which come from people who consume and make use of products that contain chemicals and substances. It concludes with preventative steps that every individual can carry out such as preventing the emission of gas pollutants and replacing standard light bulbs with energy-efficient fluorescent bulbs.
From the Paper
"The effects of air pollution ranges from changes in the geophysical composition and environmental balance of the planet to great danger in human health. Because of air pollution, water resources may decrease in amount, and when these happens, organisms and living things that thrive on these bodies of water will die or abandon the area, causing a disruption in the balance of nature, because other organisms may be dependent on the organisms that have left the area, and when this happens, a chain reaction will happen, and all other organisms will be left to die or suffer from the effects of air pollution."
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The Economic Effects of Air Pollution, 2006.
A discussion regarding the economics of air pollution in developed and developing countries.
1,125 words (approx. 4.5 pages), 3 sources, AU$ 64.95
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Abstract
This essay deals with a number of economic issues raised by air pollution in developed and developing countries. The general argument is that although developed and developing countries have similar issues to deal with when it comes to air pollution, there are also important differences between the developed and developing countries in terms of air pollution. The paper goes on to say that the first major difference was the sources of air pollution. In developed countries air pollution mostly comes from motor vehicles like car, trucks and SUVs. In developing countries air pollution is coming from industrialization, car use and increasing energy consumption. In both developed and developing countries air pollution is a by-product of other economic activities.
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Air Pollution, 2002.
This paper discusses and analyzes air pollution strategies, specifically, looking at the ability to improve air quality.
715 words (approx. 2.9 pages), 3 sources, MLA, AU$ 37.95
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Abstract
The author of this paper feels that the controlling of air pollution is not only a health problem but also an ethical issue. The paper discusses that the best solution seems to be the development of alternative fuels and technologies, which are not as harmful to the air, such as the hybrids and electrical cars that are affordable for everyone. The paper states that fluorocarbons, which are no longer necessary, must be banned around the world to prevent the loss of the ozone layer.
From the Paper
"Limiting the use of automobiles is one way to cut down harmful emissions that affect air quality but that seems like an entirely too stringent requirement for most Americans, who love their cars. The ethics of this are varied. Americans conceptually understand they need to stop driving as much to clean up the air, but they are unwilling to give up the convenience and prestige of their automobiles. The challenge is to design automobiles that will help air quality while still allowing Americans their beloved autos."
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Air Canada Article, 2005.
This paper is a critical commentary of an article entitled "Up in the Air" by Joe Chidley, which is about Air Canada.
675 words (approx. 2.7 pages), 2 sources, AU$ 38.95
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Abstract
This paper relates that Joe Chidley, editor of "Canadian Business" magazine, paints a pessimistic outlook for Air Canada's potential future fiscal success in his article "Up in the Air". The author is critical of Chidley's method of analysis. The paper stresses that, although the United States and Canada share a common border, business statistics relative to various industries should not be utilized when making pronouncements as to the potential success or failure of that industry.
From the Paper
"Joe Chidley, editor of Canadian Business magazine, paints a pessimistic outlook for Air Canada's potential future fiscal success in his article, "Up in the Air." While Childley relates a positive post-bankruptcy personal experience flying the Air Canada system, he does not offer any reasons for the airline becoming viable; instead he cites a litany of arguments pointing to the failure of both Air Canada and its parent company, ACE Aviation. Citing figures emanating primarily from the United States, Chidley notes the airline industry's consistent decline over the past several years and the added strain placed upon the industry post 9/11 with fears of terrorism via airliner. Though the United States and Canada share a border, business statistics relative to various industries should not be utilized when making pronouncements as to the potential success or failure of said industry."
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Air Pollution, 2002.
An examination of the effect of different gases on the quality of air and on the population's health.
11,025 words (approx. 44.1 pages), 2 sources, MLA, AU$ 316.95
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Abstract
This paper provides a detailed analysis of several gases and chemicals which are present in the air we breathe and how these are causing adverse effects on our health. It explains that air pollution created by humans is the most dangerous and discusses possible ways to reduce this phenomena.
Outdoor Air Pollution
Ozone
Nitrogen Dioxide
Sulphur Dioxide
Acid Aerosols
Particulates
Air Toxics
Carbon Monoxide
Lead
Asbestos
Asbestos: Health and Exposure
Potential Effects of Outdoor Air Pollution on Health
War: Detrimental Consequences and Air Pollution
War Gases
Classification of War Gases
Asphyxiants (Irrespirable Gases)
Sewer Gas
Emphysema
From the Paper
"The air that surrounds us is a mixture of 78 percent nitrogen; 21 percent oxygen; less than 1 percent of carbon dioxide, argon, and other gases; and varying amounts of water vapor. Any other particles, gases or unoriginal constituents hanging in the air which are not part of its original composition are called ?Pollutants? and this kind of air is called
Polluted Air. Even inhaling small amounts of such air pollutants can have serious effects on one?s health and leads to environmental problems. We can see some air pollutants such as the reddish-brown haze in smog; however, other air pollutants, including some of the most dangerous, are invisible.
Air pollution can be natural or human-made. Air pollution occurs naturally during volcano eruptions, forest fires, or dust storms. This has been an occasional problem for humans. However, during the past hundred years, air pollution created by humans has become a major, persistent problem."
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Combat Air Support, 2004.
This paper discusses the development and evolution of combat air support.
1,480 words (approx. 5.9 pages), 8 sources, APA, AU$ 70.95
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Abstract
This paper explains that aviation was only eleven years old when war broke out in 1914, but the obvious military potential of aircraft inspired a tremendous acceleration in aviation technology during the next four years. The author points out that the concept of combat air support, specifically coordinating offensive tactical air power with ground force operations, remained virtually non-existent until 1939 when the Nazis introduced the world to an even more frightening new form of warfare, which they called 'blitzkrieg'. The paper relates that, by the Gulf War in 1991, the AH-64 Apache helicopter gunship with its computer controlled, multiple target tracking systems and night vision capabilities rounded out the modern close air support and ground attack capabilities of the American military.
Table of Contents
The Origins of Military Aviation
The Luftwaffe Introduces Tactical Combat Close Air Support
The Evolution of Tactical Combat Air Support
Modern Combat Air Support
From the Paper
"The machine gun accounted for most of the casualties in World War I trenches, so in very short time, it was also adapted for use in aircraft, but it remained too difficult to employ effectively as a tactical weapon until the Germans introduced the interrupter gear that enabled accurate forward firing through the propeller. By war?s end, military aircraft had evolved to the point that squadrons of fast, nimble combat aircraft fought bitter duals to the death high above the battlefield. The British pioneered the development of maritime aircraft, even successfully deploying HMS Ark Royal (subsequently renamed Pegasus), the world?s first, albeit primitive, ?aircraft carrier? in limited combat."
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Air Pollution Strategies, 2004.
Examines whether current air pollution strategies improve the quality of air.
1,646 words (approx. 6.6 pages), 4 sources, MLA, AU$ 78.95
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Abstract
This paper argues that the growing incidences of asthma, cancer, global warming, and the greenhouse effect prove that strategies being used to combat air pollution are not working. The paper concludes that we need to derive new strategies for powering our industries and transportation, since our dependency on pollution-rich fossil fuels will eventually make our planet uninhabitable.
From the Paper
"The fact that the World Health Organization and the United Nations have limited resources and regulatory power make it difficult, if not completely impossible, to stop a third world nation from implementing highly inefficient industries in an attempt to grow and prosper. Whole economies like that of the Soviet Union and China function completely on outdated technologies and fuel efficiencies. There is no global authority in place to tell China to stop misusing oil rations. As long as the United States continues to sell Hummers that get an unbelievable eight miles to a gallon in many instances, we as a nation are in no position to regulate anything".
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