| Papers [1-16] of 100 :: [Page 1 of 7] | | Go to page : 1 2 3 4 5 6 7 —> | Search results on "CASE ANALYSIS": |
|
|
TV Guide Corporation ? Case Analysis, 2002.
In this case analysis, the current business situation of the TV Guide Corporation is investigated.
1,035 words (approx. 4.1 pages), 5 sources, MLA, AU$ 47.95
»
Click here to show/hide summary
Abstract
In this case analysis, the current business situation of the TV Guide Corporation is investigated. This analysis is done from a marketing perspective, and assesses and applies marketing concepts to a real-life situation at TV Guide magazine. In this case study, a situational analysis, which reviews TV Guide corporation, and its main product, TV Guide, along with additional offerings is shown. A brief history of TV Guide is given; the corporation?s current business situation is assessed. A comprehensive SWOT analysis is given. This analysis lists the Strengths, Weaknesses, Opportunities, and Threats (SWOT) that are faced by TV Guide. A comprehensive recommendation for the marketing strategy is given for TV Guide. Finally, a conclusion summarizes the important information given in the other sections.
From the Paper
"Interestingly, TV Guide corporation is much more than its most well known product, the TV Guide. Since the publication of McDonald?s article TV Guide has become much more diversified, and global. It operates four main business units. These are: TV Guide Television Group, TV Guide Interactive Group, TV Guide Magazine Group, and United Video Group. TV Guide markets and distributes products to over 100 million cable and satellite homes each and every week.
Perhaps the biggest news in the TV Guide area is the formation of Gemstar-TV Guide international on July 12, 2000. This company formed when Gemstar International Group merged with the TV Guide Company. Gemstar-TV Guide International now has television listing products licensed to over 180 companies, in industries like cable, satellite, Internet, personal computers and consumer electronics."
| |
|
Black & Decker Case Analysis, 2004.
This paper is a case analysis on Black and Decker's Marketing Action Plan for their Tools Division.
900 words (approx. 3.6 pages), 1 source, MLA, AU$ 40.95
»
Click here to show/hide summary
Abstract
This paper is a case analysis on Black and Decker's Marketing Action Plan for their Tools Division. The paper discusses marketing, communications, brand equity value, brand recognition and image.
From the Paper
"This marketing Action Plan for the Black Decker Tools Divisions assumes that the company will accept strategy. Option. Drop the Black Decker Names from the Professional-Tradesman Segment."
| |
|
Federal Reserve of Richmond: Case Analysis, 2002.
This paper is a classical case analysis presenting alternative proposals to achieve cost reductions in savings bonds processing at the Federal Reserve Bank of Richmond.
2,670 words (approx. 10.7 pages), 1 source, MLA, AU$ 104.95
»
Click here to show/hide summary
Abstract
This paper presents a managerial accounting case study. In 1977 all Federal Reserve Banks were being pressured by the Board of Governors to reduce costs by targeting the banks' savings bonds processing activities since cost ratios for the activity at the FRBR were inferior to Federal Reserve System averages. The author uses three methods of analysis, each with three alternatives: Payback Period Analysis, Net Present Value Analysis and Internal Rate of Return Analysis.
Table of Contents
Introduction
Case Background
Methodological Concerns
Results of the Analyses
Payback Period Analysis
Alternatives
Net Present Value Analysis
Alternatives
Internal Rate of Return Analysis
Alternatives Comments and Recommendation
From the Paper
"The typical approach to payback period analysis requires that the initial investment be divided by the mean positive annual cash flow or benefit (such as a cost reduction in this present case analysis). In the case of alternative initiative number one, however, the initial investment all occurs in a six-month period. Thus, the annual cost savings attributable to the initiative were converted to semi-annual periods for the payback period analysis of this alternative. Thus, instead of using the formula payback period = initial investment/annual cost savings, the formula payback period = (initial investment/semi-annual cost savings)/2 was applied. The derivations of the costs and benefits used in this analysis are detailed in the NPV analyses. "
| |
|
Case Analysis: Adidas-Reebok Merger, 2008.
A case analysis of the merger between Reebok International and Adidas-Saloman AG and a proposal to capitalize on the company's international marketing strategy.
2,015 words (approx. 8.1 pages), 12 sources, MLA, AU$ 82.95
»
Click here to show/hide summary
Abstract
This paper examines the Reebok International and Adidas-Saloman AG merger of 2006, to form a new company now effectively renamed the Adidas Group. The paper points out that Adidas acquired Reebok for $59 per outstanding share in a total value deal of $3.1b. It asserts that each company had an entrenched access to a major market that the other company desperately needed in order to maintain consistent growth rates. In Reebok's case, Adidas dominated the European market and the merger allowed it to piggy-back all of Adidas' established apparel, footwear and equipment sales and distribution channels. In return, Reebok gave Adidas instant access to the North American market allowing it to more effectively market its brand there without trying to grow it further organically and at much greater expense over the long-term. The paper posits that the relative success of the merger and the strengths that the combined company has across the global markets, particularly in China, ensure that Adidas' restructuring strategy will enable it to compete on a more even competitive footing with its main riva,l Nike. The paper concludes that, in order to fully capitalize on this strategy, Adidas should pursue the China market even more fervently and continue to lock up sponsorships across that market until the 2008 Beijing Olympics and the 2010 World Expo.
Outline:
Executive Summary
Environment/Industry Analysis
Competitive Profile Matrix
Strategic Action Plan
Company Situation Analysis
Value Chain Analysis
Financial Analysis
BCG Matrix
From the Paper
"Since athletic wear and certainly athletic footwear are considered a luxury buy for most consumers, any economic downturn can have a deep and disastrous effect on athletic footwear or athletic apparel competitors' revenues. While the effect on sales of the recent natural disasters in the United States is not yet fully recognized, the continued high price of gasoline could have a long-term effect on sales growth in all of Reebok's product categories. Certainly inflationary pressures may negatively impact any retailer's revenues since inflation reduces disposable consumer income."
|
| Essay # 104501 |
temporarily unavailable
|
|
|
|
Case Analysis and Learning, 2000.
An examination of the ways an organizational case study helps people in training, types of studies with advantages and disadvantages and taxonomy of education
1,800 words (approx. 7.2 pages), 13 sources, AU$ 82.95
»
Click here to show/hide summary
Abstract
This research develops a theory for the interpretation of an organizational case study focusing on corporate strategy to lead to inferences about organizational strategic direction and recommendations for future strategy. The theory is developed within the contexts of (1) defining the case analysis approach to learning, (2) forms of case studies, (3) learning through case analysis, (4) advantages and disadvantages associated with learning through case analysis, and (5) preparing case studies.
From the Paper
"A Theory For the Interpretation of an Organizational Case Study Focusing on Corporate Strategy
Introduction
This research develops a theory for the interpretation of an organizational case study focusing on corporate strategy to lead to inferences about organizational strategic direction and recommendations for future strategy. The theory is developed within the contexts of (1) defining the case analysis approach to learning, (2) forms of case studies, (3) learning through case analysis, (4) advantages and disadvantages associated with learning through case analysis, and (5) preparing case studies.
Defining the Case Analysis Approach to Learning
The case analysis approach to learning confronts people in training with concrete situations that are characterized by..."
| |
|
Revlon, Inc.-2002 Case Analysis, 2003.
Analysis of a case focusing on marketing and financial performance.
2,300 words (approx. 9.2 pages), 2 sources, APA, AU$ 103.95
»
Click here to show/hide summary
Abstract
This paper is an analysis of a 2002 case of Revlon, Inc. focusing on marketing and financial performance of the company. It looks at the company's strategic focus as a major problem, resulting in a net sales slide. The paper performs an internal analysis, a SWOT analysis, and recommends a new strategy.
From the Paper
"The major problem facing Revlon was its strategic focus. The company's strategies appear to be focused on selling the wrong products to the wrong target market. The strategy focus appears to doom Revlon to a..."
| |
|
Case Analysis: Gonzales vs. Oregon, 2006.
A written analysis of the case of "Gonzales vs. Oregon".
1,170 words (approx. 4.7 pages), 5 sources, MLA, AU$ 52.95
»
Click here to show/hide summary
Abstract
A written analysis of the case of "Gonzales vs. Oregon", which is currently being debated at the Supreme Court level. This case stems from the 1994 passage of the Death with Dignity Act, which allows terminally ill and mentally competent individuals to obtain drugs that could be utilized in the state of Oregon. The current debate questions administrative law and whether the former Attorney General John Ashcroft's interpretation of the Federal Control Substance Act to outlaw these drugs is valid and if the Justice Department is overstepping its boundaries.
From the Paper
"Oregon voters approved the legalization of physician assisted suicide (PAS) in November, 1994. After being legally challenged the Oregon PAS law became effective in the latter part of 1987. Since 1998 and through 2004 there have been a total of 208 PAS deaths in the State of Oregon. There are existing concerns with the legalization of physician-assisted suicide and there has been a great debate about the legality and morality of this practice. All levels of American society look harshly upon the thought of the use of drugs or other means to hasten the death of someone even though they may be in excruciating terminal pain however, healthcare modernization has changed the very "character of death and dying." (Pew Forum on Religion & Public Life, 2005) The case of Gonzales v. Oregon has arisen out of the debate which is one that is morally charged in nature as well as being the focus of lawsuits in relation to end-of-life decisions. However, this case has been subject to technical legalities and statutory interpretation."
| |
|
Effective Communication Case Study Analysis, 2007.
An evaluation of the effectiveness of communications between PepsiCo and its publics.
1,289 words (approx. 5.2 pages), 2 sources, MLA, AU$ 56.95
»
Click here to show/hide summary
Abstract
This paper presents a summary of a publication relations strategy initiated by PepsiCo at a time of crisis. It presents an evaluation of the effectiveness of communications between PepsiCo and its publics. The paper includes details about the different publics involved in the case and differentiates between the internal and external publics. The paper examines PepsiCo's public relations communication tools, techniques and technologies that were used in the crisis.
Table of Contents:
Abstract
Effective Communication Case Study Analysis
Case Information
Effectiveness of Communication with Publics
Tools and Technology
Conclusion
From the Paper
"Positive public opinion is vital to the success of an organization. Organizations use public relations (PR) practices to manage public opinion. PR involves shaping the perception of consumers, clients and associates in an effort to initiate, build or strengthen relationships. This paper focuses on an analysis of PR used in a case study for PepsiCo, Inc. and centers on the importance of effective communications in PR. Presented is information detailing the effectiveness of communication between PepsiCo and its intended publics. An examination of PepsiCo's PR communication tools, techniques and technologies that helped inform and influence the publics is included."
| |
|
DoubleClick Case Study Analysis, 2003.
Analysis of DoubleClick's business strategy
1,400 words (approx. 5.6 pages), 11 sources, MLA, AU$ 60.95
»
Click here to show/hide summary
Abstract
It presents a case study to discuss the success of the DoubleClicks business, its business model, competitors, alliances, technologies and recommendations for the future.
Introduction
Business Model
Technologies
Competitors
Privacy
Local Presence
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper
"DoubleClick was founded in 1996 and is the leading provider of tools for advertisers, direct marketers and web publishers to plan, execute and analyse their marketing programs (Rappa, 2003). Based in New York City, DoubleClick operates in 21 countries around the world. DoubleClick's second quarter revenue for 2003 was $US63.6 million and currently employ 1,082 people. Last year, DoubleClick produced more than $US300 million in annual sales (DoubleClick, 2003). This case study will examine some of the key factors in DoubleClicks business."
| |
|
Case Analysis of Wal-Mart, 2008.
A competetive analysis intended to evaluate the Target as a competitor of Wal-Mart.
4,740 words (approx. 19.0 pages), 11 sources, APA, AU$ 157.95
»
Click here to show/hide summary
Abstract
This paper presents a competitive analysis that thoroughly evaluates Target as a competitor of Wal-Mart. The paper focuses specifically on the areas of depth of assortment, brand variety and appeal, dispersion of brands across a pricing spectrum, consistency of inventory, pricing (both execution and optimization), and overall rating of performance. The paper concludes with key recommendations for Wal-Mart at a tactical level from a product, pricing, and distribution standpoint. Graphs, tables, and charts are included with the paper.
Outline:
Current Situation
Company Overview
Competitor Analysis
Performance of the Company & Organization
Assessment of Current Marketing Operations
Strategic Marketing Issues
Tactical Marketing Issues
From the Paper
"Due to the breadth of businesses that Wal-mart is in, including the many different retail and service lines, the company has an abundance of competitors. The majorities are smaller, regionally focused, and as a result there is a high level of fragmentation throughout their base of competitors. Contrary to this fragmentation however is the emergence of Target in the U.S., Canada and Mexico as the most dominant competitor in the mass merchandising arena. The intent of this competitive analysis is to thoroughly evaluate Target as a competitor of Wal-Mart, specifically in the areas of depth of assortment, brand variety and appeal, dispersion of brands across a pricing spectrum, consistency of inventory, pricing (both execution and optimization), and overall rating of performance. Figure 1, Key Attribute Summary, highlights the ratings given to each company, across the years 2005 and 2006 by investment and equity analysts. "
| |
|
Boo.com Case Study Analysis, 2003.
This case study looks at the highly publicized failure of the on-line retailer Boo.com.
1,500 words (approx. 6.0 pages), 11 sources, MLA, AU$ 64.95
»
Click here to show/hide summary
Abstract
This case study discusses the failure of Boo.com, its business model, competitors, alliances, technologies and recommendations.
Introduction
Business Model
Technologies
Competitors
Acquisitions and Alliances
Advertising
SWOT Analysis
5 Force Analysis
Recommendations
Summary
Bibliography
From the Paper
"Boo were probably one of the most publicised victims of the Dot.com crash. Boo?s concept was to sell top fashion clothing over the Internet at retail price with the aim of creating a global brand. Boo launched in November 1999 and on May 17 2000 Boo had gone out of business. In six short months, Boo had spent $US135 million dollars. Boo has since been purchased by fashionmall.com Inc. in New York, which bought the boo.com domain name, trademarks and other assets. Boo.com has since reopened under the fashionmall.com banner. This case study will examine some of the key factors in Boo?s failures."
| |
|
Nike Case Analysis, 2008.
An analysis of Nike Inc.'s crisis in the 1990s and their recovery strategies.
2,970 words (approx. 11.9 pages), 5 sources, MLA, AU$ 113.95
»
Click here to show/hide summary
Abstract
The paper discusses how Nike responded to a crisis they faced in the 1990s, related to operational discipline, by identifying critical success factors and providing a SWOT analysis. The paper examines future success factors and describes further potential alternatives the company could implement. The paper explains the rationale behind its recommendation of the strategy of diversification and decentralization of Nike.
Outline:
Introduction
Problem Statement
Identification of Critical Success Factors
Alternatives
Issues
Conclusion
From the Paper
"Nike Inc., nowadays the largest seller of high quality athletic footwear, apparel, equipment and accessory products was founded in 1971 by its two co-founders Bill Bowerman, a track coach who realized the niche for a good us-made running shoe produced in low-wage countries allowing to yield higher profits ahead of competition and his athlete Phil Knight, after a couple of years of initial business with first formed Blue Ribbon Sports Company. This was the foregoing 1964 grassroots company with initial sales out of the co-founders car trunk during local sports which eventually evolved into Nike Inc. with a distinctive trademark and brand, named after the Greek Goddess of Victory. Nike's core and best selling categories were and are running, basketball, children's, cross-training and women's shoes. However, the originator of Nike's early success and the company's core competence is a patented waffle sole, which originated from an experiment of stuffing a piece of rubber into a waffle iron, and the cushioning system known as Nike Air. These technological innovations formed the breakthrough for Nike in the athletic shoe industry during the early 70s."
| |
|
Cohesion Case Analysis of the Coca Cola Company, 1997.
An analysis of the Coca Cola Company from a marketing perspective.
2,285 words (approx. 9.1 pages), 2 sources, AU$ 91.95
»
Click here to show/hide summary
Abstract
This paper analyzes the Coca Cola Company from a marketing point of view. Topics covered in the report are: Brief Company History, Mission Statement, External Factors and Industry Environment (Economic Factors, Social Factors, Technological Factors), Rivalry, suppliers, and buyers, Company Profile- Organization Structure, Strategic Analysis, Strengths, Weaknesses, Opportunities, and Threats, Building Competitive Advantage through Action Plans.
From the Paper
"The Coca Cola system is indeed a special business. At the heart of Coco Cola, especially in its first 100 years, there has been a commitment to intense marketing and to the preservation of its patented formulas and processes to make its special syrup. The Coco Cola Company became an organization in 1892. Today, Coca Cola provides the consumer with a desired product and service. Coca Cola has become a household word within the United States and one of the most recognized symbols around the world. Coca Cola sells image versus performance. Coca Cola grew steadily and diversified with global vision (Pearce & Robinson 6th edition)."
| |
|
Mini Law School: Case Analysis, 2006.
Presents a marketing plan for the Mini Law School.
1,125 words (approx. 4.5 pages), 1 source, AU$ 57.95
»
Click here to show/hide summary
Abstract
This paper offers a marketing plan for the Mini Law School, noting that the issue facing the Mini Law School is that its current marketing approach is not attracting enough students and so does not enable the owners to achieve their target of 100 students per session. Enrollment has averaged less than half the desired number for the three sessions held to date. An analysis of the marketing scheme and the problems seen with different aspects of that marketing program suggests where some changes might be made.
From the Paper
"Concerns have been raised especially about the advertising that has been done, whether it is effective and whether it is placed in the best locations to reach potential students. The value of the website has also been questioned, along with a concern about the design of the site and whether new features should be added. Another consideration is the cost, for many of the possible moves that could be made would also add to the costs for the owners and would have to be justified by..."
| |
|
United Parcel Service (UPS) Case Analysis, 2002.
This essay describes and details UPS' core competencies and evaluates them in order to suggest a new corporate strategy.
944 words (approx. 3.8 pages), 1 source, MLA, AU$ 43.95
»
Click here to show/hide summary
Abstract
This paper looks at the strengths of the large corporation, UPS, and how they can be utilized to expand market share internationally. The writer uses analysis to describe two different alternatives that UPS can incorporate to ensure continued success.
Table of Contents:
Core Competencies
First Alternative
Second Alternative
Recommendation
From the Paper
"United Parcel Service has made dramatic enhancements to their technological operations over the past ten years. These advances have paid large dividends in the U.S. market and, in conjunction with the capital raised by the company?s initial public offering in 1996, have enabled the company to significantly expand operations internationally. Despite great strides in electronic access globally (i.e. web, wireless technology, UPS OnLinea Advantage, & UPS OnLinea Worldlink), these services appear to be underutilized. Recently, UPS has been finding growth through geographic expansion. With delivery capabilities already in excess of 200 countries, this method will inevitably fail to offer additional growth. Therefore, the problem UPS is facing is the maturing of their previous growth model and a necessity to redefine or augment corporate strategy."
|
|
|
