| Papers [1-3] of 3 | Search results on "BOIRON GROUP": |
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The Boiron Group, 2004.
A report of the company, Boiron Group, a manufacturer of homeopathic medications.
1,100 words (approx. 4.4 pages), 5 sources, MLA, AU$ 62.95
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Abstract
This paper presents business facts about Boiron Group, a French company that provides products for health maintenance through health and natural foods stores. The paper describes the organization and the products it manufactures. The paper discusses various statistics concerning the company and the homeopathic market in general. Suggestions are provided to help the company increase sales.
Outline
The Organization
The Utility of the Product
Substitute Products
Inelastic Pricing
Issues Affecting Consumer Demand and Price
Strategies to Enhance Revenue
From the Paper
"Boiron Group, a French company, provides products for health maintenance through, mainly, health and natural foods stores. The products they produce and market are homeopathic medicines. These medicines are the result of work by a German physician, Samuel Hahnemann, in the 1800s. He was disgusted with the barbaric state of medicine, which still included bloodlettings at the time, and decided to look for a gentler way to heal people of disease. He began taking doses of various plant and mineral substances to determine the effect on the body. Today, the medical establishment regards homeopathy as a ?quack? form of medicine, as do most Americans. Interestingly enough, however, the British Royal Family uses homeopathic physicians, and no one can accuse them of shortening their lives."
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Alternative Medicines, 2004.
An analysis of natural medications as opposed to conventional medications.
1,370 words (approx. 5.5 pages), 5 sources, MLA, AU$ 73.95
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Abstract
This paper discusses the altercations between conventional medical practice and alternative medicine. The paper explores the issues that affect the cost of natural remedies, in general, and Boiron's products, in particular. The differences between introducing a homeopathic remedy and a pharmaceutical drug to the market is explained.
Outline
Issues That Affect Cost
Impact of Technology on Cost
Market Structure
Implications for Pricing
Strategies to Preserve or Enhance Sales
Moving into an Optimal Competitive Position
From the Paper
"Among the issues likely to affect the costs of Boiron?s remedies is the double threat from the American Medical Association (AMA) and the public in search of relief from high medical costs. The AMA still does not officially endorse homeopathy, although the U.S. Office of Alternative Medicine estimates that 30 of every 100 M.D.s in the U.S. practice some form of alternative medicine along with their allopathic practice. (Boozang, 1998, unpaged) There may be, as well, lobbying costs to counteract the activities of allopathic physicians, who ?convince legislatures to restrict the scopes of practice of other providers and pressure prosecutors to bring criminal actions against nonphysician providers."
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Branding and Two Israeli Products, 2002.
This paper discusses branding and its application in two Israeli companies, including the use of urban space for advertising via the method of advertising on buildings and on billboards.
7,405 words (approx. 29.6 pages), 14 sources, AU$ 263.95
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Abstract
This paper compares the background and marketing programs of two companies operating in Israel: the Neviot mineral water company, an Israeli company, which is an aggressive marketer; and the Buiron homeopathy company, a Belgian company, which is a more traditional marketer. The author points out that Neviot was one of the first companies to adopt the advertising-on-building media by showing a huge bottle of mineral water painted on the wall of a thirty-six-story tower building located next to a freeway. This paper states that advertising on buildings is a form of urban decoration.
Table of Contents
Introduction
Branding and Space - Theoretical Background
The Meaning of Branding
Branding and its Ramifications
Consumer?s Perspective
The Firm?s Perspective
Branding Approaches
Individual Product Brand
Family or Blanket Brand
Company Brand
Distributor Brand
Licensing
Brand Image and Perception
Marketing
Penetration
Market Development
Product Development
Diversification
The Art of Brand Construction
The Myth of Brand Loyalty
The ?Neviot? Company
The ?Boiron? Company
Background
Main Groups
The Products ? Strengths and Weaknesses
Strengths
Weaknesses
The End Consumer
The Market Characteristics
The Development of the Market and Estimate of the Market Size
Marketing Strategy
General Strategy
Entering the Market ? General
Activity When Entering the Market
Survey
The Salesmen Force
Sales Promotion
Medical Reliability
Professional Advertisement
Summary and Conclusions
From the Paper
"A brand is a name, concept, sign, symbol, example, decoration or combination of the aforementioned designed to identify the goods, products or services of an individual seller or a group of sellers, and to differentiate between these products and those of the competition. Brands shape the image and ?personality? of the product, lending it features perceived as having overall quality by the consumer when they evaluate it against another product. Coca Cola is the name brand of a soft drink. There are several parameters used to assess soft drinks (taste, color, texture) but the manufacturer brands the name Coca Cola so that consumers can classify the drink in a certain category that provides it with perceived features beyond the regular ones. When consumers purchase Reebok sneakers, they are not only purchasing shoes but shoes along with the added value derived from the name. As a result, consumers are prepared to pay much more for Reeboks than for regular shoes."
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