| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "GREEK ADVERTISING MARKET": |
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Greek Advertising Market, 2004.
A study of how a business advertises and operates in the Greek market.
4,530 words (approx. 18.1 pages), 14 sources, MLA, AU$ 171.95
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Abstract
This study develops a case study to understand the role of advertisement and the impact of advertisement on a small tile distributing company in the Greek market. The company actually exists. The environment that the company operates in is real. Every assumption made, however, might not always be relevant at all times to a company operating in the region. For this study, a company, ?Stavros Labrou?, located in the Epirus region of Greece, is selected.
Contents:
Methodology
History and background of EMCO
Demand for EMCO products in the Greek Market
Conclusion
From the Paper
"EMCO was established in 1955. Its headquarters are in Athens, Greece. (EMCO, 2004a) The company represents some of the ?largest and most reliable companies producing building materials? and also provides support and service for the companies manufacturing the products. (EMCO, 2004b) EMCO has gained wide recognition in the Greek market. This is due to its focus on selecting products that are of high quality and functionality. At the same time, EMCO also values aesthetics in its products. Clients of EMCO are both corporate and individual. This clientele demands superior products and services. While large construction companies and major projects provide the bulk of the market for the company, EMCO also realizes the potential of the ?do-it-yourself? market. In 2000, the company realigned its strategy to target individuals who are interested in repairing and renovating their homes and living quarters. It therefore, retails ?sanitary ware, hydro-massage, faucets, bathroom furniture and accessories?. Most of the retail selling is done through the company?s branches in Thessaloniki and Ioannina."
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The Children's Advertising Market, 2002.
A look at why children in particular are targeted by advertising.
2,900 words (approx. 11.6 pages), 5 sources, AU$ 154.95
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Abstract
This paper will explore the children's advertising market in an effort to discover why advertisers focus so much energy on children; how they target the children's market, and consider the consequent social and political effects that such advertising strategies engender.
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Advertising in the Greek Market, 2004.
A look at the role of advertising in a small tile company in the Greek market.
13,400 words (approx. 53.6 pages), 39 sources, MLA, AU$ 360.95
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Abstract
This paper examines how marketing and advertising are linked and analyzes the fundamental facets of marketing, advertising, and advertising for small businesses. It provides a case study of a small business in Greece, Aristides A.E., and evaluates its marketing strategy to see if any improvements can be made. It attempts to create a new marketing plan to market Aristides A.E. as a distributor of exclusive goods, to generate more high-value orders, and to build relationships with clients who are likely to keep coming back for more products.
Outline
Literature Review
Methodology
Discussion
Conclusions and Recommendations
From the Paper
"Public Relations is also a necessary evil for the small business: public relations takes a number of forms and in its purest form is viewed as the means by which a company can communicate honestly and accurately with its public: it includes media releases, product launches and premises openings (My Business, 2004c; Williams, 2004). PR is generally a cheap form of communication, but, if you want to do it effectively there are simple guidelines to follow: if you are about to set up a business send a press release to the local paper, or hold a launch event and target the appropriate trade journals (My Business, 2004c). When writing a press release, it is vital to keep it simple: journalists are bombarded with hundreds of press releases every week and have tight deadlines to meet, and so if the press release babbles, there is a very good chance it will end up in the bin before the third paragraph is reached."
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Effects of Marketing and Advertising, 2002.
A look at the effects of advertising and marketing of businesses today.
1,650 words (approx. 6.6 pages), 3 sources, AU$ 89.95
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Abstract
This seven-page undergraduate paper discusses the effects of advertising and marketing of businesses today. It is seen that businesses flourish with good advertising campaigns while poor market and advertising can break even the largest of organizations. The effects of marketing and advertising are lasting and therefore the strategies regarding the two should be carried out carefully or else the company will suffer from a poor image in the target market.
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| Essay # 64886 |
temporarily unavailable
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Marketing Advertising: A Research Proposal, 2006.
A look at the marketing research conducted for a new product.
2,293 words (approx. 9.2 pages), 7 sources, MLA, AU$ 101.95
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Abstract
This paper takes a look at a company that has just developed a new product for which advertising has begun. The company desires to test the effectiveness of this advertising on the public. This paper discusses marketing research and related issues and problems.
Outline:
Problem Statement
Literature Review
Objectives
Research Procedure - Methodology
Research Design
Instrumentation and Data Collection
Data Analysis
Time Schedule
Resources Needed
From the Paper
"In the work entitled: "Advertising Tracking" Jerry W. Thomas states that: The promise of media advertising is great. It's an opportunity for a brand to tell its story directly to the ultimate consumer. It's an opportunity to build awareness and project a powerful brand image. It's an opportunity to create and build brand equity. It's an opportunity to bypass the trade, an opportunity to circumvent competitors. In actual practice however, the promise of media advertising is seldom realize." (1995) Media advertising's potential is seldom realized because "few companies do basic strategy research to develop a creative blueprint to guide the development of their advertising. Second few companies pretest their advertising creative to make sure it has a change to work. Third, even fewer companies track their advertising once it's 'on air' to measure the effects of the advertising over time."(Thomas, 1995) "
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Advertising and Promotion in Consumer Markets, 2006.
A look at the need for integrating advertising with other promotional techniques as underlined by the changing character of the market, in which consumers buy less for necessity and value than the influence of media images they see everyday.
2,521 words (approx. 10.1 pages), 20 sources, MLA, AU$ 110.95
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Abstract
This paper takes a look at the fact that in today's world, advertisements are not effective enough to cover for any shortcomings of a product. Studies reflect that advertising is no longer held in high esteem by business and this paper takes a look at the reasons for and causes of this lack of faith in advertising.
Contents:
introduction
Marketing
Advertising and Public Relations
Conclusion
From the Paper
"In today's consumer-driven economy, people no longer buy for economic value or reason but because of the influence of images created by advertisement in media, which has become a powerful determinant on the purchasing decisions of consumers (Chen-yu, J. & Seock, Y. (2000). This perception of present-day consumer behavior confirms that in the efforts of businesses to connect with consumer, it has come to a point where the quality of advertising is more important than the quality of a product. Thus, a product may fall short of standards and is inferior to its competitors, but if the advertising done to promote the product is clever and effective, business will be good for the company involved."
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Advertising and E-mail Marketing, 2002.
Comparison of the advantages and disadvantages of on-line vs. print and TV advertising.
1,900 words (approx. 7.6 pages), 9 sources, AU$ 102.95
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Abstract
The following paper will explore ethical and legislative actions considered in the use of e-mail for advertising, as they relate to "SPAM". Details include what motivates advertisers to use unethical and dishonest advertising tactics (SPAM). The paper also will explore a view of the artistic requirements and qualities of on-line vs. print and TV advertising. The benefits and disadvantages of each will be considered, and how they may complement each other in an integrated marketing campaign.
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The Influence of the Internet on Marketing, 2003.
Discusses the various factors that shape online advertising and marketing.
6,900 words (approx. 27.6 pages), 33 sources, APA, AU$ 195.95
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Abstract
The paper discusses the various factors that shape online advertising and marketing. It contends that the use of the Internet to conduct business is one of the most significant economic trends of the past decade. The paper examines the advertising activities and strategies of international marketing.
From the Paper
"One of the most significant economic trends of the past decade has been the growing use of the Internet for conducting business..."
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Mass versus Micro Marketing, 2007.
A description of trends away from mass marketing to more customized advertising and marketing approaches.
2,071 words (approx. 8.3 pages), 5 sources, MLA, AU$ 94.95
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Abstract
This paper examines new approaches to marketing that are more specialized than those in the past. The paper defines mass marketing and micro marketing and gives examples of when they are most effective. Additionally, the paper reviews an article by Anthony Bianco, Tom Lowry, Robert Berner, Michael Arndt entitled "The Vanishing Mass Market," which analyzes the shift from mass marketing and mass production to micro marketing and mass product customization. The paper also discusses the implications for the economy of the shift from mass marketing to micro marketing.
From the Paper
"The revolution consumers want starts with advertising tailored specifically to their tastes, followed by products that can be customized to their needs. The article by Bianco, Lowry, Berner, Arndt (2004) analyzes the shift from mass marketing and mass production to micro marketing, and with that shift, mass product customization. The differences the authors provide between mass marketing and micro marketing is best crystallized in the shift consumers are continually forcing towards more individualized, relevant, and tailored messages. This move to more specific advertising and promotion to consumers is making mass marketing, through the mediums of TV, print, and radio, less effective for marketers to use. In their place, the development and refining of messaging for Web sites, cell phones, PDAs, and highly specific media buying on cable networks that have themselves tailored their content to the needs of a specific audience...."
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The Ethics of Educational Advertising, 2007.
An analysis of the ethics of educational advertising in Chinese and European markets.
25,041 words (approx. 100.2 pages), 34 sources, APA, AU$ 360.95
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Abstract
This paper investigates the ethical considerations considered to be the most important to consumers when advertising in countries where the market has mixed religious and secular moral traditions. Specifically, the study investigates what advice should be provided to client companies regarding marketing ethical sensitivities for Chinese customers. It compares the differences, if any, between Chinese and European markets in respect to the offensiveness of the execution of the promotional material. It then links this to religious affiliation, temporality orientation and polychronicity. A summary of the research, conclusions, and recommendations for business leaders in China and Europe are provided in the conclusion.
Table of Contents:
Introduction
Statement of the Problem
Purpose of Study
Importance of Study
Research Methodology
Rationale of Study
Overview of Study
Key Words
Review of the Related Literature
Data Analysis
Summary and Recommendations
From the Paper
"4. As noted above, because Germany represents the largest trading partner with China of the current EU members, Chinese business leaders should concentrate on training their marketers in German customs and business practices - and the language itself wherever possible - and their German counterparts should likewise do the same for China according to the similar and dissimilar cross-cultural factors identified by Hofstede and their own empirical observations. Given the complexities of the Chinese language, and the polyglot of languages spoken throughout the European continent, and the enormity of the Chinese geographic area and its vast range of unique differences, though, it is reasonable to assume that a lingua franca of English and perhaps French in such marketing initiatives will continue to prevail for negotiating purposes, and there will be an increasing reliance on local national Chinese interpreters to help EU marketers better present their advertising materials in a fashion that is inoffensive to Chinese students' aesthetic and cultural sensibilities."
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Advertising, 1990.
This paper examines the goals of advertising, the types of advertising and various techniques used in advertising strategies: Personal vs. mass marketing, sales promotion, publicity and public relations.
1,575 words (approx. 6.3 pages), 7 sources, AU$ 80.95
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From the Paper
"The purpose of this discussion on advertising is to examine the goals of advertising, the types of advertising, and various techniques used in advertising strategies. In addition, this paper addresses personal marketing versus mass marketing, and clarifies the roles of such marketing tools as sales promotion, publicity, and public relations, which are different from the role of advertising.
Advertising is "the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services, or ideas by identified sponsors through the various media". Key words in this definition that, when used together, separate advertising from other marketing tools are nonpersonal, paid, persuasive, and media. First, advertising is not personal because it lacks face-to-face ... "
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Advertising, 2006.
A look at the importance of advertising in modern society and the presence of gender and racial stereotyping that continues in today's advertising.
1,800 words (approx. 7.2 pages), 5 sources, AU$ 102.95
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Abstract
This essay examines the importance of advertising in today's society and analyses the representation of gender, race and class in today's advertising. The essay argues that gender and racial inequality and stereotyping are very much present in today's advertising and furthermore that this serves advertising needs. It also argues that advertising, combined with technology is a powerful tool in maintaining consumerist culture and that many corporations depend heavily on advertising for profit. Advertising is sophisticated, very well thought through and everywhere. It directly impacts our choices and often mirrors society.
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The Powers of Advertising and its Negative Effects on the Consumers, 2004.
Explores the evolving view of the purpose of marketing activities.
12,636 words (approx. 50.5 pages), 33 sources, APA, AU$ 350.95
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Abstract
This research paper attempts to show that advertising and marketing are not quantifiable sciences like the physical sciences where certain results can be expected after inputs of a certain amount have been put in. The paper shows that marketing is a social science, which changes a lot with society and is currently going through a phase of transition due the new information technologies. Furthermore, the paper demonstrates that the job of advertising is to pass on the information about products and services to consumers, and this method itself is undergoing change due to the changing influences of the Internet. This new medium gives the consumers many options, and the possibility of passing on misinformation to them in a convincing manner is becoming limited.
Literature Review
Is Advertising Untrue?
Reactions to Advertising (?) Failures / Negative Effects
The Development of New Media
From the Paper
"Modernization has also led to a situation where the ownership of media is getting fragmented, and the progress of the information from the marketing organization to the consumer is no longer passing through clear stages. There are now cases where the information is going directly from the marketing organization to the consumer, and in that case, it is difficult to classify it strictly as advertising. The role of the marketing organization is now the most predominant in the entire process of advertising in whatever form it may be. The negative effects, whatever they may be is thus the responsibility of the marketing organizations as they are the most powerful in the triumvirate of the marketing organization, advertising agency and the media owner."
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Advertising, 2005.
This paper studies advertising by looking at three advertising articles.
900 words (approx. 3.6 pages), 3 sources, AU$ 51.95
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Abstract
The essay examines three articles that deal with advertising. The paper offers a summary for each article, as well as providing the articles' main objective and a critical overview. The paper describes how the three articles are all from scholarly journals and they examine representation in advertising. The paper discusses how examining advertising as well as TV programming is important because the media influences public opinion and individual perception.
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Advertising in Turkey, 2006.
A look at the cultural sensitivity required for advertising in the Turkish banking and financial services sector.
675 words (approx. 2.7 pages), 3 sources, AU$ 38.95
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Abstract
This paper discusses advertising in the Turkish market and particularly in the banking and financial services sector. In the Turkish market the single most important aspect for the advertiser or marketer is accounting for the Islamic culture and Shari'ah or Islamic law. In Turkey, politics, religion, and culture are all inter-related and must be considered in the development of a marketing plan and marketing collateral.
From the Paper
"Advertising in Turkey is both an exercise in modern media development and an exercise in extreme cultural sensitivity and it is difficult to navigate between them. Past researchers have noted that Turkey is an evolving advertising market: "One of the major driving forces behind this transformation has been the rapidly growing media, which have promoted Western-style lifestyles, values, and consumption through private radio and television channels" (Uray & Burnaz, 2003, para. 7). While developing advertising strategies and marketing collateral for a cosmopolitan area like Istanbul is less problematic than other regions of the country, great care must be made to accommodate the cultural factor in the Turkish market. This is especially important in the financial and banking sector in Turkey that not only operates within an Islamic culture but within a legal framework of Shari'ah or Islamic legal restrictions."
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