| Papers [1-16] of 67 :: [Page 1 of 5] | | Go to page : 1 2 3 4 5 —> | Search results on "EBAY MARKETING": |
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eBay Marketing, 2008.
An overview of eBay - the online auction company.
1,982 words (approx. 7.9 pages), 9 sources, APA, AU$ 91.95
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Abstract
This paper describes the workings of eBay - the market leader in on-line auction platforms. It discusses the appeal and growth of eBay as well as its competitors and then provides some recommendations as to how the company could be improved.
Outline:
Executive Summary
Produce Description and Features
Product Branding
Product Positioning
Produce Life Cycle
Recommendations for Improvement
From the Paper
"eBay is known as the market leader for an auction platform within the online sector. eBay is revolutionary because it integrates technology in such a way that brings demanders and suppliers together to buy and sell a host of consumer products. eBay sells everything possible, even absurd items that would be considered value-less in everyday life. eBay's success is also posited on the fact that the site has a tremendous amount of customer loyalty. Part of this stems from how eBay integrates security policies to minimize fraud and integrates other aspects of its product line within the overall company structure."
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Marketing Analysis of EBay, 2004.
This paper examines eBay's marketing strategy and suggests recommendations for the company's long-term success.
2,925 words (approx. 11.7 pages), 9 sources, MLA, AU$ 150.95
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Abstract
This paper examines the company eBay's marketing strategy. In this article, the writer offers recommendations for the Internet company's long-term success. The writer describes the company's dependence upon the world wide web. The writer also demonstrates eBay's dependence on high volume and low inventory for its success.
From the Paper
"The Internet company eBay would seem to have realized the goal of a perfect market where buyers and sellers have access to perfect information about other buyers, sellers and merchandise. Because eBay charges a small fee relative to the price of the products and because the company does not maintain or manage any inventory of its own, it depends on large volume and low overheads in order to remain profitable. The auction site has also expanded its original vision of merely providing an ... "
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eBay, 2004.
An examination of eBay's marketing strategy
1,840 words (approx. 7.4 pages), 11 sources, MLA, AU$ 92.95
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Abstract
This paper examines eBay's marketing strategy and how that strategy dovetails into the company's larger long-term strategic plans. The author explores the company's mission to provide a global trading platform. It also discusses its success in the "New Economy" and problems the company faces.
From the Paper
"eBay would seem to have realized the goal of a perfect market where buyers and sellers have access to perfect information about other buyers, sellers and merchandise. Because eBay charges a small fee relative to ..."
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Marketing Management, 2004.
Looks at the concept of marketing and the different types of marketing strategies.
3,550 words (approx. 14.2 pages), 5 sources, MLA, AU$ 144.95
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Abstract
This paper looks at how critical successful marketing is to the survival of a company and that company's product and then describes different marketing concepts and strategies. The paper also looks at the company called eBay and cites it as an example of a business with a successful marketing strategy. Finally, this paper looks at the ways in which marketing strategies have changed over time.
Concepts of Marketing
Segmentation in Marketing
The Development of Marketing Strategy
Marketing Mix Decision Making
A Great Marketing Company of Today
From the Paper
"In the highly competitive world of today, all organizations understand the implications of using the concept of marketing to improve the situation for their products or services in the market. In the classical definitions of management where it is viewed as a system, the function of marketing is the one that brings back resources to the organization from the society in which the organization functions. Production is the function which converts the resources for products or services and in a way this completes the cycle for the organization and thus earns the organization its profits. Next is the question of concepts of marketing. It is said that some organizations give a lot of emphasis and importance to the function of marketing and these organizations are said to be progressive and marketing oriented as opposed to others which are said to be production oriented."
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Online Marketing, 2006.
A discussion about how essential online marketing is for the e-commerce, focusing on examples of successful e-commerce sites: eBay and KaZaA.
1,025 words (approx. 4.1 pages), 3 sources, MLA, AU$ 53.95
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Abstract
This paper explains that e-marketing incorporates techniques from the traditional marketing spectrum such as price, placement, product and promotion. But, because these lines of reasoning are presented on a much cheaper medium coupled with the potential for personalized advertising and interactive aspects, it has become much more of a business friendly tool than the traditional marketing approaches. It explains that companies such as eBay and KaZaA have lured million of people to their web sites utilizing these modern digital e-marketing approaches.
Outline
I. Introduction
II. E-Marketing related Promotions
Example Two Online Companies
E-Marketing Related Advertisements
Summary and Conclusion
From the Paper
"It is an outrage that the record companies are coming after average Americans. First of all, The RIAA's fight is with KaZaA - not you and me. So, what does this mean, our IP address will be stored by companies like AOL, Yahoo, Googol or any other internet system we visit. Will this totally stop the anonymity of the internet? I understand that Verizon was forced by the courts to give up all of their user's information who had ever visited KaZaA whether they had downloaded or not. I believe what the guy at said times said, "Critics of yesterday's decision said it will erode privacy rights by giving all copyright holders the power to determine a person's identity without having to prove a copyright-infringement charge." (Glanz, "Verizon must reveal file-sharing customer; Copyright laws at issue in ruling") And Verizon didn't want to give these names up. I think their argument is excellent. The stuff the RIAA was looking for was not on Verizon's machines, it was on the machines in households all over America. After 911 we gave up quite a few rights in the sake of fighting terrorism."
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Website Marketing, 2007.
This paper explores the marketing strategies of both business-to-business (B2B) and business-to-consumer (B2C) websites.
973 words (approx. 3.9 pages), 4 sources, APA, AU$ 50.95
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Abstract
The paper discusses the various characteristics of website marketing from the perspective of both a business-to-business (B2B) and a business-to-consumer (B2C) website. The paper examines the three principles of website marketing: community, content and commerce and their interplay among the B2B and B2C websites. The paper provides some specific details of website marketing, utilizing IBM as an example of B2B websites and eBay as an example of B2C websites.
Outline:
Abstract
Overview
Marketing for e-Commerce
Marketing for B2B Emphasis
Marketing for B2C Emphasis
Conclusion
From the Paper
"The integration of corporate websites into an organization's marketing strategy is unavoidable in 21st century marketplace. In fact, for many enterprises, the website and how its marketing strategies are formulated is the organization for all practical intents and purposes. Researchers have even begun to observe that how a website is integrated into marketing strategies is far more intrinsically related to deeper organizational concerns such as the very business model that an enterprise is founded upon (Owens, 2006, paras.1-3). These concepts related to corporate websites are examined from a business to business (B2B) and a business to consumer (B2C) perspective utilizing an example of each modality: IBM and eBay."
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e-Marketing Models, 2008.
This paper reviews several e-marketing business models and how they relate to Amazon.com.
1,110 words (approx. 4.4 pages), 2 sources, APA, AU$ 56.95
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Abstract
This paper explains that, with all the different models and their variations, it is important for a company to select one or a combination of models best suited to the organizational business plan. The author points out that the brokerage model, which brings buyers and sellers together, includes online auctions, such as eBay.com, and search agents that search the Internet for requested pricing or products, such as Indeed.com. The paper relates that the merchant model is used by Lands' End and Apple iTunes music store. The author explains that the affiliate model offers various purchase opportunities wherever people may be surfing by offering financial incentives to the site owner. The paper explains that the online shopping mall Amazon.com, which uses a combination e-marketing model, provides buyers with a "one stop shopping" experience, by handling the entire transaction from selection, payment to fulfillment and shipping for its virtual merchants such as Target and Weight Watchers.
Table of Contents:
Introduction
Brokerage Model
Merchant Model
Affiliate Model
Amazon.com
4 P's of Marketing
Conclusion
References
From the Paper
"Amazon.com is constantly looking at the different means for reaching new and existing customers, whether it is a specific email campaign that is written to the 4 P's of email marketing: Permission, Privacy, Profiling and Personalization. They only email potential customers who have given their permission to receive emails. They respect the privacy of their customer's information. Amazon.com is well known for gathering information on their customer's spending habit which allows them to personalize their emails to their customers. By understanding their customer's buying habits and interests, they are in affect creating individualized marketing campaigns.".
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B2B and B2C e-Marketing, 2006.
Compares a business-to-business (IBM) website to a business-to-consumer (eBAY) website.
1,125 words (approx. 4.5 pages), 2 sources, AU$ 64.95
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Abstract
This paper discusses the various qualities of website marketing from the perspective of both a business-to- business (B2B) and a business-to-consumer (B2C) oriented website. Discussed in-depth are the three principles of website marketing: community, content, and commerce and their interplay. Following these general observations, the paper discusses some specific details of website marketing relating specifically to B2B websites and B2C websites. The IBM site is used as a B2B example and the eBay site is used as a B2C example.
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eBay, 2008.
An analysis of the worldwide business and marketing potential for eBay.
1,130 words (approx. 4.5 pages), 4 sources, MLA, AU$ 57.95
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Abstract
This paper discusses various aspects of the business, eBay. It describes eBay's core competencies and then describes the benefits that eBay receives from selling on the World Wide Web. The paper looks at the key competitive strategies that eBay must focus on in order to remain competitive and maintain an advantage over their competitors. Finally, the paper discusses the strategy implementation for eBay's market potential and developing the business growth worldwide.
Table of Contents:
Core Competencies
Benefit of Selling on the World Wide Web
Key Competitive Strategies
Strategy Implementation for Worldwide Development
From the Paper
"In evaluating eBay's business implementation strategy, it could be observed that using information technology and marrying it with commerce became a tried and tested process that enabled eBay to be one - if not - the leader in this type of venture. "eBay's corporate level strategy was to become a diversified business. They wanted to diversify not only the products they offered but also their customer base and global reach. By using the eBay service you can find virtually anything you are looking for. eBay competes in the online auction industry using a broad differentiation strategy. Although they may not be the most inexpensive online auction site, they have the largest variety of products offered. They also appeal to a larger group of consumers that include individual sellers, small entrepreneurs, and corporations all over the world. eBay achieves broad differentiation through their strong eBay community, a global reach not matched by any competitor, and a category span of 27,000. These aspects of the eBay service among others set their company apart from the rest. Customers see the value in using the eBay service. This is why eBay has become so successful. (Kreiser, 2005)" Indeed, customer service is the ultimate value proposition of eBay and by influencing the online marketplace, eBay customers can always have the convenience, variety of goods and services, security of transactions and accessibility in all forms of online media provided by eBay. Eventually, eBay is becoming the standard in electronic commerce and others have followed suit because of the variety of goods and services provided by The World's Online Marketplace(r)."
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eBay, 2004.
An analysis of the future marketing strategies of eBay.
1,432 words (approx. 5.7 pages), 10 sources, MLA, AU$ 69.95
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Abstract
This paper presents an overview of the popular auction website, eBay, claiming that eBay has transformed traditional businesses through technology and understanding consumer needs. The paper describes the site's activities and examines the current trends of the site. The future marketing strategies of the site are discussed in an effort to maintain eBay's monopoly of the online auction industry.
From the Paper
"eBay was founded in 1995 by Pierre Omidyar as "AuctionWeb", part of a larger personal site that included, among other things, Omidyar's tribute to the Ebola virus (Wikipedia, 2004). The site belonged to Echo Bay Technology Group, Omidyar's consulting firm. He had tried to register the domain name "EchoBay.com" but found it already taken, so he shortened it to his second choice, "eBay.com". eBay is headquartered in San Jose, California. Meg Whitman has served as eBay's president and CEO since March 1998."
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eBay: The World's Online Marketplace, 2008.
This paper discusses eBay as an example of a successful C2C (consumer-to-consumer) Internet marketer.
1,605 words (approx. 6.4 pages), 4 sources, MLA, AU$ 76.95
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Abstract
This paper explains that, more than a decade later, eBay has become the most successful online enterprise in existence, with millions of users all over the world. The author points out that eBay was developed by Pierre Omidyar in 1995 as a small online auction to kick-start the sales of his girlfriend's Pez dispenser collection. The paper relates that eBay can be considered successful based solely on its highly rated customer service, which is a major component in the success of any C2C business. The author underscores that, although countless auction sites have attempted to duplicate eBay, by 2002, eBay controlled more than 80% of the U.S. online auction market. The paper explains that, for international trading, eBay created a section of the site, which contains useful tools, such as a shipping rate calculator, a currency conversion calculator, a global community chat, and a guide to the process of international trade.
From the Paper
"In 2002, eBay launched a new extended warranty program to further serve its customers. This program pertains only to electronics and allows sellers to list a free link in their listing that gives buyers an option to purchase an extended warranty through eBay for any electronics that a user wins through auction on the site. This program essentially adds value to electronic items, helping eBay to attract even more customers who may have been avoiding the site based on the fact that an extended warranty was not an option in the past."
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eBay, 2007.
An exploratory analysis of the critical success factors of the eBay corporation.
4,774 words (approx. 19.1 pages), 10 sources, MLA, AU$ 178.95
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Abstract
This paper analyzes the successes and failures of eBay. Specifically the paper evaluates the factors that are contributing to the increasing popularity of eBay within the UK and discusses what factors influence buyers and sellers to utilize eBay's services. The paper predicts that multiple external variables including consumers' access to capital, desire for convenience, location and computer savviness will influence their buying and selling behaviors on eBay.
Table of Contents:
Abstract
Chapter 1 - Overview and Introduction
Introduction
Aims and Objectives
Significance of the Study
Hypothesis
Chapter 2 Main Issues
Limitations Study
Background
Chapter 3 Literature Review
Introduction
Marketing principles
Marketing Strategy
People, Product, Price Brand Strategy
eBay Advantage
Summary Literature Review
Chapter 4 Methods
Research Design
Procedures
Data Collection
Results
Questionnaires Samples To Use
Overview eBay UK
Selling Patterns eBay
Buying Patterns eBay
Conclusions/Recommendations
From the Paper
"The results of the study will also suggest that various external variables including gender, capital, revenues and location contribute to buying and selling patterns on e-bay (Bold, 2004; Rohan, 2003). Various obstacles in the traditional marketplace including the rising costs of advertising may dissuade retailers from selling and marketing their products using traditional means and encourage them to use online technological tools including e-bay to promote greater sales and revenues (Rohan, 2003). Buyers are also becoming increasingly savvy and competent in today's technologically advanced marketplace. One may logically reason that given this context, buyers are more likely to seek out efficient methods for shopping and acquiring necessary products. E-bay fulfills this need, which for many rests at the top of their hierarchical chain of interests. From the comfort and convenience of their homes most consumers can log onto e-bay periodically and shop from a selection of thousands of key products. This ultimately contributes to their satisfaction and stimulates increasing interest in e-retailing such as that offered at e-bay."
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The Fun Of an Ebay Auction, 2002.
This paper addresses eBay Live Auctions. It discusses what eBay auctions are, how to participate, how to register to be part of the eBay auctions, how to bid from a computer, what are corrigenda, and trouble shooting when it comes to eBay auctions.
2,650 words (approx. 10.6 pages), 12 sources, AU$ 142.95
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Abstract
This paper addresses eBay Live Auctions. It discusses what eBay auctions are, how to participate, how to register to be part of the eBay auctions, how to bid from a computer, what are corrigenda, and trouble shooting when it comes to eBay auctions. How to contact the seller after the sale is important once the bid is accepted.
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eBay Web Plan, 2004.
An analysis of the world's largest on-line marketplace, eBay.
1,908 words (approx. 7.6 pages), 7 sources, MLA, AU$ 88.95
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Abstract
This paper discusses the popular auction website, eBay. The statistics relevant to eBay are provided in the paper in an effort to illustrate the success of the company. The paper examines the current status of the website and presents the site's plans for improvements. The paper also compares this on-line marketplace with other websites.
Outline
Executive & Market Analysis Summary
Market Segmentation
Web site Demographics Strategy, Market Needs & Market Trends
Market Growth
Industry Analysis & Participants
Internet Presence
Competition, Web site Strategy, Business Model, Site Positioning & Traffic Forecast
Development, Resource Requirements & Future Development
Milestones, Strategy and Implementation Summary & Competitive Edge
Website Marketing Strategy & Online Sales Strategy
Online Sales Forecast
Strategic Internet Alliances
Financial & Break-even Analysis
Expense & Contribution, Control & Organizational Implications
Risks and Assumptions & Contingency Plan
From the Paper
"eBay is known as the world's largest online marketplace. Founded in 1995, eBay creates a powerful platform for the sale of goods and services by a motivated community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.
eBay caters to more than 100 million people around the world who buy and sell in the eBay marketplace. Its' users include individual buyers and sellers, small businesses, and enterprises. Buyers on eBay include those who shop for either practical needs or for fun. Sellers on eBay rely on eBay for their primary source of income or as an occasional seller of a product. eBay supports the success of its Web site through its' eBay Community Values, eBay Community hub, discussion boards, chat rooms, Online workshops and Answer Center. Every day members use these forums to get help from other experienced users, share their best practices with newcomers, or for socializing."
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eBay, 2002.
A discussion of the reasons for eBay's success in the on-line business world.
1,487 words (approx. 5.9 pages), 4 sources, MLA, AU$ 72.95
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Abstract
The number of eBay members on-line today is incredible. eBay has succeeded in redefining the way the general public buys and sells just about anything, as well as how the world communicates with one another. The reasons for the success and popularity of eBay really come down to a few things: membership, choice, value and communication. This paper discusses the success of the eBay phenomenon, emphasizing how its innovative method of global communication filled a much-needed void in the consumer marketplace.
I. Abstract
II. Introduction
III. About eBay
IV. eBay?s Phenomenal Success
V. Conclusion
VI. Bibliography
From the Paper
"In 1995, Pierre Omidyar, a Silicon Valley software engineer, created website so his girlfriend could find other collectors of Pez dispensers (Avis, 2002). To his surprise, droves of people came to the site wanting to trade various types of collectibles. He slowly expanded the Web site, eventually quitting his job to accommodate the overwhelming pressures of his new and successful site, which was generating thousands of dollars in fees per day."
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eBAY, 2004.
Examines the history, beginnings, and business of the dot-com business known as eBAY.
4,671 words (approx. 18.7 pages), 10 sources, MLA, AU$ 175.95
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Abstract
This paper studies the successful on-line auction enterprise known as eBAY. It describes eBAY's service, its format, how it delivers its service, its use of e-commerce, and the reasons for the company's success. The paper also describes eBAY members and users and the occasional attempts to misuse its services. Important economic data about eBAY is included, and a comparison analysis of eBAY and its primary competitor, Amazon.com, is provided.
From the Paper
"The 38 million buyers and sellers who access the EBAY auction site can exchange almost all sorts of items and this has been the result of clear vision of the company?s CEO Margaret C. Whitman. In the past few years, the company has been focusing on expanding its services without losing site of its main goal i.e. to maximize profits. It is true that the reason why this company has proved to be such a tremendous success is that its CEO and founder have not lost sight of their primary goal while introducing new and better technologies every now and then to make the auction process easier."
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