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The North American Automobile Market, 2006.
This paper discusses the issue of Foreign Direct Investment (FDI) with regards to the North American automobile market.
1,575 words (approx. 6.3 pages), 4 sources, AU$ 99.95
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Abstract
In this article, the writer looks at the controversial issue of the automobile market in North America with regards to foreign investments. The writer points out that since the 1970s, European and especially Japanese automobile manufacturers have been claiming an ever growing share of the North American market. This essay critically examines the North American automobile market both before and after the influx of foreign investment.
From the Paper
"One area of the global economy in which the subject of Foreign Direct Investment (FDI) and Multinational Enterprises (MNEs) have been particularly controversial is the North American automobile market. Since the 1970s European and especially Japanese automobile manufacturers have been claiming an ever-growing share of the North American market. These manufacturers have been able to access the American and Canadian markets through a mixed strategy of branch plant operations and FDI in existing North American automobile companies."
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General Motors Entry into Japanese Automobile Market, 2001.
Examines economic context & background for G.M. to market its Saturn into a key foreign market. Saturn's success in Japanese marketplace. Japanese consumer loyalty.
900 words (approx. 3.6 pages), 13 sources, AU$ 50.95
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From the Paper
"his research examines the entry of an American automobile company, General Motors' Saturn, into Japan. The plan of the research will be to set forth the economic context and background for Saturn's entry into a key foreign market and then to cite factors of that entry that may help forecast future lines of market development for the brand there.
The economically depressed situation of the major American automobile manufacturers in the mid-1980s owed much to the strength of competition from Japanese automobile manufacturers. By 1985 American auto manufacturing plants had an antique quality about them, being plagued by assembly line labor disputes and compared unfavorably to the robotics-driven assembly lines of Japanese automobile makers. By 1985, foreign auto-makers controlled approximately 30 per cent of the American car ..."
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Marketing Strategy: Automobile Association (AA-U.K.), 2005.
This paper describes a direct marketing strategy for the Automobile Association (AA) of the U.K. entitled 'Just AASK'.
3,905 words (approx. 15.6 pages), 9 sources, APA, AU$ 171.95
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Abstract
This paper explains that, because the main product line of the Automobile Association (AA) of the U.K. has reached the maturity phase of the product life-cycle; a new advertising strategy, 'Just AASK', incorporating AA's entire umbrella of business products and services, allows the company to communicate a single streamlined message that addresses both new and existing customer concerns and creates new opportunities for cross sales from the core business. The author points out that the AA has a database including every customer who has ever inquired or purchased a product or service from the company, which can be analyzed to develop potential new markets, target groups and new products and to evaluate models for the 'Just AASK' campaign. The paper relates that the key of the 'Just AASK' agenda is to establish a direct marketing communications program that will increase revenue by increasing sales from existing customers; the acquisition strategy of choice for new customers will be a combination of 'Buzz Marketing' and 'Word-of-Mouth' advertising.
Table of Contents
Introduction
Communication and Customer Service
4 P's Approach
Database Strategy
Direct Marketing Communication Program for Existing Customers
Motor Section
Travel Section
Financial Services
Acquisition Strategy for New Customers
Motor Section and Travel Section
Financial Services
Conclusion
From the Paper
"The majority of all business success revolves around attracting and retaining customers. "It is well recognized that a key issue in gaining brand awareness, trial, and subsequent loyalty is to reflect deep-seated values in advertising and augmented product offerings. When marketers address consumer values, target consumers sense that the product's purpose is to benefit their individual lives." The company will therefore seek to take advantage of its valuable customer databases by first enhancing this wealth of information and then creating new strategies for direct marketing communications with existing customers. The new marketing approach will also create viable means for acquiring new customers."
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Foreign Automobile Purchases in U.S. Market, 2007.
An analysis of consumer buying preferences toward foreign automobiles in the American market.
4,903 words (approx. 19.6 pages), 21 sources, APA, AU$ 199.95
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Abstract
The purpose of this research proposal is to provide the justification for a research study into consumer buying patterns in the automobile industry. Specifically, the researcher is concerned with assessing recent trends in the automobile industry to decide what if any factors have contributed to consumers' recent preferences for foreign vs. domestic automobiles. Further, the intent of this research is to provide a frame of reference for U.S. domestic automobile manufacturers looking to boost their sales and re-establish their reputation in the automobile industry.
Table of Contents:
Abstract
Introduction
Theoretical Framework
Background/Context to the Problem
Problem Statement
Research Questions/Hypothesis and Sub Questions
Significance of the Study
Research Design and Methodology
Organization of the Study
Chapter 1 - Introduction and Preliminary Review of the Literature
Chapter 2 - Meta Analysis of Studies On Automobile Industry From 1990 through the Present
Chapter 3 - Theories of Consumer Buying Trends
Chapter 4 - Methodology
Chapter 5 - Results
Chapter 6 - Discussion
Chapter 7 - Conclusions
Results/Conclusions
References
From the Paper
"General Motors recently announced a restructuring plan that will continue through the year 2008, questioning the long-term health of the domestic auto-manufacturing industry (PG Publishing, 2006). While the overall number of jobs available in the auto industry has remained relatively stable during the last decade, severe cuts have been made among domestic manufacturers as hiring has increased among foreign manufacturers (PG Publishing, 2006)."
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The Automobile Industry, 2004.
A comparative analysis of the American automobile industry and the foreign market.
2,019 words (approx. 8.1 pages), 10 sources, MLA, AU$ 102.95
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Abstract
This paper contends that the foreign market has surpassed quality over the U.S. automobile industry. The paper discusses the foreign automobile market, highlighting relevant statistics of the leaders in the field. A company profile of General Motors is presented in an effort to illustrate the present status of the American automobile industry.
Outline
Introduction
The Japanese Production Development and Supplier System
The Lean Production System
Specific American Company within the Automobile Industry
General Motors
New Initiatives
From the Paper
"The automobile industry is one of the biggest manufacturing industries of the 20th century and puts a severe impact on the economy of the nation. In Japan, a largest auto manufacturer of the world, the expression 10% industry is frequently used which indicates that the auto industry is involved in 10% of the total employment. As automobiles comprises of a broad range of materials and components, the automobile manufacturer is not capable of managing every manufacturing processes on its own. As it is seen that the impact of this industry is far reaching, and due to its extensive effect, the industry has been positioned as a strategic industry in a lot of nations. (Characteristics of the Auto Industry at the end of 21st century)"
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Www.instantwheel.com Marketing Plan, 2005.
This paper is a marketing plan to building an e-commerce business: www.instantwheel.com, which sells automobile wheels.
3,635 words (approx. 14.5 pages), 9 sources, MLA, AU$ 163.95
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Abstract
This paper explains that the unique site instantwheel.com will sell via the internet automobiles wheels to be used primarily by customers who have bought these automobiles at a low price and desire to beautify them. The author analyzes the business of its competitor VCT wheels who has both a brick and mortar and internet business. The paper stresses that, when joining affiliate programs, these sites must have a large number of visitors of their own because instantwheel.com is not likely to generate much traffic initially.
Table of Contents
Introduction
Industry Analysis
Competitive Analysis
Unique Selling Position
WIFM
Acquisition Plan
Grassroots
Contests or Sweepstakes
Advertising
SEM
Advertisement Headline
Retention Plan
Collection of E-Mail Addresses
E-mail Marketing Plan
Newsletter
Monetization Plan
From the Paper
"This will take quite some time in doing, though it will take much less time, than conducting market research. The costs also will be much less than the tens of thousands of dollars that would have been required for market research if done directly, with questionnaires and going from house to house. However, the requirement for starting on this is the development of Unique Selling Proposition, and then conducting the research on the market is possible. These also make it possible for the entire set up to be set up in a manner where the person thinking of it originally is a venture partner."
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The Ford Motor Company, 2008.
An analysis of the Ford Motor Company and the automobile market in general.
745 words (approx. 3.0 pages), 2 sources, APA, AU$ 42.95
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Abstract
The paper examines the market structure of the automobile market and the impact on Ford of new companies entering the market. The paper examines Ford's expensive vehicles, the company's productivity, the cost structure of the automobile market and the price elasticity of demand. The paper also looks at Ford's competitors, analyzes the supply and demand and explores the impact of government regulations on the demand for cars.
Outline:
Market Structure
Impact of New Companies Entering the Market
Prices
Productivity
Cost Structure
Price Elasticity of Demand
Competitors
Supply and Demand Analysis
Impact of Government Regulations
From the Paper
"The automobile industry still exists in a state of monopolistic competition. Only a few firms dominate the industry, because of the high barriers of entry to producing automobiles. This is particularly true of the car market for the average consumer, as opposed to the luxury car market, which is more fickle in regards to style. Once upon a time, Ford and GM held the bulk of the American market share because of their inexpensive, high-quality cars. Then, these American behemoths were toppled by Japanese manufacturers like Toyota in the 1980s. "
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The International Automobile Industry, 2005.
This paper is a research project which analyzes the strategies by which international automobile companies, especially General Motors, can gain a competitive advantage in overseas countries.
10,540 words (approx. 42.2 pages), 45 sources, MLA, AU$ 337.95
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Abstract
This paper explains that five major car manufacturers--Ford, General Motors, Daimler-Chrysler, Toyota and Nissan--dominate the automobile industry and progressively have limited the growth of small national brands globally by implementing better manufacturing and sales strategies. The author points out that General Motors, although facing many challenges in the U.S. market, is still a major player in the automobile industry; its strategy to enter new markets with existing and new products globally generates significant revenue from these markets. The paper concludes that to be successful, companies must (1) have flexible operations at the different facilities around the world to adjust to various situations of overcapacity, (2) create mega companies through global mergers and acquisitions and (3) manage quality and (4) integrate the supply chain for global operations.
Table of Contents
Introduction
Reason for Choice of Topic
Academic Objectives of Dissertation
Summary of Chapters
Literature Review
Organizational Needs and Strategy
The Automobile Industry
Changes in the Auto Manufacturing Industry
Conclusion
Methodology
Scope of the Research
Basic Methodology
The Design and Implementation of the Inquiry
Sources of Bias
Limitations of the Research Process
General Motors-History and Operations
Findings and Analysis
Analyzing GM Using SWOT Method
The Corporate Level Strategy
Conclusion
Final Conclusion
Future Research
From the Paper
"Any strategy planning requires the understanding of the internal and the external factors affecting the industry. The main objective of this study is to identify the conditions faced by General Motors (GM) in the international markets and strategies that are implemented by the company in the past and the available options open to the company in the future. Some of the problems faced by automobile industry are also the effect of changes and restructuring of other related industries. For example, the steel industry provides the motor vehicle industry with steel sheets, which are used to manufacture the body and the chassis of the vehicle. Any variation in the steel industry therefore has the ability to increase the cost of building vehicles. (Porretto, 2004) Any variations in the iron and steel industry therefore have the ability to seriously impact the automobile industry. In addition, the motor vehicle and parts manufacturing industry drive many related industries such as tire and rubber industry and spares and replacement part industries."
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South Korea's Automobile Industry, 2003.
An in-depth paper on the current state of the automobile industry in South Korea.
5,914 words (approx. 23.7 pages), 20 sources, MLA, AU$ 227.95
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Abstract
This paper makes an indepth analysis of the South Korean economy, its history, demographics and its exhuberant economy. Specifically, the writer looks at its automobile sector and the various regulations that have benefitted this sector.
I.1.A) South Korea : Current state of affairs
I.1.A.a) Location
I.1.A.b) People of South Korea
I.1.A.c) South Korean Government structure
I.2.B.) South Korean demographic characteristics
I.3.C) Social Practices and norms that currently exist within South Korea
I.4.D) Government reforms undertaken and its current spread on domestic and international business and entrepreneurial
spirit
I.5.E) Current regulations and its overall reach and impact on South Korea?s general business practices
II South Korea?s domestic business environment in context of the Automobile sector
II.1.A) South Korea and the automobile sector, an introduction
Characteristics of Market
II.2.B) Current government outlook and policy and its impacton the Automobile sector
II.3.C) Overview of regulatory and deregulatory practices undertaken by South Korean Government
II.4.D) Current state of the automobile sector and current developments
Automobile Ownership
Export
Imports
Domestic Sales & Exports
II.5.E) Sector competitiveness in relation to local and international firms
III) Bibliography/References
From the Paper
"South Korea has been an important connotation for modern history and the adverse impact of the Cold War. Korean history as such is over four thousand years old however even after treacherous Japanese and Chinese rule over Korea over the course of its history it did have several decades of democracy only to be marred by other invasions. Immediately after the Second World War, America and U.S.S.R. decided arbitrarily to occupy and divide North and South Korea across the 38th Parallel and it was mutually agreed upon that over the next couple of decades the region would be reunited into one Korea. However the spill-over effects of the Cold War, rather Capitalism versus Communism created what can be termed as ??Cold? Korea ?War?? which has led to extensive wars between the North and the South and even after five decades of division both the North and the South have only vastly grown in differences, cultures and economic development. While the North has remained impoverished and dependent on Chinese handouts and maintains one of the largest militaries in the world, USA brought South Korea under its wing and has created one of the world?s largest economies. It is a sharp contrast to the North with very little similarity except a violent history that was marred by foreign rule. South Korea today is a vibrant economy and although it has faced its share of problems with dictatorial regimes over the last couple of decade?s democracy has been widespread and successful and has led to strong economic growth and recovery."
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From Horses to Horsepower: The History of the Automobile, 2002.
This paper discusses the early years of the automobile industry in the U.S.
2,385 words (approx. 9.5 pages), 13 sources, AU$ 118.95
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Abstract
This paper is an in-depth look at the history of the automobile. The author discusses the early era, and inventors such as Elwood Haynes and Henry Ford. The paper also discusses the Stanley Steamer, the Duryea Motor Company, and Ransom Olds. The paper includes other inventions related to the horseless carriage, and how cars have changed American society.
From the paper:
"The automobile is said to have been a menace and a blessing, it has been worshiped and reviled, celebrated and scorned. The automobile is an invention that has had tremendous impact on society. The automobile has taken diverse segments of the American population; farmers, small town residents and urban dwellers and given them access to the same opportunities and experiences. Automobiles have given us motels, shopping malls, drive-through, vacations, commuting, and of course, suburbia. The concept of the automobile is one of the most profound and important chapters in the development of American society."
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Lean-Manufacturing in the Automobile Industry, 2002.
An in-depth study examining the transition in automobile manufacturing from a mass production approach to a lean manufacturing approach, due to the effects of globalization.
9,480 words (approx. 37.9 pages), 34 sources, APA, AU$ 312.95
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Abstract
The context of the problem investigated in this study is the contemporary automobile manufacturing approach where the competitive environment is increasingly global in character. Each automobile manufacturing operation in a single country is, in effect, in direct competition with counterpart operations in every other country wherever automobile manufacturing occurs. The problem is examined in the context of an automobile assembly plant of the TBC Company. The on-rush of economic globalization persuaded all American automobile manufacturers that a completely new approach to manufacturing was required in place of the hodge-podge of mass production and Japanese khan bhan techniques that had developed. The result of this conclusion was the development of lean manufacturing. The problem investigated in this study involves the transition in manufacturing from a mass production approach to a lean manufacturing approach. The main characteristics of the problem addressed are (1) materials management, (2) engineering changes, (3) machine, equipment and facility readiness, (4) labor flexibility, (5) outsourcing, and (6) cycle-time management.
Table of Contents:
Problem Context and Characteristics
Literature Review, Best Practices and Focal Organization Characteristics
Research Design
Gap Analysis
Conclusions and Recommendations
From the Paper
"The greater choice of suppliers in international markets makes it possible to reduce costs and improve the quality of procured materials. In relation to production, the generation of economies of scale can be realized either through (1) the concentration of all production activities or through (2) the construction of a number of plants according to the needs of specialization. Production in decentralized plants can facilitate the attainment of several objectives, including (1) lower costs, (2) learning curve economies, (3) the establishment of a company in foreign markets, (4) the introduction of new products, and (5) technical leadership (Gulati, 1995)."
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Brands in the Automobile Industry, 2007.
This paper provides a case study on Audi and demonstrates the importance of brands in the automobile industry.
13,138 words (approx. 52.6 pages), 34 sources, APA, AU$ 400.95
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Abstract
This paper explores the importance of branding in the automobile industry by using the Audi brand and company to illustrate many of the central aspects relating to the strategies and implications of branding within the industry. This study shows conclusively that a product or service brand is an essential aspect of commercial success in a very competitive age. The examples of the way that Audi has overcome various problems, discussed in the paper, show how important a brand is as a pivotal aspect of a company's success or failure. The writer notes that what is particularly noteworthy about the Audi brand is the innovative and creative way that the company has achieved its particular brand status.
Introduction
Research Methodology and Sources
The Importance of Branding
Branding in the Automotive Industry
The Function and Significance of Branding
Audi: A Case Study
Audi and Branding: Brief History
Discussion: The Example and Importance of Audi Branding
Statistics and Figures
General Discussion
The Importance of Innovative Brand Marketing
Integrated Branding and Customer Relationships
Consolidating the Brand: Organization Structure and Staff Training
The Relationship between CRM and Branding
Social Involvement and Alternate Reality Branding
Overcoming Image Problems through Branding
Conclusion
Works Cited
Appendix
From the Paper
"Another aspect that relates to the importance of branding in a general sense is the increased global competition and "... increasing product homogeneity", which has brought fierce rivalry to the international markets and made it more difficult to maintain strong and durable brands. This factor has increased the importance and significance of branding, in that. "... it is likely that brands with strong consumer emotional ties will continue to grow in importance and significance.
Integrated branding is a concept and praxis that continually comes to the fore in discussions about contemporary branding practices. The concept of integrated branding is one which comes closer to the meaning that branding has for modern companies and particularly for the automotive industry. In essence this concept means that the entire strategy, in terms of organization and marketing of a product, is encapsulated in the creation and maintenance of a given brand. In other words, the brand becomes the measure of the relationship that is developed between the customer and the product or company."
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Competition in the Automobile Industry, 2002.
Examines the increasingly competitive environment in the automobile industry.
7,726 words (approx. 30.9 pages), 34 sources, MLA, AU$ 270.95
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Abstract
This study investigated the contemporary automobile manufacturing industry wherein the competitive environment increasingly is global in character. Each automobile manufacturing operation in a single country is, in effect, in direct competition with counterpart operations in every other country where automobile manufacturing occurs. The setting of the problem investigated through the context of this study is an automobile assembly plant of the TBC Company. This assembly plant is one of many manufacturing facilities operated by the TBC Company. The problem investigated in this paper involved the transition in manufacturing from a mass production approach to a lean manufacturing approach. The characteristics of the problem included materials management, labor flexibility and cycle-time management.
From the Paper
"Agreements and coalitions with other companies in the value chain can create economies of scale and learning economies, which in turn allow access to technology, the reduction of risks, and an improved competitive environment. A higher degree of vertical integration involves fewer risks when it is realized through agreements and coalitions than when such integration is attained through acquisitions or the expenditure of internal resources. Through coalitions a company is repositioned more quickly than through internal development. The time which is necessary to create the minimum threshold of experience within a firm is greater than the time which is required if a coalition is formed (Gulati, 1995)."
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History of the Automobile, 2006.
An overview of the history of the automobile.
2,596 words (approx. 10.4 pages), 6 sources, MLA, AU$ 126.95
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Abstract
The paper explains how the automobile changed the world by bringing people closer together and allowing the population to spread outside the cities. The writer brings examples of various major automobile manufacturers, focusing on the American manufacturers. The paper explains that initially, automobile companies were scattered around America but by 1905, Detroit had taken the lead, never to relinquish it. In conclusion, the writer states that in one hundred years we have gone from the Model A, which won the race at Gross Pointe with an average speed of 43.5 miles an hour, to NASCAR where the average speed can reach well over two hundred miles an hour. The writer posits that automobiles have made the world a better place in which to live.
From the Paper
"However, the company was short lived. Ford wanted to improve the vehicle, but the stockholders balked and the company dispersed in 1900. Ford turned his attention to racing. In 1901, Ford built a twenty-six horse power engine. He entered the vehicle in a ten-mile sweepstakes race at Gross Pointe race track outside of Detroit. The race featured "several of the nation's outstanding drivers, including Alexander Winton" (Lewis, David Lanier, Ford 1903-1984 Beekman House: New York, 1983, P 10). Winton was the defending champion. Ford won the race with an average speed of 43.5 miles an hour. The victory was covered nationwide by the press, and several of the former stockholders of the old Detroit Automobile Company were in attendance. The stockholders saw the commercial advantaged of the new vehicle and The Henry Ford Company was formed. However, once again Ford and the stockholders didn't see eye to eye and Ford "left after only three months, taking with him a $900 settlement and the uncompleted drawings of a new racing car" (Lewis, David Lanier, Ford 1903-1984 Beekman House: New York, 1983, P 10). Ford continued to build a name building racing cars, and in 1903 with the help of ten investors he formed the Ford Motor Company. The company received little fanfare. "Ford was but one of 15 Michigan companies and one of 88 firms in the nation introducing automobiles in 1903, and neither the amount of its capitalization nor its prospects for future success were particularly noteworthy" (Lewis, David Lanier, Ford 1903-1984 Beekman House: New York, 1983, P 10). Ford's first production car was the Model A built in 1903. Ford's dream was to build a car that was inexpensive so everyone could afford one. He wished to build a car that cost only $500. Ford's prowess on the race track continued to increase the fame of the company."
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Study of the Canadian Automobile Industry, 2006.
A discussion regarding the nature of the Canadian automobile industry.
3,150 words (approx. 12.6 pages), 2 sources, AU$ 200.95
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Abstract
This study of the Canadian automobile industry reveals how this industry reflects, in many ways, the complex contradictions of economic development of Canada. While the automobile industry is one of Canada's major industries in terms of revenues and employees, it is not only geographically concentrated in Ontario (and, to a lesser extent, Quebec), but it is also almost entirely dependent upon and external market: the United States. The paper goes on to discuss how much like the Canadian economy as a whole, the Canadian automobile industry developed in a state of dynamic tension with the economic and political forces shaping the economic giant to the south. "
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Automobile Financing, 2002.
This work describes each function of the uncontrolled and controlled variables of the automobile financing schemes of Chrysler.
920 words (approx. 3.7 pages), 2 sources, APA, AU$ 52.95
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Abstract
This work is a detailed analysis of the automobile financing schemes for Chrysler. It lists all the various controlled and uncontrolled variables as well as explains the demands for automobile financing. Among those are prices and special deals, money spent on advertising, average income of consumers, consumer taste and the expectation of services at Chrysler Financial.
From the Paper
"With the slowing of the economy, Chrysler is forced to give incentives such as special interest rates, factory rebates, and free equipment group upgrades to maintain sales levels that stay competitive. During the time of economic slowdown, there is less money flowing in and out of consumer?s hands, which means fewer business transactions taking place. This has an impact of all aspects of the economy, including car sales. In order to entice people to purchase cars during periods such as these, it is necessary to offer lowered rates and added incentives to interest the would-be buyer. This buyer power gives the consumer a financial advantage, thus leading to more demand for vehicles."
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