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Healthful Chocolate, 2007.
This paper presents a business plan of marketing chocolate as a health food item.
785 words (approx. 3.1 pages), 5 sources, APA, AU$ 40.95
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Abstract
The paper provides a creative marketing strategy for a chocolate-based health food snack, targeting individuals between 35 and 60 years of age. The paper explains the recent findings of the medical and scientific communities that have confirmed chocolate's health enhancing qualities. The paper relates that the creative focus is centered on the fact that a chocolate-based healthful snack food product is conducive not only to better health but to an overall lifestyle change.
Outline:
Abstract
Project Description and Background
Target Market Description
Target Market Insights
Goals
Obstacles
Focal Promise
Reasons to Believe
Copy Strategy
Tone
Media Channels
Creative Considerations/Mandatories
From the Paper
"The project consists of a new advertising angle for chocolate. The traditional conception as well as the typical advertisement for chocolate has been as a candy or sweet, high calorie food product. However, recent medical and health research has confirmed what has long been conjectured; that chocolate has substantial health benefits (Chocolate, 2006). Repackaging chocolate as a health food item with the associated marketing collateral is the focus of this project."
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Chocolate, 2002.
An evaluation of how chocolate in moderate doses can actually improve quality of life.
7,825 words (approx. 31.3 pages), 125 sources, MLA, AU$ 247.95
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Abstract
For years, chocolate has been looked down upon as unhealthy, deemed a candy, slapped with myths and fallacies and prohibited from small children. This paper attempts to prove otherwise by showing how chocolate has been shown to lift depression, help your heart and aid alertness among other benefits and if used properly, chocolate can be a delicacy and a medicine. It examines all aspects of chocolate possible from its production from the cocoa bean, to physiological effects on the brain and body to side effects such as obesity and dental problems.
Table of Contents:
Introduction
A Brief Review of Cocoa
The Cacao Tree (Theobrom Cacao)
What is in the Cocoa Bean?
Making and Eating Chocolate
State of the Art of Cocoa
Is Cocoa Good for You?
Burden of Proof
Chocolate as a Fat
Effects on Blood Lipids
What is OK?
Chocolate, Health and Disease
Chocolate Craving
Migraine
Toxicity
Immune Function
Allergy
Other Disorders
Behavior
Antioxidants
Caffeine
Dental Caries
Migraines
Obesity
Serum Cholesterol
Heart Health
Conclusions
From the Paper
"Cocoa takes it a step further though. Not only does it provide energy for our actions. It supplies chemicals for our personalities and moods. Modern psychology leads us to believe that every thought, every idea that pops into our head is simultaneously a biological reaction. This biological reaction takes the form of chemical processes within our brains. Our mind then interprets these chemical compounds as thoughts, ideas, smells, tastes, touch, etc. Our thoughts, or chemicals compounds within our brain can determine how we feel, our motivation, our goals, our entire lives hinge upon our thoughts, for what are we but what we do. And before we do anything, we must think it. We must have considered it at some point or been subconsciously predisposed to an action or idea."
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Chocolate, 2004.
An analysis of why chocolate enjoys such a mystical and multi-faceted aura.
3,055 words (approx. 12.2 pages), 15 sources, MLA, AU$ 130.95
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Abstract
Chocolate, a popular and coveted food world over, is often referred to as the food of the gods. This description is not surprising considering that a number of delightful sensations are associated with chocolate. Indeed, chocolate is perceived as a delightful treat, a comfort food, an aphrodisiac, a sensuous experience, a romantic gift, an energizer and a mood enhancer. It is the objective of this paper to explore and discuss the factors that explain the multifaceted aura around chocolates, beginning with an analysis of its history.
Outline
I. Chocolate, often called the food of the gods, has always enjoyed a multifaceted aura.
II. History
a. Origins as a Mesoamerican beverage
b. Expensive European import
c. Symbol of wealth and social status
III. Production and Marketing
a. Cultivation of cocoa beans
b. Production process
c. Marketing
IV. Chocolate as an aphrodisiac
a. Myth and legends
b. Ingredients
i. Scientific evidence
ii. Psychological effects
V. Types of chocolate
a. Occasions for usage
b. Forms of usage
c. Types
VI. Health and Nutritional properties
VII. Summary
From the Paper
"However, it appears that the Maya and the Aztecs nevertheless placed a great deal of value on their bitter chocolate beverage, as evidenced by the importance of the role the drink played in their religious and social life. For instance, although chocolate was a favorite beverage of Maya royalty, the common people could consume the drink only on special occasions. The Aztecs went many steps further in turning chocolate into an elitist product, decreeing that only privileged people such as rulers, priests, decorated soldiers, and honored merchants could partake of the brew (Kerr, 2002)."
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"Charlie and the Chocolate Factory", 2008.
A comparison of the book "Charlie and the Chocolate Factory" by Roald Dahl and the movie based on the book, retitled "Willie Wonka and the Chocolate Factory".
1,078 words (approx. 4.3 pages), 2 sources, MLA, AU$ 54.95
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Abstract
The paper provides a separate review of the two versions of the story, the original book, "Charlie and the Chocolate Factory" and the movie version of this book, retitled "Willie Wonka and the Chocolate Factory". The paper compares the two versions of the story and shows how despite their differences, both stand as absolute pillars of children's entertainment.
From the Paper
"Roald Dahl famously complained that the first film version of his seminal work, Charlie and the Chocolate Factory was a corruption that neutered the sting of his parable. The book is simply drawn and was intended to be in the vein of the traditional cautionary tales. The story, centering on a clearly eccentric and out-of-the-mainstream adult, presents the reader with a simple idea - that if you pursue your passion with honor, integrity, and with a clear sense of purpose, you will be successful."
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History of Chocolate, 2006.
A review of the history of chocolate.
900 words (approx. 3.6 pages), 5 sources, MLA, AU$ 46.95
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Abstract
This paper reviews the origin of the word 'chocolate' and the history of chocolate as we know it today. According to this paper, the Maya and Aztec considered chocolate to be a drink reserved for royal and religious events, and priests even presented cacao seeds as offerings to the Gods.
From the Paper
"The Aztecs associated chocolate with Xochiquetzal, the goddess of fertility, while in the New World, chocolate was consumed in a bitter and spicy drink called xocoatl, which was usually seasoned with vanilla, chili pepper, achiote, known today as annatto, and pimento, and was used as a remedy for fatigue, probably due to the theobromine content (Chocolate). Throughout Pre-Columbian Mesoamerica, chocolate was an important luxury and the beans were often used as currency (Chocolate). Other beverages unique to this era, combined chocolate with such edibles as maize gruel and honey (Chocolate). It is said that xocoatl was an acquired taste, and one Spanish Jesuit missionary wrote during the late sixteenth century:
"...having a scum or froth that is very unpleasant to taste. Yet it
is a drink very much esteemed among the Indians, where with they
feast noble men who pass through their country. The Spaniards,
both men and women...are very greedy of this Chocolate...they make
diverse sorts of it, some hot, some cold, and some temperate, and put
therein much of that chili" (Chocolate)."
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Fair Trade Chocolate, 2006.
A discussion of the definition of the term "fair trade chocolate".
1,761 words (approx. 7.0 pages), 10 sources, MLA, AU$ 82.95
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Abstract
This paper examines how fair trade chocolate is supposed to give growers and workers of the cocoa bean a better wage than that paid by the international cartels of chocolate buyers. It also explains how fair trade chocolate could help alleviate the the problem of the millions of hungry and starving poor that exist in the world in spite of the abundance of food. Additionally, the paper presents a history of fair trade chocolate and how it contributes to the concept of sustainability.
From the Paper
"It is likely that more people are familiar with the term Fair Trade Coffee, simply because major coffee house chains have begun promoting their organic fair-trade brews. When most people think of chocolate, it is more likely to be a foil-wrapped mass-market candy bar, perhaps a Kit Kat, that is wolfed down to quiet hunger pangs without a thought to the plight of the people who produced the chocolate. As there are no trendy, global chain 'chocolate houses,' there is no monolithic commercial avenue through which to either purvey fair trade chocolate, or make its advantages known."
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Chocolate, 2005.
An overview of the history and different types of chocolate.
857 words (approx. 3.4 pages), 3 sources, MLA, AU$ 44.95
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Abstract
One of the most seductive and pleasurable foods enjoyed everywhere in the world is chocolate. Chocolate is a slightly psychoactive substance but it has some health benefits when consumed in its purest forms and in moderation. This paper looks at its roots from its discovery by the Aztecs. It examines how its official categories of chocolate vary between Europe and North America and also discusses different types.
From the Paper
"Produced from the fermented and roasted seeds of the tropical plant cacao, chocolate caught on quickly in Europe during colonization. To produce edible chocolate, either for beverage or confectionary use, the pods of the cacao plant are fermented and their beans dried, then roasted and ground. The resulting material is pressed to separate the cocoa butter from the cocoa solids. The term cocoa liquor refers to the unadulterated chocolate, containing both cocoa solids and cocoa fats. The higher the concentration of cocoa liquor, the higher quality and more expensive is the resulting chocolate product. However, all commercially sold chocolates contain a blend of cocoa butter and cocoa liquor, with other ingredients added for flavor and texture."
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"Willy Wonka and The Chocolate Factory", 2006.
This paper discusses the film "Willy Wonka and the Chocolate Factory," as directed by Mel Stuart.
1,072 words (approx. 4.3 pages), 3 sources, MLA, AU$ 54.95
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Abstract
The paper describes how the film "Willy Wonka and the Chocolate Factory" shows what happens to those people that are selfish and bad and to those that are honest and good. The paper is of the opinion that "Willy Wonka and the Chocolate Factory" is one of the best classic films that is worthy of classroom scrutiny.
From the Paper
"Charlie and the Chocolate Factory is a children's book written by Roald Dahl about a young boy that gets the chance of a lifetime in a legendary candy factory. Willy Wonka & the Chocolate Factory, however, is about a legendary candy factory owner that gives the chance of a lifetime away. One and the same story, yet quite different. The film started as an advertisement for the Quaker Oats Company. It was directed by Mel Stuart with the screenplay by Roald Dahl. The movie is a comedy, fantasy, musical, and a family film that captivates both children and adults with its humor and psychedelic references throughout. Willy Wonka & the Chocolate Factory upholds a moral character that shows what happens to those people that are selfish and bad and to those that are honest and good. Of all the movies available to be critiqued, analyzed, and picked apart, Willy Wonka & the Chocolate Factory deserves the honor of inclusion into the classroom of filmed literature. "
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'Like Water For Chocolate', 2005.
This paper provides a character trait analysis of Tita in the novel 'Like Water For Chocolate' by Laura Esquivel and looks at the concept of family tradition.
900 words (approx. 3.6 pages), 1 source, AU$ 51.95
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Abstract
In this paper, Tita is the main character analyzed in the novel 'Like Water for Chocolate' by Laura Esquivel. The idea of family tradition has been dissolved due to the liberating actions that Tita takes to break her familial obligation to Mama Elena. In this regard, Tita is finally able to love Pedro, but does not get complete fulfillment in being married or having children. In this manner, Tita presents character traits of courage, independence and the ability to restructure her life in disregard for familial tradition.
From the Paper
"This literary study examines the main character Tita within the novel 'Like Water for Chocolate' by Laura Esquivel. By analyzing the character traits of Tita, one can realize the liberation from family tradition that this character represents in Esquivel's tale. In presenting a brief biography of Esquivel's life there can be a comparison of Mexican familial values that are reconstructed within this turn of the century story. In essence, Tita's character traits present independence, courage, and the ability to reconstruct familial traditions that allow her to love Pedro against Mama Elena's wishes. Laura Esquivel was born in Mexico City in 1951. Her family was prominent within this urban environment, allowing Esquivel to be educated at university when she came of age."
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"Like Water for Chocolate", 2002.
An analysis of the Mexican tale "Like Water for Chocolate" by Laura Esquivel.
2,650 words (approx. 10.6 pages), 5 sources, AU$ 143.95
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Abstract
This paper will discuss the novel "Like Water For Chocolate" by Laura Esquivel and seek out the methods behind this tale of love set in Mexico. By analyzing the storyline, its characters, the way that Esquivel develops the tale, and the techniques of writing, we can see how she assembled this story. All of these ideas ill be revealed in this essay in the way the she has made this story and its appeal to the way of Mexican romance.
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"Like Water For Chocolate", 2007.
An analysis of the book "Like Water for Chocolate" by Laura Esquivel.
1,322 words (approx. 5.3 pages), 1 source, MLA, AU$ 65.95
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Abstract
The paper analyzes how, in Laura Esquivel's novel "Like Water for Chocolate", the importance of food, tradition, and family loyalty are dominant motifs. The paper further explores how the author's development of these ideas makes it clear that it is not only the family in the novel that is affected by food and tradition; it is an indicator of the Mexican culture in which they live. The paper further analyzes the character of Tita and her connection to her Mexican heritage.
From the Paper
"Much love usually went into the food, but sometimes bitter tears also joined the other ingredients. The recipes were all old family recipes that had been passed down like an heirloom from generation to generation. Many of the foods represented and coincided with other family traditions. The traditional Christmas sausage, for example, was a complicated recipe only for such a special occasion. In addition to cooking up meals in the kitchen, Tita learned how to make medicinal remedies for family ailments there, too."
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"The Chocolate War", 2007.
An analysis of the plot and themes presented in "The Chocolate War" by Robert Cormier.
1,067 words (approx. 4.3 pages), 1 source, MLA, AU$ 54.95
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Abstract
This paper discusses "The Chocolate War," written in 1974 by Robert Cormier, which takes an apparently ordinary decision in the life of a high school freshman and turns this decision into a high-stakes battle for the boy's soul. The paper discusses the plot presented in the book and discusses some of the themes that are presented, particularly the attainment of happiness by the main character.
From the Paper
"Later in the novel, when Jerry continues to ignore Brother Leon's command to sell chocolate, Jerry is told that he has 'guts' again. He experiences the profound realization that his nonconformist stance has empowered other boys, who hated the domination of the school authorities and the Vigils whose abuses the brothers tolerate because they enforce the administration's will and discipline. "I never thought of saying no. Just like you did," marvels an older boy. (125) "We have tradition on our side. The chocolate sale is an annual event. The boys have come to expect it," says the brother sanctimoniously at the beginning of the year. In reality, the chocolate sale, like all enforced traditions, has become an instrument of control of the brothers over the boys. If one boy flaunts school discipline and suggests that the other boys need not obey the brother's every whim, the system will begin to crack. Jerry's decision not to sell occurred on the spur of the moment, partly in ignorance of school traditions, but he realizes he has more power as an individual than he ever knew."
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"Like Water for Chocolate", 2008.
An analysis of Mexican culture as portrayed in Laura Esquivel's novel "Like Water for Chocolate".
1,637 words (approx. 6.5 pages), 5 sources, MLA, AU$ 78.95
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Abstract
This paper discusses how, indicative of the early-twentieth century Mexican culture in which the story is based, Laura Esquivel's novel "Like Water for Chocolate", stresses the importance of food, tradition, and family loyalty. It looks at how, along with these dominant motifs, the author has sprinkled ethnic mythology and unrequited love set within a pre and post-revolutionary Mexican narrative.
From the Paper
"Tita's knowledge of cooking shows both the value of food and also the value of tradition. She learned to cook from Nacha, who was more a mother figure to her than her own mother, and she remembered Nacha because of "her noodle soup, her chilaquiles, her champurrado, her molcajete sauce, her bread with cream...they could never be surpassed" (Esquivel 167). Much love usually went into the cuisine, but sometimes bitter tears joined the other ingredients. The recipes were all old family recipes that had been passed down like an heirloom from generation to generation. Common to Mexico at the time, many of the foods coincided with other family traditions (Mears 11). "
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Sophie Coe's book, "The True History of Chocolate", 1999.
An examination of the book, not only about chocolate, but about the connection of 'human history', including religion, art, war, food, sex, politics, medicine, agriculture, environmental issues, weather, economics, and geography.
2,350 words (approx. 9.4 pages), 3 sources, AU$ 105.95
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Abstract
From the Paper
"The late Sophie Coe's book, "The True History of Chocolate" which her husband Michael Coe completed after her death is a history of the journey of chocolate from its origins in the lowland jungles of southern Mexico to the European continent, its future African and Indian colonies, finally returning full circle to the Americas. But the journey of chocolate is only one of the many aspects portrayed in their book. By using chocolate as the vehicle, the Coes have also exposed the 'human history' that is intimately connected to this journey. A journey that progresses through three thousand years in time as well as spanning most of the world."
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Exporting Chocolate to China, 2007.
A look at the chocolate company, "Sweet Dreams".
1,368 words (approx. 5.5 pages), 3 sources, MLA, AU$ 66.95
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Abstract
This paper reviews and discusses the company, "Sweet Dreams". According to the paper, "Sweet Dreams" is looking into expanding globally, focusing primarily on the Chinese market. The paper reviews the various factors to be taken into consideration when making such a decision.
Outline:
Introduction
Description of Product to be Exported
Characteristics of Target Market
Market Screening
Export Marketing Strategies
Conclusion
From the Paper
"Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to continue their activity unless they invest in new recipes and technologies. This stands as an opportunity for foreign companies which have already adopted these standards and can commercialize their products in China."
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Chocolate, 1999.
Consumption, marketing, natural origins, health aspects, ingredients, addictive quality and carob.
1,125 words (approx. 4.5 pages), 4 sources, AU$ 57.95
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Abstract
Since 1983 per capita consumption of chocolate in America has climbed from 9.7 pounds to 12 pounds annually (Barron, 1998, 118). Of all the foods, items made from chocolate cause the most controversy
From the Paper
"IS CHOCOLATE GOOD FOR YOU?
Introduction
Since 1983 per capita consumption of chocolate in America has climbed from 9.7 pounds to 12 pounds annually (Barron, 1998, 118). Of all the foods, items made from chocolate cause the most controversy. There are clubs devoted to its praise, and there are groups that want it banned (Marcus, 1999, B13). There is even a Web site Chocoholic.com that reports 12,000 hits a day and specializes in selling boutique American chocolatiers as Richard H. Donnelly Fine Chocolates in Santa Cruz, CA and Moonstruck Chocolatier in Portland, OR.
Godiva, the famous chocolatier, also has a home on the Web (http://www.godiva.com/index.html) that does everything but let you sample its delights online. The highlight of this "tasteful" site is ..."
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