| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "GLOBALIZATION DISNEY": |
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"It's a Small World": The Globalization of Disney, 2003.
A look at the way that Disney has become a global entity and how it has expanded into Europe, especially France.
1,086 words (approx. 4.3 pages), 3 sources, MLA, AU$ 60.95
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Abstract
Many Americans and others around the world grew up knowing and loving Walt Disney and the world that he created. From 1955, when Disney opened his first theme park in Anaheim, California, there was the thought that Disney would reach around the world, as many visitors from around the world came to visit the park in Anaheim and the duplicate park in Orlando. Disney proved it could move around the world and, therefore, opened its first international park in 1983 in Tokyo, Japan and then in Paris, France in 1992. There are many issues that Disney experienced with both of the international parks, but most notably, the one in France. This paper discusses Disney?s experience in France, the global impact of Disney?s business, as well as the evolving nature of the global economy and its effect on Disney?s operations.
From the Paper
"First, Disney is constantly looking for ways to build their business on a global level as over the past 20 years the business of Disney has grown from Anaheim to Tokyo to France and beyond. Only three years after the expansion of Disney?s park system to Tokyo, Japan, Disney looks to take on Europe. Disney felt that Europeans should be the next to fall more in love with Disney. ?When word got out that Disney wanted to build another international theme park, officials from more than 200 locations all over the world descended on Disney with pleas and cash inducements to work the Disney magic in their hometowns? (Huey, 1995). Because of the economic impact felt in Tokyo with the addition of the theme park there these officials wanted to realize the impact of a large global corporation in their respective communities and countries, however Disney was already looking toward France. Although there was a slow start due to cultural differences the park begins to show a profit and increase the global presence of Disney."
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| Essay # 108480 |
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Disney Around the World, 2007.
This paper discusses the effects of globalization and the spread of American culture worldwide.
890 words (approx. 3.6 pages), 2 sources, APA, AU$ 50.95
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Abstract
The paper examines the Disney Corporation's impact on the international environment. The paper describes how American popular culture is spreading around the globe and it is the Walt Disney Corporation that has helped create the Americanization of the planet. The paper discusses the consequences of this globalization process; it means a homogenization of cultures and it can actually lead to terrible poverty in many countries. The paper discusses how Disney produces many products overseas and often they do this to save money and pay below poverty line wages. The paper concludes that the globalization of popular culture can actually be setting the world back, rather than creating a bright new future for the world's economies and workers.
From the Paper
"There are many aspects of American culture that have had a worldwide impact. German young people listen to rap music and make their own such music. African children use computers and play video games. Japanese snack on American fast food and listen to Sirius Satellite Radio. All around the world, the technologies, ideas, and companies who run America also increasingly run the world. There is no better example of this phenomenon than the Walt Disney Corporation, which began in the 1920s in California, and has spread around the world in a complete transformation of culture and iconic symbols. There are few children (or adults) in the world that do not recognize Mickey Mouse. Disney has created a major market for its films, souvenirs, theme parks, and hospitality operations around the globe, and in the process, it has helped create the Americanization of the planet."
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Euro vs Florida Disney, 2006.
This paper compares the Walt Disney Company -- WDC theme park and resort complex in Florida and Euro Disney in France.
2,985 words (approx. 11.9 pages), 11 sources, MLA, AU$ 142.95
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Abstract
CThis article studies the Disney theme parks located in Florida and in France. The writer states that due to strong leadership and excellent management skills, Disney has been able to make forays into many fields like entertainment, communication and technology and customer service. This paper compares the huge success of the Florida Disney complex with the losses suffered at Euro Disney. The writer discusses reasons for these differences and offers possible explanations for profit and loss at each site respectively. The writer also looks at cultural differences as a reason for varying success at the different locations.
Contents:
Success of Florida Disney
What Went Wrong in Euro Disney in France?
Cultural Differences
Michael Esiner and How he Contributed to the Initial Failure of Euro Disney
From the Paper
"The leadership approach at Florida Disney is the outcome of a transformation of a business thinking that happened within Walt Disney which is called as 'Performance Excellence'. Identifying novel competitive force in the early 1990s it was understood at Disney that to remain a benchmark in creativity, customer service and entertainment, every Cast Member at Florida should assume the role of an active partner in the success of the company. This initiative makes linkages to the leadership behaviors to the fundamental and quantifiable measures of Disney's business which is the totality of Cast experience, Guest satisfaction, and customer loyalty. In the beginning it was realized that the concept of Performance Excellence revolved on two major factors which is involvement and passion. (Disney World Paper)"
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CD: "Disney Songs the Satchmo Way", 2005.
This paper reviews the compact disk "Disney Songs the Satchmo Way" on which Louis Armstrong presents Disney songs in his jazz style.
915 words (approx. 3.7 pages), 0 sources, AU$ 52.95
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Abstract
This paper explains that, on "Disney Songs the Satchmo Way", Louis Armstrong re-interprets the music of very familiar songs associated with Disney by adding a jazz flair to each song resulting in a more enjoyable sound than in their original format. The author points out that the new style actually makes the songs a much mellower flavor, which flows along nicely instead of being choppy in places as in the original Disney style. The paper analyzes the songs "Chim Chim Cher-ee", "Bibbidi-Bobbidi-Boo", "The Ballad of Davy Crockett" and "When You Wish upon a Star", all of which definitely have that New Orleans flavor with trumpets, trombones and various brass instruments playing Disney tunes.
From the Paper
"Another aspect that struck me was my attitude towards the kind of songs being performed. I had always thought of these tunes as children's songs, just funny, cartoon type lyrics and music. The way, in which these tunes were performed by Louis Armstrong, I could actually see some of them making it onto the charts. Even though they are suppose to be fun songs, the new format somehow gave them a little more seriousness. "
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Wal-Mart Stores Inc. and The Walt Disney Company, 2005.
A comparative organizational communication case study of these two businesses.
3,256 words (approx. 13.0 pages), 11 sources, MLA, AU$ 150.95
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Abstract
The paper presents a comparative case study analysis of Wal-Mart Stores Inc. and The Walt Disney Company in regard to globalization and communications. It compares and contrasts on how these two organizations operate in global and multi-cultural environments. The paper clearly identifies each organization's communication style as it reflects on the ways the companies are managing and balancing both their local and the global concerns. It also looks at what each organization's communication reflects about its culture and identity, its leadership, its decision-making, employee participation, or conflict resolution and management; and what each organization's communication policy reflects about its use of power. Based on these analyses, the report draws conclusions about the extent to which each organization's communication system is both effective and/or ethical. The paper demonstrates that the two organizations operate on an international scale and the global policies, procedures and tendencies of the communication process place these companies on very different points along the continuum of effective and ethical communication. The paper includes graphs.
Paper Outline:
Introduction
Globalization Communication
Conclusion
Bibliography
From the Paper
"Prior to Eisner, Disney for example only brought in just over eight percent of its revenues from abroad. Today the company receives almost a quarter of its business from global sales. Efforts like Disney Europe in France, renewed vigor in the resort business, entry into the cruise ship business offering the luxurious Disney cruise ships, and overall global merchandising have become a staggering accomplishment. Disney for example offers more than twenty one thousand rooms from more than twenty site specific resorts and the company continues to expand. Before Eisner, the company had fewer than three thousand rooms."
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Disney Parks and Resorts: Marketing, 2004.
Examines the international marketing strategies of Disney Parks and Resorts.
3,325 words (approx. 13.3 pages), 16 sources, MLA, AU$ 152.95
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Abstract
Disney?s Parks and Resorts business was built on the premise that theme parks, which brought the Disney magic to life, would be a tremendous experience and opportunity for children and their families to have fun. This paper analyzes the international marketing strategy of Disney Parks and Resorts. Disney Co. has recently begun facing financial problems, with lower attendance and occupancy rates, both in its U.S. and Paris locations. As this analysis proceeds, it examines the root causes of Disney?s declining Parks and Resorts' business and develops a set of recommendations. The paper includes tables.
From the Paper
"Standardization and transference of the American culture worked beautifully in Japan, turning it into a highly profitable venture, which continues to grow, leading to the opening of a second resort, Tokyo DisneySea. Indeed, Disney?s success in Japan is evidenced by the fact that it is the only resort to contribute higher earnings (royalties) to The Walt Disney Company in the fiscal year 2003 (Disney 2003 Annual Report, p. 59). Euro Disney is, however, an altogether different story, and not a very happy one at that. Established in 1992, the venture was plagued with problems right from the outset, beginning with Disney?s lack of understanding of European and French culture, which led to several errors in product and service design:..."
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"The Disneyization of Society", 2006.
A discussion of the book "The Disneyization of Society", by Alan E. Bryman.
1,590 words (approx. 6.4 pages), 6 sources, MLA, AU$ 84.95
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Abstract
The paper analyzes the term "Disneyization of Society", first used by Alan E. Bryman in a book by that title. The paper discusses an article that he first wrote in "Sociological Review" in 1999. The paper further analyzes the main ideas of both the book and the article, that the world is becoming increasingly categorized, in ways similar to the operation of Disney theme parks. The paper discusses how "themed" things are everywhere: shopping centers; hotels; restaurants; movie theaters, etc., and also theme parks. The paper proposes that as corporate marketing practices take over, Disneyization is bound to increase. The paper describes Disneyization's four categories, crowd control and surveillance, and Disneyization's overall effects, not just on American society, but on the whole world.
From the Paper
"In Disneyization of thinking, activities, preferences, entertainment, leisure time, and culture, the four key "Disneyizing" categories, according to Bryman (1999a; 2004) are: theming; de-differentiation of consumption; merchandising; and emotional labour. These seem automatic, both to marketing and to people being targeted for marketing, so they do not think about it after some time, it just is always there, so they accept it and soon do not recognize any difference between Disneyization and non-Disneyization, within their lives every day.
In comparison, "McDonaldization", says Ritzer (2000), consist of another different four parts: efficiency, calculability, predictability, and control, through nonhuman technolog"
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| Essay # 24994 |
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The Globalization of Disney, 2007.
This paper contends that Disney should not expand to foreign nations if it does not adapt to the foreign nation's cultural values.
3,420 words (approx. 13.7 pages), 7 sources, MLA, AU$ 155.95
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Abstract
The paper discusses how Disney, which has had a stronghold on the United States theme park industry for many decades, has begun to build parks around the globe. The paper discusses how the Disney culture is so dominated by American values and interests that to adapt to other cultures would be a significant task but one that could be undertaken. The paper maintains that Disney needs to build the parks in other nations with those nations' own histories in mind and in works. The paper asserts that as long as Disney refuses to adapt itself to local cultures it should not expand its parks to foreign nations. It will only cause further anti-American sentiments and use up money that could be better spent elsewhere.
Outline:
Introduction
History
Cultural Expansion
Conclusion
From the Paper
"The entertainment industry is also on the move. Films and television shows are being based throughout the world whereas they used to only come from California or New York. Singing artists travel globally now to share their music. In light of the changes that the globalization movement has caused many large scale businesses have recently begun to cash in on the worldwide interest in their products. Disney, which has had a stronghold on the United States theme park industry for many decades has begun to build parks around the globe."
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| Essay # 35621 |
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Walt Disney Company, 2007.
An analysis of the Walt Disney Company's overseas operations and their financial investments in parks abroad.
811 words (approx. 3.2 pages), 5 sources, MLA, AU$ 46.95
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Abstract
This paper discusses the motivation of the Walt Disney Company to set up parks abroad. It then analyzes the pros and cons of this business move from the stand point of the Walt Disney Company. The paper then analyzes Disney's decision to make no financial investment in Japan and compares this to the large financial investments that they made in both France and Hong Kong.
Table of Contents:
Overseas Operations
Disney's Financial Investments
From the Paper
"The company changed CEOs before the Paris effort, replacing conservative Ron Miller with a more aggressive Michael Eisner who wanted the benefits of ownership (Lopez, 2002). It obtained forty-nine percent ownership of Euro Disney. But this time around, attendance and operating income in France was disappointing explains Lopez. Cultural challenges, as well as a European recession in the early 1990s, resulted in less than expected success of the park and its related hotels and facilities. However, Disney restructured Euro Disney and the facility became a success. By the late 1990s, DisneyLand Paris was the largest theme park in Western Europe."
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Disney's Dream Vacation, 2008.
A review of the effects that that the Disney corporation has has had on the world of vacations.
750 words (approx. 3.0 pages), 3 sources, APA, AU$ 42.95
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Abstract
The paper discusses Walt Disney and his early entrepreneurship and the creativity and imagination that he encouraged. The paper comments on the vacation packages that Disney offers to its various resorts and theme parks which are fully customizable and have helped to develop the "Dream Vacation" theme. The paper discusses the wonderful world of Disney's marketing and the effects that it has on mankind.
From the Paper
"While Disney's marketing is extensive to vacationing families around the world through radio, television, and the internet, the "Four P's" of the company are also on a broad spectrum. The prices for the Disney vacations are so varied that almost anyone can customize an escape to meet their specific needs. Prices vary by hotel packages, the time of the year, meal options, and the number of days to stay. The more days that are purchased in a vacation plan, the less the per-day price becomes. The place of the "Four P's" for Disney World is Florida, while Disney Land is in California. Disney also has other vacation resorts in Japan and France. Of course, Disney promotes its vacations through the various media channels owned, but the primary promotions are through travel agencies and the internet. The product is simply a vacation to Disney's resorts and/or theme parks by customized and individually specified plans. From a one day park pass to a complete all inclusive extended stay, the vacation options offered by Disney are advertised as a "Dream Vacation" that can fit the vision for a family's available budget."
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Decision-Making at Disney, 2008.
This paper examines Disney's establishment of Eurodisney and their purchase of Capital Cities/ABC.
2,816 words (approx. 11.3 pages), 6 sources, APA, AU$ 134.95
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Abstract
The paper focuses on two strategic decisions of Disney that were not so successful and that required strategic changes in order to improve performance. The paper describes the establishment of Eurodisney, a theme park in Paris and examines the purchase of Capital Cities/ABC. The paper then looks at the general corporate culture of the Disney company.
Outline:
Introduction
Eurodisney
Capital Cities/ABC
Decision-Making at Disney
From the Paper
"The Walt Disney Company is well-known around the world for its cultural products and especially for the various characters, animated and otherwise, created for various film and television products. Many of these creations have a life of their own in marketing and generate income through dolls, games, images on other products, and so on, as well as from the film and television works from which they derive. The public may believe that the company is golden and always succeeds, but in fact, the company has made certain strategic decisions that have not been so successful and that have required strategic changes in order to improve performance."
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Women in Disney from 1937 to 1999, 2002.
A discussion of the Disney heroine as a role model for young American girls.
5,605 words (approx. 22.4 pages), 13 sources, MLA, AU$ 219.95
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Abstract
This paper evaluates how the images of women depicted in movies can be excellent indicators of a society?s view of women in that time period and how a look at some of Disney?s well-known characters can give us insight into the expectations of women at the time each movie was produced. It analyzes the female lead characters from 13 different Disney films, including "Snow White and the Seven Dwarfs," "Cinderella," "The Little Mermaid," "Pocahontas," and "Mulan." It explores the themes of rescue, romantic attraction and reaction in times of adversity and shows how the disparity between the Disney heroines prior to 1960 and after 1989 could not be more obvious. The earlier female leads are weak and passive. They depend entirely on others to help save them when in trouble and their major priorities are cooking, cleaning, looking beautiful and waiting for their princes to come. The later female leads are strong and active. They actually play the role of hero and rescuer more frequently than the men.
From the Paper
"Snow White never for a moment considers defying the Evil Queen. She never refuses the chores that are forced upon her, never thinks of running away, and is innocent to the point of naivet?. She completely trusts the huntsman who leads her into the woods to kill her, as well as the old woman who gives her the poisoned apple. It is her beauty alone that saves her, compelling the Prince to fall in love with her and kiss her. We have no evidence that she possesses any intelligence, wit, courage, or personal strength, but if she does, they are of no use to her. She is completely dependent on the help of others, and she is very childlike. Her voice is extremely high-pitched, and she runs after the Dwarfs? approval like a small child seeking the approval of her parents."
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Disney, 2002.
This paper considers Disney's use of fantasy.
2,900 words (approx. 11.6 pages), 13 sources, AU$ 172.95
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Abstract
This paper explains that Disney blends fantasy and reality in a way that is appealing to the public and creates a broad based support of Disney. The author believes that Disney?s use of fantasy is dangerous in that it creates passive and uncreative audiences, links fantasy to consumerism and overly simplifies the world to children.
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