| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "E STORE LOYALTY": |
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e-Store Loyalty, 2006.
A review of the article "Bases of e-Store Loyalty: Perceived Switching Barriers and Satisfaction" by George Balabanis, Nina Reynolds, and Antonis Simintiras.
1,169 words (approx. 4.7 pages), 1 source, MLA, AU$ 59.95
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Abstract
This paper reviews and discusses an article by George Balabanis, Nina Reynolds, and Antonis Simintiras on the subject of customer loyalty to e-stores. According to the paper, the article looks at customer loyalty, what factors contributed to it, and under what circumstances customers would leave one e-store for another.
From the Paper
"They pre-tested their questionnaire on only ten participants. This raises some question about their instrument. Those questions could be answered by using it with a wider and more diverse population. The authors report that their sample had about the same amount of experience with the Internet as the average UK e-store shopper - 35 months, with a standard deviation of a little over 16 months, but they did not document that assertion. 35 months is less than three years, and since the internet has been around for quite some time, that statistic might benefit from confirmation.
The authors' results provided information useful to e-store retailers. The looked at a factor called "convenience barriers," or how much trouble it would be for a customer to find an alternate e-store. Their survey suggested that shoppers find using many stores inconvenient, but that they also worry about security."
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Marketing: Switching Costs and Customer Loyalty, 2004.
An in-depth investigation of the role of switching costs in influencing customer loyalty in the financial services industry.
12,900 words (approx. 51.6 pages), 62 sources, APA, AU$ 357.95
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Abstract
This investigation presents an in-depth study of marketing, its techniques and different applications depending on the climate in which the marketing takes places. The paper defines the elements of distinctions between traditional and e-marketing. It looks at how different companies - both financial and retail - currently use integrated marketing concepts in their relationship marketing strategy as a way to encourage customer service and therefore strengthen customer relations. The paper offers an in-depth look at the marketing tactics utilized by Countrywide Financial Corporation and its international offshoot of Global Home Loans, located in the United Kingdom. This includes some background history on the organizations and their relationship. This paper also defines important terms to allow better understanding of how marketing, cost and customer loyalty form a direct and vital relationship with each other, regardless of method, agent or presence they are applied to. The paper focuses on different attributes of how these concepts work together to make business practices possible. This includes an exploration of the techniques used to market a product. It also focuses on how market segmentation and demographics play an important role in defining the market place but also allow an organization to target the best possible "match" consumer for its product or service. The paper looks at how a proactive marketing analysis allows an organization knowledge of the consumer in order to build a lasting relationship. It also explores the implications of such marketing techniques and how different degrees of brand presence within the market can create different concerns regarding risk and too much exposure. This also includes any threat to protection of intellectual property as well as the organization's image and customer relations.
Paper Outline:
Introduction
Purpose of the Study
Company Profile
Literature Review: The Role of Switching Costs
Traditional Marketing Strategy-Brick and Mortar
Knowing the Market and Demographics
Globalization
Customer Loyalty
E-Marketing and E-Commerce
Implications and Concerns Regarding E-Marketing
Conclusion
References
From the Paper
"The best way to utilize marketing to an organization's best benefit is to simply know the market in which business is done. It is imperative a company knows its target and be flexible to new targets. An organization can remain at the forefront by having a cutting edge attitude toward change within the target audience. Gordon writes, "The mood of the marketplace profoundly affects a campaign's success. It is important to respond correctly" (2003, p. 1). Also to remain competitive, an active pace is needed. Instead of allowing the market to define the marketing strategy, the organization should strive to define the marketplace. This can be done through incorporating innovative ideas across the board."
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Loyalty Oaths, 2008.
A discussion on why loyalty oaths don't work with a focus on loyalty oaths in President Truman's America.
1,309 words (approx. 5.2 pages), 6 sources, MLA, AU$ 64.95
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Abstract
This paper discusses how, when President Harry S. Truman instituted a loyalty program in March of 1947, he did so because the U.S. was facing an insidious assault from Communist forces trying to infiltrate. It then examines several instances of oath-taking pursued by the U.S. Federal Government and by other institutions in the middle of the last century and outlines how each one did nothing to thwart unfriendly Communist activity. Next, the paper argues that, instead of wasting time and energy on a fatuous loyalty oath, public and private employers should have focused wholly upon improving security and clearance measures, should have educated the public on the dangers Communism presented to the American way of life, and should have reminded American citizens of what they needed to do to keep the country safe at the height of the Cold War.
From the Paper
"Understandably, loyalty oaths were frequently demanded of those who, in the late 1940s and early 1950s, were prospective recipients of the largesse of the American government or its various appendages. For instance, May of 1949 saw the Atomic Energy Commission pass a rule that all future holders of Commission fellowships were to provide an Oath of Loyalty and to fill out a non-Communist affidavit if they wished to receive the much-coveted prizes (Waggoner, 1; for another example of the ubiquitous Loyalty Oath in action, please see "Edison, CIO Agree on Loyalty Oath," 20). Although such a measure might seem like a good idea at first glance, the simple truth is that someone trying to secure one of the nation's most prestigious fellowships (this was certainly the case in 1949) is already tempted to tell Commission Board members whatever it is they want to hear - and they will undoubtedly sign most any document if doing so will gain them a competitive advantage over someone else."
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Customer Loyalty in the Hotel Industry, 2006.
Examines the subject of customer loyalty within the context of the hotel industry.
1,736 words (approx. 6.9 pages), 7 sources, MLA, AU$ 82.95
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Abstract
Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need; customer loyalty becomes evident when choices are made and actions taken by customers. This paper analyzes and critically evaluates the various methodologies and techniques of customer loyalty in application to the hotel industry in its marketing management, supported by theoretical models, news excerpts, case studies and research articles focusing on the trends and the latest problems/issues concerning the industry. The paper includes a graph.
Paper Outline:
Abstract
Definition
Customer Loyalty in Hospitality Industry
Efficiency Measurement in Hotel Industry in terms of Customer Loyalty
Theoretical models/techniques of Customer loyalty programs in Hotels
Latest Problems/Issues Concerning the Industry/Organisation
Conclusion
References
Bibliography
From the Paper
"Academic analysis of the literature on customer satisfaction within the hotel industry brought forth an amazing lack of empirical data. Lewis and Nightingale (1991) commented that hotel companies have difficulty in measuring customer satisfaction and, in spite of the proven inefficiency of comment cards, many still rely upon them. However, they also make the point that Marriott regularly surveys its customers randomly and chains like Sheraton are always looking at how the room comment cards can be improved. Schneider and Bowen (1985) empirically demonstrated that customers and employees share perceptions and attitudes. It is therefore appropriate to use the employee perceptions of customer satisfaction as a reasonable measure of organisational performance in regard to customer loyalty."
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Customer Loyalty, 2005.
A case study about customer loyalty within the Comcast Corporation.
1,610 words (approx. 6.4 pages), 7 sources, APA, AU$ 80.95
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Abstract
This paper discusses customer loyalty, using the company Comcast Corporation as a case study. The paper begins with an assessment of the roots of customer loyalty, which it maintains are in staff loyalty. Next the paper examines how customer loyalty is developed. Then the paper asks how customer loyalty is incorporated into marketing strategy. Finally, the paper studies the affect of customer loyalty on Comcast's customer retention.
From the Paper
"Winning customer loyalty begins with winning staff loyalty. Companies that try to win customer loyalty without first winning staff loyalty often find that in spite of great customer loyalty programs and initiatives their results fall far short."
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Employee Loyalty, 2004.
An analysis of the issue of employee disloyalty or situations that give rise to low employee loyalty and its effects on profitability.
732 words (approx. 2.9 pages), 6 sources, MLA, AU$ 38.95
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Abstract
This paper examines how, as a result of management practice, employees are likely to demonstrate loyalty or disloyalty and, although loyalty is not a formal management practice, nevertheless, it is necessary for determining business success in the form of profitability. It shows that where there is low loyalty level prevalent in an organization, the cost to profitability is high, as management not only has to be conscious of employees' performance, but also see that employees do not divulge information within the organization to competitors, meet company objectives, meet standards set by the industry, and meet customer satisfaction requirements.
From the Paper
"Experts like Abbassi (2000) are of the opinion that employee disloyalty results in low profitability. Firms with little technological developments, career opportunities or have few provisions for equal employment opportunities, racial discrimination, rewards for performance and allowance for benefits are likely to face employee disloyalty issues. And hence, it would not benefit the organization to invest in high tech machineries or equipments, or develop sophisticated supply chain management programs unless they first address employee loyalty issues. Employees are not motivated to achieve organizational objectives neither would they be interested in fulfilling customer demands or concerned about the customer satisfaction. Eventually, organizations would have to face reduction in sales and hence profitability."
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Loyalty in ?Beowulf?, 2004.
Examines the characteristic of loyalty in this ancient epic.
1,508 words (approx. 6.0 pages), 1 source, MLA, AU$ 72.95
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Abstract
According to Seamus Heaney?s translation of "Beowulf," one of the most significant characteristics one can possess is that of loyalty. The paper shows, in fact, that from Beowulf?s tale, we see how many of the other codes of the warrior stem from loyalty. One must be loyal to oneself, one?s country, and one?s beliefs in order to be a good and mighty warrior. The paper also examines loyalty through the manner in which some of the other characters in the poem relate to Beowulf. It shows that Beowulf observes many of the codes that warriors were expected to live by and exhibits a severe loyalty that is almost unmatched.
From the Paper
"Beowulf states that he ?will not shift a foot? (2524) because he cannot break his word. Wiglaf understands this loyalty to one?s reputation and how it is linked to being a warrior. Later in the tale, he confirms this sentiment when he says, ?A warrior will sooner/die than live a life of shame? (2890-1). In a final act of loyalty, Beowulf hands Wiglaf his collar of gold, his war shirt, and his helmet and tells him to use them well."
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Work Force Loyalty, 2004.
An examination of four questions related to work force loyalty.
2,082 words (approx. 8.3 pages), 7 sources, APA, AU$ 95.95
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Abstract
This paper addresses the following questions about work force loyalty: Why build work force loyalty? Does it really matter? What are the most effective ways to promote work force loyalty? What are the characteristics and behaviors that indicate a loyal worker? What is the current trend in employee loyalty?
From the Paper
?Employee loyalty is not just a virtue-it?s the key to profitable growth?. (Business Wire 2001). Loyalty in the workplace is considered the fuel that drives the financial success of any company. In today?s highly competitive and technologically advanced society it is detrimental to ensure overhead costs are kept as low as possible. One important way to accomplish this feat is to retain those employees that are already trained and proficient in their jobs. The cost of replacing an employee in today?s market is roughly one-half of that person?s annual salary. This figure doesn?t include the loss of intellectual capital that results from each departure. (Strum, 2000). We know that it costs time, money, and experience to replace an employee. But there is also a possibility that the loss of a longtime employee will bring about the loss of loyal customers. In a book written by Bain and Reichheld (Loyalty Effect, 2001) as companies face the harsh realties of economic downturn, holding onto their customers."
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Loyalty in Online Services of Financial Companies, 2008.
A research paper that analyzes of innovations in information technology in the financial services industry and the effect on customer loyalty.
11,762 words (approx. 47.0 pages), 31 sources, APA, AU$ 332.95
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Abstract
This paper analyzes the factors that affect a customer's loyalty in the online services of financial service companies. It specifically provides evidence from the Greek stock market. The paper provides a conceptual profile of the financial services industry and how it has been affected by and has made use of innovations in information technology in recent years. It also looks at the four major pillars of the financial services industry. The paper then shows that the theory base for brand loyalty has been based on numerous efforts to model basic consumer behavior in terms of how consumers evaluate alternatives and make purchase decisions.
Table of Contents:
Review of the Literature
Definitions of Terms
Background and Overview
The Financial Services Industry and Information Technology
Customer Loyalty Considerations in the Financial Services Industry
Brand Loyalty and the Importance of Information Technology
Trust and Service Quality Issues
Costs of Switching Services
Chapter Summary
From the Paper
"In addition, Das (2004) reports that recent advances in information technology have proven to be a facilitating factor for many financial services companies, improving the capability of both investors and creditors to manage their portfolios and undertake better risk analysis of credit and market risks. As Gerstman and Meyers emphasize, though, consumers will still seek out those financial services that can provide them with the best mix of online and traditional services that allow them to maintain existing market share and gain additional inroads on their competition. These authors note that, "Across that entire spectrum, the comprehensive definition of customer or brand experiences will help to shape and guide the way companies manage their brands and achieve competitive advantage" (p. 21). In the final analysis, then, customer satisfaction in and of itself is not sufficient and differentiation must be sought in the conscious development of customer commitment, i.e. loyalty and devotion that transcends short-term 'feel good' relationships by building interdependencies, shared values and mutually beneficial strategies (Lewis & Varey, 2000)."
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Southwest Airlines and Employee Loyalty, 2008.
A discussion of high employee loyalty at Southwest Airlines and how this can be maintained in order for Southwest to remain a market leader in the industry.
1,520 words (approx. 6.1 pages), 4 sources, MLA, AU$ 73.95
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Abstract
This paper analyzes how the idea of high employee loyalty has transcended Southwest's business model and has allowed the airline to become a market leader in a very volatile industry. The paper also examines how high employee loyalty can be maintained and the costs that are associated with it. Lastly, the paper provides a recommendation centered on a more strategic approach to human resource management.
Table of Contents:
Introduction
Achieving High Employee Loyalty at Southwest Airline: Recommending an Integration with Southwest Airlines' Strategic Model
Why Focus on the Strategic Development of Employee Loyalty?
Conclusion
From the Paper
"Southwest Airlines need to be able to explore other strategic practices that embody effective human resource management. Also, Southwest's human resource model should afford the company the luxury of risk-taking without putting the firm in jeopardy financially or otherwise. In wake of the present industry changes identified or speculated - possible merger between United Airlines and Continental Airlines, and the consolidation prompted by US Airways bid to acquire Delta Air Lines out of Chapter 11. If these trends continue, then employee loyalty will just not be enough, a profit sharing scheme will be inadequate, the fact is, Southwest Airlines, needs to be involved in more expansive programs; the recommendation from this analysis is one that is focused on strategic development."
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Loyalty in "King Lear", 2004.
This paper discusses the theme of filial loyalty in Shakespeare's "King Lear."
900 words (approx. 3.6 pages), 6 sources, MLA, AU$ 46.95
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Abstract
The paper examines the theme of filial loyalty in Shakespeare's tragedy "King Lear." The paper focuses on loyalty children owe their parents and how the play demonstrates what constitutes loyalty and tragic consequences of disloyalty.
From the Paper
"One of the central themes in William Shakespeare's "King Lear" centers on the loyalty owed by children to their parents, a theme explicated in the relationships between Lear and his three daughters, Cordelia Goneril and Regan and the Earl of Gloucester and his sons Edgar and Edmund, the bastard King Lear."
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Building Customer Loyalty, 2005.
A literature review of whether customer is more important to consumers than loyalty programs.
2,250 words (approx. 9.0 pages), 10 sources, AU$ 129.95
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Abstract
The paper examines the issue of whether or not customer service is more important than loyalty programs. The research study examines the primacy of customer service as a predictor of customer loyalty. The paper provides a literature review, a study and questionnaire substantiating its basic thesis, and concludes with a review of why studies such as this one are so important to the hospitality industry.
From the Paper
"Building Customer Loyalty through Quality: Why Substance still wins out Introduction In recent years, it has become increasingly evident that hotels (and motels) face enormous challenges as the twenty-first century approaches its second decade. Not least of all, these businesses are confronted with a much more demanding public than ever before as well as by a public that is far more conscious about what it can - and cannot -demand from the industry. Given this state of affairs, hotels understandably want to keep the customers they do have as loyal as possible. "
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The Future of Marketing: Brand Loyalty, 2002.
A discussion of future marketing strategies with an emphasis on brand loyalty.
1,095 words (approx. 4.4 pages), 5 sources, MLA, AU$ 56.95
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Abstract
This paper examines how loyalty to a particular brand of product may be the way forward for future marketing strategies. Brand loyalty is a way of creating a relationship between the customer and the company so the customer does not go elsewhere.
From the Paper
"In the future then, for all suppliers of both products and services, how to retain customers will be an important part of the marketing mix. The focus will be on relationship marketing, with companies needing to consider how to build an effective relationship between itself and the customer. Just as Groonroos predicted, companies will no longer be dealing with anonymous masses of customer. Instead, the customers will be considered in detail, with companies considering how to provide for the full needs of the customer."
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Loyalty Programs, 2004.
An analysis of customer loyalty programs in the business world.
820 words (approx. 3.3 pages), 5 sources, MLA, AU$ 43.95
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Abstract
Popularity of loyalty programs is increasing, both in terms of the number of programs offered by merchants and in participation by customers. Yet, it seems that both groups remain ill informed of how the programs actually work and the true benefits and costs. This paper explores the reality of loyalty programs and concludes that they can be beneficial for all parties provided that they fully understand what the programs accomplish.
From the Paper
"Research suggests that the demand-side success of loyalty programs is less than promised. It is difficult to change established patterns of repeat-purchase behavior and competition quickly develops counter responses that mitigate the impact of the program. However, it is possible to reap advantages from loyalty programs such as maintaining customer loyalty and brand share, improving accessibility and brand awareness, and offering incentives expected by customers."
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Building Loyalty and Keeping Employees, 2004.
An article review of "Building Loyalty" (Workforce, Aug 2000).
2,123 words (approx. 8.5 pages), 7 sources, APA, AU$ 96.95
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Abstract
This article review of "Building Loyalty" (Workforce, Aug 2000) is comprehensive and contains all elements of work force loyalty within. Supporting materials are used to back up the original article. It shows how they lend additional views and statistics to the review.
From the Paper
"Loyalty in the workplace is an important topic; it affects industry in the United States in many different ways. Lack of employee loyalty costs money, time, and valuable resources. Statistics, and trends show that this is a growing problem in the United States. We can address these trends and build loyalty among employees using some simple but effective strategies, but must first address the actual causes for the lack of loyalty. "
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Customer Satisfaction or Loyalty?, 2008.
This paper explores the importance of customer loyalty vs. customer satisfaction for healthcare consumers.
1,274 words (approx. 5.1 pages), 6 sources, APA, AU$ 63.95
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Abstract
The paper looks at health care information via the Internet that has changed the way individuals manage their health and receive health care information. The paper explains that this has greatly impacted customer loyalty to a doctor since one can order medication or research symptoms, treatments and long-term prognoses online. The paper therefore concludes that customer satisfaction has become much more important to the healthcare consumer than customer loyalty to a doctor.
From the Paper
"When it comes to healthcare, people want to be satisfied. They often feel as thought they are not getting enough for their money, their doctors charge them too much, and their insurance companies do not pay for enough treatments and procedures. This being the case, they also doctor-shop to either (a) find a doctor that actually works the way they think he or she should, or (b) find a doctor that tells them what they want to hear. This comes down to a difference between customer loyalty (to one doctor, for example), and customer satisfaction (going from one doctor to the next until one is satisfied with the answer)."
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